Responsible Management Education

Does GDP Really Add Up? Going beyond the Traditional GDP

The GDP counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them…. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl…. Yet it does not include the beauty of our poetry or the strength of our marriages, the intelligence of public debate or the integrity of our public officials… it measures everything, in short, except that which makes life worthwhile.

–Robert Kennedy
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