Responsible Management Education

E-Commerce – A Buyer’s Paradise

In this day and age of online world, online selling is the key to go move ahead in the market to make a mark. Yes, even the most mediocre product has 100% chances of receiving a buyer, a worth taking buyer. It is a fact,  once the product is made and the producer can only raise the bar of creativity within its reach. The question here is how to push a mediocre product online?

The answer is in the era of E-Commerce, a mediocre product sells like hot cakes. A product of any kind traditionally passes through different stages of Marketing and Selling, in this passage a mediocre product can have a less probability of getting potential buyer. Hence, in this online world the social media marketing works like an investment itself.

A seller job is to sell a product with mediocre quality to the most satisfactory level for both the buyer and seller. As a Management student, following are top three selling essential to keep in mind –

1. Sell It Graphically –

We need to display our mediocre product look best. By this we can make our customers feel that our product also has some value. We need to have nice collection of high resolution photos and photos should be unique which will show that the product being marketed is also unique. Involve yourself.

2. Focus On Uniqueness –

We should remember the difference between the mediocre product which is marketed online and its competitor superior product. Even if the product has very minute difference, such difference should be highlighted as it can make a significant difference. And even our product’s features are not different technically we can mold them in such a creative way that it attracts new shoppers.

3. Pick Wise Brand Management –

Target your ad’s means advertising your ad’s to consumers. For this the marketer require advanced and experienced team who knows how to target and maximize result. Online advertisement and social media presence  help the consumers to learn about the product. If the marketer thinks that the product being advertised is not suitable for everyone so he should find out best audience for your product and target them.

4. Keep Your Buyers Engaged – 

Best way to increase buyers to portray what they want to see, hear and buy. Be flexible in terms of making an image of your product on virtual world.