Responsible Management Education

Revamp Brand loyalty & Sales strategy in Educational Sector through Online Marketing

The purpose of writing this research paper was to determine how can brand loyalty and sales strategy be revamped in educational sector through online marketing. The strategies which marketers follow in the past were based on the assumption of traditional marketing, word of mouth. With the growing recognition of online marketing, marketers need to reexamine Read more

Brand China

Lei Jun – Chairman and Chief Executive Officer of Xiaomi Corp has once said according to one report, “Doing the right thing is much more important than doing the things right. A pig could fly if it finds itself in the eye of a storm.” Probably by this he means that things get much easier Read more

Will Kirana Shops Survive the Tide of Organised Retailing in Emerging Cities of India?

With the changing demographic features and improvement in quality of life of urban India, the Indian retail sector is witnessing a tremendous growth. As per AT Kearney’s annual Global Retail Development Index (GRDI), 2010 India is ranked third in the list of most attractive market for retail investment. The retailers are now selectively focusing on Read more

Apple of our Eyes

What is it about Apple that draws so many eye balls and so much headline space? I’ve never heard of people queuing up or sleeping outside stores to become the proud owners of the first Samsung S3 or Nokia Lumia or Blackberry for that matter. But, what is it with Apple that creates this magnetic Read more