Responsible Management Education

AICTE approved Fellow Progarm in Management at IILM Gurgaon

IILM, Gurgaon has launched an AICTE approved Fellow Program in Management for which applications are invited. This is a four year full time/part time progarm offering specialization in the area of Finance, Marketing,OB & HR, Operations Management, International Business and Strategic Management. Read more

Revamp Brand loyalty & Sales strategy in Educational Sector through Online Marketing

The purpose of writing this research paper was to determine how can brand loyalty and sales strategy be revamped in educational sector through online marketing. The strategies which marketers follow in the past were based on the assumption of traditional marketing, word of mouth. With the growing recognition of online marketing, marketers need to reexamine Read more