Responsible Management Education

Book Review of Dan Ariely’s “Payoff: The Hidden Logic That Shapes Our Motivations”

ISBN: 1501120042 (ISBN13: 9781501120046) Motivation is a topic of great interest to behaviour and organizational scientists who are generally looking for ways to improve performance and productivity. The subtitle of the book “Payoff” attracted my attention, whetting my curiosity with the promise of the hidden logic behind motivations. ‘Payoff’ is an engaging melange of research Read more

Revamp Brand loyalty & Sales strategy in Educational Sector through Online Marketing

The purpose of writing this research paper was to determine how can brand loyalty and sales strategy be revamped in educational sector through online marketing. The strategies which marketers follow in the past were based on the assumption of traditional marketing, word of mouth. With the growing recognition of online marketing, marketers need to reexamine Read more

Engaging for the Future | PEOPLE MANAGER CONCLAVE 2012

IILM students participated in the IBM People Manager Conclave 2012 which gave an insight about the challenges faced by the present HR managers and what strategies/ tactics can be used in order to align their individual goals with the organisational goals. Theme of this event was “Engaging for the future.” This event involved various activities Read more