Where do you see yourself in next two years?

Career Development (Placement), Guest Blog, IILM Institute for Higher Education, IILM University13 SeptemberManisha BothraIILM Blog, Internship Programme, Responsible Management Education, Where do you see yourself in next two years

“Are youaspiring to become an entrepreneur, an influential leader or a successor of the family business”?

Then Aicte approved college, IILM is a perfect platform to kick-start your journey to reaching great heights in your choicest career path. At IILM we understand that every student is unique and has strong potential to do wonder if his talents are directed in the right direction, thus we shoulder the responsibility of extracting the best from our student by providing them with the management education that goes beyond the traditional classroom ties and accomplish our motto of providing “Responsible Management Education”.

At IILM, Top management institute in Delhi NCR, we incorporate the essential skills in our students so as to prepare them for the upcoming changes and challenges in today’s business era where Industry 4.0 will dilute the traditional jobs and would incorporate fast-paced creative jobs. IILM polishes and widens the inherent creativity of a student by focusing on experiential learning, since the new-age students learn-by-doing in a real business situation as opposed to learn-by-listening, discussions, and studying.

The global integration is speeding up and in keeping with the requirements of the ever-globalizing environment, IILM mandates a 4-week global study in Germany, Canada, Finland, France or Spain, to give students a global exposure in terms of teaching pedagogy, industry visits, and diverse cultural immersion to develop cross-culture communication skills and expand their horizons.

IILM’s Summer Internship Programme is crucial in familiarizing the students with diverse working cultures across big companies (national and multinational), so as to enable a student to understand various dimensions and requirements of today’s era and thus enabling him to decide his/her future path by closely experiencing and examining the complexities of it.

Right Mentoring is the key to success and faculty @ IILM leaves no stone unturned to guide our students. We provide them with pathways to choose and specialize in their areas of expertise and interest, to ensure that the actual potent of a student is best utilized leading to a student’s betterment throughout his/her life.

The full-fledged two-year PGDM course provides you with a correct mix of skills, knowledge, and experience to lead you to your dream career path and unfold the answer to the trickiest question “Where you see yourself in next two years?”

Join the Best and discover the best in you.

~Manisha Bothra

Startup’s Marketing Strategy facilitated by open source tools

Campus Life, Career Development (Placement), Conferences, Events13 SeptemberDr Shweta Nanda

Startup’s Marketing Strategy facilitated by open source tools – by Shweta Nanda

Great product companies like Zoho ,Druva and Freshdesk have leveraged digital marketing to a great extent. In the initial phase of startup where there is budget constraint some open source applications work wonders for market or competitor study and implement strategic decision making.

Free Search trend tools and segmentation tools help tremendous in lead generation.

Lead Generation through free tools:

Must try search trends tools:

The first step is searching for the right keywords, you can start with Google Keyword Planner. We can use tools like Spyfu and Semrush to look for competitors keywords and Google Trends tool which gives you keywords which are in top searches, with regions where you should target specifically. This we have practically used in our classes. It’s a great idea to capture a business oriented key word and use it in Google Trends to identify the real time search engine presence of the specific keyword at global level.

We can design the content campaigns for Google Display and Facebook-Youtube Video for brand recall. Also before penetration with core offerings we can prepare ourselves for content marketing on social media sites as done by startup NAIKA .Once you influence the target with the knowledge of offering (which develops the interest for a product/service), it gives a platform to create the perception about the offerings and gain competitive edge.

Demographic segmentation tools :

This calls for segmenting the target audience under the following or relevant domains:

Function
Industry
Geography
Linkedin Sales Navigator works very well to create the database of prospective target. In order to introduce our business offerings, we can design 4 set of emails including an intro mail describing your services with USP’s, and then 3 follow up emails.
Tools namely Gmail Account for Business or Personal & Gmass for drip emails are incredible in this context. The incredible feature is to align the sending of the mass mails in fixed day’s slots depending on the requirement of the business.

A Move for a Democratic Nation

Guest Blog13 SeptemberGunjan Rana

Democracy has never been the word of today’s politics indeed a word that has made history where Shri Bal Gangadhar Tilak quoted “Swaraj is my birthright and I shall have it”. The constitution of India enhanced and proved the democratic environment of the country. The seven fundamental rights were given to the people to practice democracy in the right direction. But unfortunately people in the country have not understood the meaning of them with the application. Right to do whatever you want is democracy for most of the people in India. The right to criticize, right to divide, right to destroy, right to justify and the list is endless with all the rights.

Now the time is here to understand the implications of these rights that have been set by us which should make us realize that there is nothing that we are going to leave for the coming generations. The facts about the increase in pollution are evident in the report of WHO which reveals that 13 of the 20 most polluted cities in the world are in India.

Another man made pollution addition is depicted by soaring figures of smokers in India with 110 million, compared to just 74.5 million smokers over three decades back, despite all the anti-tobacco and smoke-free laws made in the country. Another freedom has been seen with natural disaster by earthquakes, flooding, volcanic eruption, landslide, hurricanes etc. where the onus lies on us for all the creative disasters by playing with nature.

It is not just playing with the environment but playing with each other as well. The question is who would take the responsibility of all these things you, me, government, system. Ideally if we look at it no one would. So the prime responsibility lies on each one of us to make sure that we contribute constructively rather than destructively toward it. If we look at the corporates they have started doing their work with Corporate Social Responsibility being put into action. Now the turn is ours where each one of us will have to focus on Individual Social Responsibility or Consumer Social Responsibility to mark our contribution in right direction the ways it’s implemented in the west. The Americans boycotted the world famous brands like Nike, Adidas, by exercising their right in the correction direction whereas the story is different in our country.

Let us get together and refine the statement of Democracy for all of us so that the right becomes right and not wrong for a better future, nation, world, universe and earth.