Dr. Radhika Madan

Dr. Radhika Madan

Assistant Professor, IILM University. I have over thirteen years of teaching experience. Her teaching areas include Marketing Management and Strategy, Foundations of Marketing, Marketing Communications, Services Marketing, Marketing and Entrepreneurship, Spoken Business Communication and Written Communication. She has a keen interest in doing research in the field of marketing management, consumer behavior, marketing communications, social media marketing and cross cultural management.

Student life at IILM Gurgaon

IILM Undergraduate Business School, IILM University

After much preparation, the students got to live the most exciting part of their student life with the iFest 2014 held in December 2014. The following blog talks about the experience from a student’s perspective, Juhi Bajaj (PGDM Batch of 2014-16)

Student life at IILM Gurgaon

IFEST was a blend of full on entertainment and the most memorable day for all of us. We enjoyed a lot with plenty of events happening on that days such as Dalaal street, Tasveer competition, treasure hunt, junk yard followed by Ru Ba Ru ( street play) , band performances and last but not the least Group dance performances.

We all can learn from these things that there are lot of moments and memories which we can cherish, rather than worrying about petty things around you. May be these are the last two years to be irresponsible here, relax and enjoy your life to the fullest. Work is for people with jobs. You’ll never remember class time, but you’ll remember the time you wasted hanging out with your friends. So stay out late. College life is where memories are made! The best way to remember memories is to create it!

Written by: Juhi Bajaj

PGDM Batch of 2014-16

IILM Gurgaon

IILM International Short Term Program

IILM International Short Term Program

IILM Undergraduate Business School, IILM University,

IILM Gurgaon welcomed students from the University of Technology, Sydney and Queensland University of Technology in the month of January, 2015 for a three week short term program on Social Entrepreneurship and Rural Markets in India. The program was a blend of theory and practical knowledge which exposed the students to the realities of the bottom of the pyramid.

The program was delivered by eminent speakers from the industry and academia who gave some thought provoking insights on rural India. It also included a visit to an NGO, cultural excursions, blend of yoga and meditation sessions along with Bollywood workshops. The entire curriculum was designed to provide a holistic learning experience.  Students from IILM were also a part of the program and learnt from the experiences of the Australian students.  The program was a blend of both the cultures.

The international students were taken to Agra, Jaipur and Rishikesh to show them the historical culture that India holds.  At Rishikesh, they stayed at Parmarth Ashram which is located on the banks of the Holy River Ganga. These excursions were an eye opener to community service and social entrepreneurship.

Besides academics, students appreciated the hospitality extended which exceeded their expectations. They stayed in the campus residences and enjoyed the facilities provided by the Institute to make their stay comfortable.