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A HEALTHY MIND IS THE GREATEST TREASURE TO FIND (Student Blog B.A. Hons. Psychology)

General Blog, IILM Institute for Higher Education, IILM University, Uncategorized, , , ,

 

Conversations around mental health have always been a taboo in our Indian society. It has been related to how a person might be possessed or simply is dysfunctional to be ever cured; thus not be able to work in an environment to sustain oneself. People in our country are struggling with varied psychological issues that have a direct impact on their overall well-being. There is a tremendous mental health crisis that has been brewing in our society ever since 2015. The problem is aggravated as people believe that mental health issues can be cured by visiting religious centres where God is the only source of direction and solution to cure such problems. Even today, such belief systems have a found place in people’s life which is quite far off from logic and rationality.

Rural areas perceive mental illness very differently. They consider mental illness equal, to be possessed by some evil soul under which individuals facing problems are many times handled quite harshly which leaves a long lasting impact on their mental health & well being. Many times patients whose families are totally unaware of their condition end up abandoning their family members considering them mentally unfit, which leaves a long lasting scar in the life of the suffering person. Lack of mental health awareness has many a time led people from backward areas to a wrong diagnosis which worsens the mental condition of the person, leaving him in a situation where they may have no door to knock.

There is a great need to create awareness about mental health in rural areas, as compared to the urban sector where acceptance and initiative for treatment has taken a positive turn over the years, where mental illness is not seen or considered a taboo to talk and discuss.

Cases of mental illness in urban areas are increasing as people face daily pressures in work and personal lives. Working hours that go beyond the schedule of 9-5, has left people with no time for themselves. Ambitions have over-taken the need for personal care, healthy diet, appropriate sleep and even family time has been compromised giving an open entry to multiple mental health related issues.

Addressing mental health is very important. Once we understand and open up about our struggles we would be in a position to see what awaits us. Living with stress is equal to letting a cancer slowly but steadily grow to eventually harm us one day. Opening up about one’s feeling, emotions, physical symptoms, or lifestyle can be a great start. This will bring focus on the prospects of managing one’s well being. It is like healing a wound which might initially seem quite painful, but with the right diagnosis can cure you to be your wholesome self again pretty soon. The more one explores, the better one feels about his/her mental health condition. Just accepting one’s problem, living with it and not taking corrective action is not a good idea.

One must be very careful, attentive and address any problem they might face. Some symptoms are:

  • Confused thinking.
  • Prolonged depression (sadness or irritability)
  • Feelings of extreme highs and lows.
  • Excessive fears, worries, and anxieties.
  • Social withdrawal.
  • Dramatic changes in eating or sleeping habits.
  • Strong feelings of anger.
  • Strange thoughts (delusions)

It is imperative for a person to seek the help of a professional psychologist, and get the right treatment. People should be made more aware of what mental illness is, through campaigns and workshops.

The first step should be taken by schools to create awareness amongst children and adults of all age groups explaining that “it’s okay not to be okay” and that it’s absolutely normal for boys to cry and experience emotions like pain. There is nothing to be ashamed of. Dedicated counsellors and special educators should be hired in schools, to help people know about mental health issues. Workshops for teachers, parents, and students can be organised to understand how to deal with stress and day- to-day pressures of life. Talking to a therapist should be emphasized upon.

In the end, always remember that mental health issues are never something to be ashamed of. Only when awareness increases in society, will we be able help each other in times of stress and emotional instability because as the saying goes – a healthy mind is the greatest treasure to find.

At IILM University, our Psychology faculty members are trained psychologists and you are welcome to reach out to us for free counselling sessions. Please visit www.iilm.edu.

“What mental health needs is more sunlight, more candor, and more unashamed conversation.” – Glenn Close

“Kya Result Aaya?” #Boards 2020

Campus Life, Career Development (Placement), General Blog, IILM Institute for Higher Education, IILM University, Uncategorized, , , , , ,

Introduction:

Board results are the quintessential discussion for parents and students which also becomes the most discussed topic amongst family. Unfortunately, it’s marking a child’s future with the percentage for the rest of their lives and not to mention labelling them.

The amount of pressure that board classes bring with them has been accounted in various studies, clearly signifying, inverse correlation of stress and marks in board exams, even though we continue to pressurize students to attain, at times, the impossible.

Expectations (from parents, teachers, peer and self) may crumble the self-esteem, as well as performance in boards and can have devastating effects on students and their career options.

100% Board results-2020

In 2019, as many as 17,693 students scored more than 95% in CBSE XII and the numbers increased to 38,686 students in 2020. Board results 2020 have raised the bar for students, who will be giving exams from here on. To compete with 100% marks can have challenges in plenty. Not to downsize the student who made that effort and actually got those brilliant marks; the discussion is about students who got a distinction (above 75%) and still feel “not good enough”.

This unfortunate inadequacy of “could get better marks” is a dilemma any student scoring marks from 70-90% category feels, especially when the choice of subjects in a prestigious university looks bleak. Not that the ones who make it over 90% waltz through the top universities. They also struggle and at some point “have to compromise” on the course or a college.

Can you accept your marks and not label it as destiny?

My observation while looking at board results- Yes, it is the highlight of your life and will be compared in galore with cousins, friends and any known person who got better marks than you. However, could we stop putting the blame on either teachers, Corona or pressure from known and accept what we scored gracefully?

Can we find jubilance in clearing class XII and being ready for applying in colleges rather than whining of what could happen if we scored better? Acceptance of board results brings inner peace and reduces comparisons which clearly isn’t helpful. I believe board results don’t shape your destiny and that only if you are ready to believe in yourself, can life offer opportunities for you to carve out the best in self.

If we can make a reality check and be honest with oneself, as to what are the strengths and to work on them, we may find our success, even if it feels inadequate to others. The key to convince parents and friends is when you, yourself can accept what you want to do, or reach out for counselling, if unable to make career choices.

Try reducing those mountains of expectation or mirages of “what I should be” to “what I can be” for a better career path and at the same time enjoy the journey of becoming your own person.

Experience the “Joy in Learning at IILM”

With newer opportunities coming up every day like School of Humanities at IILM University, Gurugram, we encourage students from varied fields to open their minds to choose a trending subject and experience the joy in learning. With latest pedagogy in teaching, faculties at IILM strive to help students create a niche for themselves and prepare themselves for better career opportunities.

Conclusion:

Board results could have brought tears of joy or disappointment given what you were expecting and what was received as results. See this as an opportunity to explore and search what and where you want to take your college education. Comparisons and expectations can be hurtful, so try avoiding them by focusing on “what you think you want” than “what you should be”.

 

“Every accomplishment starts with a decision to try”

Article-LinkeIN

Logistics and the E-commerce Revolution

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Logistics, as a Discipline is very much in the news these days. It is the Science of moving products from the point of origin to the point of consumption in most efficient and effective manner. By efficient we normally refer to the cost factor and by effectiveness we refer to how well we have been able to meet customer needs.  Hence, if we deliver a parcel to the customer at the most economic cost we may still not succeed because we may deliver it outside the customer’s definition of delivery time.  Similarly, we may deliver a parcel within the delivery time but we may fail to deliver on the efficiency front if there are cheaper options available.

Logistics has a big role to play in e-commerce. However, till a long time, the emphasis used to be on working of the effectiveness part. Hence, e-commerce players used the services of Blue Dart and Fed Ex for their deliveries. These logistics partners were also integrated to the e-commerce players like Flipkart through APIs. The API integration allowed the complete visibility of the package once it left the seller and till the time it got received by the customer. However, this approach got into problems when e-commerce players tried to scale up (Example – Flipkart Big Billion Day debacle) where capacity constraints prevented Flipkart from being effective. Along with this, the mindset of the e-commerce sector also changed. A sector which used to talk of GMV (Gross Merchandise Value) earlier, suddenly had to talk of profits or more appropriately, look at their costs.

Hence, the next trend in the e-commerce sector was towards building own Logistics capability. Flipkart for example, delivers 55% of parcels through its own Logistics arm : e-kart. This is a big achievement if one considers the scale of India (20,000 plus pin codes) and the fact that most of the orders come from Tier 2 and Tier 3 cities. Along with this came the emergence of private logistics players like Delhivery and E-Com Express. These private players were focused on the needs of the e-commerce players (niche operators). They offered specialized services like Warehousing and managing of Reverse Logistics, which is basically the management of Logistics of products that are returned by customers. These new players in the Logistics sector were also favorably inclined towards technology. Besides API integration, they also had investments in Warehousing technology and Last Mile Logistics (from the Destination Warehouse to the Customer).

The result of all these developments was that the e-commerce sector was able to move up on the efficiency frontier. The efficiency frontier is basically a trade-off between Customer Service Level and the Cost of delivering the service (another word for Logistics Cost). This basically means that if an e-commerce player wants to increase its service level to customers, it can do so only by increasing the logistics cost. However, the growth of the logistics sector especially in-house logistics and 3PL partiipation has allowed the Industry to do both – increase customer service and also bring down the cost of logistics. As a result, we also have many innovations like Same Day Delivery and Instant Payments to customers who return. This is made possible by the great level of integration that has been achieved in the e-commerce supply chain.

IILM- A platform to experience Global Study,Internships and Placement Opportunities

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IILM has tie-ups with various international universities to foster experiential learning. It helps the students to learn vivid skills from the best professors across reputed B-Schools. IILM takes keen measures to benchmark the quality of the content delivery. With international exposure at the B-school level, students learn to conduct themselves in any environment, gain confidence and develop networking skills. Studies have shown that students with international exposure perform much better in the corporate world. Moreover, multinational exposure gives students the opportunity to understand the rules and regulations of the businesses in different countries.

Global Study at IILM:

Finland has been one of the global study destinations in their unique offering. Through thisprogram, students were able to hone their critical skills of Digital Marketing strategies and Entrepreneurship which is essential in the interconnected world.

They got the exposure to agile digital marketing trends and its application in businesses. The students also cherishedvarious team building activities and unique teaching pedagogy and assessment pattern.Many students were also appreciated for their diligence and participation in those activities. IILMstudents got an opportunity to be interviewed by aSwedish and Finish Newspaper as a platform to exhibit their learnings.

 

 International Internship at IILM:

IILM has even offered International Internship Opportunities from the likes of AIESEC and Mataora. The creative agency ‘Mataora’ in Mauritius offered students a thrust in gaining creative and advertising edge for luxury brands. It provided them with a platform to build a global network and become placement ready.A global experience certificate is a value addition to their career ladder.

 

 

 

International Placements at IILM:

There are many companies which come to IILM for international placements.We had students who received international offers with an extremely good package.Landmark Group and KhimjiRamdas were such potential recruiters in the past. Indeed, out of the total opportunities, 15 companies were from the international domain and 50 % of the companies were multinational.

 

Dr. Shweta Nanda

(Assistant Professor, Marketing)

 

 

 

FDP on ‘Online Teaching in the Age of Covid19: Opportunities and Challenges’ by Prof. Vishal K. Gupta, University of Alabama, USA on 22nd May 2020

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IILM University organized an online FDP on ‘Online Teaching in the Age of Covid19: Opportunities and Challenges’ by Prof. Vishal K. Gupta, University of Alabama, USA on 22nd May 2020.

Brief Profile of the speaker:

Prof.Vishal Gupta presently associated with University of Alabama, USA is an experienced professor with a passion for research and teaching. He has published over 50 peer-reviewed journal articles, including in the prestigious journal viz., Academy of Management Review, Journal of Applied Psychology, and Journal of Management, among others. He teaches courses in strategic management and entrepreneurship at various levels from undergraduate to PhD. His global teaching experience includes United States, India, and Bahrain. He is also a professional speaker for students (career guidance and job-market readiness), business executives, and small business owners.

A lot of interesting insights were shared by Prof.Vishal with the participants. He shared with the participants how COVID-19 is posing challenges to all the industries and higher education is not untouched, however while most of the industries are getting attention its impact on the higher education is not being talked about. He expressed serious concerns on how some technical and engineering courses will be delivered completely online. He further expressed that University administrators world over were not prepared for the situation and even the most progressive and well known Universities/Institutes took a while to respond in such pandemic times. According to Prof.Vishal most of the American Universities tried to keep their students engaged by making reading material and pre-recorded videos on either blackboard or other Learning Management Systems. The idea was to buy time to move online eventually.

Challenges of going online:

The most interesting part of the FDP was when Prof Vishal elaborated on the various challenges faced by the two important stakeholders of Higher Education: Professors & Students after moving to online teaching. As all participants were academicians they could relate to every aspect of the discussion. Certainly, the challenges identified by Prof Vishal can be generalized to the entire education Industry irrespective of culture and economic development. He felt students across the globe are same and they are yet to come to terms with the changing teaching platforms adopted in the new normal times.

He narrated instances where students who attended an online class with their video on were found not to be dressed properly. Hence students may have to be oriented on the etiquettes to appear for online classes.

He expressed his apprehension regarding the decision of few American Universities to open campus for physical classrooms citing issues of social distancing among students and the risk associated with Professors carrying virus back home.

Opportunities:

Nevertheless he also cited some opportunities that can be harnessed by teachers, students and Institutes alike in this present scenario. Going forward, Universities may have to reduce the cost of their courses as they are offered online, which may be a benefit for students. Mandatory attendance norms for students may have to be relaxed as students may come out with all kinds of problems including internet accessibility.

Research cab be given high priority as Professors may get more time, however Prof Vishal mentioned that this cannot be generalized but is true for Professors of American Universities. He further added that in this situation Professors also have the task of making online evaluation more stringent as cheating during examinations cannot be controlled.

Q&A

One participant posed a question regarding student engagement online for which Prof Vishal advised that teachers should focus on textbook teaching and keep the class duration less. They should suffice their online sessions with good videos and latest news articles. Also he advised that teachers should weekly conduct doubt-clearing classes for students. Student engagement becomes key for successful conduct of online classes.

Overall the session was very engaging and interactive and Faculty members of IILM appreciated Prof Vishal Gupta’s view on the present scenario and need for blended learning.

 

 

FUTURE OF WORK-FROM HOME

Campus Life, Faculty, General Blog, IILM Institute for Higher Education, IILM University, Uncategorized

Introduction

Most of my employed friends have seen this paradigm shift of working from home at the time when pandemic is hovering on our heads. With this cloud of constant worry and panic, I noticed a silver lining and that has been remote working. As much as thoughts about driving to work in traffic and chores to complete at home, seems like a lost memory; we all know it will take some time for us to go back to that mindless driving routine once the lockdown gets lifted.

Effective Diversion at the time of crisis

So, has this shift from “physically” being at work impacted performance for people? If it is to believed home-based jobs has been an effective diversion from anxious thoughts as well as keeping peace at home. Working from home has created a sense of purpose for the day along with balancing home and work commitments. This fine balance we all have evolved to is our future in 2020. IILM University which is excelling in blended modules for its students, aspires to teach innovatively while using latest web tools so that students keep pace with virtual learning while being at home.

Benefits to the Company

Companies post lockdown would be looking at securing future where cost savings leading to productivity gains and convenience of both employer and employees will be implemented. As expected, this year only we will see many of us having flexible workplace as we have learnt how to manage both aspects of life.

Ease for women to be at work while at home

WFH will encourage more women to join the workforce as the hassles of travelling daily would disappear. “In the US, about 25% of the workforce works out of home,” says Rohit Kapoor, vice-chairman & CEO of EXL Service. “In India, we will move to that kind of level over time. This option will also help women, especially mothers, a lot as it will make it easier for them to join the workforce.”

Is it just positive thinking or are we actually missing “going” to work?

Some say that the absence of meeting colleagues and dressing up for work would be missed and sometimes brainstorming sessions on calls may not work for everyone. People will or already are missing the human touch and at times, work from office becomes a form of diversion from personal problems back at home. No dedicated space at home can also be one major challenge and yes, not all professions can “fit in” this newest modal of working.

Mother Nature says yes to WFH

However to look at the bright side, WFH will help in reducing carbon emissions, will bring in flexible working hours, people will be able to manage time to do things they enjoy and pursue some for which they couldn’t find time and most importantly to be able to slow down the pace of life.

Conclusion

All of us given in the past with hectic routines have now become attentive to our environment, our relations and how much we miss the good times. WFH if taken in a positive way is a step closer to saving our environment, building economy, being creative at work, able to pursue vocational aspirations and most importantly being able to multi-task with ease; it’s that change which will be for the better.

“When you put yourself in an uncomfortable position; is when you grow the most”

Gary Swart CEO oDesk

Consumerism or Spirituality: Learnings of Kabir Das for Gen-Next

Faculty, General Blog, IILM Graduate School of Management, IILM Institute for Higher Education, IILM University, Uncategorized

According to a Mckinsey report, the spirituality among the Indians is decreasing while consumerism is on a rise. For the very same reason, India is now known as one of the biggest market places in the world. The things which used to be luxury for our grandparents and parents have now become necessities for us. Also, our parents used to buy things for a lifetime but we buy things for just a few years or even for just months. This kind of shift in temperament is visible in various other studies also as when the whole world is now moving towards contentment we are still on the path of dissatisfaction. On the one hand, when the entire world is moving towards spirituality Indians are tilted towards consumerism.

GDP Growth to Happiness Index 

The world has moved beyond mere economic development to the well-being of individuals. Presently, the growth of a nation is just not reflected in terms of GDP growth figures rather it is being measured in terms of happiness index. Since 2012, the United Nations have also come up with a study on the happiness of people across countries each year to recognize the happiness quotient of people and their well-being in place of economic development only. Since the beginning, India consistently ranked at the lower strata of countries in the world’s happiness ranking. The same story continues even in this year also as according to World Happiness Report 2020, the performance of India is very dismal in terms of ranking on Happiness Index as it ranked at 144 out of total 156 nations much below than the neighboring countries like  Pakistan, Nepal, Bangladesh, and Sri Lanka which are ranked at 66, 92, 107 and 130 respectively.

To be Spiritual Guru

In the World Happiness Report, the main factors considered for the Happiness Index of individuals are the social environment and the ability to make decisions of life.  At present when India is urging to be recognized as the ‘Spiritual Guru’ of the world it is the time when we need to dig out the learnings from our own old and probably forgotten literature to improve our ranking by increasing the well-being of Indians. India, a land of sages has a very rich source of wisdom in the form of religious and philosophical literature. India is a country that had philosophers who themselves have not gone through with any formal schooling and even they don’t know the art of writing but they have given us the mantra for content and satisfying life. Considering Kabir Das, a mystic poet, philosopher and saint of fifteenth-century who himself mentioned as illiterate as in his own words about himself ‘Masi kagad chhuyo nahi, kalam gahyo nahin hath’, he clearly said that he neither touched the paper nor hold the pen in his entire life but have given a wonderful message for a satisfying and happy life.

Consumerism

On consumerism, we can take a lesson from the work of Kabir as ‘Maya mari na man mara, mar mar gaye sharer, asha trushna na mari kah gaye das Kabeer’, the meaning of this verse is very apt that if we go for desires then will never be able to fulfill all instead we will lose ourselves by mere running behind them. Desires are like hallucination and they are never-ending, individuals can keep on fulfilling one the other will keep cropping up the very next moment which leaves us dissatisfied and discontent. So, the lesson which one needs to take that one should always look for needs not for desires because needs are limited which can be fulfilled and can be satisfied while desires are unlimited, and falling prey to your desires is like being in a vicious cycle which has no exit route.

Practice Satisfaction

Furthermore, Kabir also said, “Saain itna deejiye, jaame kutumb samaye. Main bhi bhookha na rahun, sadhu na bhookha jae”, with this he wants to convey that don’t be part of a rat race of earning higher and higher which will keep disturbing you and will not let you be satisfied. The desire for higher earnings will keep you in stress and dissatisfied so instead pray to the almighty for the earnings which are sufficient to meet your needs and to look after the needs of your dependents.

So, if we follow this one simple advice of Kabir to be content and don’t be a victim of our desires then one neither feel dissatisfied by comparing oneself with others nor one feels like losing control on ones’ own life. The aggregate of our feelings of contentment will surely reflect and will have a much-improved ranking on happiness index with the use of learnings of our rich cultural heritage in terms of literature.

Now the biggest question is ‘Which side you want to be?’  To be part of the rat race of consumerism or to follow the path of spirituality, guided by sages for ages. To get more on the subject can approach at kumar.saurabh@iilmgsm.ac.in.

 

Dr. Kumar Saurabh

Assistant Professor-Finance

IILM Graduate School of Management

 

Responsible-Marketing-Will-Run-the-Mile

Responsible Marketing Will Run the Mile

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Source: https://knowledge.wharton.upenn.edu/article/company-socially-responsible/

Ah! Marketing and its relentless endeavour of profit maximisation! A marketer would not mind making the world one hoarding and splashing its ads everywhere (how do you like seeing automobile, electronics, movie, lingerie etc. ads splashed across on every inch of trains, aeroplanes and their cabins, beautiful scenic highways, public spaces…?)

In the process of bringing a firm’s products and services to the end consumer, a marketer has left no stone unturned acting like a magician casting a spell on the consumer’s mind to spend, buy its products and justify whatever its selling. In this endeavour, the marketer has by and large ignored adherence to ‘virtues’ and ‘philosophies’ like ethics and responsibility towards society. Marketing is increasingly creating and encouraging artificial or false needs (Apple Corp. limiting supplies to create perception of high demand, cosmetic companies coming out with non-essential and expensive products), promoting discrimination (fairness creams, size zero body size) floating false promises (fairness creams, deceitful packaging or excess packaging, flu vaccines that really don’t work etc.) intensifying materialism, hoarding and greed (EMI offerings for luxury products, brand endorsements that pushes consumption etc.) All this kind of irresponsible marketing will impact an organisation negatively, damage the reputation/brand-name, bring slump in sales and profits, mistrust in shareholders, legal disputes and many more.

Ethical issues do influence marketing, its planning and long-term sustainability of the organisation. Ethics, as defined by Peter Stanwick and Sara Stanwick in their book ‘Understanding Business Ethics’ (2013), are values that individuals use to interpret whether an action or behaviour is acceptable or appropriate. It is very important for organisations to respond to ethical issues in their marketing strategy. Marketing mix should compliment ethics and social responsibility to be called as a responsible marketing that considers and honours the long-term benefits of its customers.

When a company vows to practice best interests of society in both short and long term, it practices responsible marketing. Responsible marketing is a philanthropic philosophy and includes many related marketing concepts like cause marketing, green marketing, environmental marketing and social marketing.

The responsible marketing process of an organisation has to be guided from the very start by ethical practices with focus on customer and societal needs and well-being. The marketing process should end with fair and enriching value creation of the business for their markets. Trend is changing now and increasing number of organisations and companies have become socially and environmentally aware when it comes to planning and implementing their marketing strategies. More and more companies are going ‘green’. During the Covid-19 pandemic we witness many companies promoting ‘social distancing, hand washing and stay at home’ practices. Online portals like Amazon, Nykaa, Myntra are selling only essential hygiene and health protection products. Uber and Ola ride services practiced hygiene and promoted adherence to social distancing guidelines during the pandemic. Local kirana and grocery stores adhere to rationed supply and social distancing through the pandemic lockdown.

For businesses that embrace responsible marketing practices, there are many distinct advantages. It provides financial advantages like tax-cuts and other incentives provided by the government, instills faith, goodwill in the market especially in the customer base and improves public relations. Companies gain more business as customers appreciate social responsibility. Responsible marketing will gain more and more leverage especially post COVID-19, because it promotes respecting the planet and each other as there will not be one without the other.

Keywords: Responsible marketing, social marketing, green marketing, marketing trends, COVID-19, ethical business.

About the author: Shahana Qutab is a doctoral research scholar of Social Marketing at IILM University, Gurugram, India.

Classroom-Up-and-Running-at-IILM

Classroom 2.0 – Up and Running at IILM!

IILM Graduate School of Management, Uncategorized,

In response to the COVID-19 pandemic, the need to work remotely while continuing to successfully deliver is more pressing than ever before. However, Remote accessibility to stakeholders has opened many avenues to multi tasking and enriching vivid experiences through various tools and platforms. While skill updating and online trainings will orient the outcomes towards greater good at lesser cost. This blog will help us understand where we are on this journey and the role of academia to provide the fundamental bedrock on the emerging megatrends leading to Classroom 2.0. B-Schools are leveraging multiple learning channels for their MBA classes and are increasingly focusing on hands-on project-based training and social learning for digital skilling.

In the light of changing trends across Industries, the following three skills have emerged as a focal point of Industries across domains. The top management college including IILM has reinvented the wheel by incorporating the relevant content ,increased collaborations with MOOC’s and project based trainings.

  • Remote Infrastructure
  • Virtual Communications
  • Managing Stakeholders Expectations

Remote Infrastructure: Cloud-native applications to support cloud based AI workloads and AI-powered business models are reducing mean-time-to-respond by less than half. At IILM, students are trained on optimal value of digital technologies that emerges from interconnected and interdependent applications.

Virtual Communications: This includes how companies are dealing with the impact of the disruptive technologies on their talent development strategies. In addition to defining what digital skills are, the Best B-Schools are working hand in hand to train students on these skills and how key skilling metrics are measured. At IILM, the course curriculum is based on “Outcome based Learning” and thus we are leveraging the stakeholders’ contribution in updating the course curriculum.

At IILM, Digital skilling is core to organisations’ strategy:

Digital skilling has become an integral part of organisations’ overall business strategy and organisations are making efforts towards seamless execution of these strategies. At IILM, students are encouraged to build FAQ based fresh content, write blogs. They are trained on affiliate marketing, influencer marketing, building a self brand with a focus on SEO tools and analysis. Google digital garage has now emerged as an authentic source of up skilling.

We believe in building ‘composite’ capabilities:

There is a shift in organisations’ requirement from only technical capabilities to ‘Composite’ capabilities comprising technical skills, professional skills, and domain knowledge. We have an edge on our Learning Development Program where faculties are the torchbearers to the holistic development of professional skills.

Managing Stakeholder Expectations: We believe in 360 degree feedback from our stakeholders. This thrives us to diligently gather the valuable inputs from stakeholders. A change post COVID-19 has revived industries with fastest growing nine digital technology areas including three foundational technologies – Big Data and Analytics (BDA), Cloud Computing, and Cybersecurity – and six advanced technologies – Artificial Intelligence (AI), Internet of Things (IoT), 3D Printing, Robotics, Blockchain, and Immersive Media. To ensure a future ready workforce, we are increasingly collaborating with MOOCs, training providers, other enterprises, and government for both skilling and credentialing.

Dr. Shweta Nanda
Assistant Professor- Marketing