A guest lecture was organized as part of the Marketing of Services and Financial Products course, for PG II students. The session was taken by Mr. Keshav Bajaj, an alumni of IILM Lodhi Road, batch 1999 – 2001.

Mr. Bajaj works with Nimbuzz Internet India as Head E- Commerce and VP Global Business Development. Prior to this, he has worked with brands like, Airtel, Aircel and Nestle

The session revolved around the growth of service Industry in India and across the globe. The reasons why people prefer to work with a service company. The concept of designing a new service along with their parameters and steps were discussed in detail with practical examples. Examples pertaining to Uber, Urban Clap, Blah Blah Cars, OYO Rooms, Wudstay, Airbnb etc were discussed at length. This made the session highly effective.

The session was highly interactive and very informative. Mr. Bajaj has expressed his interest in helping / guiding the students with their business ideas. He is keen to devote time with the students to help them become future Entrepreneurs