Ad Mad@ IILM, Gurgaon
Marketing and advertising are age old tools which are quite vital for any business to prosper. Since when the first civilizations started walking the planet, business has been an integral part of the human society starting from the barter system to modern digital stock marketing. For one’s business to prosper, an effective marketing strategy is an obvious necessity. On the 8th of September, 2015, IILM Institute of Business and Management engineered an event which gave its students a firsthand understanding of marketing and advertising. The Marketing Club introduced an event called “Ad Mads”.
Students were required to form groups of 5 for participating in the competition. The numbers were really very encouraging when it came to participants. There were a total of 7 teams who had registered for the event ready to go head to head with each other. The rules of the competition were quite simple and yet elaborate. Groups were to choose any FMCG product and market their product in three phases as mentioned in the rules.
PHASE I- Phata Poster Nikla Hero
Phase 1 of the competition required the groups to introduce their products to the judges. Now, the first impression of any commercial product is vital, thus the criticality of this phase could not be ignored. The winning group chose a clothing line named “BC-Bright and Clean” line of clothing. Here they have to highlight factor in design, quality, technology used in manufacturing, customer feasibility and prevailing market conditions.
PHASE II- Poster presentation
The second phase of the competition required the groups to prepare posters containing information and graphics about their respective products and to display them before the judges. As easy it may sound, poster making is a tricky business. Not only do you have make the poster attractive but you also have to include all the necessary details about your product so as to give the customers a clear understanding of the product
PHASE III- Advertising
The third phase was probably the most dynamic of the three stages involved in the competition. Teams were required to either present pre-shot advertisements of their product or perform live skits, again showcasing their product. The response was phenomenal. Teams came up with skits organised quite meticulously and with a huge factor of humor involved engrossing the audience into what they were doing. This round highlighted that students of IILM, Gurgaon were richly equipped with creativity and innovation.
The winners were, Rashika Goel, Ashish Anand, Rakshita Chowdhary, Taleen Bhateja and Sagnik Das (PGDM 15-17) as team members.
The first event of Utsav – The Cultural Club started off with a bang for the new batch of 2015-17 with the Talent Hunt competition. Amidst the hustle and bustle of the classes, the students managed to pull off a great show, helping their colleagues and themselves to showcase their hidden talents.
The activity was a wonderful welcome and a much needed breather to the student’s academic schedule. It was the first time in two weeks of the orientation programme that the students were able to interact with the faculty and staff members. This talent hunt marked the beginning of an eventful year ahead. The spirited students participated in singing and dancing events organized by their peers to present their forte in a specific area. The songs and dance presented, were a great blend of traditional and contemporary styles. The hosts of the day did a fabulous job by getting the crowd to put on their thinking caps as they bombarded the audience with a series of rapid fire rounds. They also organized Extempore which allowed people from the audience to speak on a topic for a few minutes. The faculty members came up for the extempore on the request of the students and brought a smile to every students face. All the students were applauded and rewarded for their participation and noteworthy performances.
The event was a great platform for students to flaunt their talent and was the first of many such events to come by Utsav – The Cultural Club at IILM Gurgaon!
-Shreya Mukherjee (PGDM Student, Batch of 2015-17, IILM Gurgaon)
INDEPENDENCE DAY Celebration 2015
Displaying the vibrant “Colors of India”, Utsav– The Cultural Club presented its next event after the start of the new session in August 2015. The event marked the coming together of PG1 & PG2 students to display their love and devotion for the country. Celebrating the 69th Independence Day, the event showcased both modern and traditional India.
Starting off with a Street play, “Bharat Mahan” the students projected Indian historical events right from the struggle of independence, to post independence and wrapped up beautifully to the present scenario of the Indian subcontinent. The dramatization of the insurmountable pains and struggles of our lost heroes struck a chord with the audience. The audience was enthralled with the dance performances, which showcased the vibrancy and colors of India – Des Rangeela, accompanied with various other performances depicted the states and culture prevalent in India and commercial India. To sway the audience, a college band performed a lyrical display of patriotism. The faculties and audience were kept engaged through a fashion show,which was conducted to identify the best-dressed students with respect to the theme. 2 boys and 2 girls were awarded with the title and were applauded for their patriotic attire.
The event proved to be a huge success and got everyone engrossed with the celebrations. It truly felt like a Mil-e-Sur day for us at the IILM Gurgaon Campus as it inspired us all to keep the unity and patriotism for our country in tact and further to celebrate the pride of being Indians. Jai Hind!
– RADHIKA BANSAL (PGDM Batch of 2015-17, IILM Gurgaon)
Teachers day and Janmashtami celebration
Amidst the management rigor, the students of IILM can not imagine anything existing without their faculty members, who put in a lot of hard work into the students and to dedicate only one day to them would not do justice to appreciate all the things the faculties do each day.
The event was conducted in two parts. The students of IILM Gurgaon planned a two-day event to celebrate Janamashtami and Teachers Day with the Faculties and Staff on the 4th& 5th of September 2015
On 4th September 2015, the event started with a Janamashtami Puja where the birth of Lord Krishna was celebrated by a small ceremonial “Bhogh” to the Lord followed by a “Handi Todd” where the students huddled up and made a human pyramid in order to burst the “Matka” or Earthen pot filled with milk which was hung by a rope on the ceiling.
The Teachers Day Celebrations began thereafter where song dedications were made by the students to felicitate the faculty members followed by a couple of games and fun to engage the faculty members and staff. As students of IILM it was a treat to our eyes to see our teachers turning into students and displaying their fun sides. The day ended on a fabulous note and the awaiting surprise for Part 2 of the celebration.
On 5th September, the teachers were busy in conducting their lecture and the students were engaged in arranging a party in the college cafeteria for the faculty and staff members. All the faculty members were invited and a cake cutting ceremony was conducted. On request of our teachers, the roles were reversed- the teachers acted as students and vice-versa. In the end, the students expressed their gratitude for their loving teachers through the card collage, which were much appreciated by the faculty and staff members.
This marked the end of the 2-day event for Teachers Day and gave the students a chance to express their gratitude to the faculty members. Their guidance and warmth do not let us miss our loved ones even for a minute in the day!
“It is the supreme art of the teacher to awaken joy in creative expression and knowledge” – Albert Einstien
– RADHIKA BANSAL (Student at IILM Gurgaon, Batch of 2015-17)
NGO Club Event
NGO Club Pukar of IILM Institute for Business and Management organized an event where students members invited kids of support staff and kids from nearby slum areas to the campus. There were a number of activities organized for these kids by our students. There were role play activities, dance performances, games ,drawing and a host of other activities for the development of these kids. Student members took full charge of the event from organizing to managing .At the end kids were served fruit juices and snacks plus gifts which made their day.