A CACTUS IS REALLY JUST AN AGGRESSIVE CUCUMBER

Introduction:

As a cool cucumber can turn into a savaged looking cactus, all of us can indeed turn our calm selves to something ferocious because of anger which at times triggers violent responses. Reactions ranging from rash driving to banging doors to actually getting into a physical altercation and verbal aggression are seen most commonly with people who are apparently aggressive.

Social Psychologists cleave the concept of aggression into emotional and instrumental aggression which is to say that former results from unhappy/negative emotions (carried out in the heat of the moment like slapping in a fit of rage) whereas the latter is intended, a well-planned move (to hurt someone purposely like a bully in school or at work).

Aggression is exhibited in physical aspects – hitting, kicking to non-physical aspects like verbal (yelling), social (bad-mouthing, excluding others), racial (micro aggression), sexual (misogyny, homophobic jokes) that are intended to harm others.

Following Liberal education at IILM University, we teach life skills in out everyday classes in the form of role plays or class discussion to help them accept, understand and manage negative emotions.

But why do we aggress? Is it like a life skill that we all need so that we don’t look meek?

Evolutionary Scientists explain that we have an innate ability to protect as well as seek continual survival of our genes. Human beings need to be able to aggress in certain situations, and nature has provided us with this skill which means that under the right situation, almost all of us will aggress (Buss & Duntley, 2006).

Physiologists’ support evolutionary perspective as it is known to mankind that aggression is controlled by Amygdala i.e. limbic system inside the cortex controlling emotions. This further controls our autonomic nervous system which in stress activates flight-or-fight mechanism.  What science is trying to explain to us is that under stress, we will either fight the stressor or run away from it. Not only this, some imperative chemical substances in our body like serotonin which when found to be at low levels predict aggression (Kruesi, Hibbs, Zahn, & Keysor, 1992; Virkkunen, de Jong, Bartko, & Linnoila, 1989).

Behavioral scientists feel that what we see in our environment is how we condition ourselves to be; so if children see their parents act out aggression by hitting, to them it’s OK to do the same. It’s no rocket science to explain that aggression would harbor aggression and the more we see it, the easier it is for us to repeat it.

It is imperative to say that one’s social situation also makes it critical for a response like aggression. As it is commonly noticed that we may react violently in situations where we are uncomfortable/ fearful or provoked (with friends or subordinates) but may react more calmly in others (in front of an authority).

On hindsight, it is easy to recall that when we were aggressive, we were likely to be experiencing a negative emotion (example- unhappy thoughts, pain or discomfort) that’s why it became so easy to react aggressively. In general, it could be the feeling of being ill or undergoing emotional disturbance that makes one vulnerable to frustration which further provokes violent behaviour.

At IILM University which is considered one of the best private universities for Psychology around Delhi/NCR, we teach critical thinking and communication skills along with other courses where we discuss how anger does not become an issue till you keep ignoring it. Reaching to the core of an internal conflict and addressing concerns is half battle won without inflicting pain to self or others.

 

How to if not stop, control aggression?

The answer to this is Catharsis which is a process of releasing, and thereby providing relief from, strong or repressed emotion. For reducing negative affect and its arousal, if we can actively distract ourselves from that emotion it can help break the cycle of being provoked to react in anger. Catharsis can be any form of meaningful engagement like talking it out, exercising, listening to music and is most useful when done alone.

At undergrad and master’s courses in Psychology at IILM University we teach positive and social psychology and most importantly emotional intelligence. We endeavour to help our students with a thorough understanding of psychology, its components and how aggression is a symptom of repressed issues which through therapy and counselling can be managed.

Conclusion:

Aggression is seen more an emotional than instrumental response needs to be managed by first checking on our feelings. We need to assess what caused this emotion and why? At times aggression is directed at something different than what actually provoked it. When we think carefully about our situation, rather than simply responding in an emotional way, we can carefully choose the most effective responses when we are angry (Berkowitz, 1993).

To conclude, aggression is not a disease we need to fight, lets comes to terms with how normal an aggressed response is; but accept that it cannot be typified into personality. We need to address cause before the management for a long-term goal.

 

The Community Identity, a Sense of Belonging

A community is an identity, an entity. And therefore, it is important.

Community is a group of people in a shared interest or loving space and have similar characteristics. When it comes to human civilisation, a community is a thriving ecosystem having its unique DNA, social and legal structure, beliefs, and practices. Threads of reliance and togetherness among the community members keep it alive. Community is an important facilitating agent of influence and change as it consists of people who share common thought processes and camaraderie. We usually talk about urban, suburban, and rural communities. But communities are varied and formed based on shared lifestyle and beliefs, like religious communities, occupational communities, political ideological communities etc.  All this make the concept of a community very relevant and important for businesses and government and whoever intends to sell an idea, service, product, or positive behaviours.

Building Community

Community building is a field of practice that aims to connect with a target group of people with a message in an effective way. Sometimes also called community development, it is a communication strategy and has time and again proved successful for the enhancement of a community. Community building exercises are important especially in a developing and populous country like India having a huge stratum of poor and rural population with high illiteracy and traditional belief system. Many social development policies and interventions of government and non-government agencies use community centric implementation strategies to bring about positive change. Social marketing of public policies and interventions are most effective when designed in a community specific manner, e.g, ‘Beti Bachao Beti Padhao’ interventions will be different for a tribal community in Rajasthan or Haryana which are areas steeped in patriarchy and religious beliefs than rest of India where female infanticide problems are not so grave. Health insurance concept can be promoted in a better way through community-based health insurance schemes (CBHI) to bring more adoption and utilisation of the concept, eg. VimoSewa of Self-Employed Women’s Association (SEWA) in Gujarat that built a community of poor and self-employed women. Community buildings help the government in achieving the goal of Universal Health Coverage (UHC). In a similar way, the power of community has been leveraged in many other development interventions like immunization, mother and child nutrition, disease or pandemic management, awareness programmes etc. The community members look up to community influencers and their peers to adopt to change rather than a plain reason to change.

Marketer Relevance

The community has always been attractive to the marketer who targets specific markets or niches to sell its products and services. A new whey protein manufacturer targets the gym going and vegan community specifically as it makes more sense to gain ground and a steady revenue stream. Lakers team in basketball is a world-famous brand that has built its own community of Laker fans to whom it sells its Laker merchandise. When Harley Davidson was incurring losses and had reached on the verge of shutting its shop, it tried the community building method (HOG-Harley Owners Group) for its bikes and accessories through its community building strategy.  Podcast uses community building and marketing strategies successfully to run its business in the face of tough competition from video-centric content. Mobile companies like Oneplus and Apple use community building and marketing strategies to promote their products and new launches.

A business can build its community through face to face personal contact, social media presence where the page google analytics can help the business check the leverage. Campaigns, events, theatre plays, festivals, fairs, social work and relevant, quality offerings that connect with the members help to build communities for the products where members feel involved. Marketing efforts for any product or service to the communities is easier and fruitful.

IILM and Community Building

Community building efforts help maintain lifelong connects. Many educational institutions, for example, IILM University, lays a lot of stress in harbouring its alumni community, roping them in for guest lectures, motivational talks and placements and highlighting them on a pedestal pf inspiration for future students. Every student feels part of the IILM family long after he/she has left the organisation. for its social work and CSR initiatives, IILM University also adopts villages in its vicinity and promotes education, healthcare, and other programmes of social upliftment for the poor communities. Students actively participate with full zeal in such programmes and develop a commitment towards community building for the larger good of the nation

Therefore, community building and marketing is important for organisations and businesses to remain relevant and in the competition. It not only empowers the business but also the customer. A thriving community ensures a happy society. Community building will also help in reducing social disintegration, harmful behaviours and will knit fabric of social support, social justice, and economic development along with brand loyalties.

The trend of community building and marketing is getting more prevalent and more niches will be created. It will not be exaggerating to say that community will be the future of marketing. Future marketers and policymakers should concentrate their efforts towards community building to remain relevant in the new age business and marketing scenario. It will be very beneficial for students to opt for Institutions like IILM that have dedicated community building programs which give ample exposure to students in this domain and help with their placements and career development. Students need to take up skills like interpersonal communication, blogging, public speaking, communication design etc. very seriously to gain competitive advantage. such skills are much in demand and will bring an added shine to their personality to make them stand out in the crowd. In this regard, students can further follow the author’s blog on IILM blog site or connect personally for queries and guidance on the email given.

Follow my blogs or write to me at shahana.qutab.phd2019@iilm.edu

A Psychologist’s Guide to Coping in Uncertain Times

“Always Expect the Unexpected Because the Only Certainty Is Uncertainty”

Uncertainty in life has many forms. Changes at workplaces, change in priorities, change in rules and regulations. Even if things are safe right now you never know when they would change and you need to be ready to handle that change.

Change is usually not the problem; it’s the discomfort that often bothers us as we are so strongly attached to a particular outcome in life.

When certainty is questioned we usually have a fight or flight reaction and try to safeguard ourselves. Our brain prefers to find a sure shot outcome to the uncertainty we are experiencing. Research proves that anticipating pain soothes us to be calm than anticipating uncertainty only because we know that pain is certain. For example, uncertainty about getting a job is more stressful than actually losing a job.

Now, the question arises what should we do to tackle uncertainty in a way that it doesn’t impact our overall health and well-being.

This is very important for students aspiring to work with multinationals, professionals struggling with changing roles, people disheartened with their job.

  1. Firstly, don’t panic, remain calm and level headed. Living in uncertain times can be discomforting but you can control how to respond to such situations.
  2. Avoid dwelling on things you can’t control. Try changing the habit of ruminating on negative events of life. Why only visualize worst case scenarios. If there is a fear of not getting a job think of ways to enhance your skills. Think positive and believe in yourself. Remember it’s your life and you have the potential to change it.
  3. Add Value to your skills. It’s important to align your skill set to what is currently the need of the industry. Make sure you have those skills that the current time is demanding. Act upon it. Visualize possibilities.
  4. Market Yourself. Do not think I am asking you to boast about yourself; but how would people know your calibre if you don’t tell them about yourself. Get the recognition you deserve. Go for it.
  5. Ensure your profile is updated. Have an eye-catching LinkedIn profile. Express your interest in companies that you aspire to work with. What you post on your profile should be interesting in content and original in nature to attract organizations towards you.
  6. Focus on Financial Well-Being. One tip for life is always having a financial saving of at least six months worth your livelihood. This will be your support during rainy days and you’ll always have time to choose the best opportunity and will never settle for something less in life. Savings are very essential.
  1. Engage in Self care. Healthy routines are magical. Eat well, exercise regularly, just like body needs stimulation so does our mind and thoughts. So feed your intellect with good literature. Practice mindfulness, it makes life a better place and opens doors that you thought were closed.
  1. Risk is real and Fear is optional. Risk assessed is risk management. Understand the uncertainty take calculated risks and overcome your fears to innovate the new you.
  2. Control what you can. We often run for things that are beyond our control. Try making a slight change by focusing on stuff that is within your control. It can be as basic as setting your clothes a night before a strenuous day. Try comforting your days.

If you see your Today. Job insecurity is the “New Reality,” why respond or perceive it as Negative. It might offer better opportunities for your growth and career enhancement.

Take that Extra Mile and prove your worth. Show the world your True Potential. Don’t Stress and rather Invest in this time to uplift your skills and embrace the new shift that the Industries are offering.

This is the only way you can see the New Positive and Let go the doubt and uncertainty around. Be prepared to change with the times instead of resisting to a change. Life’s most treasured moments come unannounced. Instead of being threatened by unexpected outcomes we should learn that they can be hidden seeds of opportunities.

For best professional practices and how to deal with professional challenges follow my blogs on IILM Blogs and LinkedIn or write to me at megha.kochhar@iilm.edu

We at IILM train students to handle complex situations and be proactive professionals in every situation by focusing on multiple skill development, developing emotional intelligence. There is a Center for Emotional Intelligence at IILM University where training programs help students build self awareness, emotional regulation that helps them deal with uncertainty in personal and professional life.

FUTURE OF WORK-FROM HOME

Introduction

Most of my employed friends have seen this paradigm shift of working from home at the time when pandemic is hovering on our heads. With this cloud of constant worry and panic, I noticed a silver lining and that has been remote working. As much as thoughts about driving to work in traffic and chores to complete at home, seems like a lost memory; we all know it will take some time for us to go back to that mindless driving routine once the lockdown gets lifted.

Effective Diversion at the time of crisis

So, has this shift from “physically” being at work impacted performance for people? If it is to believed home-based jobs has been an effective diversion from anxious thoughts as well as keeping peace at home. Working from home has created a sense of purpose for the day along with balancing home and work commitments. This fine balance we all have evolved to is our future in 2020. IILM University which is excelling in blended modules for its students, aspires to teach innovatively while using latest web tools so that students keep pace with virtual learning while being at home.

Benefits to the Company

Companies post lockdown would be looking at securing future where cost savings leading to productivity gains and convenience of both employer and employees will be implemented. As expected, this year only we will see many of us having flexible workplace as we have learnt how to manage both aspects of life.

Ease for women to be at work while at home

WFH will encourage more women to join the workforce as the hassles of travelling daily would disappear. “In the US, about 25% of the workforce works out of home,” says Rohit Kapoor, vice-chairman & CEO of EXL Service. “In India, we will move to that kind of level over time. This option will also help women, especially mothers, a lot as it will make it easier for them to join the workforce.”

Is it just positive thinking or are we actually missing “going” to work?

Some say that the absence of meeting colleagues and dressing up for work would be missed and sometimes brainstorming sessions on calls may not work for everyone. People will or already are missing the human touch and at times, work from office becomes a form of diversion from personal problems back at home. No dedicated space at home can also be one major challenge and yes, not all professions can “fit in” this newest modal of working.

Mother Nature says yes to WFH

However to look at the bright side, WFH will help in reducing carbon emissions, will bring in flexible working hours, people will be able to manage time to do things they enjoy and pursue some for which they couldn’t find time and most importantly to be able to slow down the pace of life.

Conclusion

All of us given in the past with hectic routines have now become attentive to our environment, our relations and how much we miss the good times. WFH if taken in a positive way is a step closer to saving our environment, building economy, being creative at work, able to pursue vocational aspirations and most importantly being able to multi-task with ease; it’s that change which will be for the better.

“When you put yourself in an uncomfortable position; is when you grow the most”

Gary Swart CEO oDesk

Holding Space For Students: How It Helps Them Grow

Have you ever thought about ‘Holding’? Holding refers to support. The 20th-century psychoanalyst Winnicott used this word to explain the importance of a supportive environment provided to a person to help him achieve his/her full potential.

It is likened to the nurturing and caring behavior a mother engages in with her child to help him/her become independent. It has become an important concept in education where the role of the educator is to provide a safe environment where students can discover themselves without being judged and learn new skills that help them follow their calling in life.

What is Holding  

To practice Holding requires attention at multifaceted dimensions. It is the art of being present with others. It is an attitude that comes from deep-rooted compassion for others. It requires cultivating the skill of active listening to understand what the other person is feeling, i.e. listening from the heart. It is about practicing unconditional positive regard which means treating another person with the utmost respect and completely be with the person to whom you are Holding space with.

 

In the life of a student, joining college after school is a period of major transition, especially if it requires moving to a new city.  It is a time to cope with uncertainties which at times lead to loneliness as he/she is trying to fit into a new environment among strangers. At that time the environment that conveys trust and support becomes crucial for the overall growth of the students.

Holding Space for Students at IILM

At IILM, as a team we try to provide that safe space to the students where they can discover their interests and enhance their skills.

I still remember that day when I interacted for the first time with a student who came from a large family in a small town to join IILM to pursue his graduation. During that conversation that usually happy looking boy shared that he felt lonely and homesick.  That comment by him was enough to understand that we need to offer him support to make him feel at home on the campus.  After a series of one-on-one sessions to help him feel cared for and heard he realized his goal and the reason for pursuing graduation.

To help him follow his interests and exhibit his strengths, we encouraged him to be a part of various in-house club activities. Soon he became the part of a team to organize major events on campus which helped him make friends who were always there to support and motivate him. The supportive environment on campus gave him the sense of belongingness which he was missing initially. As a result, he became more punctual for classes and was always one of the first students to take initiative. This resulted in enhanced class participation and higher grades. This change in him was possible because of the Holding environment which was provided to him by IILM, filled with care but at the same time non-intrusive where we responded to all his concerns.

Benefits of Holding

Holding provides a safe environment for students to understand and manage their inner and outer worlds. It helps them develop a strong personality with a clear understanding of one’s strengths and weaknesses.

During my work at IILM, I discovered that ‘Holding’ is a key element in a student’s overall growth and well-being. Practicing holding requires that one is grounded and has a clear purpose at work. It requires that we treat others with our hearts.  At IILM, these are the important values being practiced by all faculty members to help students to adjust well when they become part of the IILM family. A good Holding not only helps students to feel comfortable and confident but also helps them shape themselves and IILM prides itself in providing such a conducive and caring atmosphere for its students.

ART THERAPY- DISCOVER YOURSELF

“Mirror is a reflection of our faces and Art of our Souls”

Art has the ability to change and transform lives, in profound ways. When words fail, we turn to images and symbols to narrate our stories. Through art we can reach out to people with our stories and find a path towards transformation and healing.

As they say there is a lot between the heaven and earth than just dreams. Art therapy has a therapeutic way of rooting the idea of creative expression that fosters healing our soul and leading us towards mental well-being. For years art has been a very communicative way to express our feelings. When we were young we would instinctively use painting, drawing, sketching to communicate and express our emotions, but as we grow, and maturity hits us we often forget the beautiful impact art had on our lives.

Through Art Therapy patients are provided with a safe place where they can explore not very pleasant feelings like fear, anger, aggression, unfulfilled expectations. Feelings that they would otherwise avoid to talk about. Rightly said “Art speaks where words end.”  The field of Art and artistic people has always intrigued me. It feels like artistic people see life through a very different lens. They have immense waves of creativity within and so they life seems so sorted and calm. I wonder how various forms of art give them so much of peace. I guess the only reason why their life is so peaceful is that it’s not humans, but a form of art that is communicated as a Peacemaker and Healer adding the Art Therapy to experience the solace within.

Going back to Ancient history, art has been one of the oldest ways to communicate through wall carvings, sculptures, and paintings right from the Indus valley civilization. It is seen that when a person is unable to speak about his pain, they resort to expressing their feelings through Art.

Healing is totally an internal process which has a lot to do with a sense of positivity and inner strength. Ask an artist and they will enlighten you about the therapeutic impact Art has on them. Art Therapy is a type of expressive therapy that enhances a person’s emotional, mental, physical and spiritual well-being through the process of creativity. By art we mean everything that stirs our consciousness and inner strength to challenge our mind. This is the process where artistic expression helps lots of people to develop positive feelings, solve problems, change attitudes, boost their self-concept and be more content with themselves.

Art is like a life saving jacket in a world that’s growing crazy. Art keeps you grounded in your roots. It has a meditative impact to develop patience in life. We have to make a choice today either “let Art enter your world or you enter into the World of Art.” Choice is yours to discover the artist in you.

Remember friends Art is not a skill, but an expression and it really does not matter if you think you cannot draw or create. It’s an outlook towards life, which can be seen in the form of a new hobby, learning music, anything that keeps you occupied and for which you feel the desire to create time and it’s  so becoming a part of your life in spite of the busy schedules you have as it heals you from all the stress that you’ve been carrying  as a baggage of life.

It’s practically applicable and as a life skill trainer and therapist, I have seen my students experiencing the magic of art therapy in their lives.  A group of IILM students took this initiative to apply this therapy for the first two weeks and shared such positive results in their level of expression, understanding of situations. One common response was that they learnt to respond rather than react in stressful situations.

Art Therapy gives people medium to express their feelings and problems and tread a happier life that is real and serene in nature. Art as a therapy has proved to be a powerful weapon to combat illness and spread well-being. It allows you to be yourself with no Form and that’s the Beauty. So let’s join hands together to inhale positivity and exhale creativity.

To connect on knowing more about the profound value and benefits of art, colors and visualization therapy write to me on megha.kochhar@iilm.edu

Life Skills that Matter – IILM Teaches More than Management

It is common understanding that a Business Management degree prepares you for Business Administration, so you study Management, Organizational Behavior, Human Resource Management, Finance, Marketing, Operations, International Business and a range of other subjects. However the 2 year programme at IILM also prepares you with certain other skills such as Effective Communication, Research and Analysis, Critical Thinking, Change Management, Ability to leverage technology, Time Management, People management, Teamwork, Decision making etc. which may be called soft skills but are actually life skills. Let me explain here how these are so relevant in the context of Covid – 19 which all of us are grappling with today.

The current crisis is a situation that almost no one living today may have faced in his or her lifetime, hence there is no way that anyone could have been prepared for, in advance. When it struck, the reactions were quite similar among most, ranging from brushing it off to disbelief to despair, businesses were no different. However during these times of crisis, Effective Communication is of paramount interest. At IILM, students learn who to communicate with, what to say, how to say and when to say. Your stakeholders are the ones who need to hear from you to have that continued trust in you, how you are managing their interest is what you need to tell them and tell them early on. Any message that is delayed looks like an afterthought, so communicate early and communicate regularly. Keep it short but relevant and regular.

The times are different, the challenges are different, the solutions also have to be different. IILM teaches its students to read, research and analyze what is happening the world over and make sense of it and how it affects our businesses and organizations. It teaches them critical thinking skills and inculcates a sense of judgment and positive thinking to manage any crisis situation. As a manager / leader it is important to know that we must be able to adapt to change as per the situation. In the current situation, it is imperative to stay safe and stay at home. If there is life, there will be a tomorrow and we can always plan and rebuild ourselves. There is just no point in being restless, rather take this time to spend with yourself, review what you have done so far, how you would do it differently, what you could have done better.

Technology they say is a leveler, the digital march is going to make it even more uniform. As millions of people are homebound, their major source of information, inspiration, communication, distraction, entertainment is through technology. IILM encourages its students to be technology savvy and Leverage Technology to bring in effectiveness to their work and business. A case in point, in the times of Covid, technology has moved up a few notches, K-12, Higher education and a good number of businesses have gone online, organizations are rethinking the Work from Home concept, also as an effective cost saving tool. All classes at IILM have been conducted on zoom through paid licenses ensuring security and privacy of teachers and students online.

This is a situation which has put everyone under pressure, be it the government, the police, the doctors, the medical supply chain, the food suppliers and the transport for continuing the work assigned. All others are under pressure to stay at home, manage their job, remain balanced, remain strong, stay calm and help others in whatever way possible, big or small. The Business Management program at IILM by the very nature of its being fast paced with classes, tutorials, assignments, simulations, meeting industry experts in Round Tables or Guest sessions, Summer internships, Live Projects, Placements creates the right kind of pressure with tight deadlines and helps students manage time and manage themselves very well.

People are the most valuable resource that one can have. IILM students develop skills of working in teams and learn to respect one another, value their competence and contribution. People Management is what management is greatly about. Students learn through case studies and role plays and address questions such as how to take people along, how to keep them motivated and engaged with the organization when the chips are down. How to make people feel wanted and part of your team are skills that come with practice. As a manager, you are required to take decisions, most of the times with limited resources, limited information and in limited time. IILM teaches Decision making as a process, a step by step approach to make good decisions. With practice, one becomes adept at following the steps and can still be quick. But if you miss some part of the processes in order to be quick, you will be prone to making mistakes, costly ones!

Most importantly, IILM has an NGO club through which students learn to help and support the marginalized sections of the society. We believe empathy is something, which need not be understood and expected when you are in a spot, but the continued will to share and care for others whatever the situation be. IILM is proud of its 12000+ alumni who as Managers and Business leaders running their businesses responsibly and building the nation.

Prof.(Dr.) Kakoli Sen

Relevance of IILM PGDM / MBA in the times of Covid-19

It is common understanding that a PGDM / MBA degree prepares you for Business Administration, so you study Management, Organizational Behavior, Human Resource Management, Finance, Marketing, Operations, International Business and a range of other subjects. However the 2 year programme at IILM also prepares you with certain other skills such as Effective Communication, Research and Analysis, Critical Thinking, Change Management, Ability to leverage technology, Dealing with pressure, People management, Teamwork, Decision making etc. which may be called soft skills but are actually life skills. Let me explain here how these are so relevant in the context of Covid – 19 which all of us are grappling with today.

Relevance-of-IILM-PGDM-MBA-in-the-times-of-Covid-19_2The current crisis is a situation that almost no one living today may have faced ever in his or her lifetime, hence there is absolutely no way that anyone could have been prepared for, in advance. When it struck, the reactions were quite similar among most, ranging from brushing it off to disbelief to despair, businesses were no different. However during these times of crisis, Effective Communication is of paramount interest. At IILM, students learn who to communicate with, what to say, how to say and when to say. Your stakeholders are the ones who need to hear from you to have that continued trust in you, how you are managing their interest is what you need to tell them and tell them early on. Any message that is delayed looks like an afterthought, so communicate early and communicate regularly. Keep it short but relevant and regular.

The times are different, the challenges are different, hence the solutions also have to be different. IILM teaches its students to read, research and analyze what is happening the world over and make sense of it and how it affects our businesses and organizations. It teaches them critical thinking skills and inculcates a sense of judgment and positive thinking to manage any crisis situation. As a manager / leader it is important to know that we must be able to adapt to change as per the situation. In the current situation when there is a complete stop to everything around us, it is imperative to follow what is required at this moment, which is staying safe and staying at home. If there is life, there will be a tomorrow and we can always plan and rebuild ourselves. There is just no point in being restless, take this time to spend with yourself, review what you have done so far, how you would do it differently, what you could have done better.

Relevance-of-IILM-PGDM-MBA-in-the-times-of-Covid-19_1Technology they say is a leveler, the digital march is going to make it even more uniform. As millions of people are homebound, their major source of information, inspiration, communication, distraction, entertainment is through technology. IILM encourages its students to be technology savvy and Leverage Technology to bring in effectiveness to their work and business. A case in point, in the times of Covid, technology has moved up a few notches, K-12, Higher education and a good number of businesses have gone online, organizations are rethinking the Work from Home concept, also as an effective cost saving tool. All classes at IILM have been conducted on zoom through paid licenses ensuring security and privacy of teachers and students online.

This is a situation which has put everyone under pressure, be it the government, the police, the doctors, the medical supply chain, the food suppliers, the transport for continuing the work assigned. All others are under pressure to stay at home, manage their job, remain balanced, remain strong, stay calm and help others in whatever way possible, big or small. The MBA / PGDM programmes at IILM by the very nature of its being fast paced with classes, tutorials, assignments, simulations, meeting industry experts in Round Tables or Guest sessions, Summer internships, Live Projects, Placements creates the right kind of pressure with tight deadlines and helps students manage time and manage themselves by dealing with pressure.

People are the most valuable resource that one can have. IILM students develop skills of working in teams and learn to respect one another, value their competence and contribution. People Management is what management is greatly about. Students learn through cases and role plays, how to take people along, how to keep them motivated and engaged with the organization when the chips are down. How to make people feel wanted and part of your team are skills that come with practice. As a manager, you are required to take decisions, most of the times with limited resources, limited information and in limited time. IILM teaches Decision making as a process, a step by step approach to make good decisions. With practice, one becomes adept at following the steps and can still be quick. But if you miss some part of the processes in order to be quick, you will be prone to making mistakes, costly ones!

Most importantly, IILM has an NGO club through which students learn to help and support the marginalized sections of the society. We believe empathy is something, which need not be understood and expected when you are in a spot, but the continued will to share and care for others whatever the situation be. IILM is proud of its 12000+ alumni who as Managers and Business leaders running their businesses responsibly and building the nation.

Prof.(Dr.) Kakoli Sen

IILM’s Top Ten Non-fiction Books for Students Under Lockdown

World Book Day was recently celebrated on April 23, 2020 to reiterate the importance of books and reading in our lives, something that IILM believes in and inculcates in its students. The first World Book Day was celebrated on 23 April in 1995 and continues to be celebrated on that day. The original idea to celebrate this day was of the Spanish writer Vicente Clavel Andrés to honour author Miguel de Cervantes who died on 23 April. In 1995, UNESCO too decided that the World Book and Copyright Day would be celebrated on 23 April as the date is anniversary of the death of not just Cervantes but also of William Shakespeare and Inca Garcilaso de la Vega, a historical coincidence.

IILM encourages its students to read by stocking the library with interesting books that are not text books and by Book Clubs and Societies. During, the lockdown, students are at home with ample time on their hands so IILM has decided to share a list of books with students to guide them about what to read.

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Why is reading so important and why does IILM emphases and focuses on reading? Reading expands one’s horizons, improves one’s written and spoken communication and language and most, importantly, reading allows one to think critically and form opinions. Reading, by increasing a people’s knowledge of the world, opens their minds to a plethora of information, that not only allows them to gather more knowledge but also allows them to think on their own and be able to analyze and justify those thoughts.

With so many benefits of reading, please IILM urges to use this time to cultivate the habit of reading.

IILM has put together a list of top ten non-fiction and fiction books that IILM recommend for students to read under lockdown. Today we share with you the list of non-fiction books, i.e, books that are informative or factual rather than fictional.You can choose books that interest you. Most of them are available on kindle and soft copies of some are even available free online. You can even choose them as audio books and hear them.

You do not have to read all. Even if you read one book it is a beginning.

Happy reading!

Top Ten Non-Fiction Books by IILM

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book11. Jonathan Livingston Seagull by Richard Bach: A simple and easy book to read with depth of life’s philosophy, Jonathan Livingston Seagull is an ode to self-determination through transcendence of the body and discovery of the limitless nature of the mind and the spirit. The story is told through Jonathan, a seagull, who longs to be in control of his own life and govern himself independently of his dominating, small-minded Flock and how he achieves it.


IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book22. Who Moved My Cheese by Dr Spencer Johnson:
An easy read with text interspersed with illustrations, this is a self help book where ‘Cheese’ is a metaphor for what you want to have in life – it could be a good job, loving relationship, money or health. The very core message of the book is that things constantly change so we must adapt. The quicker we adapt a change the more satisfied we will be.


IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book33. The Monk who Sold his Ferrari by Robin Sharma:
An inspiration book, The Monk Who Sold His Ferrari tells the extraordinary story of Julian Mantle, a lawyer forced to confront the spiritual crisis of his out-of-balance life, and the subsequent wisdom that he gains on a life-changing odyssey that enables him to create a life of passion, purpose and peace. What readers all over the globe appreciate about this book is its deft amalgam of the philosophies from both western and eastern worlds.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book44. The Prophet by Khalil Gibran: The Prophet provides timeless spiritual wisdom on a range of subjects, including giving, eating and drinking, clothes, buying and selling, crime and punishment, laws, teaching, time, pleasure, religion, death, beauty and friendship. A book of 26 prose poetry fables written in English by the Lebanese-American poet and writer Kahlil Gibran, corresponding to each chapter are evocative drawings by Gibran himself. This book, written in beautiful verse, is a guide to many situations in life.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book55. How to Win Friends and Influence People by Dale Carnegie: This self-help book published in 1936 has sold over 30 million copies worldwide, making it one of the best-selling books of all time. Carnegie shares 12 ways to improve. These include the ability to make friends quickly, increase popularity, boost influence, win clients, raise your salary, make you a better salesperson, and help you inspire coworkers to increase their excitement and productivity. The simple concepts put forward by Carnegie are timeless and continue to be relevant.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book66. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey: This book hit the business and self-help book list like a hurricane in the early 1990s. Drawing on aspects of the philosophies of ancient thinkers like Aristotle, Benedict, and Cicero, Covey repackages some of the foundational precepts into easily understood lesson for the current audience. The author’s tone is positive, pushing readers to believe that anything is possible with a can-do attitude and solid determination. It is a book that reminds that we are always in a constant state of improving ourselves both in our personal lives and professional careers.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book77. First, Break all the Rules: What the World’s Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman’s: This is an interesting read for Management students because the main premise of the book is that despite differences of backgrounds, educations, cultures, and leadership styles, successful managers share one key component – the tenacity to break every rule held sacred by conventional business leadership. The concepts delivered are not specific to any one type of organization or manager providing specific ways a manager can improve her leadership and make her organization more effective.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book88. Thinking, Fast and Slow by Daniel Kahneman: This international bestseller goes beyond self-help philosophies to unveil where success begins – in the mind. Kahneman introduces and explains two systems that drive the way we think – System One and System Two. The first system contains emotional, intuitive, and fast-paced thinking. The second system is described as logical, more deliberate, and slower. The author argues that understanding these two systems is imperative to know how to make the right decisions in the professional and personal realms in which we exist.

IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book99. Sapiens: A Brief History of Humankind by Noah Harari: For those interested in the history of the humans this is the author’s account of how the humans conquered the Earth. Some of his theories astonish with their scope and imagination. Yuval Noah Harari’s Sapiens avoids simplistic explanations of the evolution of the sapiens and offers an exceptional retelling of the human story seasoned with many personal reflections on man’s tenancy of the planet.


IILMBlog_IILMs-Top-Ten-Non-fiction-Books_Book1010. The 5 am Club by Robin Sharma:
The 5 am Club is a trailblazing and astonishing story of two everyday human beings seeking greater productivity, prosperity and serenity in this age of digital distraction and overwhelming complexity who meet a most weird and wonderful tycoon. The book that talks about how great geniuses, business titans and the world’s wisest people start their mornings; the formula to wake up early feeling inspired, focused with a fiery drive; and a method to protect the quietest hours of daybreak, unfolds a neuroscience-based practice proven to make it easy to rise while most people are sleeping.

How IILM keeps students motivated to learn

Motivation sooner or later fades away if it is not fed every day.

To keep one motivated requires an investment of time, effort, and energy. However, it is a worthwhile effort. In the case of students, motivation has a key role to play for achieving success in their academic goals. This is easier said than done. It is the responsibility of the teachers to ensure that the students are motivated in their academic pursuits. Teachers with great experience believe that the students are as motivated as is the teacher.

The teachers, who are passionate about their subjects, ensure that their passion rubs off their students as well. There are many ways by which the students can be kept motivated. We, here at IILM understand the importance of keeping students motivated to learn so that they enjoy the learning process.

Here are 7 key initiatives taken up by IILM to keep our students motivated are:

  • Increase involvement of students: We believe that effective learning happens when the students are involved in all the learning activities. The classes are conducted in a student-centric manner such that the teacher acts as a facilitator in the learning process.
  • Make learning enjoyable: IILM considers that learning will be effective only when it is enjoyed. Gone are the days when the students would memorize answers and score good marks in exams. We now focus on how well students interact with each other and solve real-life problems through group work. In this way, students have fun as well as learn at the same time.
  • Healthy competition: Healthy competition keeps the energy levels of the students high and they are motivated to perform better. At IILM we have noticed that students understand concepts better and retain them for a longer time when they compete with each other in classroom discussions.
  • Variations in teaching pedagogy: At IILM, the faculty members believe in using a combination of pedagogical methods like group activities, quizzes, simulation games, etc to keep the interest of the students in the various subjects. This helps them to excel in their academic pursuits.
  • Reward students: Rewards always motivate students to perform better. This holds good for students at all levels. The faculty at IILM keeps a constant track of the performance of the students from time to time and rewards them as deems
  • Give responsibility to students: Some students are motivated when they are given the responsibility of performing certain tasks. Such students are identified and handed over responsibilities like club activities, club boards, co-ordination jobs, etc.
  • Connect teaching with students’ interests: The bond between the teacher and the student has to be formed over the interest of the students. They connect over these areas of common interest. The areas of interest have also been made a part of the course curriculum in the form of content delivery. The classroom activities in IILM become more engaging and interesting for the students as they are related to the areas of students’ interest.

The motivation of the students to learn creates excitement for learning between the teachers as well as the students. It enriches the learning process and also enhances how the classroom discussions and activities take place. As times change, the ways to motivate students will undergo several changes. The mantra for motivating students, therefore, is ‘Make learning fun’.