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Home / Campus Blog Category / IILM Undergraduate Business School / IILM International Short Term Program

IILM International Short Term Program

IILM Undergraduate Business School, IILM University04 FebruaryDr Radhika MadanIILM International Short Term Program, International Short Term Program
IILM International Short Term Program

IILM Gurgaon welcomed students from the University of Technology, Sydney and Queensland University of Technology in the month of January, 2015 for a three week short term program on Social Entrepreneurship and Rural Markets in India. The program was a blend of theory and practical knowledge which exposed the students to the realities of the bottom of the pyramid.

The program was delivered by eminent speakers from the industry and academia who gave some thought provoking insights on rural India. It also included a visit to an NGO, cultural excursions, blend of yoga and meditation sessions along with Bollywood workshops. The entire curriculum was designed to provide a holistic learning experience.  Students from IILM were also a part of the program and learnt from the experiences of the Australian students.  The program was a blend of both the cultures.

The international students were taken to Agra, Jaipur and Rishikesh to show them the historical culture that India holds.  At Rishikesh, they stayed at Parmarth Ashram which is located on the banks of the Holy River Ganga. These excursions were an eye opener to community service and social entrepreneurship.

Besides academics, students appreciated the hospitality extended which exceeded their expectations. They stayed in the campus residences and enjoyed the facilities provided by the Institute to make their stay comfortable.

 

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Dr. Radhika Madan

Dr. Radhika Madan

Assistant Professor, IILM University. I have over thirteen years of teaching experience. Her teaching areas include Marketing Management and Strategy, Foundations of Marketing, Marketing Communications, Services Marketing, Marketing and Entrepreneurship, Spoken Business Communication and Written Communication. She has a keen interest in doing research in the field of marketing management, consumer behavior, marketing communications, social media marketing and cross cultural management.

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