Facebook, Twitter, Instagram, LinkedIn…. imagine waking up one day without these Apps on our phone! For some, this would be a scary thought, for others it may be a sigh of relief!! One thing is certain….. it is a big part of our lives since it helps us to communicate, interact, keeps us updated or even helps us express ourselves better. Let us honestly ask ourselves a question, how many times we pick up our phones to check these apps, to see what others have posted, to check the number of likes we have received on our posts, to read the comments….. I am sure we all know at least one person who is addicted to social media!
Social Media came into existence in 1990s but over these years has gained popularity across the globe and across all segments of the society. Every individual wants to communicate, irrespective of the era they belong to. Communication too underwent drastic changes from pigeons, light signals, postal systems, telegraph, telephone, letters and emails to social media. Social media has in true sense changed the landscape of communication. Nowadays, gestures and body language have got replaced with acronyms and emoticons! Social media has evolved from just being a medium of entertainment and communication to a platform being used by businesses, entrepreneurs and organization that aim to gain recognition and identification at economical prices.
In today’s dynamic environment, people are all the time hard pressed for time. In such a scenario, the advantages of social media cannot be denied. Marketers too are making full use of the power of social media. Videos, blogs, articles provide innovative ideas that capture the attention of the viewers and also keep the customers engaged. Five to seven minutes of reading an article or blog and the customer is all set to clink on the link and make a purchase…. That is the power of Social Media!! From big giants like Apple, Microsoft to your local grocery store around the corner, are all on social media in order to reach out to their customers in the most convenient way. In a nutshell, whether we like it or not, we cannot ignore the power of Social Media and its importance in our day to day life!!