Company Visits

IILM Global Study Program and a Visit to the Porsche Museum in Stuttgart

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Just to give you a brief background, in its endeavors to provide world class exposure to its students, IILM Undergraduate School of Business makes it mandatory for its students to be a part of its Global Study Program. The IILM Global Study Program takes the form of a study tour of 3 weeks to one of its partner universities in Canada or Europe.

The IILM UBS Global Study Program is so designed as to benefit the budding entrepreneurs and managers to immerse themselves in another culture, experience the challenges and opportunities facing organizations around the globe. It also extends global awareness and enhances the international perspective of IILM BBA students. During such tours, students meet leading executives and government officials while visiting businesses, industries, and cultural sites.

This year we visited Porsche Museum in Stuttgart, Germany on 9th August 2017, as a part of our Global Study Program. Porsche’s museum in Stuttgart, Germany is the world’s largest museum of science and technology, for which people are continually jealous of everyone that has the opportunity to visit it. I was leading the group with one of my colleagues Ms. Anisha Rani.

You will really be impressed if you are standing in front of the grand Porsche Museum in Stuttgart-Zuffenhausen. The gigantic building of the museum is amazing and looks so light, almost like floating in the air. The museum building is resting on only three V-shaped pillars. The contemporary design of the largest science and technology museum continues in the building. In a plain and elegant surrounding, the development of the Porsche brand and the sleek sports cars are illustrated.

The entire reason for visiting Stuttgart was to visit the Porsche Museum along with the Mercedes-Benz Headquarters. Porsche best exemplifies good design values, which was obvious there, and which the IILM BBA group members appreciated. We found that the car company has an unbeatable lineup of vehicles that was achieved through an approach that’s very much different from that of Apple. The science and technology Museum is designed by Delugan Meissl and is situated near the company’s headquarters. The museum is executed meticulously and tells a mesmerizing story using great graphic design and installations.

Simplicity and the conviction of constant evolution are probably the strongest traits of Porsche as a world-class brand. This is what really strikes you move through the Porsche museum.

 

To conclude, the trip to the coveted Porsche museum didn’t disappoint the group! The Porsche museum tour took us through its prestigious racing history, the evolution of the Porsche brand, and its technological achievements that have revolutionized automotive industry today. Many of us in the IILM BBA group had a great time playing with the engine sound effect machine and looking at the cars but few even found enjoyment in the detailed descriptions of Porsche’s development of the tip-tropic automatic gear system and their weight reduced fuel pumps.

With a mind filled with great memories and edifying experience, bidding adieu to the Porsche Museum, at-least probably till next year!

Company Visit – An Integral part of the IILM UBS Curriculum

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The Company Visit module is an integral part of the IILM Undergraduate curriculum incorporated and designed for the SBS students keeping in mind their need to see and learn things practically from an industry perspective. An Industry visit helps to link theoretical knowledge with practical know how. For Stages 1 & 2 the visits were primarily linked to their subjects Information Systems, Project Management, Marketing & Finance.

 

The first visit for this semester took place on 9th September, when the students of Stage- 1 went for a company visit to Country Inn and Suites (A Carlson Property). They were addressed by the HR Manager, Sales Manager, Front Office Manager of the Property. The visit was linked to Information Systems. Students learnt about the Information Systems and the processes followed at the hotel. They were also briefed about the various departments of the hotel, their competitors and the positioning of the brand.

 

Subsequent two company visits were arranged separately for Stage 2 students in the month of October at HDFC Bank & Sheraton Hotel Saket. Here the students learnt about the front end and back end operations at a bank and at a hotel from the respective operational heads.

 

In December, a company visit was organized at Parle Biscuits at Bahadurgarh which was open for both the stages, where the students were exposed to the process of making biscuits and confectionary. They were taken inside the premises and shown the operations. A presentation on the inception of the Parle group and the various products manufactured by them made the visit interesting.

 

The students also visited Pepsi Bottling Plant at Greater Noida on 7th December which the students attended across both the stages which was linked with their Marketing & Project Management. At the Pepsi plant, a plant tour was conducted for the students where it was explained how the bottling and canning processes are done along with their assembling procedure.

 

The final visit for this semester was held at Ambience Mall Gurgaon on 19th December which provided information on the retail sector. The students really liked this visit as they were briefed by the mall management starting with a brief on the history of the Ambience Mall, Leela Ambience Hotel and then went on to explain regarding the positioning of the brands on each floor.

 

Overall the company visits conducted through the course of Semester 1 across both the stages considered a wide gamut of sectors keeping in mind the various modules being taught in class and linked to their entrepreneurship course. These visits make the acquisition of knowledge more practical and interesting for the students of BBA, in addition to the wide exposure they provide to the different sectors widening the scope for budding entrepreneurs.

 

By Ms. Anindita Chatterjee, Assistant Prof. HRM

Ideation , Innovation & Creativity in Business

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If you want to study business, launch your own startup or manage your family business, IILM is the place for you !

Requirements in the job market are dynamic and change constantly.  At IILM we have introduced an exceptional programme to incorporate the trend of startups and entrepreneurship. We have collaborated with the SBS Swiss Business School to bring to our students the change to earn a BBA in Entrepreneurship. The degree is awarded by the Swiss Business School and teaches modules that are aimed to equip students with the skills need to start their own ventures ,take on the responsibilities of entrepreneurship or manage their family business..

The programme spans over 3 years or 6 semesters and covers a variety of topics starting from the basics and moving up in difficulty. The initial semesters have introductory modules that introduce students to concepts of Accounting, Marketing, Management, Information Systems, Economics, Finance, Statistics and Law. These basics are aimed at bringing all students on the same platform as we have students from varied backgrounds applying to this course. Similarly, Foreign Language is also offered to students over the 3 years in order to diversify their knowledge base and give them an edge in the job market.

After the basics students study modules like Small Business Field Studies, Venture Capital and Private Equity, Entrepreneurship Case Studies and Mergers and Acquisitions – topics related to managing real world situations. These modules as well as the others offered are not only case study based but also incorporate learning through simulations in order to effectively instill the theories involved.Case studies used are from the Harvard Business School so that our students have access to the very best resources.

Experiential learning is also encouraged through Company Visits as a module students visit various companies belonging to various industries and interact with staff and department representatives to gain understanding of the working of the companies and respective departments. In tandem with the aim of experiential learning is the module of Internships. Students are attached to a company for a month long internship during their breaks and learn what it is like to be on the job in real life from experts.

Mentoring is a unique aspect of student life at IILM. Faculty and industry mentors are assigned to the students to guide them through the course of the programme. They advise the students so that effective decisions are taken with regards to modules, internships and careers. Students gain a lot from their expertise and experience.

Our programme is exceptional because of the unique mix of theory and practical application. We have understood the need for dynamism in curriculum and have molded our modules based on the requirements of the time. Our students study with the best resources, the best faculty and the best industry mentors, making them a cut above the rest when it comes to taking on the roles of an entrepreneur or top management of their family business.

Learn more about our exceptional programme at www.ubs.iilm.edu

Ms. Lekha Mukherjee