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Coffee with corporate: A Panel Discussion on Creating Customer Value in Digital Landscape

The marketing department of IILM- GSM organized a conference called , ‘Coffee with Corporate’,on 17th of September 2016. The event brought together some of the key professionals from almost all prominent companies to view the role of digitalization in India. It also provided a valuable networking opportunity and set the stage for further cooperation among academia Industry interface. The conference began with opening remarks by Marketing Area Chair, Dr Kriti Swarup and continued with interactive panel discussions, presentations and briefings on topics of interest to an excited gathering of students and faculty.

Session 1: Digital Wings to Marketing

Mr. Sumit Dave, NIIT Technologies was the keynote speaker for the event. He talked about how future is dominated by the emotions of the customer and to build an emotional connect with the customers, marketers need to build up trust with them. The session was chaired by Mr Suryadeep Verma, Head Marketing HCL Technologies who talked about digital marketing trends and its contributories in marketing. The session concluded with a panel discussion by noted panelists , Mr. Soumitro Ranjan Sen, Sr. Manager Genpact , Mr. Darpan Majumdar, Founder, FYNE Superfood , Ms. Aushi Senger , Digital Marketing Manager, GII R , Ms. Manya Jha, Founder, Morphedo , Mr. Vivek Rathore, Founder, Eyebridge Soft Solution Pvt. Ltd . The session was followed by an interesting Question and Answer session where the students asked the panelists compelling questions.

Session 2 : M- Commerce: The Game Changer & Marketing for a Digital Tomorrow

The keynote speaker was Mr Mausam Kalra, CEO, Lushtrip.com who talked on Global Digital Snapshots and high growth potential for M-Commerce. The panel comprising Mr. Vishesh Gupta, SVP, Net4 India Ltd , Mr. Lakshya Vij, Senior Vice Category Manager, Urban Clap , Mr. Mausam Kalra, CEO, Lushtrip.com, Mr. Sameer Saraf, Senior Category Manager, Paytm , Mr. Pramit Ghosh, Founder Cognitio Innovo discussed in great detail Marketing Automation , M-Commerce , Mobile Banking etc.

Closing remarks :

The session was concluded by Vote of Thanks given by Prof Anita Saxena who conveyed gratitude to all participants, session moderators, panelists and presenters along with students and faculty for their efforts in organizing such an educative conference. She expressed satisfaction with the interactive nature of the discussions while congratulating participants on the extensive networking that had taken place, which would continue going forward.