Entrepreneurship – Job and Wealth Creation
(Entrepreneurism must be practiced to be learned)
Entrepreneurial success does not take place in a vacuum. Entrepreneurs exist in the context of their particular geography – be that their local, national, or even supranational economy and society. This mix of attitudes, resources, and infrastructure is known as the entrepreneurship ‘ecosystem’.
Having an entrepreneurial mind-set is critical to being successful as an entrepreneur. An entrepreneurial mind-set stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighbourhood florist or grocer.
Family controlled businesses, both private and publicly-traded, are characterized by unique challenges that threaten their continuity and distinct core competencies.
The challenges are primarily the result of issues presented by the changing ecosystem, government laws, and interaction of family, management and ownership -particularly where the family wishes to perpetuate its influence and/or control from generation to generation.
A large majority of successful companies started as entrepreneurship and few survive into the second generation. Family Business Management has to undergo changes in order to thrive in India.
The leadership issues, adoption of technology, modern HR practices and corporate governance will help companies to become more competitive and relevant.
It is imperative that students learn entrepreneurship as a course to delve deep and understand “What is entrepreneurship” and what it take to have an “Entrepreneurial mindset”.
IILM University focuses on providing such an education to students through an entrepreneurial ecosystem. This course aims to give basic fundamentals to students towards understanding the ecosystem for entrepreneurship and startups and a direction towards developing a mindset for pursuing this as a desired program in as a specialization and an area to work on for wealth creation. The students are also given an exposure into understanding the fundamentals involved in ideation, researching the idea, knowledge about finances in the entrepreneurial space.
While understanding the entrepreneurial journey it would be of fundamental importance to understand the entrepreneurial and startup system in India which is aggressively promoted by GOI. The Startup India initiative launched in January 2016 by Prime Minister Narendra Modi offered incentives to such ventures to encourage entrepreneurship and innovation
Students will explore some of the myths and key facts about entrepreneurship, and find out what it takes to be an entrepreneur, so that they can conduct their own self-assessment and identify priorities for their own growth as an entrepreneur.
Students will learn how to unlock creativity and innovation to help generate more and better entrepreneurial ideas. This course provides learners with insights to re-frame their thinking in order to maximize their chances for success.
The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. The course introduces concepts that enable a person to start a trans-formative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.
So what can a learner expect to gain from this course? At the end of this course a learner:
- Will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal);
- Will be able to operate effectively within the new framework or model for starting a business (or any new endeavor), thus increasing their chances for success; and
- Will be able to make the initial business startup decisions of what type of business to start, and what type of business owner to be.
Entrepreneurism must be practiced to be learned
- Maybe a student knows and wants to be an entrepreneur, but you’re not sure where to start? This course is for anyone aspiring to be an entrepreneur – regardless of the industry or type of venture you might have in mind.
The course will enable a student to think and maybe start with a project and develop insights to pursue detailed learning towards job and wealth creation.