Can Organizations Learn Without Structural Fluidity?

Can Organizations Learn Without Structural Fluidity?

Global business environment is changing at an unprecedented pace due to changing trade policies, advancing technology, and rising competition. Business organizations behave like an open system which makes them quite vulnerable to environmental changes. Their survival depends at how fast they can sense the environmental signals, how quickly they can respond to it, and how well they adapt and align their strategies to accommodate the change.

Continuous improvement programs are one of the measures adopted by the organizations to gain a competitive edge. However, to the surprise, most of such programs result into failure because of the very reason that organizations fail to continuously learn, unlearn and re-learn. Many reputed organizations such as Chaparral Steel, Xerox, Analog Devices etc. have recognized a connection between organizational learning and continuous improvement.

Organizational learning infuses a phenomenal change in the organizational knowledge base that leads to strategic renewal of the firm’s abilities. This could be done either by exploration of new ways of doing things while at the same time with exploitation of existing techniques. Organizational learning is triggered by various kinds of environmental forces such as socio-economic value change, social movements and interests groups, transformational forces at territorial level, technological changes, market signals etc.

Organizational learning requires foreseeing and correcting the errors which may cause risk. Errors can occur either during the people trying to match their abilities with the fundamental elements of the organization such as its structure, goals and objectives. In this context, learning happens at two separate problem spaces. One is the space where organizational tasks are performed, and other is at the level of fundamental principles, goals and objectives where organizational tasks are defined.

There are two competing paradigms to understand the learning practices inside an organization. It has given rise to a macro level debate between ‘organizational learning’ vs. ‘learning organizations’. These are also referred to adaptive learning and generative learning respectively. Organizational learning refers to primarily adaptive kind of learning which addresses the changes in knowledge level of the individual and organization during incremental improvements for existing operations, technology, quality of products or services etc. This kind of learning is characterized by discrete actions taking place at distributed organizational locations by allowing experimentation and risk taking. The learning takes place without considering the alignment of the operational practices with the core organizational strategy. The incremental improvements are the major factor which drives the innovation and technological growth of the organization. Normally such kinds of learning scenarios are observed at shop floor level of the manufacturing units which are supported by the management (e.g. quality circles). The innovative processes thus emerge out and then incorporated into the new set of rules, procedures, and policies of the organizations. Generative learning happens through transformational changes. These changes are driven by the strategic decisions taken at the top of the organization which introduces radical change in technology, operations and practices.

Senge’s View on Organizational Learning

Peter Senge observed that there are some such organizations which are pro-active learners and quickly transform their practices to align with the environment. They have the capability to anticipate the problems, respond to the complexities of the environment and survive under environmental uncertainties. Generally an organization may rely on both adaptive and generative practices in different proportions. Learning strategy is partially pushed by the top level management (e.g., radical technological changes) to match the organizational vision, and partially it is pulled by the individual and groups towards operations involving organizational innovations and incremental improvements. At individual level, people need to understand the gap that exist between the current reality and their personal vision and move towards achieving their vision. Senge described this gap as a source of ‘creative tension’ which may exist in organizations going through a change process. A shared vision of required to infuse a sense of commitment across the organization. Senge further advocates organizations should moves towards ‘systems thinking’ where people can understand about the interdependencies of their individual actions to the whole. It allows the employees to look beyond the local context and make them realize the consequences of their immediate action on others and vice-versa. It requires a long time to cultivate and shared vision and inquiring attitude in an organization. But, the benefits are far reaching and they are not limited to financial gains but also extend towards creating a better workplace for the employees. Summarizing these principles, Senge described learning organizations as:

“where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together

Learning organization is an articulated vision which goes beyond simple training programs; it can be realized in three stages: first by exposing the organization to new ideas and institutionalizing new ways of thinking, second internalizing the new thinking into organizational memory and behavioral practices, and third, achieving the measurable performance improvement such as superior quality, increased market share, brand reputation, customer loyalty etc.

Structure as a critical variant

The principles of organizational learning described earlier require a cultural transformation within the organization with an aim to create shared vision at the workplace. However, this kind of transformation would not be realizable without any supporting structure. From structural viewpoint, organizational learning is an information processing activity and structure is viewed as ‘organizational learning mechanism (OLM)’. OLM is an institutionalized procedural arrangement allowing organizations to collect, analyze, store, disseminate, and use systematically information relevant to their performance. Structure is considered as a relatively stable aspect of an organization which acts as a base for behavioral adaptation. Structure of an organization includes functional roles, specialization& departmentalization, interdependencies between specializations, coordination procedures to manage interdependencies, line of command, and communication pattern.

Structure has dual properties. Firstly, it allows organizations to learn systematically with continuous interaction with its environment. For example, the communication pattern which is supported by information systems plays a major role in an organization for knowledge transactions. It facilitates communication among the various individuals in the organization irrespective of the existing line of command. It facilitates assimilation of new patterns and associations to create a clear vision of organizational goals and to have a better understanding of means-ends relationship.

Secondly, structure also impedes information flow across the organization that in turn results into constrained supply of information at the key decision points. It is noted that organizational structure imposes cognitive limits on information processing abilities and this is realized when someone in the organization faces the challenge during making organizational decisions. Such cognitive limits in decision making has given birth to one the most popular phenomena commonly known as ‘bounded rationality’.

Therefore an organizational structure guides as well as restricts the information search. An organizational structure has two components: stable i.e. those that changes relatively less frequently, and flexible those that are more fluid. These are also called mechanistic structure and organic structure respectively. A more mechanistic (or formalized) structure having centralized control is prone to retard learning because they reinforce the existing set of practices and behaviors. While on the contrary, an organic and decentralized structure encourages learning and innovation at much higher rate. Higher fluidity in structure makes an organization more capable of absorbing new knowledge and innovation.

In order to facilitate learning and overcome the structural limitations, one needs to identify that which part of the structure is hindering the learning process and how could it be re-designed. This requires a systematic inquiry to be conducted by organizational members at all levels. They needs to work collectively to identify the root cause of the problems which are making the organization resistant towards internalizing new knowledge. In context, Chris Argyris has advocated for creating an open learning environment where employees should be allowed to question the organizational practices, processes, policies and fundamental assumptions at which organizations are structured.

There are so many organizations which run learning programs but most of them are not successful. The reason is they are not to taking into consideration the structural map of the organizations. Organizational learning is not limited to managing the behavior of individuals and teams, but it goes beyond the cultural dimension of the organization. For example, transforming an organization with incremental or radical changes also requires systematic structural corrections such as re-defining roles, authority/responsibility, flattening the line of hierarchy, process re-engineering, information system changes, etc. Such changes require an organizational structure to have adequate fluidity which can generate the learning support mechanism to absorb the new knowledge. Introducing fluidity in structure is likely to make an organization more responsive towards implementing any change or making it more resilient against the market fluctuations.

Gear up for The IILM Global Study Program – Canada

There’s a big world beyond IILM campus, and you can experience it all now. In order to be a responsible leader in today’s time you need firsthand experience about multi-lingual cultures, organizations, and business practices around the world. Keeping this in mind IILM offers a mandate 4 weeks Global Study Program in Canada and France. Global Study Programs are designed to strengthen student’s knowledge, skills and attitude to create economic and social value everywhere.

One of the options under Global Study Program offered to the students is in association with Fanshawe College, Canada. Module consists of Digital Marketing, including subjects such as – Google Analytics, SEO and Google Ad words. Each set of options is designed keeping in mind the fundamental importance of business learning. IILM students are required go through a well planned and structured format of the conduction of the modules as per Fanshawe College curriculum. The teaching methodology applied during the conduction of program takes place in the form of Classroom Teaching, Presentations, Case Study Sessions, Simulations and much more.

IILM as a B-School focuses on providing holistic business education learning. The core benefits that a student can expect out of Canada Global Study Program can be explained in a manner that the idea is to give a much developed and equipped form of academic experience. The program is highly classroom oriented where the module is conducted keeping in mind the final outcome of an extensive teaching experience. The program entails on providing international exposure in the most efficient manner. Along with academic course structure there are cultural activities as part of recreational initiatives which is provided at the university. There’s a regular interaction with co students and faculty of Fanshawe College. The program is designed around a 360 degree learning process for the students and visiting IILM faculty as accompanied along. Hence, Global Study Program aims at making the students job ready in this dynamic market.

As part of the admission process, the fee structure is inclusive of the travel expense and course curriculum. IILM offers Global Study Program options with two universities – Fanshawe College, Canada and International School of Management, Frankfurt, Germany | Module – International Business (Intercultural Communication). Students can choose from either of the options depending on the preference of their subjects that they would like to pursue in their career.

One of our Alumni share the experience gained as part of Global Study Program, “Thank you IILM for giving me this opportunity to learn and experience the world outside IILM campus. Global exposure by far has been my most enthralling experiences in life. From cross-cultural diversity to different market trends and challenges, I learnt the most essential side of business studies. Faculty and peers – they all made my global journey worth remembering for the rest of my life.”

All in all, IILM students experience and learn the dynamics of international markets, cross-cultural changing needs of market negotiations and various ways of doing business globally.

Know more about The IILM Global Study Program and other academic offers at IILM PGDM Admissions.

The Past, Present & Future of Digital Marketing

In this era of technological and virtual evolution, Digital Marketing is a form of digitized marketing, which is done on an electronic platform. The term “Digital Marketing” expanded in the late 90’s in an effective way to create a relation with prospective customers. It became one of the affordable means of mass communication. We can say that digital marketing is going to play a vital role in the process of marketing and is going to take the marketing sector at a whole new dimension for marketers.

We live in a digitized world. A live example is a device that is currently there in your pocket, or kept on top of your table, or is currently in your hand i.e. your cell phone. On an average basis you receive at least 5 – 6 text messages from your mobile service provider trying to sell you various network related schemes. This is mobile marketing strategy, which is also a form of digital marketing.

You are connected to interview in every possible manner on devices that you carry, in this process Google Ads play a significant role in understanding the psychology of customers and users behind doing any activity or a step on internet. Basically, it is the advertisement and branding strategy that shapes up the digital marketing for online strategist. Digital marketing is a vast concept, and is catching some lime light at the moment as more and more, producers are using the digitized medium of marketing to connect to their customers. It is also highly recommended for start up businesses /ventures who have failed to make an instant impression in the market. Digital marketers have been using the digitized platforms search engine websites, blog sites, using the means of PPC (Pay Per Click) method to engage with their customers.

Some of the most significant terminologies in digital marketing are – SEM (Search Engine Marketing), SEO (Search Engine Optimization), Google Analytics, E-mail Marketing, Mobile Marketing, Digital Display Marketing, Social Media Marketing and Digital Marketing Campaigning

A proper digital marketing strategy has to taken up by the marketers so as to inform the prospective customers about the product that they are trying to sell. Proper market survey has to be done before making a strategy and applying it so as to gain more results from the marketing activities. So, to summarize, digital marketing can be characterized by high customer engagement. The more you engage, the more you gain popularity in the society, and make an impact. Digital Marketing is going to revolutionize the entire marketing industry, and being a part of this industry will definitely bear fruits for an organization.

Dipjyoti Bhattacharyya
Student of IILM IGSM Campus

Guest Lecture on Networking and Stock Markets

A guest lecture was organized as part of the Placement Week and Global Macroeconomics, for PG I students. The session was taken by Mr. Deepak V Mohan, an alumni of IILM Graduate School of Management, batch 2011- 2013.

Mr. Mohan is the Co-Founder of Fintrust Financial Services. Prior to this, he has worked with brands like, Ernst and Young and Heidrick and Struggles.

The session for the Placement Week was focused on Networking. Mr. Mohan spoke to the students about the importance of Networking, the do’s and dont’s of Networking, Whom to network with and the various networking platforms. He also emphasised on how to leverage from the contacts in your network and also ways to expand your professional network. Mr. Deepak also shared about his work experience in Ernst and Young and how he was able to crack the deal for “Whatsapp” in Ernst and Young. Mr. Mohan also discussed about the skills that are required to make a career in the Market Research domain. He also discussed about the various challenges faced by him during the initial period of the establishment of the firm – Fintrust Financial Services.

The second session revolved around the Stock Markets. The session was a part of the Global Macroeconomics course. Mr. Mohan discussed about the volatility of the stock market, and how stock markets are effected by the various external forces.

The sessions were highly interactive and very informative. Mr. Mohan has expressed his interest in helping / guiding the students with their business ideas. He is keen to devote time with the students to help them become future Entrepreneurs.

Indian Retail Sector – Scaling New Heights

With India becoming the fastest growing economy in the world, global business is upbeat about expanding operations in the country. As expected and in tune with global trends, retail has come up as one of the most promising sectors in India to attract international attention. In fact there is tremendous scope of expanding and upgrading retail business in India in terms of volume, ease and satisfaction. Currently Indian retail industry is one of the most dynamic and fast-moving sectors with huge potential for attaining newer heights. According to the India Brand Equity Foundation, retail sector in India accounts for about 10 per cent of the country’s Gross Domestic Product (GDP) and approximately 8 per cent of employment. India is also the world’s fifth-largest global destination in the retail space. In a report titled – “Retail 2020: Retrospect, Reinvent, Rewrite” – the Boston Consulting Group and Retailers Association of India highlight that India’s retail market is expected to nearly double to USD 1 trillion by 2020 from USD 600 billion in 2015. A study named “The Indian Kaleidoscope – Emerging Trends in Retail” conducted by FICCI and Price-Waterhouse Cooper is more upbeat in projecting India’s retail sector to become a whopping USD 1.3 trillion industry by 2020. Facts and figures are thus quite impressive and expectations are sky high among business leaders and policymakers on the future prospects of Indian retail sector.

Foreign direct investment (FDI) is a key factor that encourages fast-track growth of retail sector in India. According to the Department of Industrial Policy and Promotion, Government of India, currently 100% FDI is allowed for single-brand product retail business with prior Government approval while 51% FDI is allowed for multi-brand retail trade. There is a plan to further liberalize the retail sector in order to encourage more investment and attract global players. FDI has a catalytic effect in modernizing, diversifying and increasing competition in the retail market. It has a positive effect on supply chain operations, development of skilled & trained manpower, and improved efficiencies in the market. All these are highly encouraging developments that have the potential to give a robust boost to the existing state of affairs in Indian retail industry.

A unique perspective of retail sector worldwide is that it has interface with major dimensions of business such as marketing, advertising, and information technology. Because India is the fastest growing economy in the world with robust liberalization policy and massive customer base, it naturally gives retail sector a competitive edge. Over the years India has proved its preeminence in information technology and e-commerce. As a result the future of retail business in India is undoubtedly poised for exponential growth trajectory. Another silver-lining in India’s retail sector is the current gradual shift toward significant presence of online retail players who have in turn provided new dimensions to the concept of retail business. Expansion of online retail in conjunction with traditional players provides consumers with diverse choices of goods & services, spectacular shopping facilities, and wholesome access to market information. Such a trend has significantly empowered consumers to make choices from alternatives thereby immensely boosting the spirit of competition in Indian retail market. In this context the policy initiative of “Digital India” promoted by Prime Minister Narendra Modi is expected to play predominant role in stimulating business prospects in India’s retail sector. In addition to the growth of hypermarkets such as Spencer’s, Lifestyle India, Big Bazaar, Shoppers Stop, etc. presence of online retail giants such as Snapdeal, Amazon India, Jabong, Flipkart, Myntra, etc. have in a way revolutionized the retail market in India. Today majority of customers, at least in metropolitan cities, prefer buying commodities online. At the same time attractive discounts are often offered for online purchase thereby providing an embedded incentive to buy more from retail chains. Online retail in association with traditional retail has changed the dynamics of shopping behavior of consumers. In an era of buyer’s market and with the presence of large affluent middle class population in India, there is a vibrant spirit of heightened competition among the retail chains to provide best product bundles. Online retail offers ample choices instantly to prospective customers to select from and also gives them value for time. It is imperative for customers who are genuinely interested to do wholesome shopping in limited time span. With a large section of Indian consumers increasingly becoming computer and social network savvy, online retail provides optimum momentum in enhancing aggregate demand in the economy. These are all highly encouraging symptoms of economic buoyancy in the country. In fact retail sector is at the forefront in increasing national output and productivity. Importantly this vibrancy in the retail sector has been in a rising trajectory over the last few years and is expected to be more competitive in times to come.

All that said there are major challenges to address as well. One of the basic problems that Indian retail market has been confronting till date is the presence of huge unorganized retail trade characterized by mom-and-pop shops and local vendors in every nook and corner of the country. The situation is quite intense when we go to semi-urban and rural areas. According to a McKinsey & Company report titled – “The Great Indian Bazaar: Organized Retail Comes of Age in India” – while about 95% of India’s retail market belongs to unorganized sector, organized retail is expected to grow from just 5 – 6% to 14 – 18 % of the total retail market by 2015. As compared to countries like the United States, Britain, France, Germany, and Japan, India is at a much early stage of evolution in organized retail. This is a major challenge that needs to be taken care of and with urgency. Even if there is significant expansion of organized retail in metropolitan cities in India, Tier 2 and Tier 3 cities are still dominated by unorganized retail business. Also there is great potential to streamline and upgrade rural retailing that is currently just in a formative stage. Growth of organized retail has a positive tangible impact on GDP growth rate, income & employment generation, efficiency & competition, and market sentiments. On the other hand presence of large unorganized sector characterized by low cost infrastructure and owner driven enterprises are more prone to tax evasion. In India where majority of the population live in semi-urban and rural areas it is truly an enormous challenge to integrate the unorganized retail trade into organized market domain. Purely from economic and business standpoint it is important to reduce the unorganized retail sector to the extent possible because such a move would help better fiscal management and investment prospects at the national level. In order to quickly transform unorganized retail to organized retail trade, there is a need for healthy public-private partnership. Retail chains belonging to both organized and unorganized have to work jointly with the government in making a well-planned strategy and eventually implement the plan effectively.

Technological up gradation of the existing retail facilities is also a major challenge. In this context banking & financial sector can collaborate with retail sector in fostering speedy and hassle-free business transaction so that more and more players in the unorganized retail are motivated to enter the organized retail market. One of the pressing problems in online retail is fraudulent practices in online payment. Any discrepancy in the payment method takes disproportionately longer time span to get fixed. The problem of retail fraud is also quite prevelant thereby adversely affecting retail sector in India. Another challenging aspect that Indian retail market confronts is lack of proper infrastructure to accommodate enough space for parties interested to promote business. Because of regional imbalance in terms of economic development, a large geographical dimension of the country is still deprived of the presence of big chains of organized retail. Consequently, organized retail is unable to tap business from a large chunk of the population in the country. In fact, poor infrastructural facilities and lack of proper awareness in relatively underdeveloped regions of the country over a long period of time have given advantage to the predominance and penetration of unorganized retail. Here too public-private partnership can play a transformational role in promoting organized retail business. Expansion of broadband internet facility in large geographical domain, especially in rural areas, as envisaged by the “Digital India” policy initiative is likely to change the dynamics of retail market in India. Here too public-private partnership can be a viable option to facilitate the growth of retail business. It is encouraging to notice that global giants like Google, Microsoft & Facebook have expressed interest to extend assistance in the expansion of internet facility in such regions of the country. The sooner the action is taken the faster will be the growth prospects of retail sector in such regions.

Another thorny issue that needs to be settled amicably, while expanding retail business in India, is to safeguard the interests of those engaged in agricultural and land based occupations. No policy measure will be successful if the concerns of agricultural community are overlooked. To serve this purpose the government has to be careful in formulating a comprehensive policy with dual purposes: (1) gradual and systematic expansion of organized retail throughout the country with special emphasis on economically backward regions; and (2) provide the farmers and agricultural community with adequate facilities/assistance to modernize rural retail networks, eventually with a focus to make them equipped to compete successfully with organized retail.

The above observations paint a mixed outlook for the Indian retail sector. Of course, there are realistic prospects of attaining newer heights in near future. The next five years are going to be extremely crucial in taking Indian retail industry into new levels of accomplishment and integration. With India increasingly becoming the global hub of information technology and e-commerce, retail is undoubtedly going to be one of the major sectors to experience the spillover effects. Another encouraging trend is that large segment of population in India uses internet and connects on social networking sites. Government policies with regard to retail sector are also becoming more liberalized every passing year. These are all favorable conditions to facilitate exponential growth in retail industry. However, challenges are also quite enormous. A proper balance between opportunities and challenges must be accounted for in policy formulation. There is no doubt that the emergence and dynamic growth of Indian retail sector is now irreversible. The intensity of future growth trajectory in Indian retail sector will be determined by the wholehearted and combined efforts of people, government and business for providing a competitive edge and achieving predominance in global arena.

Measuring the Investments in your Business Education

Pursuit of Business education is by far one of the most emerging and evolving field of study. IILM being a premier B-school offers a range of options for post graduate aspirants in terms campus placement opportunities in the second year of PGDM. In this quest of obtaining a much sorted career ahead, a student paying amount of fee for MBA program expects return on investment (ROI) to pay off in the given time period. Hence, ROI is a great deal of concern for any student studying in a B-school. It is a tool that should be taken care of as the figures practically portrays the quality of education being given in school.

With over 20 years of heritage, the students opting for MBA at IILM envision a career that is diverse by nature of settling down in terms of industry selection, or expanding family business at a much faster rate. Another major factor for the students pursuing MBA is the advantage they receive after measuring return on investment (ROI). Since 2014 there has been comparatively measurable increase in the campus placements across different industries as per the market trends. Before speaking of students’ take on how positive the ROI would turn shape, it is important to focus on how soon the investment will begin to yield profit as that makes the choice of any business school more practical.

Calculating ROI is crucial and can be tricky. It works on a simple application of calculating the estimated fees of 2 years of program and further measuring with the opportunity cost that will certainly depend on the CTC/remuneration a student earns from campus placement drive. Generally the amount you earn after paying off the money spent on the program. The investment basically covers up other expenses, such as rent, food, books, etc.

Measuring of ROI largely depends on the salary of MBA graduates. Over the past few years with an emerging market student’s remuneration has remained relatively stable, but competition for jobs has been much more intense.  Looking at this year’s figures in terms of placements and average salary package offered across from different industries, such as – Deloitte, Copal Amba, Airtel and Edelweiss. The average annual salary package offered till now is Rs 7.5 Lakh. As a whole, for the students of 2014-2016 IILM PGDM batch, it has been a considerable favorable year. “IILM gave my career a perspective”, a class of 2015 grad named – Aarman Singh replied in our placement survey. He was successfully placed at Deloitte.

As per the data estimation from the Campus Placements Team, 60% of MBA graduates are earning more on a yearly basis as when calculated on the fees paid by them annually for the program opted by them. The students seeking for knowledge and skill development for their career building choose for Business Studies. MBA as a degree holds a foundation of learning that is taken up for business knowledge, leadership management skills, networking and salary increase/promotion. Students seeking admission in MBA come from Family Business background, entrepreneurial ideas and those who want to upgrade their skills.  ROI is essential to find the right school. Investing in MBA degree will be fruitful depending how stable the economy prosperity is at the current stage.

 

Top 10 Tips to crack CAT! Do you have a knack to crack?

With only a few days in hand, the students appearing for CAT are struggling hard through the dilemmas about things like – what to study, how to study, what is more important and what can be dropped, so on forth.

#CAT2015 | Top Hacks To Crack CAT

#CAT2015 | Students of IILM B-School bring you the best hacks to crack the CAT.Watch and apply for PGDM Admissions 2016-18 at www.iilm.edu

Posted by IILM on Sunday, November 22, 2015

Every year there are lakhs of students who sit for the CAT exam. So, what are the ingredients that you need to keep in mind to make the most of the extra minutes in hand to earn those extra marks.

The students of IILM share their CAT experience with all the aspirants out there to crack CAT this year. Hear out these top 10 tips which could possibly make your CAT study journey effortless

1. Do Self-SWOT – Know yourself inside out thoroughly. Understand your weaker areas, work on them and keep a hold on your stronger areas, in respect to quantitative, verbal logical, reasoning and data interpretation.

2. Stick to your strategy – Your strategy will help you solve the question paper in a much better flow. Sticking to the strategy you planned while preparing for the exam will make the solving of the paper with a better clarity.

3. Time is money – It is highly important to know when to quit on a question that you may not know after a number of attempts within a few seconds of application. Timing is everything. Time management is crucial during the preparation of exam as well.

4. Practice, practice and practice – Practice is the gateway to success. More and more you practice, the better you get hold of the knack to crack through the exam at much ease. The trick is to learn the shortcuts and also logic during the unpredictable patterns in the paper.

5. Break free all the tension & jitters (mental & health well being) – Keeping it cool and calm is very essential. If the mind and body are at ease, cracking a competitive exam becomes much smoother.

6. Refer to the past (crack all the mock papers) – This should be taken very seriously, getting familiar with the complexity of the question papers as presented year after year will help you know the unseen patterns that might play the trick in the next paper.

7. Hit the bull’s eye! (Focus on the target) – Mantra is to build up the confidence to achieve anything and everything. Setting a target is important, but in CAT targets are set in parts.  CAT is prepared in different sections, and focusing on the stronger areas is the key to hit the bull’s eye.

8. Did you check the latest changes in CAT 2015? – Every year there are new changes that are reflected in the CAT paper. Trick is to be well verse with the changes before hand.
► Basic on screen calculator will be permitted for the aspirants.
► Duration of the examination is 180 minutes from 170 minutes as to previous pattern. You have 10 minutes extra. Use it wisely.

So, exam pattern can be highly unpredictable every year. Keeping your nerves calm is the key.  Learn how to change the strategy on the fly. Don’t get ruffled over the changing pattern.

9. Walk along with the fundamentals– Sticking to the basic concepts is what will get you through the study journey to main destination with success. Learn the smart way to apply the basic concepts in different questions, which might be presented on unpredictable terms.

10. Don’t brood over, just act – In the end, depending on the results we can only learn something out of it. There’s no point brooding over it. The preparation requires a little more investment of time in hand. Understanding the mistakes and learning the smart way to handle everything with available time could do miracles.

All the best!

A Successful Placement Expedition at Deloitte | IILM Campus Placements

The ongoing placement drive at IILM witnessed another successful week where 6 students from the PGDM 2014-16 batch got job offers from Deloitte – one of the biggest consulting firms in the world.

Aarman Singh, Aanchal Gaba, Raveesh Tuteja, Ratika Gupta and Rahul Singla made it to the finishing line after clearing four rounds of strenuous selection process. The students have been offered a CTC of 5.35 lacs each. Each student sharing a different excitement and sense of achievement within.

It’s a great learning experience for the students, setting up a benchmark for the future placements drive. This kind of exposure to complex insights of some major sectors across the industries is definitely a threshold for IILM students. This is what one expects on an industrial placement drive, taking place every year with some major professional services firms. One of the successfully placed students, Armaan Singh from Lodhi Road Campus, says, “It was an enthralling experience for me. Meeting some enthusiastic recruiters, with different backgrounds and job offers in hand definitely gave a much a clearer presentation of industrial expectations and reality. I am eager to start with my corporate journey with Deloitte.”

Highlighting the fundamentals of Deloitte placements, it started with aptitude test and thereafter had four rounds of interview. The faculty at IILM as part of business curriculum program, ensured the application of every single effort with the help of a strong mentoring sessions, helping students understand the basics required to face interview sessions. The requirement from Deloitte primarily focused on English listening and reading, followed up by an interview round. It is the business proficiency that was expected out of students from the company recruiters’ team.

As one of the leading institutes for Business learning, IILM is setting up a new trend of much refine standards in terms of placements of the PG students. In this present market of a great competition, creativity and monetary benefits, preparing the students for an uncertain future is what it takes to claim the much desired holistic learning experience in this college.

An Introduction to Structured Products

Structured products are securities whose cash flow characteristics depend upon one or more indices or that have embedded forwards or options or securities where an investor’s investment return and the Issuer’s payment obligations are contingent on, or highly sensitive to, changes in the value of underlying assets, indices, interest rates or cash flows. They are a combination of a traditional investment in financial assets (like equities, currencies, bonds, commodities, or funds) and one or more derived instruments that are prearranged into one securitized instrument. These products are created to meet specific needs of investors that cannot be met from the standard exchange traded financial instruments available in the public equity, debt or derivative markets. They may be used as a substitute to a direct investment, as instruments of speculation, or as a part of an asset allocation process to reduce risk exposure of an existing portfolio or asset.

Types of Structured Products

Based on the review conducted by Office of Compliance Inspections and Examinations, USA structured products are issued and offered in five basic categories with varying payouts and risks. The most basic category has been referred to as partial or full “principal protected” notes. Such notes typically have returns linked to broad-based equity market indices, such as the S&P 500, and Nasdaq. Principal protected structured products with full protection tend to have the lowest yields, due to their principal protection component. These instruments might have maturities of five years or more, but they usually have a duration of 6 months to 2 years.

Enhanced-income notes – typically pays a higher coupon base and has capped returns tied to the value/performance of the underlying asset and may include at least some level of “principal protection.” The underlying assets for enhanced income notes typically include single stocks, baskets of stocks, and indices. Enhanced-income notes with indices as the underlying reference are typically coupled with increased principal protection and have longer maturities and lower yields than others. These instruments typically have maturities of 5 years or less with the majority having maturities of 1.5-2 years.

Another category, performance/market participation notes are linked to underlying assets such as gold, or investment strategies, such as long-short strategies, that are not otherwise easily accessed by small investors.

Still another category of structured products are the leveraged/enhanced participation notes that offer a leveraged upside. The notes may pay a return two to three times the return on the underlying, usually with a cap on the return and no principal protection.

The fifth category, these basic structures are often added and/or adjusted with each  other to form other numerous varieties, most notably reverse convertible notes. Reverse convertibles linked to a single entity are the riskiest products available to retail investors. In essence investors are, purchasing a security with the sale of a put option embedded in it. The payout of a typical equity-linked reverse convertible note is a high-level interest rate plus a return of principal at maturity if the equity increases in value during the life of the note. In case, if the underlying equity declines below a set trigger price at any time during the life of the note or if the equity closes below the initial level on the valuation date, instead of receiving the principal at maturity, the customer/investor will have “put” to him by the issuer a predetermined number of depreciated shares whose value on the date of maturity is less than the principal amount – while still receiving the coupon payments over the life of the note.

Risks associated with Structured Products

Any investment in a structured product does not provide an investor any right to the underlying asset. Additionally, there are substantial risks involved in a structured product that an investor must be aware of. In the following sections we discuss these risks.

Issuer Risk

Issuer risk or credit risk denotes the adverse effects of a fall in the issuer’s financial condition on the repayment value of the structured product and/or its price in the secondary market. In the event of the insolvency of the issuer, repayment may not be made at the end of the term – which implies the total loss of the capital invested.

Guarantor Risk (Credit Risk)

The guarantor will assume responsibility for paying all or part of the redemption price if the issuer is unable to do so. However participation of a guarantor does not make investing in capital protection products risk-free. For even the guarantors may also become insolvent and therefore be unable to meet their obligations. Investors always have to bear this risk.

Market Risk

Market risk means the risk of a loss that investors bear due to adverse changes in the value of the underlying. This may be triggered by a variety of causes, such as changes in relevant market variables (volatility, interest rates, equity-index levels etc) geopolitical events, lack of market transparency, particular imbalances between the supply of the underlying and the demand for it. An adverse change in the price of the underlying may also be caused by transactions conducted by the issuer in the course of its business activity.

Currency Risk

Currency risk refers to the adverse effects of fluctuations in exchange rates on the repayment value of the product and/or its price in the secondary market. The investor may be exposed to currency risk if the product is based on an underlying in a currency other than the issue currency, or the issue currency is different from the investment currency underlying the investor’s portfolio.

Liquidity Risk

Liquidity risk denotes the possibility that the investor may not be able to dispose of a structured product at any given time or at a reasonable market price because no binding prices are quoted for it. Additionally, demand supply imbalance in the secondary market of the underlying may lead to a bid-ask spread that may even result in the failure to sell the structured product (secondary market risk).

Commodity Risk

Investments in commodities may be subject to temporary illiquidity or larger price fluctuations compared to normal investments. This may result in a partial or total loss for the investor. Additionally lack of standardization may lead to an information deficit regarding the quality of a commodity. This can entail an increased risk for the investor. In case of physical settlement, it can be very expensive or even impossible to acquire the commodities to be delivered.

Emerging Market Risk

Emerging market risk refers to the possibility of a loss arising out of political instability, a weak economy, and/or relatively unpredictable financial markets and economic growth patterns. Insufficient or a lack of market supervision can further lead to a situation where investors cannot, or cannot easily, assert their legal rights. Moreover, legal systems that are not adequately regulated by government institutions can lead to substantial legal uncertainty. As emerging markets are more volatile, investors may suffer temporary, partial or total losses.

Structured products in India

Prudential ICICI in association with Deutsche Bank introduced India’s first capital-protected constant proportion portfolio insurance (CPPI) product for Indian investors, christened the Principal Protected Portfolio (PPP). In terms of market share, evidence suggests that capital guaranteed instruments are the most popular in Indian markets accounting for 83% of the market share. The most recent issue of such an instrument by Edelweiss Capital, ICICI Securities and IIFL Wealth Management is a form of secured non-convertible debenture (NCD) with a 18-month lock-in but investors get an option to sell before this period as the instruments are listed on exchanges. The product aims to benefit investors from the monetary easing expected from the RBI in the near term.

However, more exotic structures account for a miniscule part of the total market, possibly reflective of the emerging market risks that (global and domestic) investors face while investing in India.

Company Visit to Starbucks

An excited group of undergraduate students from stage1 visited Starbucks Coffee outlet at DLF Promenade as part of their company visit module. Starbucks is a familiar name for even the Indian consumers and the students were keen to understand how an all American brand would be faring in India and to know how they were differentiating themselves from the other players who were in the market before them.

The store was located at one end of the mall on the first floor close to the escalators which gives it a certain location advantage. The café was done up in brown and copper tones, its staff in green and white uniforms with the welcoming and pervasive smell of coffee.  The students observed that the café was fairly full and quite a few of the customers were school students.

The store manager along with some of the staff held a coffee tasting session for the students where they learnt about the different aspects of how coffee is categorized and graded as per its strength and flavour. Each of the staff wore aprons which not only had their names written across them, but the name of their favourite coffee blend as well. The students learnt about the coffee journey starting with the discovery of coffee beans in Ethiopia and how the beans made the journey across the world ending up in almost all corners of the world. The students saw the coffee “passport” which each staff member carried that had the details of the various coffee growing regions with space for the comments and observations of the staff. The staff would write down their observations about a particular brew from time to time.

The brewed coffee was poured into cups and passed to the students for tasting. The next step resulted in a lot of laughs since the best way to drink coffee is to slurp it. The slurping action has two benefits. One, it causes the coffee to coat a larger part of the mouth resulting in more flavor and two it cools sufficiently so as not to burn the mouth. The students came up with different adjectives to describe the flavour of the coffee ranging from woody, to smoky to burnt. The café also provided a serving of mango custard to go along with the coffee, and the pairing of the sweet creamy mango with the strong dark coffee enhanced flavours of both the coffee and custard.

The students realized that a cup of coffee is not just a cup of coffee but has a history and tradition of its own, and how different café outlets are creating new and unique experiences around coffee to promote their brands and satisfy customers.