Enquire Now

Awakening Digital Media in Remote Areas

The advent of digital media has been nothing short of a revolution for our country. In recent times this importance got highlighted during demonetization and now with the Corona crisis staring at our face. This has also vastly affected our social relationships and the way we perceive issues.

Every technology has its drawbacks when used to generate negativism and disorder. Unfortunately these are the perils of our times and in spite of existing safeguards there are implications which have ominous consequences. Though, we have embraced the digital world with open arms, however, it cannot be said for the common man.

It needs no emphasis that more than 70 percent of the population our country resides in the rural areas. Has this population changed its ways and thoughts to imbibe the rudiments of digitization? The answer would not please us. We are still a developing country and cannot measure up to the standards of countries such as USA, Japan or France.

What then should be the way out? The first and the foremost are related to the reach of media. We need to have internet connectivity to the remotest areas which may involve a large amount of expenditure. A way out could be to develop a cyber hub in each village which should be maintained by the district administration and people could flock there and use the mobiles with the available internet connectivity to transact any kind of business or information related activity. It is noteworthy to see that PayTM and such like platforms have been a great force multiplier towards paperless transaction. We need to build up on these existing platforms and extend their reach to the remote areas of the country.

Broadband highways need to come up and get established in a phased manner. The common man needs this technology to augment the agricultural base of the country and build up the resources of our country. The path is long but can be tread upon if the correct impetus is there. I am reminded of a famous quote,

Being challenged in life is inevitable, being defeated is optional”.