Responsible Management Education

How to stay Motivated & Creative

Life is an evolving journey through different phenomena present around us all. In order to keep up through the peaks of stagnancy, it is important to keep motivated and creative. Motivation and Creativity works hand in hand. There could be endless things around us that could keep us thrilled up in life, for instance – from just reading another chapter of your favorite book to meeting another friend for a supper. Let’s look at four ways to keep you motivated and creative.

Challenge Against The Odds –
One of the best ways to motivate is to challenge against the anything odd. So, the question arises, ‘HOW DO YOU CHALLENGE YOURSELF?’Remember the last time you got a good grade in your examination, you tried to give your best for your college team in any sports? Now, let me tell you how you can do it. Push yourself to achieve an even higher target , if you have got a good grade try getting an even better grade, if you gave your best in the college sport, trying giving even more, get yours team in the winning position, win it for your team, not individually but as a team. The satisfaction that you’ll get at that moment, believe me, is one of the best moments in your life.

Think Deep – No matter what situation you have been thrown into, don’t exaggerate and get nervous. Just calm yourself down and try to think deep into the situation, try analyzing all the little things that come into your mind related to the problem. A way will always come out.

Read More – They say, “book is said to be a man’s best friend”, and I totally second it. Once you start reading, either it’s a book or even an article; it opens up your view to different scenarios. I myself have always tried reading auto-biographies and biographies of influential person. Their experiences will tell you, how they have struggled in different situation, and have come out being a better man. Am not telling you to only read biographies, read anything you like. Reading books take you to a different world. You try to live that world for that moment and it refreshes your mind.

Set Higher Goals – This is the biggest motivating factor in one’s life. What do you want to be? Where do you see yourself in the next 10 years? Go, set yourself some goals and work on them and try to achieve it. A person gets one single life, and if you aren’t able to live it to the fullest, you haven’t lived it at all. Even if you aren’t able to achieve it, at least you gave it a try. AND if you can ‘TRY’, you can do anything, my friend.

So, tell us what keeps you all motivated and creative. Share your stories with us.

6 Habits To Get Rid Of In 2016

We have all made that ‘Break the Habit’ or ‘Resolutions’ list every year. Trial after trial we try our best to hit them all, well, almost. Let’s be honest to each other, the list is not getting any shorter. Think of 6 nerve wreck habits that you have planted in you for years, and trying to give up, but they cling back with every effort you make.

6 Habits that a person should get rid off:

  1. Late Riser: A person, who arrives late starts late, and finishes all the tasks on the edge of deadlines. Late risers always make a bad impression no matter what powerful position he/she is holding in an organization. Being late doesn’t make you an important person If you are late it completely means that you’re disrespecting the other person.
  2. Burn that Ego: Person’s ego could be destructive, especially when used with a bad intention. A person’s ego can interpret how he perceives a particular situation. Size of an ego could take you down or leave you empty. Say goodbye to that big ego in you, and let things shape the way it is supposed to.
  3. Pitch of Discourtesy: Courtesy is a part and parcel of a person’s behavior. How a person makes an impression depends on a number of factors and being courteous in one of them. Discourteous behavior can lead fellow colleague, friends and family’s ability to think erode.
  4. The Old Blame Game: Excuses are easy, so as blaming others. Putting things down on others can bring you down in minutes. Having a charge of your actions and results is what makes your stand stronger in any win-win situation.
  5. Don’t Run Away from Situations: If you fall into a situation where people are blaming you for your lack of proper working, don’t distance yourself and try to face the situation. The moment you face the situation and not don’t back out, you become a matured person and hence can try to improve yourself by giving in a bit more effort.
  6. Break the Miscommunication: People can often misinterpret what you say, even though you are trying to say something which is fruitful but you aren’t able to articulate it. But do remember; never shy away from a conversation. The more you converse, the more confident you become.
      So, we ask you to share with us some of your habits that you want to break away in 2016!

The Past, Present & Future of Digital Marketing

In this era of technological and virtual evolution, Digital Marketing is a form of digitized marketing, which is done on an electronic platform. The term “Digital Marketing” expanded in the late 90’s in an effective way to create a relation with prospective customers. It became one of the affordable means of mass communication. We can say that digital marketing is going to play a vital role in the process of marketing and is going to take the marketing sector at a whole new dimension for marketers.

We live in a digitized world. A live example is a device that is currently there in your pocket, or kept on top of your table, or is currently in your hand i.e. your cell phone. On an average basis you receive at least 5 – 6 text messages from your mobile service provider trying to sell you various network related schemes. This is mobile marketing strategy, which is also a form of digital marketing.

You are connected to interview in every possible manner on devices that you carry, in this process Google Ads play a significant role in understanding the psychology of customers and users behind doing any activity or a step on internet. Basically, it is the advertisement and branding strategy that shapes up the digital marketing for online strategist. Digital marketing is a vast concept, and is catching some lime light at the moment as more and more, producers are using the digitized medium of marketing to connect to their customers. It is also highly recommended for start up businesses /ventures who have failed to make an instant impression in the market. Digital marketers have been using the digitized platforms search engine websites, blog sites, using the means of PPC (Pay Per Click) method to engage with their customers.

Some of the most significant terminologies in digital marketing are – SEM (Search Engine Marketing), SEO (Search Engine Optimization), Google Analytics, E-mail Marketing, Mobile Marketing, Digital Display Marketing, Social Media Marketing and Digital Marketing Campaigning

A proper digital marketing strategy has to taken up by the marketers so as to inform the prospective customers about the product that they are trying to sell. Proper market survey has to be done before making a strategy and applying it so as to gain more results from the marketing activities. So, to summarize, digital marketing can be characterized by high customer engagement. The more you engage, the more you gain popularity in the society, and make an impact. Digital Marketing is going to revolutionize the entire marketing industry, and being a part of this industry will definitely bear fruits for an organization.

Dipjyoti Bhattacharyya
Student of IILM IGSM Campus