How IILM Turns Uncut Stones into Shining Diamonds – An Alumni Story by Firdaus Shadab Alam of Deloitte India

One year after graduating with honors and a boring degree had me thinking life has me beat. Been there? Good, now let’s talk about how it all changes.

My desperate attempt to find a job, any job had me going down a rabbit hole of researching for MBA colleges. At first glance, they all looked the same to me. I could not differentiate one from another. I sat for many interviews but once I visited IILM I knew this is where I’m going to study. To call it a college with a big heart is an understatement. This is a family, one where every second faculty member cares just as much about your future as your immediate family. So, me and my sister packed our bags, bid the city of Joy adieu and proceeded to live in the campus hostel for what I can without doubt call the best 2 years of my life.

While I did not have any specific expectations as a newbie but having previously done my graduation in Accounting, my main motivation was to pursue finance and get placed in a reputed accounting firm. My teachers did me one better and suggested I get a dual major in Finance and marketing. I only wanted to be an accountant but from learning economics to finance to big data science I now work in the Innovation team in Deloitte. A few years ago, if someone told me I would be working in such an offbeat and dynamic role I never would have believed it.

From early morning classes, to running around campus for assignments, and late-night study sessions to the interesting competitions, corporate exposure & continuous interaction with the corporates- there is never a dull moment on campus.The course is rigorously planned, giving each student the ambient condition and many opportunities to explore their full potential and polish their leadership skills. The days sometimes seem endless, coffee tends to become a constant ally to navigate through the myriad of projects, role plays, case discussions & group assignments. I often played table tennis with my peers to lighten the mood after a hectic day.

Unlike other colleges I saw most of my batchmates getting their dream job. From summer internships to final placement the CDC team has you covered. I did my internship at WNS Global Services Private Limited as I wanted to learn more about research and how one can transform it into a career.

On one hand I had the finance professor (Mr. Raju Majumdar) teaching us how to formulate a strategy or correctly analyze a balance sheet and on the other you have (Mr. Rajkishan Nair) teaching you the importance of self-awareness and moral judgement, in our post-modern world it is very important to understand what moves the world and how asking the fundamental questions will keep you on top of your game every single day.I thank each teacher who taught me so well that I graduated and was awarded the Gold Medal, from learning how to negotiate with absolute certainty, to remembering each word written by Philip Kotler to understanding why Big data is the next big gold mine. The faculty here will teach you everything and more. And most importantly they will do it with grace and patience. 

IILM for me was not only about the monetary return on investment. It has other non-monetary benefits added to the package which seems to lack in the average rung Indian B-schools. It has its own brand and its own value. They teach you hard skills such as marketing operations, economics and so on and soft skills such as teamwork, communication and leadership. Most importantly, it helps you establish the valuable ‘network’ and ‘contacts’ and you are left with more than just a degree. Everyone you network with during the period— fellow students, alumni, faculty staff, and visiting speakers — will prove invaluable when it comes to seeking out a high-profile internship and, eventually, a job.

Firduas Shadab Alam

Innovation Team at  Deloitte India

Alumnus- Batch (16-18)

Apply now for global education at IILM. Visit


IILM- A platform to experience Global Study,Internships and Placement Opportunities

IILM has tie-ups with various international universities to foster experiential learning. It helps the students to learn vivid skills from the best professors across reputed B-Schools. IILM takes keen measures to benchmark the quality of the content delivery. With international exposure at the B-school level, students learn to conduct themselves in any environment, gain confidence and develop networking skills. Studies have shown that students with international exposure perform much better in the corporate world. Moreover, multinational exposure gives students the opportunity to understand the rules and regulations of the businesses in different countries.

Global Study at IILM:

Finland has been one of the global study destinations in their unique offering. Through thisprogram, students were able to hone their critical skills of Digital Marketing strategies and Entrepreneurship which is essential in the interconnected world.

They got the exposure to agile digital marketing trends and its application in businesses. The students also cherishedvarious team building activities and unique teaching pedagogy and assessment pattern.Many students were also appreciated for their diligence and participation in those activities. IILMstudents got an opportunity to be interviewed by aSwedish and Finish Newspaper as a platform to exhibit their learnings.


 International Internship at IILM:

IILM has even offered International Internship Opportunities from the likes of AIESEC and Mataora. The creative agency ‘Mataora’ in Mauritius offered students a thrust in gaining creative and advertising edge for luxury brands. It provided them with a platform to build a global network and become placement ready.A global experience certificate is a value addition to their career ladder.




International Placements at IILM:

There are many companies which come to IILM for international placements.We had students who received international offers with an extremely good package.Landmark Group and KhimjiRamdas were such potential recruiters in the past. Indeed, out of the total opportunities, 15 companies were from the international domain and 50 % of the companies were multinational.


Dr. Shweta Nanda

(Assistant Professor, Marketing)




Emerging Technologies Bandwagon: IILM Embraces the New Normal!

As the Global thrust on Emerging Technologies magnifies, IILM is ready to embrace New Age application areas such as Market Intelligence, Logistics, Text/Data Mining, Gaming, Consumer Electronics and Vehicle technology to name a few.

Call for New Profiles: The Best B Schools are tracking the Industrial Shift towards Market Intelligence, Artificial Intelligence & Cloud Computing lead profiles. The New Normal calls for the inclusive growth of E-Commerce, Ed-Tech, Supply Chain/Logistics, Health and Medical Devices and Start-Ups/ Patent filiations. Start-ups uphold tremendous learning opportunities.

Era for Startups/ IP creation:

The New Normal has also opened door to startups and venturing capabilities. Indian Start-ups have continued to show an increased focus on IP creation, as Indian companies and start-ups filed over 60% of the technology patents out of a total 6500. As an eye-opener to many, these were filed in the US by India domiciled companies during the period 2015 -2019. While international companies accounted for only 23%. Artificial Intelligence accounted for majority number of patents while Cloud Computing took the top spot in terms of growth.

Call to Strengthen Global Network:

With the help of our strongest asset-Stakeholders, we have been able to come up with the Knowledge Repository & Skill database updated at par with the industrial requirements. The new normal has strengthened our ties with networked Global Partners to foster the academic and application based research.

Contemporary Courses:

The New Normal further opens up avenues for online courses like Entrepreneurship in Emerging Economies, Introduction to Artificial Intelligence with Python, Improving your business through a culture of Health, Introduction to linear models and matrix algebra, Data wise a Collaborative process and many more.


Classroom 2.0 – Up and Running at IILM!

In response to the COVID-19 pandemic, the need to work remotely while continuing to successfully deliver is more pressing than ever before. However, Remote accessibility to stakeholders has opened many avenues to multi tasking and enriching vivid experiences through various tools and platforms. While skill updating and online trainings will orient the outcomes towards greater good at lesser cost. This blog will help us understand where we are on this journey and the role of academia to provide the fundamental bedrock on the emerging megatrends leading to Classroom 2.0. B-Schools are leveraging multiple learning channels for their MBA classes and are increasingly focusing on hands-on project-based training and social learning for digital skilling.

In the light of changing trends across Industries, the following three skills have emerged as a focal point of Industries across domains. The top management college including IILM has reinvented the wheel by incorporating the relevant content ,increased collaborations with MOOC’s and project based trainings.

  • Remote Infrastructure
  • Virtual Communications
  • Managing Stakeholders Expectations

Remote Infrastructure: Cloud-native applications to support cloud based AI workloads and AI-powered business models are reducing mean-time-to-respond by less than half. At IILM, students are trained on optimal value of digital technologies that emerges from interconnected and interdependent applications.

Virtual Communications: This includes how companies are dealing with the impact of the disruptive technologies on their talent development strategies. In addition to defining what digital skills are, the Best B-Schools are working hand in hand to train students on these skills and how key skilling metrics are measured. At IILM, the course curriculum is based on “Outcome based Learning” and thus we are leveraging the stakeholders’ contribution in updating the course curriculum.

At IILM, Digital skilling is core to organisations’ strategy:

Digital skilling has become an integral part of organisations’ overall business strategy and organisations are making efforts towards seamless execution of these strategies. At IILM, students are encouraged to build FAQ based fresh content, write blogs. They are trained on affiliate marketing, influencer marketing, building a self brand with a focus on SEO tools and analysis. Google digital garage has now emerged as an authentic source of up skilling.

We believe in building ‘composite’ capabilities:

There is a shift in organisations’ requirement from only technical capabilities to ‘Composite’ capabilities comprising technical skills, professional skills, and domain knowledge. We have an edge on our Learning Development Program where faculties are the torchbearers to the holistic development of professional skills.

Managing Stakeholder Expectations: We believe in 360 degree feedback from our stakeholders. This thrives us to diligently gather the valuable inputs from stakeholders. A change post COVID-19 has revived industries with fastest growing nine digital technology areas including three foundational technologies – Big Data and Analytics (BDA), Cloud Computing, and Cybersecurity – and six advanced technologies – Artificial Intelligence (AI), Internet of Things (IoT), 3D Printing, Robotics, Blockchain, and Immersive Media. To ensure a future ready workforce, we are increasingly collaborating with MOOCs, training providers, other enterprises, and government for both skilling and credentialing.

Dr. Shweta Nanda
Assistant Professor- Marketing

Envisioning a New Fitness Future with Internet of Things (IoT) and Built – In Artificial Intelligence

The world is continuously growing and changing. Various advancements have also occurred when it comes to the technology used in rendering healthcare services. The technology has also played a big role in patient registration and data monitoring. Now there are technologies that allow a healthcare provider to monitor their patients in their own mobile phones.Internet of Things could be the driver for health care’s new visage and revolutionize patient care transcendentally.

They are also now capable of sending and receiving patient’s information in their mobile phones and provide brisk alerts at the health threshold alert points. Devices that can help monitor one’s fitness,health and vitals are easily available in the market. As a matter of fact, there are even sensors that are capable of collecting data that would of course help the doctor to be informed in case it exceeds the breakeven point during an aberration case. This extended offering deems to have parity with all stakeholders like hospitals, ICU, ambulatory other than patient and doctor. This allows them to provide the right medication and treatment to their patients fast. On the other hand, although great improvements have been made in the healthcare industry, one can still expect that a brighter future awaits in the next years or decades.Within five years, the majority of clinically relevant data will be collected outside of clinical settings.

It has been said that healthcare in the future would become more personal offering. Thus, one can expect that personalized medicines or medicines that have been created specifically for an individual would be available. The way doctors diagnose their patient’s disease and provide treatment to them would be largely based on IoT paradigm. In the IoT paradigm everything in the world will be smart, allowing them to communicate with each other through internet technology either physically or virtually. IoT allows people and things to be connected Anytime, Anyplace, with anything and anyone, ideally in any path/network and any service.Following are few applications of IoT in healthcare industry.

1) Remote patient monitoring

Remote patient monitoring (RPM) uses digital technologies to collect medical and other forms of health data from one individual in one location and electronically transmit this information to the health care providers. RPM can help reduce the number of hospital readmissions and lengths of stay in the hospitals.

2) Clinical care

Hospitalized patients whose physiological status requires close attention can be constantly monitored using IoT driven, non-invasive monitoring. Sensors are used to collect such information and using cloud this data is analyzed and sent to caregivers. It replaces the need for the doctor to visit the patient over regular intervals for checkup. This will also help to improve the quality of care through constant monitoring.

3) Device monitoring

An IoT connected metal device can notify when there is a problem with a device. This will prevent the device from shutting down and avoid patient rescheduling.

4) Outpatient Monitoring

This IoT solution enables doctors to capture health parameters and advice patients remotely. The patient’s hospital visit is therefore limited to visit only on need basis. This solution helps hospitals manage hospital beds and consequently increase revenues while at the same time delighting customers.

The Howard case below highlights the key role of a business model in ensuring the competitive advantage and sustained success of a business venture. It appreciates the market attractiveness and future of wearable technology.

GOQii’s product-service offering of wearable fitness band technology was supplemented with remote personalized coaching. With its launch in the Indian market, and its emergence as a pioneer of a new category of product in the health and lifestyle space had the ability to integrate human assistance with built-in artificial intelligence. Gondal realized that while people were adopting wearable technology solutions for healthy living, there was still a lack of awareness and an air of hesitancy about the usefulness of and need for wearable devices in India. Gondal’s dilemma: whether to continue GOQii’s positioning as “wearable technology with personalized coaching” and aggressively expand globally, or consolidate and broaden his present offering by embracing the customer more fully and focusing on the “customer healthcare journey” in India. Case B picks up from October 2016, by which time GOQii had consolidated and broadened its offering by focusing on the “customer journey” in India. It had successfully on-boarded different service providers such as doctors, a diagnostic center chain, a hospital chain, sports and grocery stores and Axis Bank (for payments) on their platform, thus providing a complete health ecosystem to the GOQii user. By the second quarter of 2016, GOQii had achieved the number one spot in the Indian wearables market. The immediate decision that GOQii core team need to make is whether they should tie up with multiple insurance providers or explore the possibility of partnering with a reinsurer to complete the entire health spectrum services offering on their data platform.

Shweta Nanda
Assistant Professor – Technology & Operations

Startup’s Marketing Strategy facilitated by open source tools

Startup’s Marketing Strategy facilitated by open source tools – by Shweta Nanda

Great product companies like Zoho ,Druva and Freshdesk have leveraged digital marketing to a great extent. In the initial phase of startup where there is budget constraint some open source applications work wonders for market or competitor study and implement strategic decision making.

Free Search trend tools and segmentation tools help tremendous in lead generation.

Lead Generation through free tools:

Must try search trends tools:

The first step is searching for the right keywords, you can start with Google Keyword Planner. We can use tools like Spyfu and Semrush to look for competitors keywords and Google Trends tool which gives you keywords which are in top searches, with regions where you should target specifically. This we have practically used in our classes. It’s a great idea to capture a business oriented key word and use it in Google Trends to identify the real time search engine presence of the specific keyword at global level.

We can design the content campaigns for Google Display and Facebook-Youtube Video for brand recall. Also before penetration with core offerings we can prepare ourselves for content marketing on social media sites as done by startup NAIKA .Once you influence the target with the knowledge of offering (which develops the interest for a product/service), it gives a platform to create the perception about the offerings and gain competitive edge.

Demographic segmentation tools :

This calls for segmenting the target audience under the following or relevant domains:

  • Function
  • Industry
  • Geography
  • Linkedin Sales Navigator works very well to create the database of prospective target. In order to introduce our business offerings, we can design 4 set of emails including an intro mail describing your services with USP’s, and then 3 follow up emails. 
  • Tools namely Gmail Account for Business or Personal & Gmass for drip emails are incredible in this context. The incredible feature is to align the sending of the mass mails in fixed day’s slots depending on the requirement of the business.