Guest lecture on Marketing of Services by our alumni

A guest lecture was organized as part of the Marketing of Services and Financial Products course, for PG II students. The session was taken by Mr. Keshav Bajaj, an alumni of IILM Lodhi Road, batch 1999 – 2001.
Mr. Bajaj works with Nimbuzz Internet India as Head E- Commerce and VP Global Business Development. Prior to this, he has worked with brands like, Airtel, Aircel and Nestle
The session revolved around the growth of service Industry in India and across the globe. The reasons why people prefer to work with a service company. The concept of designing a new service along with their parameters and steps were discussed in detail with practical examples. Examples pertaining to Uber, Urban Clap, Blah Blah Cars, OYO Rooms, Wudstay, Airbnb etc were discussed at length. This made the session highly effective.
The session was highly interactive and very informative. Mr. Bajaj has expressed his interest in helping / guiding the students with their business ideas. He is keen to devote time with the students to help them become future Entrepreneurs

 

The Report on Digital India Week Celebrations at IILM Gurgaon Campus

Participation in Digital India

Participation in Digital India

student participation in Digital India Week

student participation in Digital India Week

 

IILM Gurgaon has celebrated Digital India Week on 10th July 2015. The event was organized by Dr. Vidhisha Vyas, Prof. Shweta Sharma and Dr. Kiran Sakkar Sudha.

Various competitions were held on the day which includes Oratory Competition, Slogan Writing competition and Photography competitions on the themes revolving around digital India. A video on National E- Governance Plan was also played which was highly appreciated by the audience.

 

The competition was opened by Dr. Vidhisha Vyas in presence of faculty members. Students participated actively and enthusiastically in all the events. The popular theme of the oratory were ‘Learning vs class room learning’ and’ Is net neutrality a key to Digital India campaign?’ Popular theme for slogan writing and photography was digital India.

 

The event was judged by Prof. Deepika Hooda, Dr. Nikhil Varghese and Prof. Inderjeet Kaur. The results were announced by Dr. Nikhil Varghese. Mr. Rohit won the first prize and Mr. Himanshu won the second prize for the oratory competition.

 

Dr. Kiran Sakkar Sudha closed the event with her thought provoking and encouraging words. Prof. Shweta Sharma has professionally managed the social media part of the event.

Valuing the ‘Value based Education’

Value Education, a process by which values are inculcated among people. It is transmitting a set of values which often come from religious customs or societal or cultural ethics. “Life is precious”, everyone knows that.  However, If life is so precious, the values governing the life are equally important. Morals and Values are nothing, but a code we adhere to for living in a society which is civil and just.

 

Values in education are the virtues that make up a human being. Values mould our behaviour, relationships, choices, and the sense of who we are. The greater the positivity in our values, the greater will be the positivity in our actions. This is one of the reasons for value based education being included in all types of learning, because it plays a great role for student’s becoming successful in their self chosen careers.  Education is the vehicle of knowledge, success and self preservation. Education not only provides a platform for success, but also the knowledge of social conduct, character, strength and self-respect. The greatest gift that education bestowed upon us is the set of values (Indrani, Beena, 2012)

 

In today’s “Market Oriented” society, Children are groomed to be professionals to grab the top paying jobs in the market. Therefore, while it is necessary to teach the child to fish instead of giving him a fish it is values that make a man. These values include the simple difference between right and wrong, a belief in God, the importance of hard work and self-respect.

 

Liberalization, globalization and industrialization, have led to rapid changes in almost all social sciences, thereby leading to vast changes in the value systems, attitudes of people and the overall education system. The greed for money, power, fame, success and other materialistic attributes have led to a scenario of moral degeneration worldwide. The following characteristics prove the downfall of values and moral in today’s world.

 

  • Lack of respect for the sanctity of human life.
  • Breakdown of parental control of children in families
  • Lack of respect for authority, seen through the brazen breaking of the law and
  • Total disregard for rules and regulations
  • Crime and corruption
  • Abuse of alcohol and drugs
  • Abuse of women and children, and other vulnerable members of society.
  • Lack of respect for other people and property.

 

“Seven sins: wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without humanity, worship without sacrifice, politics without principle,” Mahatma Gandhi. Surprisingly, these have become a part of every person’s life in today’s world.

 

The solution for these problems stems from their root causes itself. We know that children today are tomorrow’s citizens. Good education to the present day children, the future of the next generations will be well. Education seems to be the solution for all types of the problems. Living in the modern century, use of science and technology in the proper way will curb all difficulties to solve all the problems of the non-moral and value things. The main objective of the study is to inculcate moral and value based education in schools and colleges and to know the attitude of intermediate students towards moral values.

 

The objective of education in a country like India, which has an incredible heritage and  diversity in geography, values, culture and beliefs, rarely seen in this wide world, should be to educate a student of the value system which is indispensable to live successful life (Das, Sayan, 2008).

 

Considering the above mentioned fact, apart from schools, value education is now being propagated at the college level also. To quote an example, Commissionerate of Collegiate Education, Andhra Pradesh State, has launched value education for the promotion of ethical values among degree college students.

Under this programme, all degree colleges across the State will conduct value education classes for the students of degree first and second year compulsorily from this academic year onwards (The Hindu, 2013).

 

Education is an effective weapon. Education is a weapon, whose effect depends on who holds it and at whom it is aimed (Joseph Stalin).

 

Through education we can change the world. Following few steps can help us mould today’s students into civilized citizens of tomorrow.

 

  • Including moral values in the curriculum.

 

  • Stories, illustrations, poetry, and novels can inculcate moral values in the students. Role play of a good story can facilitate a better understanding for the students.

 

  • Students can also be educated through posters, advertisements and dramatizations.

 

  • Giving course training to students to develop moral values in the society.

 

  • Educating all women in the society. Mother is the first teacher. Motivate every woman to know about moral values, may be through a special course like “Gandhian Studies” (Indrani, Beena, 2012)

 

Values do not only talk about our attitude and behaviour towards other people but also other species on the earth such as plants and animals.

 

To cite an example, United Nations Educational Scientific and Cultural Organisation (UNESCO) has developed a module on values education for its multimedia teachers’ education program on “Teaching & Learning for a Sustainable Future.” This module provides an opportunity to understand the importance of human values and attitudes in shaping the future. It also provides ideas and examples for two categories of strategies for exploring values in the classroom – values clarification and values analysis (UNESCO, 2010).

 

This module is delivered using four activities namely, “The Elephant Dilemma” which reflects the values about the animal conservation through a case study ‘The Elephant Dilemma in Africa’; “Towards and Ethic of Sustainability” depicting the basic relationships that people have with the Earth and with each other and lastly, “Values Education Strategies” to develop principles for dealing with values-laden issues in a professional and ethical way (IUCN, WWF and UNEP, 1991).

 

According to Father of Indian Nation, M. K. Gandhi:

 

“If wealth is lost nothing is lost

If health is lost something is lost

If character is lost everything is lost”

Best of all things is character.

 

Values and ethics help to build a great character. Thus value education completes this need very easily with an impact on the young minds making the world a better place to live in.

REFERENCES:

 

 

Das, Sayan (2008). Value based education. http://theviewspaper.net/value-based-education/ accessed on 18th May, 2015.

Indrani, Beena (2012). Importance of Value Education in Modern Time. Education India Journal: A Quarterly Refereed Journal of Dialogues on Education, ISSN 2278-

2435, Vol. 1, Issue- 3.

 

IUCN, WWF and UNEP (1991) Caring for the Earth, WWF, IUCN, WWF and UNEP, Gland. https://portals.iucn.org/library/efiles/documents/CFE-003.pdf, accessed on 21st May, 2015

 

The Hindu (2015). Value Education for Degree Students. http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/value-education-for-degree-students/article4822142.ece accessed on 12th May, 2015.

 

UNESCO (2010). Teaching and Learning for a Sustainable Future http://www.unesco.org/education/tlsf/mods/theme_d/mod22.html?panel=1#top

accessed on 29th April, 2015.

 

IILM Global Study Program, Fanshawe College, Canada

Studying in a foreign land was something I always wanted to do but circumstances didn’t allow me to do so. And to my surprise, I got admitted in IILM, Gurgaon with a compulsory one month foreign exchange program in Fanshawe College, Toronto, Canada for a Google Digital Marketing certification. It was like icing on the cake for me, mind you chocolate icing (the divine one). After a 2 week intensive orientation program at IILM, we left for Canada on the 26th of June and from the moment I stepped on the IGI Airport till date, my experience has been exciting, enriching and exhilarating. To begin with, our entire group was sceptical about the 19 hour flight but to our surprise, it was really smooth and comfortable. Once we landed at the Toronto Airport, we quickly grabbed our bags, got past the immigration easily and were all set to board our bus to London, Ontario which was about a 2 hour drive. As expected, each one of us was exhausted and was fearing another 2 hours of journey. But, the moment the bus started moving and the beautiful landscapes of Canada started moving past us, all of us and I bet you, all of us completely forgot about our exertion and were mesmerized by everything that Canada had to offer – pretty land spaces, widespread greenery, the cleanliness, the pleasant weather, the smiling faces around us and not to mention the hospitality of Fanshawe College.

 

As soon as we arrived at the college, we were immediately given first class en-suite apartments according to our preference, we were expecting an apartment with 4 small rooms and a lounge area, but what we found once we entered our en-suite apartments was complete astonishment. We were given literally 5 star apartments, where each one had four single rooms with 2 fully equipped bathrooms, a common big size fridge and microwave, ceramic utensils and cutlery, a TV, a comfortable lounge area and not to forget goodies from the Fanshawe College. Since we had arrived on the weekend, we had one day to explore around before classes started. The coordinators at Fanshawe went out of the way to make our stay comfortable by helping us with bus routes, directions, solving our room discrepancies, guiding us about restaurants and above all, making us feel like at home.

Before the classes were about to start, we were unsure whether we would be able to familiarize ourselves with the Canadian teaching methods. However, the professors here are not at all different from Indian professors. They are very helpful in both presenting content and solving questions. The course we are pursuing here viz Google Digital Marketing Course is an extremely vital course and the best part of Fanshawe is that our professors are people who are working live, side by side in digital marketing firms. There can undoubtedly be nothing better than on hands real life experience. I am so glad I chose IILM and I am getting a chance to experience this.

The best part of the course is that we would be working on real clients and our reports would be presented to them as well. We would also be given a chance to write Google certified exams for Google Adwords and Google Analytics.

I was never very keen on marketing but coming here to Fanshawe has generated a very strong interest in me towards Digital Marketing and I am so thankful to Fanshawe and IILM for it.

Apart from the classes (which are not hectic at all with ample time to explore Canada), Fanshawe college has also arranged excursions for us. We were taken to CN Tower (3rd tallest building in the world) in Toronto which was undoubtedly an unforgetful experience for us. They have trips planned for us on the weekends, some of them being a visit to the Niagra Falls, The Great Lakes, Canada’s wonderland and local mall visits.

All in all, till now this experience has been very exciting and eventful and I would like to give IILM a big thank you from my side for giving me this lifetime of an opportunity.

 

Alumni Profiles – IILM Institute for Business and Management

SATYAVEER PAL (Batch 2006 –2008)

Satyaveer has a total work experience of 9 years in ICT Sales, Pre Sales Account Management and Digital Marketing with I.T. companies, Telecommunication and Infrastructure Management Services.

Before joining the masters program, Satyveer had worked for three years with e-commerce Web Solutions as Associate Business Analyst. He completed his masters program at IILM Gurgaon in the year 2008 and did his specialization in Marketing and International Business. Since then he has been placed with the best of companies and his career graph has seen a great high. After completing his post graduate program, he was placed through campus with Genesis Technologies Ltd. where he worked for almost four years on ERP and CRM solutions.

Keeping in mind the tough competition in the industry, Satyaveer also took a lot of training and has got certifications in project management; cloud computing, cloud services etc. His passion and an urge to learn more was also appreciated during the scholar tenure at IILM.

Not only does he excel in his professional life, he is also good in writing blogs and has his own blog where he keeps sharing his thoughts. He is an active alumnus who has always stayed connected to his alma mater.

Currently, Satyaveer is working with AurionPro Solutions as Manager PreSales and Account Management.

JIGAR RATHOD (2009 – 2011)

Jigar has over three years of work experience in the “Online Industry”. In these three years he has even taken up certifications for Google Adwords and Capstone Business Simulations.

Jigar completed his post-graduation program in the year 2011 and did his specialization in Marketing and I.T. His area of interest has always been Project management, social media advertising and analytics, Google advertising, media planning, website development, social media app development and search engine optimization.

He started his career with AdGlobal 360 as an Assistant campaign manager and then worked with Percept Knorigin and Webchutney where he did client servicing, website development, media planning and budgeting. His clients have been Airtel, Alcatel, Kelvinator, Toshiba to name a few.

Currently he is working with LINE Corp as Social Media and User Management where he is managing operations, user engagement and social media for India and Bangladesh

Faculty Achievement @ IILM Institute of Business and Management Gurgaon January-June 2015

  1. Sujata Shahi is appointed as Member of the Special Task Force on Employee Relations, CII Northern Region.
  2. Saima Rizvi’s interview on her recent study on “Behavioral Finance – A Study of Correlation between Personality Traits with Investment Patterns in Stock Market”, has been published in the “Think Advisor”.
  3. Vidhisha Vyas published her case on The Air Asia-Tata Sons – Telestra Trade place tripartite joint venture Case Study, in Asia pacific Journal of Marketing and Management Review, vol. 4 no. 2.
  4. Ritu Sharma presented her research paper on title “Growth Effect of Private Consumption and Inequality among Sectors of Indian Economy” in 18th National Conference on Input Output Research Association, (IORA) on May 2nd to 4th, 2015 at Birla Institute of Management Technology, Greater Noida (India).
  5. Ritu Sharma got her research paper titled “Multiplier Effect on Growth of Income and Investment: Analysis of Sequential Rounds in Input Output Framework” Published in Indian Journal of Economics No378 January 2015, vol. XCV ISSN 0019-6170.
  6. Rachna Madaan presented her research paper on ‘Regional Disparity in FDI Inflows and Inclusive Growth in India”, at a conference at Ansal University
  7. Saba Jafri presented her research paper “Perception of Trade Unions by Managers From SME’S and Large sized organizations in India” presented in International Conference on Creating Opportunities in Emerging Markets-A Global Approach,13-14 February,2015 Symbiosis Centre for Management Studies, NOIDA, U.P.
  8. Shuchi Parashar presented case on “Human Capital Management in Recovering Markets: A Case on Saffron Hospitality”, MDI,Gurgaon, at the Global Conference on Managing in Recovering Markets in March 2015.
  9. Shuchi Parashar presented case on “Innovation and Best Pratices in Human Capital Management: A Case on a Hospitality Enterprise”, at IISWBM, Kolkata, at the 5th Annual International Conference on Innovations and Best Practices in Business, Human and Other Resources Management in January 2015.
  10. Shivani Teckchandany attended national conference on Role of Career Development Centre for Employability Effectiveness, March 2015, Kolkata.
  11. Nikhil Varghese attended ASSOCHAM Pharma Summit with the theme “Changing Dynamics the Road Ahead”, 18thFebruary, 2015, Hotel Le Meridien, New Delhi organised in association with Organization of Pharmaceutical Producers of India (OPPI), Indian Drug Manufacturers’ Association (IDMA), Confederation of Indian Pharmaceutical Industry (CIPI) and Indian Pharmaceutical Association (IPA).
  12. Nikhil Varghese attended ASSOCHAM “7th Global CSR Summit cum Responsible Organization Excellence Awards” on 20th February, 2015 at Taj Mahal Hotel, New Delhi.
  13. Rachna Madaan published her book on “Innovative Strategies for Competitiveness and Sustainability in Global Business Environment”, Kalpaz Publications.

Faculty Development Program (2015)

  1. Faculty Development Program on the topic: “Being a Teacher in 2015” was conducted by Dr. Nikhil Varghese on 22nd May, 2015 at IILM Gurgaon. In the FDP Dr. Varghese stressed on how times have changed and how has teaching and learning changed in the 21st There was a consensus among all faculty members present that technology has become an important enabler in education and teachers today have to quickly adapt to the latest technology in classrooms. Two short videos on innovative teaching and a talk by Bill Gates were also played during the FDP.
  2. Faculty Development program in the area of PRME was conducted on 15th May at IILM, Gurgaon by Ms. Ritu Sharma on “Responsible Kids Marketing”. Television seems to become a growing source of parental anxiety. Parents worry most of all about the amount and kinds of program / ADs their children watch, and definitely these fears are legitimate. According to a recent survey report on Television and Society it is found that, by the time the average  child (one who watches two to four hours of television daily), leaves elementary school, he or she will have witnessed at least 8,000 murders and more than 100,000 other assorted acts of violence on television. Another big question related to this issue is what’s for marketer on cartoon channels for kids? FDP was aimed at analyzing not only the impact of TV on kids but also children as a new and lucrative target for marketers. Unlike books, television programs are easily accessible to children.
  3. Faculty Development program in the area of Operations was conducted on 24th April at IILM, Gurgaon by Ms. Maheshwari Sathyananda on “Re-thinking Supply Chain”. The program started with a discussion on how globalization has forced companies to sustain competitive advantage by reducing lead time & operating cost, ethical practices in supply chain and product returns / recall due to quality issue, etc. Faculties were taken through the process of Reverse Logistics, Green Supply Chain and Waste Management besides a video which was played on Green Supply Chain. Faculty were divided into groups and each group identified an industry and came up with the kind of reverse logistics design and how it increases customer satisfaction and reduces cost in supply chain.
  4. Faculty Development program on “Web Life Balance” was conducted by Dr. Kiran Sakkar Sudha on 10th April, 2015. The rush hour life was discussed through videos and narratives. Prototype life and work cycle in the digital era was carefully scrutinized. The participants learnt that how balance is a subjective notion. Benefits and harms of technology at work and home were shared. To chalk down the role of working mother and father in the Indian context were given as assessments where the participants brainstormed on numerous conflicts and whether or not it could be resolved. Real life examples and setting priorities for healthy mind at work were conclusively acknowledged. The session was interactive and lot of personal life and work deliberations were shared for the larger connect.
  5. Faculty Development program on “innovative social campaigns” was conducted by Ms. Shweta Sharma on Friday, 27th March, 2015 under the PRME theme. The FDP focused on the sixth principle of PRME, Which encourages dialog among educators on socially relevant topics. The FDP introduced participants to the evolution and basic concepts of social marketing. The participants analyzed successful social campaigns and discussed the underlying commonalities. The session concluded with an activity wherein the faculty had to apply the session learning at IILM.
  6. Faculty Development program on “Service Quality – The Gap Model” was conducted by Ms. Ruchi Shah & Ms. Radhika Madaan on 27th February, 2015. The speakers shared the importance of service quality in different contextual setting and the possible quality components that needs to be taken care of. The participants learnt how to measure the various types of gaps in service quality. The speakers broaden the perspective in multiple spheres. The concept was very relevant and can be applied in every organization. During the session, it has been discussed that how an organization can improve the quality of their services by applying Service Quality – The GAP model. Various real life examples have been discussed during the session. Overall the session was very interactive. The participants appreciated the speakers’ depth of knowledge in the field of Marketing.
  7. Faculty Development program on “Skills for Blog Writing” was conducted by Mr. Vikram Sharma on 6th February, 2015. The speaker introduced the blogging platform of IILM to the faculty. He shared the various features of blogging and how to create and share content. Vikram guided the participants regarding issues and doubts with blog writing. The participants appreciated the speaker’s depth of knowledge in this field. The FDP session was very interactive.
  8. Faculty Development program on “Financial Contagion in Asian Markets” was conducted by Ms. Shegorika Lalchandani on 22nd January, 2015. The speaker shared the concept of financial interdependence and contagion. The concept of interdependence of stock markets of Asian countries with the developed nations of the world was discussed. Some recent cases about crisis in various countries were discussed. The participants appreciated the speaker’s depth of knowledge in the field of Finance. The FDP session was very interactive.

Faculty Development program conducted by International Faculty:

  1. Faculty Development program on interweaving “Cross-Cultural Encounters and Yoga”  by visiting professor Reimara Valk from Netherlands was conducted on Friday 20th February, 2015. The theme of the session was uniting home and host country cultures in cross-cultural encounters and how it can improve mental and cross-cultural awareness and flexibility. The session also resembled the philosophy of Yoga: Improving mental and physical awareness and flexibility. The FDP concluded on experience sharing on cross-cultural encounters and practicing yoga.

  1. Faculty Development program on “Responsible Business / Sustainability and Role in Education” was conducted by Guest Speaker Ms. Stefanie Chen on 13th February, 2015. She is a lecturer of International Marketing Management and Corporate Strategy in University of Applied Sciences, Voralberg. The concepts of strategic thinking on sustainable issues were elaborated. Various inputs were given on how sustainability should be inculcated in education. The participants appreciated the speaker’s depth of knowledge in the field of responsible business practice and liked the vividness with which speaker has presented her arguments. The passion of the instructor was inspiring. Overall, a good perspective on sustainability as a concern across international boundaries was shared. The session was also a gentle reminder to the participants as educators about their responsibility to inculcate responsibilities in students.

Campus News : IILM Institute for Business & Management, Gurgaon

Placement week at IILM

Placement week was conducted between 9 February 2015 and 13 February 2015 at Gurgaon campus aiming to prepare the students of 1st year – PGDM both for summer internship and campus placements. The week started off with an inspiring talk by Mr. Preet Kamal Sodhi from banking industry, shared his experience on how to be confident and focused in achieving the goal. Through the “Sneak Peak” series, our Alumni from various industry segments shared their experiences on summer internship, which helped students understand the journey from internship to final placement and gave them an insight on choosing the right summer internship.

TEDx videos on “interview skills” and “how to conduct oneself in a confident manner” were shown to students followed by role play on personal interviews. Students had profiling session to make them realise their passion in life and the area in which they want to pursue the internship. A resume-writing session was also done wherein the students prepared their resume in the standard format which was later reviewed and signed off by respective mentors. Since teamwork is crucial skill at work, the students also participated in team building activities which were fun learning experience.

Visit to Fortis Memorial Research Institute

On 13th February 2015, the first year undergraduate students visited Fortis Memorial Research Institute in Gurgaon, accompanied by Ms Shegorika Lalchandani. The objective of the visit was to introduce the students to the management environment in the medical industry. In addition to learning the various functions of a hospital, the students were given an in-depth walk through the complexities of hospital management systems, especially the operations.

Holi Celebrations at IILM Gurgaon

The festival of colour always rings with the spirit of joy at IILM. Utsav – The Cultural Club at IILM Gurgaon brought students, faculties and staff members to dance and enjoy the Festival of Holi. The lawns were sprayed with the vibrant colours that the students and staff members greeted each other with. Gujiya, cutlets and thandai added flavour to the celebration as it proved to be the perfect end to the day. It was interesting to see the International students and faculty enjoying the festival in full spirit as they blended with the Indian culture.

Sports Fun at IILM Gurgaon

“To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear” ~ Buddha. Student Engagement has always added a different flavour to campus life at IILM Gurgaon. There are innumerable opportunities to develop current interests or to try out novel ones, during the stay at IILM Gurgaon. But a game of Volleyball or Cricket has always been considered as the most preferred activity by the students in IILM Gurgaon, which eases the stress of the entire day. Keeping this in mind, Wednesday, 11th March 2015 was dedicated towards conducting Sports activities at the campus.

Amidst the buzz of classes and assignments, students across the Undergraduate and Post-graduate programs, were excited to participate in the recently held Volleyball, Basketball and Cricket matches. While the students from the Undergraduate program won the Cricket Match, the game of Volleyball and Basketball got the scores equal between the two teams. Students and faculty members watched with excitement and cheered the teams they supported. The games continued till the evening and left the campus buzzing with a contagious zeal.

Art Camp

Between 9th and 13th March 2015, IILM School of Design organised its 5th Art Camp at Gurgaon. IILM played host to eminent and upcoming artists from India and across the world such as Mr. Tristram Miravalles, Mr. Gopal Samantray, Ms. Gunjan Tyagi, Ms. Nupur Kundu, Mr. Somu Desai, Mr. Sundhanshu Sutar and Mr. Tejinder Kanda. Students, faculty, alumni and parents were all invited to participate in the camp. Over the week, visitors had the opportunity to experience art while the artists worked live to create masterpieces. Mr. Somu Desai also gave a presentation on nature art to students and faculty, where in the audience was introduced to the creation of art using biodegradable material.

Spatula Art by Mr Tejinder Kanda

Spatula Art by Mr Tejinder Kanda

 

Report on Venture Capitalist Roundtable Series 2015

Most of the aspiring entrepreneurs have an idea that is commercially viable; unfortunately they do not have the necessary funding to take it forward. With the changing market dynamics now budding entrepreneurs have various avenues in the form of venture capitalists, banks and other funding agencies. On 13th March 2015, keeping pace with the changing environment Ignite incubation centre at IILM, in collaboration with SME JOINUP, hosted the Venture Capitalist Roundtable Series 2015, supported by Nasscom 10k Start-ups.

The VC Round Table offered an opportunity for potential entrepreneurs to present their ideas and interact with interested investors. The event had 35 entrepreneurs and 5 investor for VC Round Table. The event saw engaging sessions where speakers shared their personal experiences and offered insights into being an entrepreneur. Mr. Nitin Agarwal, an IIT alumnus and an entrepreneur, advised the participants on “How to pitch to investors?”

Venture Capital Round Up

Venture Capital Round Up

 

World Cup Fever

End of March found everyone, students and faculty alike, in the grip of world cup fever. With India unbeaten until the semis, a screening for India Vs. Australia was organised for students in the cafeteria. On the day of the match, students cheered and encouraged Team India. Despite India losing out on the berth to the Finals, students took India’s defeat in stride and made sure that sportsmanship spirit was victorious.

World Cup Fever at IILM IBM

World Cup Fever at IILM IBM

Guest Lecture on Digital Marketing

As part of the Digital Marketing course, Mr. Rishabh Garg, Product and Solutions Specialist with Google took a session with the undergraduate and post-graduate students on “Understanding the Digital Eco-System”. Mr. Garg discussed and explained the fundamentals of search engine optimization, search engine marketing and web analytics. Students showed an interest in pursuing a career in digital marketing, all the queries related to that were addressed by Mr. Garg. He shared his practical knowledge and experience with the students which made the session very interactive.

Visit to Mother Dairy Plant by IILM Gurgaon students

The post graduate and undergraduate students of IILM Gurgaon visited the Mother Dairy plant on 6th April, 2015 accompanied by two faculty members. The objective of the visit to Mother Dairy manufacturing plant was to make them aware about the supply chain of the company. The trainers helped them in understanding the details of the milk industry, operation flood, processes that they follow, distribution channels and how they maintain quality of the milk. Students were taken around the whole plant and the company representatives gave them a presentation on their processes followed by a Q&A round.

Industrial Visit to Mother Dairy Ghaziabad

Industrial Visit to Mother Dairy Ghaziabad

Guest Speakers at IILM Undergraduate Business School

Between February and April, the undergraduate students had the opportunity to learn management concepts from experts across the Industry.

As part of the entrepreneurship course, UBS students understood the challenges and must-know aspects of building your own business from Mr. Swapnil, an entrepreneur himself. Mr. Prottoy Basu from Double Tree Hilton gave an industry perspective on Customer Relationship Management to the third year students. Ms. Reimara, international faculty, advised second year students on Stress Management. She also discussed the various aspects of National Minimum Wage with stage 3 students. Ms. Stefanie Chen (Lecturer of International Marketing Management and Corporate Strategy in University of Applied Sciences, Voralberg) conducted a session on “Strategic Challenges and Leadership” for stage 3 students. Mr. Ashish Agarwal from McKinsey enlightened the students on the impact of the budget on Indian economy. Mr. Naurine Kakkar, CEO, Law Institute introduced the nuances of business law to the first year undergraduates.

Throughout the semester, multiple guest faculties were invited to give an industry view to the undergraduate students, which also complemented the in-class learning.

Family Business Conference

The Family Business Management Conference was organised at Lodhi Road Campus on 15th of April 2015 on the topic ‘The Future of Family Business in the 21st Century. The conference aimed to bring together family business entrepreneurs to share ideas and insights, foster learning and inspire young minds. During the conference, Mr. Vishesh Chandiok addressed the audience on the challenges before family in India. Industry leaders, such as Ms. Divya Suri Singh, Mr. Shashank Raizada and Mr. Rajiv Jain, discussed succession planning and significance of family generations learning from each other. The students and faculty also benefitted from the experiences shared by IILM alumni, Mr. Riju Jhunjhunwala, Ms Paliwal and Ms Kirti Chawla, who talked about their learnings from their family businesses and building new ventures. Throughout the day, speakers fielded questions from the audience, providing clarity on the different facets of family business in India.

Charity Drive by Pukar

“We make a living by what we get, but we make a life by what we give”. Keeping this in mind, Pukar, the NGO club at IILM Institute for Business & Management, organised a donation drive where in faculty and students were encouraged to donate for the poor and needy people. The drive saw everybody coming together for the cause and donating items such as came forward with items such as clothes, books and food items.

Convocation Ceremony for Class of 2015

On 20th May 2015, IILM Institute for Business & Management proudly bid adieu to the class of 2015. The graduation ceremony was presided by Mr. Chandra Shekhar Verma, Chairman – Steel Authority of India Limited. 134 students of the P.G. class of 2015 were conferred with Post Graduate Diploma in Management at IILM, Lodhi road campus in presence of chairperson – Mrs. Malvika Rai and members of board of governors (IILM), distinguished guests, proud parents and graduating students. The chief guest congratulated the winners and acknowledged the graduates with humble wishes and inspiring quotes. Honourable Mr. Chandrashekhar Verma enlightened the students by sharing the future of Indian economy and the need of bright young professionals. He concluded the address by sharing few success mantras with students, encouraging them to stay true to their goal, have a strong will and patience to learn combined with respect and integrity for all. The convocation ended on a high note with the faculty congratulating the new graduates and their parents on their achievement.

 

 

 

Residency News

IILM’s hostel life is an experience for lifetime. Usually full of youth energy, this month was a holistic experience for faculty and administration at the Gurgaon campus.  A two day workshop from 23rd May, 2015- 24th May, 2015 was conducted for the office bearers of the Sri Satya Sai organization in IILM’s Gurgaon Campus. The objective of the workshop was to brainstorm and identify the road ahead for the organization.

The day started with the blessings of Sri Satya Sai Baba Ji by lighting of the lamp. The chants were absorbed in the surroundings of the sphere. The aura, the enigma of the campus and hostel was submerged in the ecstasy of the spiritual souls. The campus showered its outstanding hospitality and wisdom indulgences. The management lessons were linked with contemporary issues in not-for-profit organizations and were from the vast array of topics and were put into prospective proceedings of various sessions.

The overnight stay was completely relished by the faculty who stayed at the campus. In the words of Sr. Director, Dr. Sujata Shahi, “this enriching experience is a memory for lifetime and every faculty should rejoice atleast one night at the IILM hostel”. The lush green lawns of the campus were full of positive vibrations and divinity. The spiritual experience sunk all in the Trans state. The entire exercise brought everyone together in the binding principles of: Truth, Right Conduct, Peace, Love and Non-Violence which are also the core value of the Sri Satya Sai Organisations.

The Chair, Ms. Malvika Rai applauded the efforts of administration and faculty for organizing the event with such finesse. She shared that IILM’s hospitality is of super star level where her dream is to make this experience of hostel life a beautiful memory for life time for all the resident students of the IILM campuses. Although the weekend, but the participants shared that “it felt as if they relaxed after fortune number of years”!

Who are the good citizens of an Organization?

Ravi was leaving for the day from his office and was planning to watch a newly released blockbuster. As he was just about to log out from his system, he saw the new joinee in the next cubicle worried about something. Ravi went and spoke to him and found that the new guy has to submit his first project report the next day and is worried since this project is a vital one not only for him but also for the company. Ravi decides to postpone the movie plan to some other day and rather gets two cups of coffee and sits with the new guy and start helping him out with the project report..

 

We can look at a company like a little city. It has a mayor (typically the owner or the person highest in charge) as well as different departments (heck, we can even have the cleaning crew as the sanitation department). So if we can look at a company like a little city, we can begin to look at the employees as citizens of that city. With that perspective in mind, we can see how citizens of our little city want it to be the best city it can be. They have a stake in wanting the city to be clean, prosperous and friendly.

What we are talking about when we look at a business from a perspective of a company being a city and wanting employees to feel closely associated with the city is organizational citizenship, or a perspective that employees have whereby they extend their behaviors beyond the normal duties of their position.

Organizational citizenship behavior was first defined by Dennis Organ in 1988 as “an individual behavior which is not rewarded by a formal reward system … but that, when combined with the same behavior in a group, results in effectiveness.” In the business world, organizational citizenship behavior has been linked to work productivity, employee effectiveness, and other factors which can impact a business in the short or long term. Common examples of business organizational citizenship behavior occur when employees are grouped together, which may occur on a regular basis or a part of a special or temporary assignment. For example, employees in the marketing department will display organizational citizenship behavior on a regular basis because of they are co-workers in the same department; employees who are put together for a temporary work assignment will also display organizational citizenship behavior, albeit on a temporary basis.

Five Common Types of Organizational Citizenship Behavior:

Dennis Organ’s major 1988 study on organizational citizenship behavior defined the concept into five common behaviors. Organ’s study suggested that, when these common behaviors are exhibited in a group setting, it will lead to effectiveness. In the context of business, this means that the five most common organizational citizenship behaviors will lead to more productivity and more effective work. Although today psychologists recognize dozens of other common positive organizational citizenship behaviors, the five defined by Organ in 1988 are still considered to be the most significant. The five most common behaviors, as defined by Dennis Organ, are: altruism, courtesy, sportsmanship, conscientiousness, and civic virtue.

 

Altruism

Altruism is defined as the desire to help or otherwise assist another individual, while not expecting a reward in compensation for that assistance. A common example outside of a business setting would be someone who drives a neighbor to work when their car has broken down, while not expecting fuel money or favors in compensation. In a business setting, altruistic behavior is generally related to the work or project that the business group is working on. Someone exhibiting altruistic behavior in a group setting might volunteer to work on certain special projects, voluntarily helping or assisting other employees with their work or with other tasks, and volunteering to do additional work in order to help other employees reduce their own work load. Altruism in the workplace leads to productivity and effectiveness because it encourages good inter-employee relations; it can also reduce the stress load on other employees, such as those who are overwhelmed without a little bit of help, which will in turn increase productivity.

Courtesy

Courtesy is defined as behavior which is polite and considerate towards other people. Courtesy outside of a workplace setting includes behavior such as asking how someone’s morning has been or asking after the welfare of a neighbor’s child. In a business context, courtesy is usually exhibited through behaviors such as inquiring about personal subjects that a coworker has previously brought up, asking if a coworker is having any trouble with a certain work related project, and informing coworkers about prior commitments or any other problems that might cause them to reduce their workload or be absent from work. Courtesy not only encourages positive social interactions between employees, which improve the work environment, but they can reduce any potential stress that might occur from employees who do not have the courtesy to inform their coworkers about issues such as upcoming absences from work—and so on.

Sportsmanship

Sportsmanship is defined as exhibiting no negative behavior when something does not go as planned–or when something is being perceived as annoying, difficult, frustrating or otherwise negative. Outside of a business context, sportsmanship is most commonly associated with sports and games–poor sportsmanship, for example, might occur when a player on a soccer team swears stomps and argues when their team loses a soccer game. In the context of business, good sportsmanship is usually related to potential complaints about work or workloads in addition to negativity surrounding work-related surprises. For example: Imagine an employee who submits their proposal to their superior may be expecting it to be well-received and accepted—it is rejected, instead, and the employee displays good sportsmanship by not complaining about the situation to other coworkers or individuals who may report their behavior to others working for the business.

Conscientiousness

Conscientiousness is defined as behavior that suggests a reasonable level of self-control and discipline, which extends beyond the minimum requirements expected in that situation. In the context of a business setting, conscientiousness is observed when an employee not only meets their employer’s requirements—such as coming into work on time and completing assignments on time—but exceeds them. Exceeding these requirements, and thereby showing conscientiousness, could be observed—for example—by an employee planning ahead to ensure that they, and their coworkers, do not become overwhelmed in their work.

 

Civic Virtue

Civic virtue is defined as behavior which exhibits how well a person represents an organization with which they are associated, and how well that person supports their organization outside of an official capacity. For example, how well someone represents their business and how they may support that business are all examples of someone’s civic virtue.

Examples of civic virtue in a business setting include speaking positively about the business to friends, family and acquaintances; signing up for business events, such as charity walking events or fundraiser parties. Civic virtue encourages a sense of community within a business setting, which has been shown to be linked to job performance and job satisfaction in employees. Employees who feel a stronger connection with their place of employment are more likely to be productive and effective workers, when compared to those who do not share a sense of community.

 

Hence, organizations want and need employees who will do those things that aren’t in any job description. Successful organizations need employees who will do more than their usual job duties and provide performance that is beyond expectations. In short, in order to reach that goal, fulfill employees’ job satisfaction, understand their motivation and create suitable work environments are most important in management reality.

 

References:

http://www.businessnlpacademy.co.uk/blog/view/6_common_types_of_organizational_citizenship_behavior/

http://www.mssanz.org.au/MODSIM03/Volume_03/B14/03_Chien_Behaviours.pdf