Valuing the ‘Value based Education’

Value Education, a process by which values are inculcated among people. It is transmitting a set of values which often come from religious customs or societal or cultural ethics. “Life is precious”, everyone knows that.  However, If life is so precious, the values governing the life are equally important. Morals and Values are nothing, but a code we adhere to for living in a society which is civil and just.

 

Values in education are the virtues that make up a human being. Values mould our behaviour, relationships, choices, and the sense of who we are. The greater the positivity in our values, the greater will be the positivity in our actions. This is one of the reasons for value based education being included in all types of learning, because it plays a great role for student’s becoming successful in their self chosen careers.  Education is the vehicle of knowledge, success and self preservation. Education not only provides a platform for success, but also the knowledge of social conduct, character, strength and self-respect. The greatest gift that education bestowed upon us is the set of values (Indrani, Beena, 2012)

 

In today’s “Market Oriented” society, Children are groomed to be professionals to grab the top paying jobs in the market. Therefore, while it is necessary to teach the child to fish instead of giving him a fish it is values that make a man. These values include the simple difference between right and wrong, a belief in God, the importance of hard work and self-respect.

 

Liberalization, globalization and industrialization, have led to rapid changes in almost all social sciences, thereby leading to vast changes in the value systems, attitudes of people and the overall education system. The greed for money, power, fame, success and other materialistic attributes have led to a scenario of moral degeneration worldwide. The following characteristics prove the downfall of values and moral in today’s world.

 

  • Lack of respect for the sanctity of human life.
  • Breakdown of parental control of children in families
  • Lack of respect for authority, seen through the brazen breaking of the law and
  • Total disregard for rules and regulations
  • Crime and corruption
  • Abuse of alcohol and drugs
  • Abuse of women and children, and other vulnerable members of society.
  • Lack of respect for other people and property.

 

“Seven sins: wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without humanity, worship without sacrifice, politics without principle,” Mahatma Gandhi. Surprisingly, these have become a part of every person’s life in today’s world.

 

The solution for these problems stems from their root causes itself. We know that children today are tomorrow’s citizens. Good education to the present day children, the future of the next generations will be well. Education seems to be the solution for all types of the problems. Living in the modern century, use of science and technology in the proper way will curb all difficulties to solve all the problems of the non-moral and value things. The main objective of the study is to inculcate moral and value based education in schools and colleges and to know the attitude of intermediate students towards moral values.

 

The objective of education in a country like India, which has an incredible heritage and  diversity in geography, values, culture and beliefs, rarely seen in this wide world, should be to educate a student of the value system which is indispensable to live successful life (Das, Sayan, 2008).

 

Considering the above mentioned fact, apart from schools, value education is now being propagated at the college level also. To quote an example, Commissionerate of Collegiate Education, Andhra Pradesh State, has launched value education for the promotion of ethical values among degree college students.

Under this programme, all degree colleges across the State will conduct value education classes for the students of degree first and second year compulsorily from this academic year onwards (The Hindu, 2013).

 

Education is an effective weapon. Education is a weapon, whose effect depends on who holds it and at whom it is aimed (Joseph Stalin).

 

Through education we can change the world. Following few steps can help us mould today’s students into civilized citizens of tomorrow.

 

  • Including moral values in the curriculum.

 

  • Stories, illustrations, poetry, and novels can inculcate moral values in the students. Role play of a good story can facilitate a better understanding for the students.

 

  • Students can also be educated through posters, advertisements and dramatizations.

 

  • Giving course training to students to develop moral values in the society.

 

  • Educating all women in the society. Mother is the first teacher. Motivate every woman to know about moral values, may be through a special course like “Gandhian Studies” (Indrani, Beena, 2012)

 

Values do not only talk about our attitude and behaviour towards other people but also other species on the earth such as plants and animals.

 

To cite an example, United Nations Educational Scientific and Cultural Organisation (UNESCO) has developed a module on values education for its multimedia teachers’ education program on “Teaching & Learning for a Sustainable Future.” This module provides an opportunity to understand the importance of human values and attitudes in shaping the future. It also provides ideas and examples for two categories of strategies for exploring values in the classroom – values clarification and values analysis (UNESCO, 2010).

 

This module is delivered using four activities namely, “The Elephant Dilemma” which reflects the values about the animal conservation through a case study ‘The Elephant Dilemma in Africa’; “Towards and Ethic of Sustainability” depicting the basic relationships that people have with the Earth and with each other and lastly, “Values Education Strategies” to develop principles for dealing with values-laden issues in a professional and ethical way (IUCN, WWF and UNEP, 1991).

 

According to Father of Indian Nation, M. K. Gandhi:

 

“If wealth is lost nothing is lost

If health is lost something is lost

If character is lost everything is lost”

Best of all things is character.

 

Values and ethics help to build a great character. Thus value education completes this need very easily with an impact on the young minds making the world a better place to live in.

REFERENCES:

 

 

Das, Sayan (2008). Value based education. http://theviewspaper.net/value-based-education/ accessed on 18th May, 2015.

Indrani, Beena (2012). Importance of Value Education in Modern Time. Education India Journal: A Quarterly Refereed Journal of Dialogues on Education, ISSN 2278-

2435, Vol. 1, Issue- 3.

 

IUCN, WWF and UNEP (1991) Caring for the Earth, WWF, IUCN, WWF and UNEP, Gland. https://portals.iucn.org/library/efiles/documents/CFE-003.pdf, accessed on 21st May, 2015

 

The Hindu (2015). Value Education for Degree Students. http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/value-education-for-degree-students/article4822142.ece accessed on 12th May, 2015.

 

UNESCO (2010). Teaching and Learning for a Sustainable Future http://www.unesco.org/education/tlsf/mods/theme_d/mod22.html?panel=1#top

accessed on 29th April, 2015.

 

AICTE approved Fellow Progarm in Management at IILM Gurgaon

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IILM, Gurgaon has launched an AICTE approved Fellow Program in Management for which applications are invited. This is a four year full time/part time progarm offering specialization in the area of Finance, Marketing,OB & HR, Operations Management, International Business and Strategic Management.

Holi Celebrations at IILM Gurgaon

Holi Celebrations at IILM Gurgaon

The festival of color always rings with the spirit of joy at IILM. Utsav – The Cultural Club at IILM Gurgaon brought students, faculties and staff members to dance and enjoy the Festival of Holi. The festival was celebrated in full fervor right before the students went off for their break.

The lawns were sprayed with the vibrant colors that the students and staff members greeted each other with. Gujiya, Cutlets and Thandai added flavor to the celebration as it proved to be the perfect end to the day.

It was interesting to see the International students and faculty enjoying the festival in full spirit as they blended with the Indian culture.

The celebration ensured that students from across the Post Graduate Program got a chance to network and enjoy with the students from the Under Graduate Programs.

The day was truly special for all at IILM Gurgaon, which left memories to be treasured for a lifetime!

Foreign students celebrating Holi at IILM Gurgaon

Students from the Semester exchange program celebrating Holi at IILM Gurgaon

Sports Fun at IILM Gurgaon

Sports Fun at IILM Gurgaon

“To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear” Buddha

Student Engagement has always added a different flavor to campus life at IILM Gurgaon. There are innumerable opportunities to develop current interests or to try out novel ones, during the stay at IILM Gurgaon. But a game of Volleyball or Cricket has always been  considered as the most preferred activity by the students in IILM Gurgaon, which eases the stress of the entire day. Keeping this in mind, Wednesday, 11th March 2015 was dedicated towards conducting Sports activities at the campus.

Amidst the buzz of classes and assignments, students across the Undergraduate and Post-graduate programs, were excited to participate in the recently held Volleyball, Basketball and Cricket matches.

While the students from the Undergraduate program won the Cricket Match, the game of Volleyball and Basketball got the scores equal between the two teams.

Students and faculty members watched with excitement and cheered the teams they supported.

The games continued till the evening and left the campus buzzing with a contagious zeal.

Revamp Brand loyalty & Sales strategy in Educational Sector through Online Marketing

The purpose of writing this research paper was to determine how can brand loyalty and sales strategy be revamped in educational sector through online marketing. The strategies which marketers follow in the past were based on the assumption of traditional marketing, word of mouth. With the growing recognition of online marketing, marketers need to reexamine their theory and practices. They need to revise their policies on brand loyalty and sales strategy.

Nowadays, Social Media Experts were asked to share the content and images as well with the online community as it is happening without any obstruction. Online marketing enablers are customer experience and conversations in the online community, engaging the community, networking and prospects through regular low cost personalized solution. The data received from the questionnaire was being correlated with one factor to measure the impact on another factor. Updated content on website will get you more footprints and real results. If website visibility is well – established, it is easy to do regular low cost maintenance of your strategy.

The web traffic, clicks, leads; sales conversion for your community will provide the information, how well you can perform in the online marketing.