A CACTUS IS REALLY JUST AN AGGRESSIVE CUCUMBER

Introduction:

As a cool cucumber can turn into a savaged looking cactus, all of us can indeed turn our calm selves to something ferocious because of anger which at times triggers violent responses. Reactions ranging from rash driving to banging doors to actually getting into a physical altercation and verbal aggression are seen most commonly with people who are apparently aggressive.

Social Psychologists cleave the concept of aggression into emotional and instrumental aggression which is to say that former results from unhappy/negative emotions (carried out in the heat of the moment like slapping in a fit of rage) whereas the latter is intended, a well-planned move (to hurt someone purposely like a bully in school or at work).

Aggression is exhibited in physical aspects – hitting, kicking to non-physical aspects like verbal (yelling), social (bad-mouthing, excluding others), racial (micro aggression), sexual (misogyny, homophobic jokes) that are intended to harm others.

Following Liberal education at IILM University, we teach life skills in out everyday classes in the form of role plays or class discussion to help them accept, understand and manage negative emotions.

But why do we aggress? Is it like a life skill that we all need so that we don’t look meek?

Evolutionary Scientists explain that we have an innate ability to protect as well as seek continual survival of our genes. Human beings need to be able to aggress in certain situations, and nature has provided us with this skill which means that under the right situation, almost all of us will aggress (Buss & Duntley, 2006).

Physiologists’ support evolutionary perspective as it is known to mankind that aggression is controlled by Amygdala i.e. limbic system inside the cortex controlling emotions. This further controls our autonomic nervous system which in stress activates flight-or-fight mechanism.  What science is trying to explain to us is that under stress, we will either fight the stressor or run away from it. Not only this, some imperative chemical substances in our body like serotonin which when found to be at low levels predict aggression (Kruesi, Hibbs, Zahn, & Keysor, 1992; Virkkunen, de Jong, Bartko, & Linnoila, 1989).

Behavioral scientists feel that what we see in our environment is how we condition ourselves to be; so if children see their parents act out aggression by hitting, to them it’s OK to do the same. It’s no rocket science to explain that aggression would harbor aggression and the more we see it, the easier it is for us to repeat it.

It is imperative to say that one’s social situation also makes it critical for a response like aggression. As it is commonly noticed that we may react violently in situations where we are uncomfortable/ fearful or provoked (with friends or subordinates) but may react more calmly in others (in front of an authority).

On hindsight, it is easy to recall that when we were aggressive, we were likely to be experiencing a negative emotion (example- unhappy thoughts, pain or discomfort) that’s why it became so easy to react aggressively. In general, it could be the feeling of being ill or undergoing emotional disturbance that makes one vulnerable to frustration which further provokes violent behaviour.

At IILM University which is considered one of the best private universities for Psychology around Delhi/NCR, we teach critical thinking and communication skills along with other courses where we discuss how anger does not become an issue till you keep ignoring it. Reaching to the core of an internal conflict and addressing concerns is half battle won without inflicting pain to self or others.

 

How to if not stop, control aggression?

The answer to this is Catharsis which is a process of releasing, and thereby providing relief from, strong or repressed emotion. For reducing negative affect and its arousal, if we can actively distract ourselves from that emotion it can help break the cycle of being provoked to react in anger. Catharsis can be any form of meaningful engagement like talking it out, exercising, listening to music and is most useful when done alone.

At undergrad and master’s courses in Psychology at IILM University we teach positive and social psychology and most importantly emotional intelligence. We endeavour to help our students with a thorough understanding of psychology, its components and how aggression is a symptom of repressed issues which through therapy and counselling can be managed.

Conclusion:

Aggression is seen more an emotional than instrumental response needs to be managed by first checking on our feelings. We need to assess what caused this emotion and why? At times aggression is directed at something different than what actually provoked it. When we think carefully about our situation, rather than simply responding in an emotional way, we can carefully choose the most effective responses when we are angry (Berkowitz, 1993).

To conclude, aggression is not a disease we need to fight, lets comes to terms with how normal an aggressed response is; but accept that it cannot be typified into personality. We need to address cause before the management for a long-term goal.

 

The Community Identity, a Sense of Belonging

A community is an identity, an entity. And therefore, it is important.

Community is a group of people in a shared interest or loving space and have similar characteristics. When it comes to human civilisation, a community is a thriving ecosystem having its unique DNA, social and legal structure, beliefs, and practices. Threads of reliance and togetherness among the community members keep it alive. Community is an important facilitating agent of influence and change as it consists of people who share common thought processes and camaraderie. We usually talk about urban, suburban, and rural communities. But communities are varied and formed based on shared lifestyle and beliefs, like religious communities, occupational communities, political ideological communities etc.  All this make the concept of a community very relevant and important for businesses and government and whoever intends to sell an idea, service, product, or positive behaviours.

Building Community

Community building is a field of practice that aims to connect with a target group of people with a message in an effective way. Sometimes also called community development, it is a communication strategy and has time and again proved successful for the enhancement of a community. Community building exercises are important especially in a developing and populous country like India having a huge stratum of poor and rural population with high illiteracy and traditional belief system. Many social development policies and interventions of government and non-government agencies use community centric implementation strategies to bring about positive change. Social marketing of public policies and interventions are most effective when designed in a community specific manner, e.g, ‘Beti Bachao Beti Padhao’ interventions will be different for a tribal community in Rajasthan or Haryana which are areas steeped in patriarchy and religious beliefs than rest of India where female infanticide problems are not so grave. Health insurance concept can be promoted in a better way through community-based health insurance schemes (CBHI) to bring more adoption and utilisation of the concept, eg. VimoSewa of Self-Employed Women’s Association (SEWA) in Gujarat that built a community of poor and self-employed women. Community buildings help the government in achieving the goal of Universal Health Coverage (UHC). In a similar way, the power of community has been leveraged in many other development interventions like immunization, mother and child nutrition, disease or pandemic management, awareness programmes etc. The community members look up to community influencers and their peers to adopt to change rather than a plain reason to change.

Marketer Relevance

The community has always been attractive to the marketer who targets specific markets or niches to sell its products and services. A new whey protein manufacturer targets the gym going and vegan community specifically as it makes more sense to gain ground and a steady revenue stream. Lakers team in basketball is a world-famous brand that has built its own community of Laker fans to whom it sells its Laker merchandise. When Harley Davidson was incurring losses and had reached on the verge of shutting its shop, it tried the community building method (HOG-Harley Owners Group) for its bikes and accessories through its community building strategy.  Podcast uses community building and marketing strategies successfully to run its business in the face of tough competition from video-centric content. Mobile companies like Oneplus and Apple use community building and marketing strategies to promote their products and new launches.

A business can build its community through face to face personal contact, social media presence where the page google analytics can help the business check the leverage. Campaigns, events, theatre plays, festivals, fairs, social work and relevant, quality offerings that connect with the members help to build communities for the products where members feel involved. Marketing efforts for any product or service to the communities is easier and fruitful.

IILM and Community Building

Community building efforts help maintain lifelong connects. Many educational institutions, for example, IILM University, lays a lot of stress in harbouring its alumni community, roping them in for guest lectures, motivational talks and placements and highlighting them on a pedestal pf inspiration for future students. Every student feels part of the IILM family long after he/she has left the organisation. for its social work and CSR initiatives, IILM University also adopts villages in its vicinity and promotes education, healthcare, and other programmes of social upliftment for the poor communities. Students actively participate with full zeal in such programmes and develop a commitment towards community building for the larger good of the nation

Therefore, community building and marketing is important for organisations and businesses to remain relevant and in the competition. It not only empowers the business but also the customer. A thriving community ensures a happy society. Community building will also help in reducing social disintegration, harmful behaviours and will knit fabric of social support, social justice, and economic development along with brand loyalties.

The trend of community building and marketing is getting more prevalent and more niches will be created. It will not be exaggerating to say that community will be the future of marketing. Future marketers and policymakers should concentrate their efforts towards community building to remain relevant in the new age business and marketing scenario. It will be very beneficial for students to opt for Institutions like IILM that have dedicated community building programs which give ample exposure to students in this domain and help with their placements and career development. Students need to take up skills like interpersonal communication, blogging, public speaking, communication design etc. very seriously to gain competitive advantage. such skills are much in demand and will bring an added shine to their personality to make them stand out in the crowd. In this regard, students can further follow the author’s blog on IILM blog site or connect personally for queries and guidance on the email given.

Follow my blogs or write to me at shahana.qutab.phd2019@iilm.edu

A Psychologist’s Guide to Coping in Uncertain Times

“Always Expect the Unexpected Because the Only Certainty Is Uncertainty”

Uncertainty in life has many forms. Changes at workplaces, change in priorities, change in rules and regulations. Even if things are safe right now you never know when they would change and you need to be ready to handle that change.

Change is usually not the problem; it’s the discomfort that often bothers us as we are so strongly attached to a particular outcome in life.

When certainty is questioned we usually have a fight or flight reaction and try to safeguard ourselves. Our brain prefers to find a sure shot outcome to the uncertainty we are experiencing. Research proves that anticipating pain soothes us to be calm than anticipating uncertainty only because we know that pain is certain. For example, uncertainty about getting a job is more stressful than actually losing a job.

Now, the question arises what should we do to tackle uncertainty in a way that it doesn’t impact our overall health and well-being.

This is very important for students aspiring to work with multinationals, professionals struggling with changing roles, people disheartened with their job.

  1. Firstly, don’t panic, remain calm and level headed. Living in uncertain times can be discomforting but you can control how to respond to such situations.
  2. Avoid dwelling on things you can’t control. Try changing the habit of ruminating on negative events of life. Why only visualize worst case scenarios. If there is a fear of not getting a job think of ways to enhance your skills. Think positive and believe in yourself. Remember it’s your life and you have the potential to change it.
  3. Add Value to your skills. It’s important to align your skill set to what is currently the need of the industry. Make sure you have those skills that the current time is demanding. Act upon it. Visualize possibilities.
  4. Market Yourself. Do not think I am asking you to boast about yourself; but how would people know your calibre if you don’t tell them about yourself. Get the recognition you deserve. Go for it.
  5. Ensure your profile is updated. Have an eye-catching LinkedIn profile. Express your interest in companies that you aspire to work with. What you post on your profile should be interesting in content and original in nature to attract organizations towards you.
  6. Focus on Financial Well-Being. One tip for life is always having a financial saving of at least six months worth your livelihood. This will be your support during rainy days and you’ll always have time to choose the best opportunity and will never settle for something less in life. Savings are very essential.
  1. Engage in Self care. Healthy routines are magical. Eat well, exercise regularly, just like body needs stimulation so does our mind and thoughts. So feed your intellect with good literature. Practice mindfulness, it makes life a better place and opens doors that you thought were closed.
  1. Risk is real and Fear is optional. Risk assessed is risk management. Understand the uncertainty take calculated risks and overcome your fears to innovate the new you.
  2. Control what you can. We often run for things that are beyond our control. Try making a slight change by focusing on stuff that is within your control. It can be as basic as setting your clothes a night before a strenuous day. Try comforting your days.

If you see your Today. Job insecurity is the “New Reality,” why respond or perceive it as Negative. It might offer better opportunities for your growth and career enhancement.

Take that Extra Mile and prove your worth. Show the world your True Potential. Don’t Stress and rather Invest in this time to uplift your skills and embrace the new shift that the Industries are offering.

This is the only way you can see the New Positive and Let go the doubt and uncertainty around. Be prepared to change with the times instead of resisting to a change. Life’s most treasured moments come unannounced. Instead of being threatened by unexpected outcomes we should learn that they can be hidden seeds of opportunities.

For best professional practices and how to deal with professional challenges follow my blogs on IILM Blogs and LinkedIn or write to me at megha.kochhar@iilm.edu

We at IILM train students to handle complex situations and be proactive professionals in every situation by focusing on multiple skill development, developing emotional intelligence. There is a Center for Emotional Intelligence at IILM University where training programs help students build self awareness, emotional regulation that helps them deal with uncertainty in personal and professional life.

FUTURE OF WORK-FROM HOME

Introduction

Most of my employed friends have seen this paradigm shift of working from home at the time when pandemic is hovering on our heads. With this cloud of constant worry and panic, I noticed a silver lining and that has been remote working. As much as thoughts about driving to work in traffic and chores to complete at home, seems like a lost memory; we all know it will take some time for us to go back to that mindless driving routine once the lockdown gets lifted.

Effective Diversion at the time of crisis

So, has this shift from “physically” being at work impacted performance for people? If it is to believed home-based jobs has been an effective diversion from anxious thoughts as well as keeping peace at home. Working from home has created a sense of purpose for the day along with balancing home and work commitments. This fine balance we all have evolved to is our future in 2020. IILM University which is excelling in blended modules for its students, aspires to teach innovatively while using latest web tools so that students keep pace with virtual learning while being at home.

Benefits to the Company

Companies post lockdown would be looking at securing future where cost savings leading to productivity gains and convenience of both employer and employees will be implemented. As expected, this year only we will see many of us having flexible workplace as we have learnt how to manage both aspects of life.

Ease for women to be at work while at home

WFH will encourage more women to join the workforce as the hassles of travelling daily would disappear. “In the US, about 25% of the workforce works out of home,” says Rohit Kapoor, vice-chairman & CEO of EXL Service. “In India, we will move to that kind of level over time. This option will also help women, especially mothers, a lot as it will make it easier for them to join the workforce.”

Is it just positive thinking or are we actually missing “going” to work?

Some say that the absence of meeting colleagues and dressing up for work would be missed and sometimes brainstorming sessions on calls may not work for everyone. People will or already are missing the human touch and at times, work from office becomes a form of diversion from personal problems back at home. No dedicated space at home can also be one major challenge and yes, not all professions can “fit in” this newest modal of working.

Mother Nature says yes to WFH

However to look at the bright side, WFH will help in reducing carbon emissions, will bring in flexible working hours, people will be able to manage time to do things they enjoy and pursue some for which they couldn’t find time and most importantly to be able to slow down the pace of life.

Conclusion

All of us given in the past with hectic routines have now become attentive to our environment, our relations and how much we miss the good times. WFH if taken in a positive way is a step closer to saving our environment, building economy, being creative at work, able to pursue vocational aspirations and most importantly being able to multi-task with ease; it’s that change which will be for the better.

“When you put yourself in an uncomfortable position; is when you grow the most”

Gary Swart CEO oDesk

MENTAL HEALTH AND WELL BEING FOR ALL

Good mental health and wellbeing mean different things to different people. Each one of us has to pave their way to a life that is relevant, consequential, and rewarding. COVID’19 has taken the world by storm in the last 3 months. These are unprecedented times and the most common emotion that all of us are experiencing fear followed by anxiety, and these could make people behave in a manner, which are otherwise inappropriate.

The next challenge was facing a complete lockdown. This was of course done to safeguard people and stop the spread of infection. Staying at home for some time may be relaxing but for prolonged periods it may become taxing and frustrating for many. However, such situations have become the norm today and people need to understand the importance of confinement and maintain good mental, physical, social health and wellbeing.

Despite the strict measures of confinement, some people got infected with the coronavirus. We need to understand that people infected with coronavirus have to be handled with care, empathy and kindness. This condition should not be stigmatized to the extent of isolation and rejection by the family, friends and society. The people who have recovered from the coronavirus will go on to lead a normal life with their families and also continue to do their jobs. Hence, linking the people with their former medical condition will only stigmatize people more strongly.

This disorder has instilled a lot of long-lasting fear anxiety and distress in the individual and society. To minimize this impact, it is advised not to read and listen to constant news and progress of the disease. Additionally, developing a positive attitude with a spirit to overcome stressful times is important.  Protecting oneself first to protect others is the first foot forward and being actively involved and giving assistance to others who are needing it will benefit both; the people receiving help and those who are helping.

When it comes to children, they need special care and attention. Positive ways of expressing their fear and sadness can be through creative activity such as dance and drawing which is a safe and familiar platform for expression and hence catharsis through this can alleviate their anxiety.

Therefore, well-being is necessary for a  holistic healthy existence. The three areas that are covered under this are Mental, Physical and Social Well Being.

MENTAL WELLBEING

  • Mindfulness – The surroundings are constantly flooded with constant stimuli, both positive and negative. For people to keep positive and healthy a need to Practice Mindfulness, which asks people to be aware of all that is going on in and around them but bring all the attention to the “present and to now”. One can learn to live for the moment one is in and be aware of each passing thought and feeling. Studies show that mindfulness helps people in coping with traumatic events and emotional states that lead to reducing anxiety and stress.
  • Breathing – When tense and anxious take a deep breath to relax. In the present times all are all familiar with Pranayam, also referred to as Mindful Breathing, which helps to regulate emotions and manage stress and, in the process, mentally separate self from negativity.
  • Meditation promotes reducing negative emotions through relaxation and helps deal with stress, build mental and emotional resilience, thus leading towards relaxation and a positive mindset.

PHYSICAL WELLBEING

  • Routine – During this period of confinement to the house setting, following a routine is very important for well-being. It is important to prioritize work and set designated slots for tasks that need to be completed.
  • Set up a workstation – It helps to set-up a workstation for yourself. It gives a feeling of going to work and separates home and work life. Moving around for a minute every hour while working to keep the body system active for good physical health and better focus on work and productivity can be achieved. Scheduling time outside of work with family and friends regularly helps to avoid emotional inertia and loneliness which is needed for physical well-being.
  • Regular meals and exercise patterns – A healthy diet and exercise are important for good mental health as the mind and body are intrinsically related. Hence, during confinement, the regularity of meal and exercise/yoga patterns are important for a healthy physical and mental balance.
  • Sleep – A regular sleep pattern is important to maintain as sleep is a very important aspect of physical and mental wellness. During this confined period, one tends to lose the sense of time and can forget that one has to follow a regularity for sleep also. Studies have proved that sleep irregularity can contribute to the malfunction of the brain and body and also leads to physical and mental illnesses. A good sleep of 8 hours can lead to improved mental and physical health during confinement.
  • Hobby – This is also a perfect time to try out a new hobby, which one wanted to take up but could not due to pressing times. This will give a sense of mental freedom and growth and hence physical confinement will not feel so oppressive; stress anxiety and depression will reduce; cognition and creativity will improve immensely.

SOCIAL WELLBEING

To be positive in such times of confinement one has to shed the feeling of helplessness and adopt an optimistic approach. This can move people towards contributing to society with a helping hand creating a sense of purpose. It further enhances self-worth which gives a good mental and physical health. Acts of kindness increase happiness positivity and reduce negativity.

Sharing positive news articles and items to help spread positivity and also be sensitive to children and elders and how they should be explained the situation in an age-appropriate manner is very important for emotional security and well-being. Volunteering to be part of community drives for giving a helping hand, imparting information, tele counselling or guidance through various social media which will serve as a respite for many, gives a sense of being part of the community and the feeling of isolation and depression can be countered.

Connected with Family and Friends

Virtual connectivity is the new normal since people cannot physically meet and socialize. The socialization process is as important as our basic needs for survival and lack of it can make people go into depression and loneliness which will further lead to poor mental and physical health. So, staying connected virtually with family and friends is imperative for overall well-being using all modes of communication. Speaking and listening is a double-bind relationship which helps both. Reducing screen time is also recommended as too much screen time can lead to too much information on the same issue and leave you with emotions of fear and anxiety.

CONCLUSION                                                                                                          

To sum up, people should try to maintain a routine which can include all family and work demands with special attention to children and the elderly. During confinement, some emotions in family members become exaggerated e.g. anxiety, anger, stress, agitation and fear. Practical and emotional support needs to be provided through informal and health professionals. Any underlying health conditions need to be constantly addressed with access to medication and active socialization and connectivity for any assistance when needed physically and emotionally is very reassuring. Simple exercises, regular sleep, healthy diet, need to be regularly maintained for good physical and mental health during confinement as is proven through research.

As a community people will follow new practices and extend support in such times of confinement and new relationships and bonding will emerge from this experience with the learning of how to develop a healthy lifestyle and feeling of well-being.

Please contact us at neeru.singh@iilm.edu for free counseling by our reputed Psychologists.

Skills Required in the Digital Age

Skills Required in the Digital Age

 The digital world is progressively penetrating the learning and skills domain. Technology is being widely used to provide learning, knowledge, and skills in novel and innovative ways. With the increased usage of rapidly changing digital technologies and knowhow in the workplace, there is an advent of new skills that are required to contribute to our digitally allied society. Currently jobseekers need specialized skills that will give them visibility in the crowd.

It is a persistent endeavor of the best universities and B Schools to meet this rising demand for digital know-how and other significant skills required. On 2 May 2020, Prime Minister Narender Modi in a meeting emphasized the use of technology and digital age skills in the education sector to enhance the experience of learning. Working on his belief and idea, IILM offers the key skills vital in a digital age embedded in its portfolio to meet students’ and industry needs.

Knowledge includes two intensely interweaved yet diverse components – content and skills. Content comprises ideas, facts, evidence principles, and explanations of processes or techniques. Instructors at IILM are well proficient in content and ensure a profound knowledge of the subjects in the areas they are teaching. Proficiency in skills development is another significant domain. Trainers help students develop these skills keeping in consideration that these intellectual skills match the requirements of industry, knowledge-based personnel. Therefore, at IILM adequate emphasis is given to skills development within the course curriculum. The skills needed in a digital age comprise the following:

Communication Skills:

Along with the customary communication skills of reading, writing, and speaking articulately and clearly, spoken business communication skills are ever more important. Spoken business communication is at the core of specialized business management and thus, at IILM, it is contained within the curriculum. It is contributory to achieving positive results, as it allows numerous ways to send a message to others. It comprises understanding and training of employability skills relevant to the industry and students, the capability to put forth via the internet to a wide-ranging community of individuals with one’s ideas, to share information correctly, to receive and integrate feedback, and to recognize trends. Business communication is prevalent, and all processes are channelized through communication, via a consistent flow of information.

Social Media:

Using social media communication is an indispensable skill for a digital age. Social media marketing goes further than a Facebook or Instagram update or posting a tweet; it is about understanding the vigorous relationship amongst influencers, consumers, and brands. Educators, who are familiar with social media’s influence, also understand the complexities of each platform and its possible influence to make the most of community engagement to provide students with valued and relevant skills.

Data Analytics:  

Analytics predominantly let students take educated, informed, and data-driven decisions in their life choices and roles. Numbers state whether a campaign was effective and by what proportion. The fundamental to analytics is finding out what data to collect and how to measure to have a more effective next campaign. Hence, at IILM, data analytics as a complete course is embedded in the curriculum to make student’s industry-ready.

Thinking Skills: 

Of all the skills required to be effective in a digital economy; problem-solving, critical thinking, creativity, originality are some of the most significant. Businesses focus on the creation of new products, new processes, and new services to maintain low costs and upsurge competitiveness. Though universities in specific have always gratified themselves in teaching such knowledgeable skills and information transmission, yet it challenges this conjecture particularly at the undergraduate level. It is not only in the upper management positions that these skills are vital, people in specific trade profiles increasingly ought to be problem solvers rather than ensuing standard processes, which tend to turn into automated.

Knowledge Management:

This is another important skill. Knowledge is no doubt one of the organization’s utmost valuable assets and is swiftly changing with fresh research, new developments, innovation, and rapid dissemination of thoughts, ideas, and practices on the internet. In tandem sources of information are growing, along with a lot of inconsistency in the reliability or validity of the information. The main skill in a knowledge-based era is knowledge management that defines how to find, collect, evaluate, examine, apply, and disseminate data, within a specific context. The ability and skill to access the right knowledge at the right time, through a strong knowledge management system, appraises accurate decision-making, and encourages collaboration and innovation. Knowledge management platforms are planned with best in class features as to capture the information needed, validate and organize and make it convenient to retrieve and share. Thus, it becomes the most in-demand skill that graduates will always need to employ even long after graduation throughout their life.

Strategy and Planning

Companies that set in strategic planning in their decision making and marketing outline are most likely to achieve measurable results and succeed in the long-term. Rather than planning and designing on an ad-hoc basis, executives and digital marketers must create and implement campaigns and drives based on analytics and quantifiable data. It is also imperious that they examine past campaigns and choose which metric is giving better results. To put things in view, strategy and planning is an important skills gap in organizations. And so, IILM develops skills in strategic planning and executing a digital strategy, graduates pursuing new roles certainly have an edge over their peers with slight or no knowledge.

Teamwork and Adaptability

The significance of teamwork is not only limited to the workplace but in every sphere of life. Teamwork and adaptability are vital to managing the everyday changing environment. In specific, knowledge personnel ought to know how to work in accord and collaboratively, virtually and at a distant space, with coworkers, clients, and associates. The sharing of collective knowledge, problem-solving, execution, and efficient implementation need good teamwork and adaptability for accomplishing tasks or solving problems that may be outside the purview of a thin job definition but indispensable for success.

Ethics and Responsibility:

This is a set of standards or codes of conduct, professional ethics comprises relationships with and responsibilities towards clients, employees, coworkers, vendors, suppliers, all stakeholders. This is essential to build faith and trust, most significant in informal social networks, however, because normally it is upright and great businesses worldwide where there are diverse players, and a higher degree of reliance and confidence in others are required to realize one’s own goals.

The crucial point here is that content and skills are firmly related and hence at IILM, much consideration is given to content acquisition as well as skills development embedded in the course itself to ensure that learners graduate with the required knowledge and skills to be effective in a digital age.

Dr. Rachna Madaan
Assistant Professor, IILM University
Gurugram, Haryana.

Zero Waste in Fashion Design

Keywords: Sustainability. Zero waste patterns, zero waste, Pattern making 

Limited resources and climbing cost have been the seeding ground for concepts that are new to our 21st century. Concepts like sustainable development, circular economy and ethical businesses have been focus of discussions for the past two to three decades. When applied for fashion design industry we are talking of how to save the resources in terms of limiting yarn and fabric wastage in current manufacturing process. The extent and amount of wastage is alarming in our factories and fabric wasted and discarded in cutting process is a matter of concern. It is a concern not only because it ends up in landfills, but also the fact that fabric is one of the main costing head of any garment. If we can save on fabric in Cutting Room of manufacturing unit it is a win-win situation for both maker and user.

It is estimated that as much as 15 percent of the fabric is wasted in any cutting plan. However, this was not so a few centuries ago. History is the evidence that limited resources were kept in mind while designing and making garments in any culture. Japanese Kimono dress is cut from rectangular shapes of Patterns which leads to zero wastage. Our traditional Indian garments like panelled skirt (Lehanga) and tunics for men and women (Kalidar Kurta) are some of the best examples of how not to waste fabrics in pattern cutting process. These garments were comfortable, gave interesting silhouettes and didn’t give up on the fitting aspects to the wearer. The saree is an excellent example of zero wastage in fabric – the saree is usable as soon as it comes off the loom, and you don’t need to cut or sew this classic costume of India. The versatile nature of this costume show possibility of a rectangular six yards of fabric draped in several styles on a woman’s body. Similarly, ancient costumes of Roman and Greeks were rectangles or circles that were draped around the body without much of cutting and stitching involved. People respected and took care that fabric which was made with so much of hard labour on hand operated looms, is put to the best usage.

fashion design

Greek “chiton” for men and women were draped rectangular piece of fabric

fashion design

Different Saree drapes

What can we learn from history of clothing? The zero waste concept was first coined in start of 21st C by Warren Snow in New Zealand in year 2000. Soon the concept caught on with US government programs for recycling at grass root level. Soon it caught on with Australia, Europe and Asia as well. In 2003 in Wales, Zero Waste International Alliance was discussed and formed with the mission to divert minimum 90 percent of waste from landfills and incinerators.

In Fashion Industry, Zero Waste clothing refers to little or no waste of fabric in their production. Before the garment reaches the consumer, we have to plan, design and manufacture garments in such a way that least of fabric and other resources are wasted. Patterns are the bridge between the fashion sketch and final garments. Hence, a Pattern maker is an import link in sustainable fashion chain. The usual process of Design as taught and practiced in design schools and industry is to sketch the idea of design from a trend and mood board, then the sketch goes to pattern master who makes the patterns of that style and cutting takes place as per the required design. However, once we flip the concept of making garment from design first to plan No-wastage first, we will notice that pattern planning comes as an important starting point. The fabric type and width is an important aspect and it has to be first considered as a deciding factor rather than final silhouette. The process becomes more logical than inspirational, as we usually are flexible in making our designs more in tune with our goal of not wasting any fabric. Another idea that is catching on is to recycle the strips of old garments or surplus fabric pieces into strips which are then again woven, crocheted or inter-laced into new garments.

Many designers use the draping technique to arrive at garment designs than sketching to start with. In this technique, you drape a piece or pieces of fabric on the dress form to make 3 dimensional garments straight on a dummy. The approach is open ended and gives room for experimental drapes and unusual functional details. Another approach is to weave that much panel of patterns that is required – Direct panel on Loom, it is something like whole garment system where yarn is fed into the machine and out comes the garment – No fabric is produced and yarns make directly the shapes of panels or patterns required for the garment. These techniques are expensive and not many can afford its cost.

Some famous designers who have worked with zero waste in their design approach are – Zandra Rhodes, Julian Roberts, Holly McQuillan, and Siddharth Upadhdhya for his Direct Panel on Loom approach.
Zandra Rhodes was one of the pioneers in the zero waste concept in the British fashion scene. Her simple, geometrical cuts are famous with celebrities. Julian Robert is an exponent of zero waste throughout the process of design, Cut and make through his inventive method of pattern cutting called “Subtraction Method”. He starts with less of planning and more of creative risk, cutting the fabric, manipulating on dummy and sewing in unusual ways. Here, in his own words –“Design comes last, not the first” and one enjoys the accidental innovations in the process.

It (Design) is discovered by chance at the end of the prototyping process, not at the beginning where it would be a limitation or precondition. So to me ‘designing’ is making, it’s not making a pretty picture and then passing it on for more skilful hands to realise and bring it to life” – J. Roberts in an interview on January 30, 2019.
(source: https://subtractioncutting.tumblr.com/post/132676352496/vocal-reverse-subtraction-cutting-lecture-today)

YouTube video

Holly McQuillan wrote the first book on this concept in 2016- Zero Waste Fashion Design, whereby she expresses her concern that problem is bigger than we think. A prominent personality in Sustainable fashion, she continues to research and teach the same to her students at Massey University, NZ.

fashion design

Julian Roberts draped dress using Subtraction Method

Many young designers are adopting this concept in their brands. One of the interesting one is Dr. Mark Liu who applied mathematical equations to make patterns in such a way to save onto a lot of fabric being wasted. Karen Glass is another one to be inspired from. She hunts scraps from various factories and joins these pieces in an artistic way to make forever fashionable ensembles. Daniel Silverstone is working on same lines – to join pieces that are discarded into new patterns that make it look artistic and one of a kind.

 

fashion design

Denim pieces patchwork by Daniel Silverstone

The functional need gives rise to design intervention. The function remains top priority. The less is wasted, the more is saved of every resource – labour, money invested, materials, ideas; and, most importantly, there is always so much already produced in society, can we not reuse that itself?

Circular economy as a concept can be a reality for every business. Given the risks in supply chain and system becoming too complex, we need simpler strategies to solve issues. We should not be making new solutions to solve a problem that existed due to a failed solution. That is a never-ending game, and we can see the repercussion of over-dependence on systems now. Basically, we should stop passing bucks – “my waste is government’s responsibility, Or, what consumers do with their clothing is not my concern”, etc. etc. The time has come to take responsibilities and contribute for everyone’s well being rather than being self centered as a business strategy. And, clever planning to reduce waste of fabric is one small step for a big issue facing our garment industry today. 

Website References:

1. https://thefashionadvocate.com/blogs/news/julian-roberts-is-an-avid-sustainability-advocate-the-inventor-of-subtraction-cutting
2. https://eluxemagazine.com/fashion/zero-waste-designers/
3. https://textilevaluechain.in/2020/03/12/zero-waste-pattern-cutting/
4. https://www.modopactua.com/pdf/LEARN_Zero-waste_ENG.pdf
5. https://hollymcquillan.com/category/sustainable-design-practice/zero-waste/page/2/

Holding Space For Students: How It Helps Them Grow

Have you ever thought about ‘Holding’? Holding refers to support. The 20th-century psychoanalyst Winnicott used this word to explain the importance of a supportive environment provided to a person to help him achieve his/her full potential.

It is likened to the nurturing and caring behavior a mother engages in with her child to help him/her become independent. It has become an important concept in education where the role of the educator is to provide a safe environment where students can discover themselves without being judged and learn new skills that help them follow their calling in life.

What is Holding  

To practice Holding requires attention at multifaceted dimensions. It is the art of being present with others. It is an attitude that comes from deep-rooted compassion for others. It requires cultivating the skill of active listening to understand what the other person is feeling, i.e. listening from the heart. It is about practicing unconditional positive regard which means treating another person with the utmost respect and completely be with the person to whom you are Holding space with.

 

In the life of a student, joining college after school is a period of major transition, especially if it requires moving to a new city.  It is a time to cope with uncertainties which at times lead to loneliness as he/she is trying to fit into a new environment among strangers. At that time the environment that conveys trust and support becomes crucial for the overall growth of the students.

Holding Space for Students at IILM

At IILM, as a team we try to provide that safe space to the students where they can discover their interests and enhance their skills.

I still remember that day when I interacted for the first time with a student who came from a large family in a small town to join IILM to pursue his graduation. During that conversation that usually happy looking boy shared that he felt lonely and homesick.  That comment by him was enough to understand that we need to offer him support to make him feel at home on the campus.  After a series of one-on-one sessions to help him feel cared for and heard he realized his goal and the reason for pursuing graduation.

To help him follow his interests and exhibit his strengths, we encouraged him to be a part of various in-house club activities. Soon he became the part of a team to organize major events on campus which helped him make friends who were always there to support and motivate him. The supportive environment on campus gave him the sense of belongingness which he was missing initially. As a result, he became more punctual for classes and was always one of the first students to take initiative. This resulted in enhanced class participation and higher grades. This change in him was possible because of the Holding environment which was provided to him by IILM, filled with care but at the same time non-intrusive where we responded to all his concerns.

Benefits of Holding

Holding provides a safe environment for students to understand and manage their inner and outer worlds. It helps them develop a strong personality with a clear understanding of one’s strengths and weaknesses.

During my work at IILM, I discovered that ‘Holding’ is a key element in a student’s overall growth and well-being. Practicing holding requires that one is grounded and has a clear purpose at work. It requires that we treat others with our hearts.  At IILM, these are the important values being practiced by all faculty members to help students to adjust well when they become part of the IILM family. A good Holding not only helps students to feel comfortable and confident but also helps them shape themselves and IILM prides itself in providing such a conducive and caring atmosphere for its students.

ART THERAPY- DISCOVER YOURSELF

“Mirror is a reflection of our faces and Art of our Souls”

Art has the ability to change and transform lives, in profound ways. When words fail, we turn to images and symbols to narrate our stories. Through art we can reach out to people with our stories and find a path towards transformation and healing.

As they say there is a lot between the heaven and earth than just dreams. Art therapy has a therapeutic way of rooting the idea of creative expression that fosters healing our soul and leading us towards mental well-being. For years art has been a very communicative way to express our feelings. When we were young we would instinctively use painting, drawing, sketching to communicate and express our emotions, but as we grow, and maturity hits us we often forget the beautiful impact art had on our lives.

Through Art Therapy patients are provided with a safe place where they can explore not very pleasant feelings like fear, anger, aggression, unfulfilled expectations. Feelings that they would otherwise avoid to talk about. Rightly said “Art speaks where words end.”  The field of Art and artistic people has always intrigued me. It feels like artistic people see life through a very different lens. They have immense waves of creativity within and so they life seems so sorted and calm. I wonder how various forms of art give them so much of peace. I guess the only reason why their life is so peaceful is that it’s not humans, but a form of art that is communicated as a Peacemaker and Healer adding the Art Therapy to experience the solace within.

Going back to Ancient history, art has been one of the oldest ways to communicate through wall carvings, sculptures, and paintings right from the Indus valley civilization. It is seen that when a person is unable to speak about his pain, they resort to expressing their feelings through Art.

Healing is totally an internal process which has a lot to do with a sense of positivity and inner strength. Ask an artist and they will enlighten you about the therapeutic impact Art has on them. Art Therapy is a type of expressive therapy that enhances a person’s emotional, mental, physical and spiritual well-being through the process of creativity. By art we mean everything that stirs our consciousness and inner strength to challenge our mind. This is the process where artistic expression helps lots of people to develop positive feelings, solve problems, change attitudes, boost their self-concept and be more content with themselves.

Art is like a life saving jacket in a world that’s growing crazy. Art keeps you grounded in your roots. It has a meditative impact to develop patience in life. We have to make a choice today either “let Art enter your world or you enter into the World of Art.” Choice is yours to discover the artist in you.

Remember friends Art is not a skill, but an expression and it really does not matter if you think you cannot draw or create. It’s an outlook towards life, which can be seen in the form of a new hobby, learning music, anything that keeps you occupied and for which you feel the desire to create time and it’s  so becoming a part of your life in spite of the busy schedules you have as it heals you from all the stress that you’ve been carrying  as a baggage of life.

It’s practically applicable and as a life skill trainer and therapist, I have seen my students experiencing the magic of art therapy in their lives.  A group of IILM students took this initiative to apply this therapy for the first two weeks and shared such positive results in their level of expression, understanding of situations. One common response was that they learnt to respond rather than react in stressful situations.

Art Therapy gives people medium to express their feelings and problems and tread a happier life that is real and serene in nature. Art as a therapy has proved to be a powerful weapon to combat illness and spread well-being. It allows you to be yourself with no Form and that’s the Beauty. So let’s join hands together to inhale positivity and exhale creativity.

To connect on knowing more about the profound value and benefits of art, colors and visualization therapy write to me on megha.kochhar@iilm.edu

Consumerism or Spirituality: Learnings of Kabir Das for Gen-Next

According to a Mckinsey report, the spirituality among the Indians is decreasing while consumerism is on a rise. For the very same reason, India is now known as one of the biggest market places in the world. The things which used to be luxury for our grandparents and parents have now become necessities for us. Also, our parents used to buy things for a lifetime but we buy things for just a few years or even for just months. This kind of shift in temperament is visible in various other studies also as when the whole world is now moving towards contentment we are still on the path of dissatisfaction. On the one hand, when the entire world is moving towards spirituality Indians are tilted towards consumerism.

GDP Growth to Happiness Index 

The world has moved beyond mere economic development to the well-being of individuals. Presently, the growth of a nation is just not reflected in terms of GDP growth figures rather it is being measured in terms of happiness index. Since 2012, the United Nations have also come up with a study on the happiness of people across countries each year to recognize the happiness quotient of people and their well-being in place of economic development only. Since the beginning, India consistently ranked at the lower strata of countries in the world’s happiness ranking. The same story continues even in this year also as according to World Happiness Report 2020, the performance of India is very dismal in terms of ranking on Happiness Index as it ranked at 144 out of total 156 nations much below than the neighboring countries like  Pakistan, Nepal, Bangladesh, and Sri Lanka which are ranked at 66, 92, 107 and 130 respectively.

To be Spiritual Guru

In the World Happiness Report, the main factors considered for the Happiness Index of individuals are the social environment and the ability to make decisions of life.  At present when India is urging to be recognized as the ‘Spiritual Guru’ of the world it is the time when we need to dig out the learnings from our own old and probably forgotten literature to improve our ranking by increasing the well-being of Indians. India, a land of sages has a very rich source of wisdom in the form of religious and philosophical literature. India is a country that had philosophers who themselves have not gone through with any formal schooling and even they don’t know the art of writing but they have given us the mantra for content and satisfying life. Considering Kabir Das, a mystic poet, philosopher and saint of fifteenth-century who himself mentioned as illiterate as in his own words about himself ‘Masi kagad chhuyo nahi, kalam gahyo nahin hath’, he clearly said that he neither touched the paper nor hold the pen in his entire life but have given a wonderful message for a satisfying and happy life.

Consumerism

On consumerism, we can take a lesson from the work of Kabir as ‘Maya mari na man mara, mar mar gaye sharer, asha trushna na mari kah gaye das Kabeer’, the meaning of this verse is very apt that if we go for desires then will never be able to fulfill all instead we will lose ourselves by mere running behind them. Desires are like hallucination and they are never-ending, individuals can keep on fulfilling one the other will keep cropping up the very next moment which leaves us dissatisfied and discontent. So, the lesson which one needs to take that one should always look for needs not for desires because needs are limited which can be fulfilled and can be satisfied while desires are unlimited, and falling prey to your desires is like being in a vicious cycle which has no exit route.

Practice Satisfaction

Furthermore, Kabir also said, “Saain itna deejiye, jaame kutumb samaye. Main bhi bhookha na rahun, sadhu na bhookha jae”, with this he wants to convey that don’t be part of a rat race of earning higher and higher which will keep disturbing you and will not let you be satisfied. The desire for higher earnings will keep you in stress and dissatisfied so instead pray to the almighty for the earnings which are sufficient to meet your needs and to look after the needs of your dependents.

So, if we follow this one simple advice of Kabir to be content and don’t be a victim of our desires then one neither feel dissatisfied by comparing oneself with others nor one feels like losing control on ones’ own life. The aggregate of our feelings of contentment will surely reflect and will have a much-improved ranking on happiness index with the use of learnings of our rich cultural heritage in terms of literature.

Now the biggest question is ‘Which side you want to be?’  To be part of the rat race of consumerism or to follow the path of spirituality, guided by sages for ages. To get more on the subject can approach at kumar.saurabh@iilmgsm.ac.in.

 

Dr. Kumar Saurabh

Assistant Professor-Finance

IILM Graduate School of Management