The Company Visit module is an integral part of the IILM Undergraduate curriculum incorporated and designed for the SBS students keeping in mind their need to see and learn things practically from an industry perspective. An Industry visit helps to link theoretical knowledge with practical know how. For Stages 1 & 2 the visits were primarily linked to their subjects Information Systems, Project Management, Marketing & Finance.
The first visit for this semester took place on 9th September, when the students of Stage- 1 went for a company visit to Country Inn and Suites (A Carlson Property). They were addressed by the HR Manager, Sales Manager, Front Office Manager of the Property. The visit was linked to Information Systems. Students learnt about the Information Systems and the processes followed at the hotel. They were also briefed about the various departments of the hotel, their competitors and the positioning of the brand.
Subsequent two company visits were arranged separately for Stage 2 students in the month of October at HDFC Bank & Sheraton Hotel Saket. Here the students learnt about the front end and back end operations at a bank and at a hotel from the respective operational heads.
In December, a company visit was organized at Parle Biscuits at Bahadurgarh which was open for both the stages, where the students were exposed to the process of making biscuits and confectionary. They were taken inside the premises and shown the operations. A presentation on the inception of the Parle group and the various products manufactured by them made the visit interesting.
The students also visited Pepsi Bottling Plant at Greater Noida on 7th December which the students attended across both the stages which was linked with their Marketing & Project Management. At the Pepsi plant, a plant tour was conducted for the students where it was explained how the bottling and canning processes are done along with their assembling procedure.
The final visit for this semester was held at Ambience Mall Gurgaon on 19th December which provided information on the retail sector. The students really liked this visit as they were briefed by the mall management starting with a brief on the history of the Ambience Mall, Leela Ambience Hotel and then went on to explain regarding the positioning of the brands on each floor.
Overall the company visits conducted through the course of Semester 1 across both the stages considered a wide gamut of sectors keeping in mind the various modules being taught in class and linked to their entrepreneurship course. These visits make the acquisition of knowledge more practical and interesting for the students of BBA, in addition to the wide exposure they provide to the different sectors widening the scope for budding entrepreneurs.
By Ms. Anindita Chatterjee, Assistant Prof. HRM
