UN PRME Asia Forum was organized by University of Utara, Malaysia from 12th to 16th November. It was an iniative of UN Global Compact to organize Asia Forums to deliberate and discuss the issues faced by ASEAN nations and South Asia. Three members team from IILM participated in the Conference. Ms. Preeti Srinivas, Assistant Professor-Operations, Ms. Kausani Bagchi, Assistant Professor-HR and Dr. Saima Rizvi, Associate Professor. The Pre Conference session was on 12th whereby academicians presented their research paper and cases for the pre and post lunch session. The case titled “Social Entrepreneurship and its Future: The Case of IndhaCraft” coauthored by Ms. Ruchi Shah and was presented by Dr. Saima Rizvi from IILM Gurgaon Campus. The case talks about the Business model and viability of a social enterprise and the issues and challenges faced by these small enterprises. The session had presenters from various countries such as China, Philippines, Indonesia, Malaysia, Pakistan and India. The participants have been able to bring the global perspective to the table and were able to interact and discuss the course of action that need to be taken so that businesses along with the profit motives need to keep the social objective in loop while formulating their long term strategy.