By H. Karan Kumar  | Dr. Taran Kaur

Making the wrong choices might seriously delay your career and make it difficult for you to recover and compete with your peers – I’m speaking from personal experience here. Therefore, logically correct selections are critical in order to construct a good future for oneself.

Now that you have chosen MBA as your career path, the next step is to determine which specialization you want to pursue in the MBA/ PG course. Setting your preferences and priorities beforehand will give you clarity and prepare you for the upcoming challenges that you will be facing.

Exclusivity of IILM University: Faculty at “IILM University” conduct mentor-mentee meetings as a regular practice for career counselling to help students choose the right career path for themselves. At IILM, we have a separate unit dedicated to the Mentor-Mentee program, which helps students clear their career-related doubts and gives them counselling that digs out the talent within them and shows students the career opportunities they have.

Top Specializations in MBA:

• Marketing
• HR
• Operations
• Entrepreneurship
• Finance

Also Read:

Top Career Hunts for MBAs with the highest paying positions

H Karan Kumar

Specialisations at IILM that can get you success in job market

  1. MBA in Operations & Business Analytics:

Skilled MBAs in business analytics who can help companies skyrocket their revenue, improve customer experience, (or) reduce their costs with data-driven decisions have a very high demand in the market, and companies crave candidates with good skills in Data/business analytics.

In business analytics, you’ll learn a variety of topics, including statistics, predictive modeling, and machine learning, along with business-related concepts such as strategy, leadership, and management. 

Opt for this if:
If you want to know how businesses like Zomato and Swiggy are able to earn well by showing you the most relevant food items and advertisements that excite customers, then you should check this career stream out and develop your skills in this specialization.

  2. MBA in Marketing and Innovation:

MBA in marketing and innovation grads. help companies stay relevant in such market condition where change is the only constant. In this field, you’ll learn how to create and implement strategies that can help businesses develop new products, improve their market position, and reach new customers.

In this specialization, you’ll learn about various topics, including consumer behaviour, branding, digital marketing, product development, innovation management, etc. along with critical business concepts such as leadership, finance, and strategy.

Opt for this if:
If you ever get fascinated by Cadbury marketing campaigns and how they handle branding and their product placement then MBA in marketing and innovation is just the right course for you.

  3. MBA in HR Analytics:

Companies want skilled HRs to help them manage their workforce effectively and hire the right person who can drive the organization toward profitability. This field teaches you how to create and implement strategies that can help businesses attract, and retain quality workforces within their organizations.

In this field, you’ll go through various topics, including talent management, recruitment, compensation and benefits, organizational behaviour, and employee relations. You’ll also learn critical business concepts such as leadership, finance, and strategy.

Opt for this if:
If you are a “people person” who doesn’t have any problem communicating with people, building teams, and creating a positive work environment, then MBA in HR would be just the course for you.

  4. MBA in Entrepreneurship:

Companies are searching for MBA graduates with innovation in manufacturing processes, strategic modelling, entrepreneurial skills to streamline their operations, reduce costs, improve quality, and innovate their products. 

In this field, you’ll be given the challenge of optimizing production processes, managing supply chains, developing sustainable manufacturing practices, and other similar tasks. 

Opt for this if:

If the story of Toyota’s “Just in Time” strategy gets you excited about working on manufacturing plants and optimizing their efficiency, then this course is going to elevate your career.

  5. MBA in Financial Technology (FinTech):

Companies want skilled financial technology MBA grads to leverage technology and business analytics to improve their services. You’ll be working on developing/implementing innovative financial technology (fintech), solutions that can help businesses improve their efficiency, reduce costs, and enhance their customer experience.   

In this field, you’ll learn topics like blockchain technology, digital currencies, financial data analysis, and risk management, along with critical business concepts such as finance, marketing, and strategy. 

Opt for this if:

If you get mesmerized by seeing how companies like Zerodha, Bharat Pay, etc. have just revolutionized the way investment & transactions used to work traditionally. If you want to be the part of this revolution and get ahead in your career then Fintech is just the right field for you.