Responsible Management Education

Student Engagement activities classes at IILM Gurgaon

Work-life balance is the quintessential need in today’s day and age. For some its taking time out to pursue a hobby and letting go of all the worries.

Keeping this in mind, Student Engagement activities have been organized after classes at IILM Gurgaon.

A game of Volleyball became the breather in the day for some of the students while for the others, Badminton was the sport that helped rejuvenate them.

One of the most loved activities was the movie screening of ‘Conjuring’ which kept everyone gripped onto their seats.

The making of a Video on ‘Life as a Management student’ got some students excited to display their hidden talent and share some special moments at IILM Gurgaon.

To kick-start the weekend and to help ease off the week’s stress, a Dance Workshop on Hip-Hop was been scheduled

Stay posted for more!

Holi Celebrations at IILM Gurgaon

Holi Celebrations at IILM Gurgaon

The festival of color always rings with the spirit of joy at IILM. Utsav – The Cultural Club at IILM Gurgaon brought students, faculties and staff members to dance and enjoy the Festival of Holi. The festival was celebrated in full fervor right before the students went off for their break.

The lawns were sprayed with the vibrant colors that the students and staff members greeted each other with. Gujiya, Cutlets and Thandai added flavor to the celebration as it proved to be the perfect end to the day.

It was interesting to see the International students and faculty enjoying the festival in full spirit as they blended with the Indian culture.

The celebration ensured that students from across the Post Graduate Program got a chance to network and enjoy with the students from the Under Graduate Programs.

The day was truly special for all at IILM Gurgaon, which left memories to be treasured for a lifetime!

Foreign students celebrating Holi at IILM Gurgaon

Students from the Semester exchange program celebrating Holi at IILM Gurgaon

Sports Fun at IILM Gurgaon

Sports Fun at IILM Gurgaon

“To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear” Buddha

Student Engagement has always added a different flavor to campus life at IILM Gurgaon. There are innumerable opportunities to develop current interests or to try out novel ones, during the stay at IILM Gurgaon. But a game of Volleyball or Cricket has always been  considered as the most preferred activity by the students in IILM Gurgaon, which eases the stress of the entire day. Keeping this in mind, Wednesday, 11th March 2015 was dedicated towards conducting Sports activities at the campus.

Amidst the buzz of classes and assignments, students across the Undergraduate and Post-graduate programs, were excited to participate in the recently held Volleyball, Basketball and Cricket matches.

While the students from the Undergraduate program won the Cricket Match, the game of Volleyball and Basketball got the scores equal between the two teams.

Students and faculty members watched with excitement and cheered the teams they supported.

The games continued till the evening and left the campus buzzing with a contagious zeal.

IILM Placement Week 2014 – Industrial Visit to Vaango

IILM Placement Week 2014 – IILM Gurgaon

Industrial Visit to Vaango

Excitement and enthusiasm soared high amongst the PGDM Batches of 2013-15 and 2014-16 on the 4th day of the Placement Week. It was a step away from the class room sessions, which gave an insight into the practical reality of a QSR chain – Vaango.

The Food Services Market is currently divided into six formats, viz. Frozen dessert (including Ice Cream and frozen yogurt), Café (including Bakery), QSR (quick service restaurants), CDR (casual dine restaurants), FDR (fine dine restaurants) and PBCL (pub, bar, club, and lounge) and is projected to grow to INR 408,040 Crore by 2018. Thus to expose the students to the latest upsurge in this sector, an Industrial Visit was conducted at ‘Vaango’  – a South Indian QSR chain, home brand of the well-known Devyani International Ltd. (DIL is a leading franchisee holder of popular QSR’s such as KFC, Pizza Hut and Costa Coffee). Established in 2010, the restaurant has blended a contemporary look to the outlet with elements to highlight the grandeur of the traditional South Indian cuisine. A noteworthy aspect is that while the international players focus on a single cuisine,  the Indian menu focuses on multiple cuisines and is skewed towards vegetarian food. Hence the DIL group requires attention to the international brands of KFC, Pizza Hut and Costa Coffee and need to adopt a separate approach towards their own, all vegetarian brand, Vaango.

The students were taken to the largest outlet of Vaango in Sector 29, Gurgaon which gave them a chance to witness the action at a retail store. The visit began with a session presided over by Ms. Malabika Gupta, Brand and Marketing Manager at DIL. The session provided an insight into the Retail industry with special reference to the challenges and opportunities for QSR’s in India. Ms. Gupta further delved on some of the key verticals that the group operates under including Customer Relationship Management at Vaango, the advertising strategies adopted and the profiles that they look for when hiring under each vertical. The ‘8 Step Customer Touch Point Journey of a Brand’ provided some wonderful tips for a fresher looking for a career in service marketing.

Harping on the importance of social media, the students were required to come up with a suitable strategy for the brand ‘Vaango’. The best ideas would be rewarded with certificates of appreciation by the company.

It was interesting to note the feedback received from the students themselves:

“Though the reporting time was very early in the morning, none of us were late at all. Such was the level of excitement among us. The visit to Vaango raised our expectations for the final day of the placement week” – Abhishek Sarkar (PGDM Batch of 2014-16)

“Being present at the outlet provided the best learning possible. The vibrant environment of the restaurant clearly depicted the communication of the brand values” – Juhi Bajaj (PGDM Batch of 2014-16)

The visit familiarized the students to the secrets of a marketer’s success, the need to distinguish themselves and stand out in the corporate world and opened their minds to the job opportunities available in the Retail sphere.

International Partner’s Meet 2015 – A Fusion of Cultures

Partners at LR

The International Partners Meet held at IILM, from the 7th-10th of January 2015, was a great platform to interact and network with IILM’s partner’s spread across several countries. Our partner’s from across international boundaries participated enthusiastically and expressed their intent to attend the event annually.

The first day began with a traditional Indian welcome followed by a special session on the evolution and insight into the sphere of Education from the Indian and Global perspectives. These sessions were delivered by Mr. Arun Kapoor (Director, Vasant Valley School) and Ms. Shobha Mishra Gosh (Sr. Director, FICCI Higher Education). The partner’s got an opportunity to meet with the Management of IILM and network with each other.

The partner’s also attended the 2 day PRME Conference held at the IILM Lodhi Road campus and also had the opportunity to interact with the participants and faculty who were attending the IILM International Short Term Programme University of Technology Sydney, Australia and Queensland University of Technology Queensland, Australia from the recent Short Term Program being held at IILM. The International Short Term Programmes have been highly appreciated by many of our partner’s

The feedback received by the partner’s was truly overwhelming. Ilse Kuijpers from HZ University of Applied Sciences stated “It was my first time in India and I was very well pampered and taken care of at IILM. I look forward to come back”. While Alain Ouvrieu from Ecole De Management Normandie, said that “This was the most hassle-free trip ever!”

The partner’s got a splash of flavors from the Indian sub-continent through their visit to Kingdom of Dreams where they got to watch the Bollywood inspired performance, ‘Zangoora’. Exploratory excursions around Delhi and Agra was highly appreciated by the partner’s. The trip to Delhi covered visits to Qutab Minar, India Gate, Red Fort and finally Delhi Haat. Of course a trip to India would not be complete without a trip to the Taj Mahal. The partner’s were captivated by the beauty of the man-made monument!

We thank our partners for their participation and look forward to more of such opportunities to network with each other. Special thanks to those who could make it from:

• Ecole De Management Normandie, France

• Burgundy School of Business, France

• HZ University of Applied Sciences, Netherlands

• Geneva Business School, Switzerland

• ISM Germany

• SolBridge International School of Business, South Korea

Beyond everything else, the Partner’s and those at IILM established a special bond leaving behind memories to be cherished for a lifetime…until next time!

Band Baaja Dandiya 2014

Band Baaja Dandiya 2014

The auspicious festival of Navratra’s was celebrated beautifully at the IILM Gurgaon campus with ‘Band Baaja Dandiya’. The event was organized by Utsav – The Cultural Club where the students from the Undergraduate and Post graduate programs were seen enjoying the festival in full fervor with the faculties, staff and alumni. The event truly created a buzz in the city as was seen on the popular blogs in Gurgaon http://blog.whatsupgurgaon.in/dandiya-raas-nights-garba-dance-events-gurgaon/

The evening began by offering prayers to Goddess Durga. This was complemented by a special performance by the students from a nearby village who sang Shri Ganeshji’s Aarti.

The college band kick-started the evening by their musical performance, while the girls and boys of the PGDM Batch of 2014-16 & 2013-15 came together with an enthralling dance performance which set the mood for the audience to bring out their Dandiya sticks

The evening could not be complete without the performance of Mannat – The Band who brought the attention of the crowd and made them sway to the beats of their music.

The scrumptious Navratra food was enjoyed by all present at the event while the popular ‘Band Baaja Dandiya’ frame caught everyone’s attention as they clicked photographs with those present, and took back memories to be remembered forever!

All the special moments can be revisited by logging on to our Institute’s Facebook Page:  https://www.facebook.com/media/set/?set=a.709537449131103.1073741904.454316774653173&type=1