22nd Convocation of the Post-Graduate Diploma in Management Program

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IILM celebrated 22nd Convocation of the Post-Graduate Diploma in Management Program at its Lodhi Road Campus on 25th August 2017. 296 students from IILM Graduate School of Management, Greater Noida, IILM Institute for Business and Management, Gurgaon and IILM Institute for Higher Education, New Delhi were conferred their PG Diplomas in Management.

Mr. Bharat Kaushal,Managing Director, Hitachi India Private Limited was the Chief Guest on the occasion. Mr. Kaushal has the unique distinction of being the first Indian Managing Director of Hitachi. A distinguished business professional, Mr Kaushal has over 25 years of industry experience specializing in macroeconomic policy, government advisory, project finance, debt restructuring as well as in mergers and acquisitions. He is an alumnus of Columbia University where he pursued Masters in International Affairs and Northeastern University where he secured his Masters in Business Administration. He graduated from St Stephen’s College, Delhi.

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

In his address, Mr. Kaushal congratulated the young graduates and said that, “We could not have asked for a bigger blessing for the day than Ganesh Chaturthi. This is may be the most auspicious signal for you all. It is a privilege for me to be here on the day of Convocation of an academic institution. I think an academic institution is one of the highest points of recognition that one receives personally as a part of their own growth. My association with IILM was born in 1993. I have known it reaching many several pedestals and I think it is also important to thank for the important roles played by the younger generation of the Rai family. Anand and Aarti, thank you very much for your contribution.
I was in a flight about one and a half hours ago before I came here and I was thinking what to say to this smart lot of graduating people who are already very intelligent. And I said to myself that maybe I should not leave them with theory, but share something about what I have learnt in my own life’s journey. Some of the observations I have may be relevant for today and some of those may be used as you get on in life.

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

The first thing that I want to share with you today is that you must always set a goalpost for yourself. This is a water ship moment. You have culminated whole lot of learning that has gone on until today and you embark on upon a sort of really big opportunity from your own businesses to envisioning new ideas, starting up your own ventures, to companies and institutions where you will find jobs and work and learn in every sphere. But leadership is an important goalpost and the only way to set that goalpost is to start taking ownership from the first day. You have to put your heart in where your mind is. Not every job is going to be intellectually fertile or stimulating. But it is important to take ownership of what you believe in. You will learn that not every position is about CEO’s job. Leadership is the most important aspect of every job and so you have to pay attention to your work as though it is your own company. And finally, somewhere recognition for your sincerity will fall in place. The other thing that I want to say is about learning continuously. You must build on yourself constantly. I am standing in front of you. I am going through a reinvention myself. Even at 49 years of age, I put efforts to constantly learn and reinvent myself more and more. In the end, I will talk about social evolution. If we look at this whole evolution that we have been undergoing, it has always been a balance of continuity and change. But just this time, the word progressive disruption has made the whole thing change so much that we have altogether different perspectives about this is how education, skilling, work and everything else around us should be. You should always be ready to deal with the rapidly evolving environment.

And like I have said, some of the things I have shared with you may be relevant today and some of them are those on which you can reflect upon and use them later in life. But the most important thing to remember in life is that things have their own way of finding a course to reach you. And everything doesn’t have to be planned. Of course, you have to be diligent and keep organising yourself for tomorrow. The opportunities are opening and it is nothing like before. I come from a humble background and I went to St. Stephen’s College thinking that I will join the Civil Services. But then things changed entirely and this is where I have landed up today. But definitely about my interest in India, and this is also what I say to my Japanese colleagues all the time, is that I am good person to be your team is because I am a very proud Indian.

I have come here to be a part of your celebration and to share with you that you need to believe in yourself and go ahead in life. God bless you!

Awards and Recognition

The Chief Guest, Mr. Bharat Kaushal and Mrs. Malvika Rai presented Gold and Silver Medals to the toppers from three Campuses. The winners of the Gold and Silver Medals respectively were Navneet Kaur and Lochan Surana from New Delhi Campus, Shubham Agarwal and Sagnik Das from Gurgaon Campus and Joseph Davis and Sajib Dhar from Greater Noida Campus.

Summer Internship (SIP) has always been an integral part of the Curriculum at IILM. It has proved to be instrumental in enhancing the credentials of the students and also in fetching them a fulltime job. Mr. Bharat Kaushal extended the award to Pooja Falwariya from IILM Institute for Higher Education, New Delhi. She did Internship on Human Resources Practices (Talent Acquisition) at Marks & Spencer. Best SIP award from IILM Institute for Business and Management, Gurgaon was extended to Sagnik Das for Internship on Marketing Assessment of Bakery Fats Cargill India Private Limited. Best SIP award from IILM Graduate School of Management, Greater Noida went to Mansi Singh for Internship on Big Data Analysis at Benzara.

IILM SIP 2017

IILM honoured six faculty members with the Excellence in Teaching Award. The faculty who won the award for teaching core modules are Prof. Rajkishan Nair (Greater Noida Campus), Prof. Ruchi Shah (Gurgaon Campus) and Prof. Rahul Mishra (Lodhi Road Campus). The faculty who won the award for teaching elective modules are Prof. Raju Majumdar (Greater Noida Campus), Prof. Pinky Goswami (Gurgaon Campus) and Prof. Devika Sharma (Lodhi Road Campus). The Award winners expressed their joy and gratitude to students as they mentioned that this day would not have been possible without a successful partnership with them. They also thanked the Management for providing them with a platform to exhibit their knowledge and skills and recognising their efforts.

IILM also nurtures the tradition of recognising its senior alumni every year. This year, Dr. Smitha Girija welcomed Mr. Anil V Vallecha, Senior Service Delivery – Financial Operations, American Express. Mr. Vallecha is IILM alumnus from the Class of 1998. Mrs. Malvika Rai, Chairperson, IILM, presented an award to him. Mr. Vallecha took pride in recollecting his memories at IILM and mentioned that “I have spent the two most eventful, exciting and action packed and professionally enriching years of my student life which forms the foundation of where we are going in future. You have a rock-solid launch pad and an establishment to take you further. Take risks with your careers, take risks with your capabilities, get out of your comfort zone and take on responsibilities which you think you will not be able to accomplish, believe me you will be surprised.”

Annual Report

Read More : Annual Report By Dr. Smitha Girija

Dr. Smitha Girija, Director PGDM took the opportunity to highlight some of the major achievements of the Institute with the audience.

She mentioned that the Association of Management Development Institutes of South Asia (AMDISA) has awarded the prestigious SAQS Re-accreditation to IILM for a period of 5 years and IILM’s Greater Noida Campus has been re-accredited by National Board of Accreditation (NBA). IILM is also a member of the United Nations Global Compact Initiative – “PRME”, and has earned the coveted ‘Champion business school’ status. This year in July during the Global Forum in New York, PRME launched the India Chapter.

IILM has set up a Centre for Excellence in Family Business which is an institutional member of Family Firm Institute, Chicago. The Centre aims at research and training, discussions through conferences and seminars which will help its family-business students, alumni and parents.IILM has also constituted an Entrepreneurship Development Centre with the primary aim of encouraging entrepreneurial mind-set among students.

Another integral part of the PGDM curriculum is the Global Study Program. The students get the opportunityto learn at IILM’s partner schools in Germany, France, Spain and Canada for four weeks and acquire global exposure, which has proved to be of great value to the students.

Message from the Directors PGDM

Prof. Smitha Girija, Director of IILM Institute for Higher Education in her inspiring words said to the students,“The world you inherit poses great challenges and huge responsibilities. Change is inevitable, whether you want it or not. The institute through our curriculum has tried to promote individuality and innovative thinking. This would help you to be the architects of a new world. Do remember you belong to a small group who are equipped to take such challenging role. This goes beyond having a job in a company or any other organization. This requires you to remain connected with the society. Embrace the challenges and get ahead of the change. We are all excited to watch you as you step into the real world and become creators of the future.

Prof. Taruna Gautam, Director of IILM Graduate School of Management, Greater Noida wished many happy returns to the students and said “Convocation is an opportunity to come together and take a resolve to move forward. As you proceed in your lives I hope you will continue to learn and reflect upon how you are changing even as you change the world around you. I am sure you will treasure all the efforts that others have put in to get you to where you are in your life now. Remember to thank those who supported you and return that by supporting others to achieve their best. This is not the end of your learning rather you are now going from a closed and protected classroom, to an open classroom. Keep the student mindset alive in you, so that you can scale greater heights in your profession. Your success is going to be your humility. You are the ones who will not only make your own destiny but have a say in the entire country’s destiny.

Prof. Siva Krishnan, Director of IILM Institute for Business and Management, Gurgaon in his congratulatory address to the students stated that “I am sure, this is one of the most important occasions in your life where you all are eagerly waiting to hold the graduation certificate in your hand to chart the destiny of your career. This is also a day where you can take immense pride, as it is a reflection of the passion, determination, and hard work that you have exhibited over a period of two years that has finally bore the fruits. I have no doubt that the fruits of your labor are going to be really sweet in the coming days. At the same time, it is equally important to be conscious of the fact that the world is changing fast and technology getting obsolete even before it completes its product life cycle. Adaptability and skill set requirements have become a major challenge due to this fast-changing scenario and will continue to pose further challenges in the coming years. This has put theonus on all of you to be a continuous learner. And today, it is just the beginning of that process and not an end. I strongly believe, the capacity to learn is a great gift, the ability to learn is certainly a skill, and the willingness to learn is undoubtedly a choice. I am happy that at IILM, all of you have got this mix absolutely right.

Message from the Deans PGDM

Prof. Joyeeta Chatterjee, Dean of IILM Institute for Higher Education in her congratulatory address to the graduates said, “A new chapter is about to begin. A myriad of new challenges and options are on your horizons. There are two different paths you can take now after graduation – either you can aspire to build big things and move ahead in life very fast or decide to ride a very comfortable journey, bearing no risk. Most of you are taught to think big! Build rocket ships by being patient and persistent. And most importantly be around people who want to build rocket ships. That is how you will succeed. I urge you to be focused and serious while trying to achieve your goal. However, in this process don’t make your life too serious. Make it a habit to be happy while you solve all your difficulties in life. This is only the beginning. You are now going from a closed and protected classroom, to an open classroom. Do keep coming to your Alma Mater and share your success stories with us. Congratulations once again.

Prof. Raju Majumdar, Dean of IILM Graduate School of Management, Greater Noida inspired the students by saying that, “As you roe on from here and now, here is what I want to share with you for tomorrow and ever after… do make your bed every day, for an eye for the detail and this small achievement in the beginning will surely motivate you to take up and complete bigger and bigger tasks throughout the day, and if in the end you have a bad day, you have a bed already made to sleep it off. Never give an excuse and do not take a shortcut. Please remember the road to success is almost always a difficult one, but it is this journey that creates winners and separates them from the rest. Remember your school poems? Robert Frost and his ageless lines

Two roads diverged in a wood, and I —

I took the one less traveled by,

And that has made all the difference.

When we meet again, I am sure you all will have lot of success stories to share. We will wait to hear from you always; do come back when you have time and help us grow.

Prof. Vidhisha Vyas, Dean of IILM Institute for Business and Management, Gurgaon congratulated the young graduates and said “The world you inherit is beset with great challenges. Change is upon us – whether we want it or not. Yet – you have the greatest opportunity in generations: to be the architects and builders of a new world. You will not just be a cog in a big machine (as many of my generation were) but you will be a node in a vibrant network of engaged individuals. Your successes will be sweeter, and your disappointments will be easier to bear, if you have the love and support of family and friends. I end with this thought: Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.Wish you luck for your all future endeavours.

The Convocation concluded with the National Anthem.

Startup’s Marketing Strategy facilitated by open source tools

Startup’s Marketing Strategy facilitated by open source tools – by Shweta Nanda

Great product companies like Zoho ,Druva and Freshdesk have leveraged digital marketing to a great extent. In the initial phase of startup where there is budget constraint some open source applications work wonders for market or competitor study and implement strategic decision making.

Free Search trend tools and segmentation tools help tremendous in lead generation.

Lead Generation through free tools:

Must try search trends tools:

The first step is searching for the right keywords, you can start with Google Keyword Planner. We can use tools like Spyfu and Semrush to look for competitors keywords and Google Trends tool which gives you keywords which are in top searches, with regions where you should target specifically. This we have practically used in our classes. It’s a great idea to capture a business oriented key word and use it in Google Trends to identify the real time search engine presence of the specific keyword at global level.

We can design the content campaigns for Google Display and Facebook-Youtube Video for brand recall. Also before penetration with core offerings we can prepare ourselves for content marketing on social media sites as done by startup NAIKA .Once you influence the target with the knowledge of offering (which develops the interest for a product/service), it gives a platform to create the perception about the offerings and gain competitive edge.

Demographic segmentation tools :

This calls for segmenting the target audience under the following or relevant domains:

  • Function
  • Industry
  • Geography
  • Linkedin Sales Navigator works very well to create the database of prospective target. In order to introduce our business offerings, we can design 4 set of emails including an intro mail describing your services with USP’s, and then 3 follow up emails. 
  • Tools namely Gmail Account for Business or Personal & Gmass for drip emails are incredible in this context. The incredible feature is to align the sending of the mass mails in fixed day’s slots depending on the requirement of the business.

Book Review- “The Anatomy of Success” by Dr Rakesh Sinha

The world record winning, Dr. Rakesh Sinha is a gynecological endoscopic surgeon based in Mumbai. He has written his first book entitled; “The Anatomy of success – Management lessons from a surgeon”. Drawing two Guinness World Record from his surgical experiences, Doctor motivates people to achieve excellence in their own professional goals by deconstructing success into easy components. He has focused on higher potential of human being and further suggested that irrespective of the biological components, the success is something which we all are deserving.

His first book is based on management lessons from his own surgical experiences. This book is divided into fifteen chapters and all were sub-divided on the basis of three components; i.e. Biological component; Learning Component and cognitive component. Dr. Rakesh has utilized his education of neurophysiological and neurolinguistics programming for elaborating his experiences of real life. The visualization of dreams can be easily seen through GPS (i.e. Goal, process and success) and further expounded that heredity has to do nothing with the success. The more redefined signature skill will allow us to get the job done in the lesser time and efficiently. Will power is generally based on the thoughts, emotions, performance and impulse. The author has put forward the concept of how to unlearn the things and pursuit the mastery in our fields.

The reading is first of its kind which recommend a person about what to do or what not to do in order to attain the success. As the examples cited in the book is linked with human neurological system, medical terms and surgery. Hence, it become very stimulating for any reader to learn, to become very optimistic.

Self-control, decision making biases and learning through observation or deliberate practice are the most interesting aspects which are covered in the book. Its human nature that if any endorsements or recommendations are given by any layman then we may not accept or acknowledge it but if the lessons or suggestions are given by doctor or professional then we usually not only accept it but also foreword it to others.

This manuscript will enlighten you with the tips of attaining the success in very short span of time and the most beautiful thing proposed in the book is that to err is human and to learn is divine.

The book highlights the few commonalities between management and medicine. Betting the odds and being better than what we could be are the best learning we can gain from this book. Dr. Rakesh has elaborated each inspiring point through the medicinal and motivational theories. His lessons would be meaningful for the patients, doctors, mangers and trainers. He has segregated the entire learning lessons of the book into three sub-parts :

Suggestions for Doctors : The anatomy of success is an entire treatise on the essential path towards success, the anatomy of the mind, the psyche, the carving and passion for success. The book teaches that how success is generated, nurtured and reaches fruition.

Suggestions for Patients : Stress is the worst thing for any patient and it will find a way to infiltrate our immunity. Dr. Rakesh has suggested that Success at just any cost will leave you poorer in end. The art of maintaining a fine balance in work and world is also the hardest lesson that even the author have ever had to learn and it is one that he keep learning every day of his life.

Suggestions for Mangers & Trainers : Dr. Rakesh has asked a question from the mangers and professional that can work alone provide the satisfaction? The response is negative. The success evolve only with the perfect balance of Personal, professional, spiritual and family life.

Dr. Rakesh inspires, motivates and educate us to take a firm control of our future and live up to our potential. The reader will find as if the book is talking about their life journey which is communicated back to you with powerful stories and practical tools. Whether you are a student, a young manager or an accomplished professional in search for further success, this self-believed and thought provoking book will be worth reading ever.

Book Review – But What If We’re Wrong? by Chuck Klosterman. Amberley Publishing (2016)

Klosterman’s novel But What If We’re Wrong (2016) stems from his scepticism about the beliefs system which human beings have been carrying forward like a legacy. At the very outset, he debunks this beliefs system and speculates upon the possibility of it being false. He broaches a range of subjects from pop culture, music, sports, philosophy and science to display his uncertainty around them and the reader comprehends that the author is against all the principles of conformity.

The apparent contrarian that Klosterman is, he urges his readers to expand the horizon of their thought process and create their own truth by critically examining the given state of affairs. He underlines that believing what is being portrayed is so intrinsic to human beings that they do not even harbour the minutest idea of questioning the depicted reality. The underlying intent of the author injected by regular dose of humour is to make the readers question the cultural and scientific theories which are, by default, believed to be universally true. He implores his readers to become disassociated from the pictured truth and analyse themselves the various things around them.

He explains that the starting point is to set the premises that we are wrong, as such a process would facilitate thinking in an objective manner. The second step which he explains by touching a stream of objective and subjective issues characterising the current world is, to wonder how these things would really appear in a distant future as he supposes that, “it’s impossible to understand the world of today until today has become tomorrow.” Such an approach, he believes, would make his readers find the truth.

The author remarks that a child is not under any pressure to demonstrate his conformity with others and therefore conceives things according to his or her own reality. On similar tangents, he hopes the readers embark on such a process. However, what is striking about the Klosterman is that he doesn’t impose such a move on his readers. He is rather the one who leads by example. The work is baked with a series of interviews with various thinkers, namely, Amanda Petrusich, Brian Greene, David Byrne, Dan Carlin, George Saunders, Jonathan Lethem, Junot Díaz, Kathryn Schulz, Neil de Grasse Tyson, Nick Bostrom, Richard Linklater, and Ryan Adams among others. The author first dissects their thoughts, and then demystifies them, in order to arrive at his very own understanding around them.

The interwoven layers of thoughts of various theorists and intellectuals coupled with Klosterman’s own opinion around them define the peculiarity of the book. Through the simplicity of the language employed and wit, the author keeps the readers’ interest activated till the end.

To conclude, the book is definitely worth a read. Happy reading!

Miss. Geeta Gogia
(Assistant Professor – French)

Teacher’s Day Celebrations at IILM

“You Dream We Guide”

Becoming a teacher requires strong conviction and utmost commitment. Teachers’ Day is celebrated to acknowledge the indispensable role of a teacher in guiding and preparing the students to not only chase their passion in the choicest field but also achieve their dreams by keeping their moral values and sense of social responsibility intact.
Dr. Radhakrishnan was born on 5th Sep 1888 and became the President of India in 1962. He was approached by a group of his students and friends with a request to allow them to celebrate his birthday. Dr. Radhakrishnan’s reply was “instead of celebrating my birthday separately, it would be my proud privilege if September 5 is observed as Teachers’ day”. This request showed Dr. Radhakrishnan’s love for the teaching profession. Whatever be the position he held whether as President or Vice President of India, he remained a teacher all his life. T The teaching profession always remained his first love. The highest award of the nation, The Bharat Ratna, was conferred on him in 1954 in recognition of his meritorious service to mankind.

Teachers Day Celebrations at IILM - Group
The Cultural Club of IILM, Top Management college in Delhi-NCR celebrated this special day on Wednesday 5 September 2017 with utmost zeal. The students, who had been preparing for the grand event for more than a week, organised an appreciable show dedicated to their teachers. The students undertook a great effort in decorating the auditorium with intricate detailing and ensured that teachers are engaged and enjoy the event thoroughly. The event started with a melodious prayer followed by phenomenal dance performances, innovative music, and skit. The skit was the highlight of the event, there were giggles echoing all around the auditorium during the skit.


Amidst the extraordinary performances by students of Best B school of Delhi-NCR, there were innovative games like musical chair, tie-a-tie in 15 seconds challenge, drape-a-saree in 30 seconds challenge and Just a Moment (JAM) were conducted for the teachers by the students. The winners were gifted with yummy chocolates.
The efforts of the students were appreciated by all the teachers and we are thankful to our students for giving us beautiful memories to carry alonguntil the next year.

Teachers Day Celebrations at IILM - Game

Convocation TakeAways for the Class of 2017

The convocation ceremony for the 2015-2017 PGDM batch was held on 25th August 2017, with much pomp and splendor at the Lodhi Road Campus in Delhi. Amidst the scenic beauty and serenity, the batch reconnected with each other and came together to celebrate the collective sense of accomplishments. As a new faculty, it was initially difficult for me to connect to the students who are getting graduated as one may not know them. however, I was assigned the duty at the registration desk along with another amazing newly joined and this helped us to know each and every student on the LR campus, to say ‘Hi” to and yes register of course. what a great way to connect!! The last day on campus. no tension to attend classes or to appear for the exam. the joy simply reflected in wearing beautiful n smart dresses and looking extraordinary. the hug and selfies. And much more. The atmosphere was one of celebration inter mingled by some firm disciplinary yet ‘sweet’ scoldings from the faculty and staff with whom they have spent some good as well as ‘challenging’ times!

 

It was a time to reminisce and look back at the two gruelling, adventurous, and life-changing years spent together. The students received their ceremonial robes and graduation caps and proceeded for the formal function.  The convocation marked the end of their journey as students, and marked the beginning of their climb up the corporate ladder. The guest lecture by the Chief guest, Mr. Bharat Kaushal, helped the students to value the education they received in past 2 years. within and without the classrooms!

 

 

The rains were an unexpected guest but it could not dampen the spirit of the attendees. the guests, parents, and faculty had a hearty chit chat and the atmosphere was nothing less than that of a celebration! I saw the whole Rai family, watching like a warm parent, the students whom they nurtured… with joy, pride and best wishes for their great future! The highlight of any convocation is the tossing of the hats in the air and so it was with IILM with faculty running to save themselves from the flying hats! All in all, it was a day of joy, celebration, promises to stay connected and do well for oneself, others and yes carrying the honor and pride of being an IILM alumni.

 

ISM Dortmund Campus Tour, City Tour and Company Visit

There’s a big world beyond the IILM campus, and a student can experience it through the golden opportunity given by IILM Undergraduate Business School as Global Study Program. In order to be a responsible leader in today’s time students need to have first-hand experience of cultures, organizations, and business practices around the world. In order to cater to this requirement IILM’s global offerings encompass a mandatory 3 week global study program.

This program was organized for our stage 2 students of 2016 – 19 batches. Based on the preferences, students were taken to International School of Management, at Dortmund, Germany. The entire program was sponsored by IILM and the partner school except that the students had to bear extra expenditures like food, travelling etc.

On the 6th of August 2017, 35 students collectively from both Lodhi Road and Gurgaon campus boarded flight for Dortmund, Germany along with two faculty members. While the travel itself, the students were handed over the ISD sim cards so that they can make calls to their parents and inform them about their safe arrival at Dortmund. In addition with this the students were also explained about the rules and regulations to be followed at the hostel. Each and every student was provided on the same day with a train/bus card to travel nearby location for free of cost. The students were also provided with a unique identity card in order to seek entry into International School of Management, Hamburg, Germany.

This three weeks program was a blend of two modules, industry visits and cultural immersions. A highlight of this interesting curriculum is here.

1. Strategic Management: Prof. Qeis Kamran

The course covered the basics of strategic management, key elements, current trends in strategy, strategy thinking styles, the role of resources and knowledge, branding, decision making, organizational politics, international and collaborative strategies, strategy and innovation. Module also introduced Prof. Kamran’s six forces model which challenged Porter’s five forces. This module was delivered through lectures, case study and visit to Google. The students appreciated the delivery of the course.

Industrial and Cultural Visits in Germany
Dortmund City Tour :
Learning Outcome: The students were informed and explained about the Dortmund city’s heritage and culture.

Feedback : Liked and appreciated by the student

DASA Company Visit

Overall the students had a great 360 degree experience in terms of classroom learning, industry visits, cultural immersions, hostel lifestyle, traveling using public transport etc.

Google Headquarter Visit in Toronto, Canada

On August 16, the IILM UBS Batch 3 of BBA in Entrepreneurship (2016-19) traveled to the world’s second most business-competitive global city, the home of the Toronto Maple Leaves, and tourist attraction CN Tower. Students spent the weekend visiting some of the most reputable companies in the world and participating in a community service project. The evening began with an introduction to Google’s mission and values, and a tour of Google Toronto’s new offices. Google’s two key workplace values are healthy lifestyles and environmental friendliness, said a Google representative, which was evident in the design of the office: from the polished concrete floors to the inexpensive timber stand walling to the galvanized steel wall frames, and reclaimed seats from the old Montreal Forum.

Meeting rooms were named after cities and parks in Eastern and Western Canada, with a shower room (for employees needing to shower after bicycling to work) named “Niagara Falls.” Google has also partnered with Bullfrog for its energy needs in order to create a net zero carbon footprints, the girls were told.

The trip brought together a diverse group of individuals, both within the Seneca College and at the companies they visited. Students spoke with knowledgeable professionals from these global businesses, toured the facilities, and learned firsthand it’s like to work for a global professional services firm. Later the students were given a chance to ask numerous questions regarding “How Digital Marketing can help their Business grow”. A pizza supper and a presentation on Google’s products concluded the evening.

Learning Outcome: The students were able to relate the concepts learnt in the classroom. They learnt about the various strategies adopted by Google. This visit was a part of the module Strategic Management. A pre and post briefing reinforced the concepts delivered.

Feedback: Well appreciated by the students.

Day of freedom with Liberal kids of Independent India

2017 is the year witnessed as beautiful festive fusion of our country’s Independence essence with holy fragrance of Janamstami all over India. 15th August, 1947 which is one of the most memorable day for all the Indians around the globe, as on this date our country got independent. We owe the sacrifices made by our freedom fighters for giving us free and country of joy and festival cherishing for coming millennium years. Read more

Trip to camp “Mustang”_Manesar – Ice Breaking & team building activities.

No one can whistle a symphony. It takes an orchestra to play it.

Camping trips are great way to experience nature and knowing your peers, especially for the students of a new academic batch. Our first trip happened at Mustang Camp, Manesar on June 30, 2017 & the trip begun at 8:30. We all left IILM Gurugram campus with fellow batch mates, few staff members & our faculty, Vishal sir. We hardly knew our batch mates as the IILM PGDM session had just begun. This travelling of one hour from IILM, Gurugram to Manesar helped us know each other better.

We reached there at around 9:30 and after having refreshments we explored the place. We all were the new faces to each other as it was like a freshly made bouquet from various varieties of flowers. It was required for us to know all the good and bad fragrances of all our peers from many geographical differences. Thus many ice breaking activities were conducted at that camp. There were so many team building fun based activities like pottery making & designing, air gun shooting, trampoline, burma bridge, ground games (volleyball, cricket, badminton & football), which refreshed us inside out.

By 11:00 our trainer had arrived who kept us engaged in various team based tasks starting with games like scouts claps, fire the gun, and other such small activities to revive our childhood memories. Then he divided us in 4 teams of 12 members each and gave us various tasks. There were many activities that were conducted in which team and team members were the most integral part of the same. Activities such as Murder Mystery Solving, Catch the dragon tails, Balancing the hola hoops and slogan making were organized.

The trainer provided by IILM was well known about the team management skills and how those will get enhanced with various team building activities. He also taught us many lessons which will lead us to be a better person first and then a best manager in the corporate world.

Before the declaration of results we had sumptuous lunch amidst the pleasant weather. Soon after that the trainer and IILM faculty asked us to share our experiences.  Many students shared how they made new friends and also got to know their strengths and weaknesses through these activities. The day ended up with rain dance.  We left camp early as it started raining but it was really a delightful day which created memories that will last the lifetime.

The ultimate purpose of this trip was to imbibe the signature of team management in fresh IILM PGDM students. This made us known to each other so as to increase our comfort and confidence level. We strongly believe that today’s preparation leads to the tomorrow’s achievements.

I will end my experience by quoting that, “WE are what we repeatedly do, excellence then is not an act, but a habit.”

Thank you IILM for such a great experience.

Inputs from
Rishabh Saxena
Monika Sharma

Saakshi Vijay
(PGDM17-19)