IILM Institute for Higher Education

Lodhi Road, New Delhi

BBA in Entrepreneurship and the Significance of Digital Marketing Module

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This is an era of the digital, and your customers have become smarter and are engaging in various tasks on different digital devices including purchasing as well. So, the management professionals and entrepreneurs have to go digital as well.


Digital marketing holds huge promise for BBA Entrepreneurship students. It promises to prepare them for a new wave of marketing roles in different firms, as well as equipping them to explore new avenues in family business management and new entrepreneurial ventures. As technology continues to drive business in the 21st century, mastery of digital marketing operations and techniques is a prerequisite for success. IILM BBA in Entrepreneurship prepares students for this huge opportunity and makes sure that its graduates start thinking Digital.


On August 10, 2017, we had the commencement of two-day Digital Marketing Class at Seneca College, Toronto for the Batch 3 of BBA in Entrepreneurship (2016-19) as a part of 3 weeks Global Study Program. 19 students were in the batch to attend to the class given by Prof Greg Locke. The workshop mapped the current scenario in the digital media ecosystem, the challenges businesses face, areas where entrepreneurs and management professionals get stuck up and the way ahead.


It was a two-day module – in which our student participants got an overview of fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business or brand. The module had sessions on Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.


This digital marketing class was a comprehensive program in online marketing and analytics. It was a two-day program that combined pedagogy using lectures, case studies, hands -on exercises, assignments and practical. The training class very well equipped the participants to understand the nuances of digital marketing and prepared them to make appropriate marketing strategies using all forms of digital media. The class left the participants capable of understanding the key elements of online marketing in creating an effective digital marketing strategy for businesses.

IILM BBA Study Tour to Stuttgart, Home of the Mercedes-Benz Headquarters

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An IILM Undergraduate Business School leader steps out to explore what lies beyond the familiar, to develop a well-rounded perspective. It is with this aim that as a part of unique BBA curriculum the college takes its students for Global Study Program every year to provide them an experience which is unmatched, in terms of global exposure and lateral thinking.

The IILM BBA students tour Canada or Europe as a part of its Global Study Program to avail of the unique opportunity to study in a global environment and learn holistically. During the BBA study tour, our students visit industries to understand the functioning of the units and also experience the local festivities of the area.

This year we visited the Mercedes-Benz Headquarters in Stuttgart, Germany on 3rd August, 2017, as a part of our Global Study Program. The gigantic and ultramodern Mercedes Benz Headquarters in Stuttgart-Untertürkheim displays a huge collection of historic vehicles owned by the world’s oldest automobile manufacturer. In addition to cars, the headquarters also displays trucks, buses, experimental vehicles, and racing cars built by Mercedes Benz. I was leading the group with one of my colleagues Ms. Nidhi Piplani.


Germany in general and Stuttgart in particular are synonymous with the purr of meticulously engineered motors and the sheen of polished chrome. Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen all popped up on the world map from this central European country, and Stuttgart may very claim the honour of being the origin of two such highly regarded automobile manufacturers. Car enthusiasts certainly covet the opportunity to spend some time in the cutting edge state to feast on the sight of the enviable, antique vehicle collections on display at the world renowned Mercedes-Benz Headquarters and Porsche Museum. We visited both, Mercedes-Benz Headquarters and Porsche Museum.


Almost three times the size of the famous Porsche Museum, the Mercedes-Benz Headquarters majestically spotlights the 125 years of magnificent automotive history throughout its nine intertwining levels. The building design was inspired by the form of a DNA double helix; its layout mind-bogglingly twists. With well over 1500 exhibits and 160 vehicles on display, visitors to the building are transported back in time as they slowly spiral their way through galleries highlighting the world’s very first motorized vehicles. Then they move to the bottom level of the renowned building where the contemporary Mercedes-Benz awaits its recognition.


Overall, the industry visit to the Mercedes-Benz Headquarters as a part of our this year’s Global Study Program gave us an opportunity to actually see and experience for ourselves the application of the theory which we study in the classroom. This tour enriched the students and the faculty member who felt that it was a lifetime experience. This is what makes IILM UBS a top BBA college with a remarkable difference!

IILM Global Study Program and a Visit to the Porsche Museum in Stuttgart

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Just to give you a brief background, in its endeavors to provide world class exposure to its students, IILM Undergraduate School of Business makes it mandatory for its students to be a part of its Global Study Program. The IILM Global Study Program takes the form of a study tour of 3 weeks to one of its partner universities in Canada or Europe.

The IILM UBS Global Study Program is so designed as to benefit the budding entrepreneurs and managers to immerse themselves in another culture, experience the challenges and opportunities facing organizations around the globe. It also extends global awareness and enhances the international perspective of IILM BBA students. During such tours, students meet leading executives and government officials while visiting businesses, industries, and cultural sites.

This year we visited Porsche Museum in Stuttgart, Germany on 9th August 2017, as a part of our Global Study Program. Porsche’s museum in Stuttgart, Germany is the world’s largest museum of science and technology, for which people are continually jealous of everyone that has the opportunity to visit it. I was leading the group with one of my colleagues Ms. Anisha Rani.

You will really be impressed if you are standing in front of the grand Porsche Museum in Stuttgart-Zuffenhausen. The gigantic building of the museum is amazing and looks so light, almost like floating in the air. The museum building is resting on only three V-shaped pillars. The contemporary design of the largest science and technology museum continues in the building. In a plain and elegant surrounding, the development of the Porsche brand and the sleek sports cars are illustrated.

The entire reason for visiting Stuttgart was to visit the Porsche Museum along with the Mercedes-Benz Headquarters. Porsche best exemplifies good design values, which was obvious there, and which the IILM BBA group members appreciated. We found that the car company has an unbeatable lineup of vehicles that was achieved through an approach that’s very much different from that of Apple. The science and technology Museum is designed by Delugan Meissl and is situated near the company’s headquarters. The museum is executed meticulously and tells a mesmerizing story using great graphic design and installations.

Simplicity and the conviction of constant evolution are probably the strongest traits of Porsche as a world-class brand. This is what really strikes you move through the Porsche museum.

 

To conclude, the trip to the coveted Porsche museum didn’t disappoint the group! The Porsche museum tour took us through its prestigious racing history, the evolution of the Porsche brand, and its technological achievements that have revolutionized automotive industry today. Many of us in the IILM BBA group had a great time playing with the engine sound effect machine and looking at the cars but few even found enjoyment in the detailed descriptions of Porsche’s development of the tip-tropic automatic gear system and their weight reduced fuel pumps.

With a mind filled with great memories and edifying experience, bidding adieu to the Porsche Museum, at-least probably till next year!

Changing Leadership Competencies in the VUCA world

Career Development (Placement), General Blog, IILM Graduate School of Management, IILM Institute for Higher Education, IILM Undergraduate Business School, IILM University, Uncategorized

In the recent years, the world has continued to undergo a series of transformational shifts. As we know technology has made momentous changes throughout the world, leading to great benefits and adding challenges. Let’s face it, our lives, both at work and at home, are in a constant state of flux. The looming question before us is-“how can we manage effectively in this constantly changing, dynamic situation?” The words of Charles Darwin seem to resonate more poignantly than ever: “It’s not the strongest of the species that survives, or the most intelligent, but rather the one most adaptable to change”. The VUCA environment as we know it. VUCA is an acronym that recently found its way into the business lexicon. It originally derives from the military vocabulary in the 1990’s and reflects volatility, uncertainty, complexity, and ambiguity of general conditions and situations that we all find ourselves in. VUCA seems to be an apt description of our constantly evolving world.

So how does VUCA manifest itself in our lives? Volatility is nothing but the nature, speed, volume, magnitude and the dynamics of change. Gone are the days when leaders and managers would have the luxury of time to plan for the next change. Today the change is here, even before we realize it. Things change unpredictably, suddenly, extremely, especially for the worse. Change is now seen as way of life and we need to constantly adapt and innovate. As Alvin Toffler correctly quotes “The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn and relearn”. Uncertainty is the lack of predictability of issues and events and gets reflected in all areas of individual and social life. It’s the lack of predictability which leads to chaos and anxiety. Complexity of the confounding issues and the chaos that surrounds us. The complexity of the VUCA world is evident. The past, present and future are perceived with confusion, but at the same time are extremely interconnected. This can lead to an inability to be decisive because we find ourselves overwhelmed with both information and choice. Clarity is no longer a commodity that can be easily gained. Ambiguity is the haziness of reality. Today, every decision presents a series of ambiguous dilemmas. Situations and events are open to more than one interpretation, and the meaning can be understood in different ways. This can not only create confusion, but even conflict. Thus, sometimes it may get very hard to make the ‘right decision’.

Since VUCA seems to be the new normal, how can leaders today manage this transition and be more effective? The leadership process needs to undergo a 360-degree change. Therefore, what organizations need today is Leadership Agility and Cognitive Readiness.  The leadership today is a contextual and a temporal process of constant learning and practice. Cognitive readiness is the mental, emotional and interpersonal preparedness for uncertainty and risk and the ability most required by leaders in today’s’ context.

Leaders are therefore required to adapt and change from context to context and it becomes imperative for the organizations today to understand and grasp the new meaning and usage of the word leadership. There is a clear distinction between developing leaders and developing leadership. To be successful in this VUCA world, the leaders cannot afford to lead and guide people, the way it was done a decade ago. Today the leader needs to ‘walk the talk’. Today, most organizations are in a constant state of flux, undergoing radical changes, the leader behavior also needs to undergo a transformation. Some of the successful organizations rely on the following strategies. First, the leader should provide guidance and direction to teams across time zones, cultures and organizational barriers. Second, invest in talent and help nourish talented workers by giving them opportunities to grow and progress, developing a high performance organization is more imperative today than it ever was. Third, closely related to the second, is to invest in people, create a work environment which is engaging and that will foster commitment. Last, but not the least, all stakeholders in the organization (customers, employees and employers) need to be the part of the organization growth curve.

Change is inevitable in organizations and is at a critical tipping point, the increased pace of change in today’s global environment has created even more problems for leaders struggling to help their organizations adapt. Therefore, simply managing change is not sufficient. Successful change, therefore, requires leadership. Change or Perish is the new mantra in this VUCA world……

An Introduction to Structured Products

IILM Graduate School of Management, IILM Institute for Higher Education, IILM Undergraduate Business School, IILM University, , , , , ,

Structured products are securities whose cash flow characteristics depend upon one or more indices or that have embedded forwards or options or securities where an investor’s investment return and the Issuer’s payment obligations are contingent on, or highly sensitive to, changes in the value of underlying assets, indices, interest rates or cash flows. They are a combination of a traditional investment in financial assets (like equities, currencies, bonds, commodities, or funds) and one or more derived instruments that are prearranged into one securitized instrument. These products are created to meet specific needs of investors that cannot be met from the standard exchange traded financial instruments available in the public equity, debt or derivative markets. They may be used as a substitute to a direct investment, as instruments of speculation, or as a part of an asset allocation process to reduce risk exposure of an existing portfolio or asset.

Types of Structured Products

Based on the review conducted by Office of Compliance Inspections and Examinations, USA structured products are issued and offered in five basic categories with varying payouts and risks. The most basic category has been referred to as partial or full “principal protected” notes. Such notes typically have returns linked to broad-based equity market indices, such as the S&P 500, and Nasdaq. Principal protected structured products with full protection tend to have the lowest yields, due to their principal protection component. These instruments might have maturities of five years or more, but they usually have a duration of 6 months to 2 years.

Enhanced-income notes – typically pays a higher coupon base and has capped returns tied to the value/performance of the underlying asset and may include at least some level of “principal protection.” The underlying assets for enhanced income notes typically include single stocks, baskets of stocks, and indices. Enhanced-income notes with indices as the underlying reference are typically coupled with increased principal protection and have longer maturities and lower yields than others. These instruments typically have maturities of 5 years or less with the majority having maturities of 1.5-2 years.

Another category, performance/market participation notes are linked to underlying assets such as gold, or investment strategies, such as long-short strategies, that are not otherwise easily accessed by small investors.

Still another category of structured products are the leveraged/enhanced participation notes that offer a leveraged upside. The notes may pay a return two to three times the return on the underlying, usually with a cap on the return and no principal protection.

The fifth category, these basic structures are often added and/or adjusted with each  other to form other numerous varieties, most notably reverse convertible notes. Reverse convertibles linked to a single entity are the riskiest products available to retail investors. In essence investors are, purchasing a security with the sale of a put option embedded in it. The payout of a typical equity-linked reverse convertible note is a high-level interest rate plus a return of principal at maturity if the equity increases in value during the life of the note. In case, if the underlying equity declines below a set trigger price at any time during the life of the note or if the equity closes below the initial level on the valuation date, instead of receiving the principal at maturity, the customer/investor will have “put” to him by the issuer a predetermined number of depreciated shares whose value on the date of maturity is less than the principal amount – while still receiving the coupon payments over the life of the note.

Risks associated with Structured Products

Any investment in a structured product does not provide an investor any right to the underlying asset. Additionally, there are substantial risks involved in a structured product that an investor must be aware of. In the following sections we discuss these risks.

Issuer Risk

Issuer risk or credit risk denotes the adverse effects of a fall in the issuer’s financial condition on the repayment value of the structured product and/or its price in the secondary market. In the event of the insolvency of the issuer, repayment may not be made at the end of the term – which implies the total loss of the capital invested.

Guarantor Risk (Credit Risk)

The guarantor will assume responsibility for paying all or part of the redemption price if the issuer is unable to do so. However participation of a guarantor does not make investing in capital protection products risk-free. For even the guarantors may also become insolvent and therefore be unable to meet their obligations. Investors always have to bear this risk.

Market Risk

Market risk means the risk of a loss that investors bear due to adverse changes in the value of the underlying. This may be triggered by a variety of causes, such as changes in relevant market variables (volatility, interest rates, equity-index levels etc) geopolitical events, lack of market transparency, particular imbalances between the supply of the underlying and the demand for it. An adverse change in the price of the underlying may also be caused by transactions conducted by the issuer in the course of its business activity.

Currency Risk

Currency risk refers to the adverse effects of fluctuations in exchange rates on the repayment value of the product and/or its price in the secondary market. The investor may be exposed to currency risk if the product is based on an underlying in a currency other than the issue currency, or the issue currency is different from the investment currency underlying the investor’s portfolio.

Liquidity Risk

Liquidity risk denotes the possibility that the investor may not be able to dispose of a structured product at any given time or at a reasonable market price because no binding prices are quoted for it. Additionally, demand supply imbalance in the secondary market of the underlying may lead to a bid-ask spread that may even result in the failure to sell the structured product (secondary market risk).

Commodity Risk

Investments in commodities may be subject to temporary illiquidity or larger price fluctuations compared to normal investments. This may result in a partial or total loss for the investor. Additionally lack of standardization may lead to an information deficit regarding the quality of a commodity. This can entail an increased risk for the investor. In case of physical settlement, it can be very expensive or even impossible to acquire the commodities to be delivered.

Emerging Market Risk

Emerging market risk refers to the possibility of a loss arising out of political instability, a weak economy, and/or relatively unpredictable financial markets and economic growth patterns. Insufficient or a lack of market supervision can further lead to a situation where investors cannot, or cannot easily, assert their legal rights. Moreover, legal systems that are not adequately regulated by government institutions can lead to substantial legal uncertainty. As emerging markets are more volatile, investors may suffer temporary, partial or total losses.

Structured products in India

Prudential ICICI in association with Deutsche Bank introduced India’s first capital-protected constant proportion portfolio insurance (CPPI) product for Indian investors, christened the Principal Protected Portfolio (PPP). In terms of market share, evidence suggests that capital guaranteed instruments are the most popular in Indian markets accounting for 83% of the market share. The most recent issue of such an instrument by Edelweiss Capital, ICICI Securities and IIFL Wealth Management is a form of secured non-convertible debenture (NCD) with a 18-month lock-in but investors get an option to sell before this period as the instruments are listed on exchanges. The product aims to benefit investors from the monetary easing expected from the RBI in the near term.

However, more exotic structures account for a miniscule part of the total market, possibly reflective of the emerging market risks that (global and domestic) investors face while investing in India.

Rush of Job Offers | IILM Placement Week 2015

IILM Institute for Higher Education, IILM University, ,

The current academic session at IILM has about 3-4 months to go, but for the students it is showering jobs already. The week went by at IILM placement week round two was enthralling for not only students but also for the college management. Some major industries from Banking, Retail and Telecomm made their way to IILM, offering positions ranging from Analyst, Marketing and Finance. The average annual salary package offered till now is Rs 7 Lakh.

The Placement Week Round Two brought a sense of certainty for students in terms of final placements. Ms Samiksha Garg from final year got placed with Grail Research. “I was eager enough to know the expectations from different companies and industries. Settling with Analyst position will certainly be my first step toward to the application of practical lessons,” said a student, with offer in hand.

Taking a few examples of placed students, Ms Aanchal Gaba is ready to start with her corporate experience with Copal Amba. “This is it! My career journey starts as I leave IILM. It is time to apply the lessons on practical grounds.” Meanwhile, Vivek Sirohia with specialization in Marketing is set to take his journey forward with Territory Sales Manager position at Airtel. “I can’t wait to start with my experience at Airtel, this is the opportunity I have been offered under the support system of IILM faculty and existing curriculum.”

The companies visited us with a unique blend of positions and offers for students. This is truly the time for students when they can portray their best efforts, capabilities, and personality to some of the most potential recruiters.

As the day breaks, the college settled with the busiest event around the year. We congratulate our students who are all set to take off their next journey to corporate world. Like every year, we learn new things and experience the unexpected round about. Indeed, it is true; the sole responsibility of every college is to inculcate the courage in students to face the uncertainties ahead of them. The companies and offers takes place with some essential efforts, and all we are ought to do is be prepared to take in what comes next.

Dreams do come true !!- Exchange Semester @ LaRochelle Business School, France

IILM Institute for Higher Education

Akanksha Lamba along with her classmates Jatin Kapur , Kamandeep Singh & Sonal Aggarwal have been sponsored by IILM for an exchange semester to La Rochelle Business School, France. Studying Luxury brands was always their  dream…and there they get their wings to fly…!!

Akanksha Lamba (PGDM 2014-16) penning down her experience..

We got this stupendous opportunity to study at Groupe Sup De Co, La Rochelle France for a semester. Being the first batch of Indian students from IILM on the campus of La Rochelle Business School, we carry a lot of responsibility and sense of pride.

 

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1st & 2nd week (1st Sept- 13th Sept)–  After 24 hrs of  journey all filled with curiosity, excitement, planning sessions and mixed feelings we reached this beautiful town in western France, La Rochelle. This city has an atmosphere totally different from New Delhi. It is very calm, quiet yet interesting as it’s a seaport on a part of the Atlantic Ocean.

Vieux-Port de La Rochelle

We have been staying with a host family here and by far it has been a great experience as it helps in getting to know about the culture more closely, the best part being the French deserts we get to eat.

Our session was supposed to get started on 14th Sept so these two weeks gave us enough time to figure out the places in the city and get used to it. These two weeks helped us to explore the city and try new restaurants and delicacies famous in the city.

Vieux-Port de La Rochelle

                                                             Vieux-Port de La Rochelle

3rd week (14th Sept- 20thSept) – 14th September being the first day of our college was the ‘Welcome Day’ for the international students. We got to meet a lot of international students. Groupe Sup De Co promotes a great deal of diversity as it has students from all over USA, China, Taiwan, Egypt, Poland, Netherlands, England etc.

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During this week we had classes for Geopolitics and CSR. Geopolitics is being taught by an English professor who has done his PhD from Cambridge and has years of experience for teaching in Cambridge University. It is a very different and interesting subject as we are able to gain knowledge about EU not only from Indian perspective but from the perspective of students from different nationalities.

We even got an opportunity to witness the ‘VoilesDeNuit’ event (light show & yacht show) in La Rochelle which is organized every year in the city.

Meeting international students

                               Meeting international students

4th & 5th week (21st Sept- 4th Oct) – During this week we had classes for the Event sector in which we were divided into groups and had to present the event we planned and created on the given topic. It was fun and involved a lot of creative ideas by the group members.

6th week (5th Oct- 11th Oct) – We have started with our specialization in Premium Luxury Marketing. The faculty here is very captivating and well acquainted with the subjects and the field they are teaching. The atmosphere in the class is very friendly. We have been divided in the groups where the groups have students from different nationality which we believe helps in looking at a subject with a broad perspective.

Light Show at La Rochelle

                                                                        Light Show at La Rochelle

On 8th Oct the Mayor of the city addressed all the international students, welcoming and encouraging to visit and study in this beautiful city La Rochelle. We even had the honor to meet the president of the international relations personally.

Mayor Addressing international students

                          Mayor Addressing international students

All with the busy schedules at school we even had some great time going on trips and visiting places like Nice, Cannes and Amsterdam.

Moments Captured

                                                         Moments Captured

So far it has been a learning curve and we are looking forward to exploring and acquiring more from this great opportunity. We thank IILM for making this dream come true !

2nd Placement Week at IILM from Oct 5th to Oct 9th, 2015

IILM Institute for Higher Education, , , , ,

IILM helps students in exploring placement opportunities by inviting companies for campus recruitment .The final placements at IILM are a culmination of systematic and continued interaction with industry and ongoing and enduring career counseling as well as grooming of the students by mentors and Career Development Centre.

Placement week is an initiative that offers students the opportunities to interact with senior representatives from corporates , to know the work culture, the performance expectations, the job opportunities available and the remuneration offered by recruiting companies.

IILM organized its 2nd Placement Week from Oct 5th to Oct 9th. First and second year students of PGDM from Lodhi Road, Gurgaon and Greater Noida campuses participated in the placement week with great enthusiasm and excitement.

Industry personnel from Grail Research ,INTEX, Naukri.com, Protiviti , HDFC, Edelweiss, Kotak Mahindra, Oxigen, Tybros, Keysight Technologies (off shoot of HP), Oyo rooms, PWC, Floret, Evoque, Bonton Cables, Icons , Fortis Heath care, Methodix Systems, Yes Bank, Spandana Sphoorty Financial Limited visited IILM and interacted with the students.

The Industry personnel’s experience, their expertise and the aspect of knowledge sharing was the high point of the sessions. The underlying idea was to
acquaint the students with the companies, their culture, the domain, how they differentiated from their competitors, the job roles , growth rate, the expectations from students, the selection process, required skill sets and other aspects needed to build a lasting career.

After interaction, Grail Research and Spandana Sphoorty Financial Limited completed their final placement process also.

Face to face interaction with industry people added value and knowledge to the understanding of job market among students. Pre placement talks were an eye opener for all the students and would help students to take right decisions while choosing companies for their final placement.

Exchange Semester @Burgundy School of Business, France

IILM Institute for Higher Education

In order to reward  all rounders and provide them with an International Exposure, IILM sponsored top 25 % of the 2014-16 batch for an exchange semester to our partner Institutions across the globe.

Sharing the experience of one of our student groups who are studying at Burgundy School of Business, Dijon, France

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From New Delhi to Paris

Beginning from New Delhi Airport, we all were bright eyed and bushy tailed for what was coming forth and a bit sad for leaving home for a long time.

Backpacks, strollers, headphones, music, excitement, tire complementing each other was our journey to the Charles de Gaulle airport in Paris. Dijon was still a long way to go, ready to leave from Gare de Lyon train station at Paris, we gained possession of our seats in TGV, the fastest bullet train in France and in a blink of an eye we reached Dijon.

 

@My ESC

ESC Dijon- our IILM in France, organized an induction week for all the International Degree Seeking and Exchange Students. It was a diverse group of students from USA, China, Mexico, Germany, Switzerland, Italy, Czech Republic etc. Beginning from a brief about ESC by the Dean of International Office Relations Mrs. Marie Jose ALBERT-BATT, followed by Rules & Regulations, Assessments and other academic concerns at ESC.

Student life Abroad

There is a big difference in staying home and staying abroad. At home we get everything what we desire, Staying in Dijon was a completely different scenario. We cook, clean, wash, launder, buy groceries, household items, utensils almost everything what we never did at home. Quite unusual but a new learning experience for all of us. Parallel to this we have to manage our studies too which all in all becomes tiresome.

 

Beginning of the Course

The first session at ESC was of Corporate Governance, which was conducted by the most cheerful professor Mr. Emmanuel ZENOU. We were divided into groups for our final report. The subject involved studies about corporate laws, descriptive and cognitive views of a board, shareholders, board of directors, experimental investigation, independent director, regulations, supervisory board etc.

The other session was of Business Ethics which was conducted by Professor Shahar AYAL and Shalvi SHAUL who were invited from Amsterdam. The two professors delivered lectures about their research on ethics followed by videos and games which can even be used in any Business.

Lectures for each session lasted for 2 hours for which we are not habitual, a 20 minutes break was given after every session. The timings for our sessions were 8:00 am and it was very hard for us to get to the classes in the unfriendly cold mornings.

Session at ESC 

French food and Wine Experience

The French cooks are one of the best cooks in the world, but the French food wasn’t that tempting to us as the Indian food is.

French food includes mainly Sea food, Beef, Pork, Chicken, Pizzas, Pasta, and Breads etc. Spices and Salt are absent in the French food which forced us to cook food ourselves. The Wines from Burgundy, Chateaux and Bordeaux are very popular in France and sometimes there are fests at the hypermarkets for the promotion of wines.

First Exam and Project

Our assessment for Corporate Governance was divided into 2 parts, one was a written exam and the other was an Experimental Investigation & Project.

The Experimental Investigation was something which none of us had done before, we had to compose a board on the basis of Age, Gender, Experience, Nationality and Educational Qualification which was based on a case study within a defined time and the top 10 students would be awarded with 20 Euros each. The written exam had 4 questions based on the lectures delivered and the project was to prepare a Board diversity considering various factors and raising a question as how a particular factor influence a board diversity.

New Courses

In the following week of our first exam, new courses Managing Diversity and International Marketing Management were introduced.

Managing Diversity is delivered by Professor Sabine MUELLER, which involves various group activities, play and a few exercises to separate us from drowsiness as our class is in the morning 8:00 am on Mondays. This course teaches about managing a diverse group in an organization, company, schools etc. and is taught by various video clips, discussions, guest lecturers.

International Marketing Management is delivered by Professor Mathieu Claude CHABOUD, which involves basics of marketing and its impact in international context i.e. from marketing to international marketing, explains the major difference between International marketing & Global marketing.

 With Professor Emmanuel ZENOU (3)

A weekend in Paris

The following week was the same as the previous, classes from morning to evening was very tiring for us and we decided to visit the capital city Paris and Disneyland.

From Dijon Gare to Paris Gare de Lyon, the journey was short and the TGV was too fast. The first evening we went to see one of the most famous attractions in the world, the symbol of Paris, “Eiffel Tower”. The view from the top of the Tower is one of the most spectacular views, located at the side of river Seine, the Eiffel Tower stands 324m high and looks astounding at night.

The very next day we went to a whole new world, “Disneyland”, the characters and cartoons we saw in our childhood were now standing in front of us, shaking hands, clicking pictures, dancing and running etc. The Disneyland Park was a home to bumpy rides, roller coasters, gigantic castles, Mickey Mouse’s shows, restaurants and cafes etc.

Catacombs of Paris, an underground museum which holds the remains of around 6 million miners was one of the most thrilling places. Our visit to the catacombs was unforgettable and the place is one of a kind.

Selfie at Disneyland

 We  are very excited and look forward to each day as anew experience. We thank IILM immensely for gifting us the best time of our lives !!

-Karandeep Suri (PGDM 2014-16)

 

Company Visit to Viney Corp – Manufacturer of Auto Parts for BMW , Rolls Royce

IILM Institute for Higher Education, IILM Undergraduate Business School

Our company visit to “Viney Corporation Limited” was an enriching learning experience for all of us. It was a well planned visit by Mr. Anant Aggarwal, Director of Viney Corp, Student of SBS Stage 1. Viney Corp was established in 1989. This company is a leading manufacturer of various auto-parts which includes wiring harness, terminals, connectors and wires. It has 11 manufacturing plants in India and 2 in Europe employing around 3000 skilled and semi-skilled laborers. The company has shown immense grown in the last few years through both organic and inorganic ways. In 2011, the growth rate of the company has drastically gone up by acquiring 70% stake in shareholding of an Italian based company named “Vimercati SPA”.

 

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The objective of the visit was to understand the manufacturing process of auto-parts. This company visit gave us insights into the manufacturing process of wiring harness, connectors and wires. The live manufacturing process of the wiring harness was shown which starts with cutting wire through automatically operated machines, which further goes into dye’s which are used in machine. Furthermore, the live manufacturing process of the various car switches and connectors were shown. In addition to this a lot of detailing was given to us on the machines and its manufacturing process. All the products manufactured in this plant are assembled and given a finished shape in its Italy plant. The company has gone into backward integration to reduce its cost over a period of time. Other learning experience of the visit included discussion on the cost of machinery, handling of labor, CSR activity, inventory system, clientele, growth process and cost reduction. This company visit was truly a mind-boggling and thought provoking experience for all the mentors and mentees.

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  • Dr. Geetika Arora & Ms. Nidhi Piplani