22nd Convocation of the Post-Graduate Diploma in Management Program

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IILM celebrated 22nd Convocation of the Post-Graduate Diploma in Management Program at its Lodhi Road Campus on 25th August 2017. 296 students from IILM Graduate School of Management, Greater Noida, IILM Institute for Business and Management, Gurgaon and IILM Institute for Higher Education, New Delhi were conferred their PG Diplomas in Management.

Mr. Bharat Kaushal,Managing Director, Hitachi India Private Limited was the Chief Guest on the occasion. Mr. Kaushal has the unique distinction of being the first Indian Managing Director of Hitachi. A distinguished business professional, Mr Kaushal has over 25 years of industry experience specializing in macroeconomic policy, government advisory, project finance, debt restructuring as well as in mergers and acquisitions. He is an alumnus of Columbia University where he pursued Masters in International Affairs and Northeastern University where he secured his Masters in Business Administration. He graduated from St Stephen’s College, Delhi.

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

In his address, Mr. Kaushal congratulated the young graduates and said that, “We could not have asked for a bigger blessing for the day than Ganesh Chaturthi. This is may be the most auspicious signal for you all. It is a privilege for me to be here on the day of Convocation of an academic institution. I think an academic institution is one of the highest points of recognition that one receives personally as a part of their own growth. My association with IILM was born in 1993. I have known it reaching many several pedestals and I think it is also important to thank for the important roles played by the younger generation of the Rai family. Anand and Aarti, thank you very much for your contribution.
I was in a flight about one and a half hours ago before I came here and I was thinking what to say to this smart lot of graduating people who are already very intelligent. And I said to myself that maybe I should not leave them with theory, but share something about what I have learnt in my own life’s journey. Some of the observations I have may be relevant for today and some of those may be used as you get on in life.

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

Message from the Chief Guest, Mr. Bharat Kaushal, Managing Director, Hitachi India Private Limited

The first thing that I want to share with you today is that you must always set a goalpost for yourself. This is a water ship moment. You have culminated whole lot of learning that has gone on until today and you embark on upon a sort of really big opportunity from your own businesses to envisioning new ideas, starting up your own ventures, to companies and institutions where you will find jobs and work and learn in every sphere. But leadership is an important goalpost and the only way to set that goalpost is to start taking ownership from the first day. You have to put your heart in where your mind is. Not every job is going to be intellectually fertile or stimulating. But it is important to take ownership of what you believe in. You will learn that not every position is about CEO’s job. Leadership is the most important aspect of every job and so you have to pay attention to your work as though it is your own company. And finally, somewhere recognition for your sincerity will fall in place. The other thing that I want to say is about learning continuously. You must build on yourself constantly. I am standing in front of you. I am going through a reinvention myself. Even at 49 years of age, I put efforts to constantly learn and reinvent myself more and more. In the end, I will talk about social evolution. If we look at this whole evolution that we have been undergoing, it has always been a balance of continuity and change. But just this time, the word progressive disruption has made the whole thing change so much that we have altogether different perspectives about this is how education, skilling, work and everything else around us should be. You should always be ready to deal with the rapidly evolving environment.

And like I have said, some of the things I have shared with you may be relevant today and some of them are those on which you can reflect upon and use them later in life. But the most important thing to remember in life is that things have their own way of finding a course to reach you. And everything doesn’t have to be planned. Of course, you have to be diligent and keep organising yourself for tomorrow. The opportunities are opening and it is nothing like before. I come from a humble background and I went to St. Stephen’s College thinking that I will join the Civil Services. But then things changed entirely and this is where I have landed up today. But definitely about my interest in India, and this is also what I say to my Japanese colleagues all the time, is that I am good person to be your team is because I am a very proud Indian.

I have come here to be a part of your celebration and to share with you that you need to believe in yourself and go ahead in life. God bless you!

Awards and Recognition

The Chief Guest, Mr. Bharat Kaushal and Mrs. Malvika Rai presented Gold and Silver Medals to the toppers from three Campuses. The winners of the Gold and Silver Medals respectively were Navneet Kaur and Lochan Surana from New Delhi Campus, Shubham Agarwal and Sagnik Das from Gurgaon Campus and Joseph Davis and Sajib Dhar from Greater Noida Campus.

Summer Internship (SIP) has always been an integral part of the Curriculum at IILM. It has proved to be instrumental in enhancing the credentials of the students and also in fetching them a fulltime job. Mr. Bharat Kaushal extended the award to Pooja Falwariya from IILM Institute for Higher Education, New Delhi. She did Internship on Human Resources Practices (Talent Acquisition) at Marks & Spencer. Best SIP award from IILM Institute for Business and Management, Gurgaon was extended to Sagnik Das for Internship on Marketing Assessment of Bakery Fats Cargill India Private Limited. Best SIP award from IILM Graduate School of Management, Greater Noida went to Mansi Singh for Internship on Big Data Analysis at Benzara.

IILM SIP 2017

IILM honoured six faculty members with the Excellence in Teaching Award. The faculty who won the award for teaching core modules are Prof. Rajkishan Nair (Greater Noida Campus), Prof. Ruchi Shah (Gurgaon Campus) and Prof. Rahul Mishra (Lodhi Road Campus). The faculty who won the award for teaching elective modules are Prof. Raju Majumdar (Greater Noida Campus), Prof. Pinky Goswami (Gurgaon Campus) and Prof. Devika Sharma (Lodhi Road Campus). The Award winners expressed their joy and gratitude to students as they mentioned that this day would not have been possible without a successful partnership with them. They also thanked the Management for providing them with a platform to exhibit their knowledge and skills and recognising their efforts.

IILM also nurtures the tradition of recognising its senior alumni every year. This year, Dr. Smitha Girija welcomed Mr. Anil V Vallecha, Senior Service Delivery – Financial Operations, American Express. Mr. Vallecha is IILM alumnus from the Class of 1998. Mrs. Malvika Rai, Chairperson, IILM, presented an award to him. Mr. Vallecha took pride in recollecting his memories at IILM and mentioned that “I have spent the two most eventful, exciting and action packed and professionally enriching years of my student life which forms the foundation of where we are going in future. You have a rock-solid launch pad and an establishment to take you further. Take risks with your careers, take risks with your capabilities, get out of your comfort zone and take on responsibilities which you think you will not be able to accomplish, believe me you will be surprised.”

Annual Report

Read More : Annual Report By Dr. Smitha Girija

Dr. Smitha Girija, Director PGDM took the opportunity to highlight some of the major achievements of the Institute with the audience.

She mentioned that the Association of Management Development Institutes of South Asia (AMDISA) has awarded the prestigious SAQS Re-accreditation to IILM for a period of 5 years and IILM’s Greater Noida Campus has been re-accredited by National Board of Accreditation (NBA). IILM is also a member of the United Nations Global Compact Initiative – “PRME”, and has earned the coveted ‘Champion business school’ status. This year in July during the Global Forum in New York, PRME launched the India Chapter.

IILM has set up a Centre for Excellence in Family Business which is an institutional member of Family Firm Institute, Chicago. The Centre aims at research and training, discussions through conferences and seminars which will help its family-business students, alumni and parents.IILM has also constituted an Entrepreneurship Development Centre with the primary aim of encouraging entrepreneurial mind-set among students.

Another integral part of the PGDM curriculum is the Global Study Program. The students get the opportunityto learn at IILM’s partner schools in Germany, France, Spain and Canada for four weeks and acquire global exposure, which has proved to be of great value to the students.

Message from the Directors PGDM

Prof. Smitha Girija, Director of IILM Institute for Higher Education in her inspiring words said to the students,“The world you inherit poses great challenges and huge responsibilities. Change is inevitable, whether you want it or not. The institute through our curriculum has tried to promote individuality and innovative thinking. This would help you to be the architects of a new world. Do remember you belong to a small group who are equipped to take such challenging role. This goes beyond having a job in a company or any other organization. This requires you to remain connected with the society. Embrace the challenges and get ahead of the change. We are all excited to watch you as you step into the real world and become creators of the future.

Prof. Taruna Gautam, Director of IILM Graduate School of Management, Greater Noida wished many happy returns to the students and said “Convocation is an opportunity to come together and take a resolve to move forward. As you proceed in your lives I hope you will continue to learn and reflect upon how you are changing even as you change the world around you. I am sure you will treasure all the efforts that others have put in to get you to where you are in your life now. Remember to thank those who supported you and return that by supporting others to achieve their best. This is not the end of your learning rather you are now going from a closed and protected classroom, to an open classroom. Keep the student mindset alive in you, so that you can scale greater heights in your profession. Your success is going to be your humility. You are the ones who will not only make your own destiny but have a say in the entire country’s destiny.

Prof. Siva Krishnan, Director of IILM Institute for Business and Management, Gurgaon in his congratulatory address to the students stated that “I am sure, this is one of the most important occasions in your life where you all are eagerly waiting to hold the graduation certificate in your hand to chart the destiny of your career. This is also a day where you can take immense pride, as it is a reflection of the passion, determination, and hard work that you have exhibited over a period of two years that has finally bore the fruits. I have no doubt that the fruits of your labor are going to be really sweet in the coming days. At the same time, it is equally important to be conscious of the fact that the world is changing fast and technology getting obsolete even before it completes its product life cycle. Adaptability and skill set requirements have become a major challenge due to this fast-changing scenario and will continue to pose further challenges in the coming years. This has put theonus on all of you to be a continuous learner. And today, it is just the beginning of that process and not an end. I strongly believe, the capacity to learn is a great gift, the ability to learn is certainly a skill, and the willingness to learn is undoubtedly a choice. I am happy that at IILM, all of you have got this mix absolutely right.

Message from the Deans PGDM

Prof. Joyeeta Chatterjee, Dean of IILM Institute for Higher Education in her congratulatory address to the graduates said, “A new chapter is about to begin. A myriad of new challenges and options are on your horizons. There are two different paths you can take now after graduation – either you can aspire to build big things and move ahead in life very fast or decide to ride a very comfortable journey, bearing no risk. Most of you are taught to think big! Build rocket ships by being patient and persistent. And most importantly be around people who want to build rocket ships. That is how you will succeed. I urge you to be focused and serious while trying to achieve your goal. However, in this process don’t make your life too serious. Make it a habit to be happy while you solve all your difficulties in life. This is only the beginning. You are now going from a closed and protected classroom, to an open classroom. Do keep coming to your Alma Mater and share your success stories with us. Congratulations once again.

Prof. Raju Majumdar, Dean of IILM Graduate School of Management, Greater Noida inspired the students by saying that, “As you roe on from here and now, here is what I want to share with you for tomorrow and ever after… do make your bed every day, for an eye for the detail and this small achievement in the beginning will surely motivate you to take up and complete bigger and bigger tasks throughout the day, and if in the end you have a bad day, you have a bed already made to sleep it off. Never give an excuse and do not take a shortcut. Please remember the road to success is almost always a difficult one, but it is this journey that creates winners and separates them from the rest. Remember your school poems? Robert Frost and his ageless lines

Two roads diverged in a wood, and I —

I took the one less traveled by,

And that has made all the difference.

When we meet again, I am sure you all will have lot of success stories to share. We will wait to hear from you always; do come back when you have time and help us grow.

Prof. Vidhisha Vyas, Dean of IILM Institute for Business and Management, Gurgaon congratulated the young graduates and said “The world you inherit is beset with great challenges. Change is upon us – whether we want it or not. Yet – you have the greatest opportunity in generations: to be the architects and builders of a new world. You will not just be a cog in a big machine (as many of my generation were) but you will be a node in a vibrant network of engaged individuals. Your successes will be sweeter, and your disappointments will be easier to bear, if you have the love and support of family and friends. I end with this thought: Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.Wish you luck for your all future endeavours.

The Convocation concluded with the National Anthem.

Where do you see yourself in next two years?

Are youaspiring to become an entrepreneur, an influential leader or a successor of the family business”?

Then Aicte approved college, IILM is a perfect platform to kick-start your journey to reaching great heights in your choicest career path. At IILM we understand that every student is unique and has strong potential to do wonder if his talents are directed in the right direction, thus we shoulder the responsibility of extracting the best from our student by providing them with the management education that goes beyond the traditional classroom ties and accomplish our motto of providing “Responsible Management Education”.

At IILM, Top management institute in Delhi NCR, we incorporate the essential skills in our students so as to prepare them for the upcoming changes and challenges in today’s business era where Industry 4.0 will dilute the traditional jobs and would incorporate fast-paced creative jobs. IILM polishes and widens the inherent creativity of a student by focusing on experiential learning, since the new-age students learn-by-doing in a real business situation as opposed to learn-by-listening, discussions, and studying.

IILM Students

The global integration is speeding up and in keeping with the requirements of the ever-globalizing environment, IILM mandates a 4-week global study in Germany, Canada, Finland, France or Spain, to give students a global exposure in terms of teaching pedagogy, industry visits, and diverse cultural immersion to develop cross-culture communication skills and expand their horizons.

IILM’s Summer Internship Programme is crucial in familiarizing the students with diverse working cultures across big companies (national and multinational), so as to enable a student to understand various dimensions and requirements of today’s era and thus enabling him to decide his/her future path by closely experiencing and examining the complexities of it.

IILM Students

Right Mentoring is the key to success and faculty @ IILM leaves no stone unturned to guide our students. We provide them with pathways to choose and specialize in their areas of expertise and interest, to ensure that the actual potent of a student is best utilized leading to a student’s betterment throughout his/her life.

IILM Students

The full-fledged two-year PGDM course provides you with a correct mix of skills, knowledge, and experience to lead you to your dream career path and unfold the answer to the trickiest question “Where you see yourself in next two years?”

Join the Best and discover the best in you.

~Manisha Bothra

Startup’s Marketing Strategy facilitated by open source tools

Startup’s Marketing Strategy facilitated by open source tools – by Shweta Nanda

Great product companies like Zoho ,Druva and Freshdesk have leveraged digital marketing to a great extent. In the initial phase of startup where there is budget constraint some open source applications work wonders for market or competitor study and implement strategic decision making.

Free Search trend tools and segmentation tools help tremendous in lead generation.

Lead Generation through free tools:

Must try search trends tools:

The first step is searching for the right keywords, you can start with Google Keyword Planner. We can use tools like Spyfu and Semrush to look for competitors keywords and Google Trends tool which gives you keywords which are in top searches, with regions where you should target specifically. This we have practically used in our classes. It’s a great idea to capture a business oriented key word and use it in Google Trends to identify the real time search engine presence of the specific keyword at global level.

We can design the content campaigns for Google Display and Facebook-Youtube Video for brand recall. Also before penetration with core offerings we can prepare ourselves for content marketing on social media sites as done by startup NAIKA .Once you influence the target with the knowledge of offering (which develops the interest for a product/service), it gives a platform to create the perception about the offerings and gain competitive edge.

Demographic segmentation tools :

This calls for segmenting the target audience under the following or relevant domains:

  • Function
  • Industry
  • Geography
  • Linkedin Sales Navigator works very well to create the database of prospective target. In order to introduce our business offerings, we can design 4 set of emails including an intro mail describing your services with USP’s, and then 3 follow up emails. 
  • Tools namely Gmail Account for Business or Personal & Gmass for drip emails are incredible in this context. The incredible feature is to align the sending of the mass mails in fixed day’s slots depending on the requirement of the business.

A Move for a Democratic Nation

Democracy has never been the word of today’s politics indeed a word that has made history where Shri Bal Gangadhar Tilak quoted “Swaraj is my birthright and I shall have it”. The constitution of India enhanced and proved the democratic environment of the country. The seven fundamental rights were given to the people to practice democracy in the right direction. But unfortunately people in the country have not understood the meaning of them with the application. Right to do whatever you want is democracy for most of the people in India. The right to criticize, right to divide, right to destroy, right to justify and the list is endless with all the rights.

Now the time is here to understand the implications of these rights that have been set by us which should make us realize that there is nothing that we are going to leave for the coming generations. The facts about the increase in pollution are evident in the report of WHO which reveals that 13 of the 20 most polluted cities in the world are in India.

Another man made pollution addition is depicted by soaring figures of smokers in India with 110 million, compared to just 74.5 million smokers over three decades back, despite all the anti-tobacco and smoke-free laws made in the country. Another freedom has been seen with natural disaster by earthquakes, flooding, volcanic eruption, landslide, hurricanes etc. where the onus lies on us for all the creative disasters by playing with nature.

It is not just playing with the environment but playing with each other as well. The question is who would take the responsibility of all these things you, me, government, system. Ideally if we look at it no one would. So the prime responsibility lies on each one of us to make sure that we contribute constructively rather than destructively toward it. If we look at the corporates they have started doing their work with Corporate Social Responsibility being put into action. Now the turn is ours where each one of us will have to focus on Individual Social Responsibility or Consumer Social Responsibility to mark our contribution in right direction the ways it’s implemented in the west. The Americans boycotted the world famous brands like Nike, Adidas, by exercising their right in the correction direction whereas the story is different in our country.

Let us get together and refine the statement of Democracy for all of us so that the right becomes right and not wrong for a better future, nation, world, universe and earth.

The Finest Gesture From You-Donate Blood..!!!

On the Occasion of WORLD SUICIDE PREVENTION DAY, 8TH September, 2016 a blood donation camp was organized by YUVA GOONJ – NGO Club of IILM INSTITUTE FOR BUSSINESS AND MANAGEMENT, GURGAON in collaboration with Rotary club gurgaon, unit of rotary blood bank and social services.

Rotary Blood Bank established in 2002 with the mission of “no one shall suffer from in and around Delhi for want of Blood” collaborated with YUVA GOONJ spreading the objective of Yuva wings to bring smile and colours to life. YUVA GOONJ Continuing its chain organised the blood donation camp with massive success. Crossing the last numbers, donors touch the number of 68 making the purpose fulfilled with great zeal. Read more

EXPERIENCE OF IILM BBA GLOBAL STUDY PROGRAM

EXPERIENCE OF GLOBAL STUDY PROGRAM
(STUTTGART, GERMANY)
By : Ritansha Rampal and Tejasva Ahuja, SBS Stage 2, IILM UBS

The study abroad program is designed to further develop and expand our intercultural and language competencies, and enhance and deepen our professional knowledge in an international context.

IILM BBA Global Study Program-Benz

Being a student of BBA program at IILM comes with the advantage of the Global Study Program. This Program spread over three weeks gives the students an opportunity to travel to Germany and complete a module at International School of Management, Germany (ISM), IILM’s partner business school. The students go abroad at the end of the first year of their SBS Swiss Business School Degree course at IILM Campus. In fact, we had the choice to go to Stuttgart or Dortmund Germany or Seneca in Canada, and we had opted for Stuttgart.

IILM BBA Global Study Program-Porsche2

Stuttgart and its surrounding area form one of the largest commercial capitals in Europe. The campus is just a few minutes on foot from south of the city centre and is easy to reach using public transport. The ISM Stuttgart Campus easily accommodated our batch and we had all the resources required for presentations and project work on request. We also had options available for lunch right next to our Campus.Ms. Vanessa,coordinator of the Global Study Program representing ISM, was also our mentor in Germany. She answered all the queries about the city, cuisine and travel plans. Ms. Vanessa also organized a city tour for all the students. The tour was conducted in a bus and we were shown the most popular landmarks and historical sites of the city with a narrative.

IILM BBA Global Study Program-Porsche3

Talking about classes, our sessions were conducted by Professor Björn Röeber who taught us Strategic Management and Professor Qeis Kamran who taught us Entrepreneurial Innovation.The teaching methodology included lecture practices which is an effective way to present new information orally. Both our professors were highly interactive and made us participate in group discussions. We found that they used to actively engage the group for discussion on a particular subject and they also shared case studies which were designed to evaluate how we processed information, solved problems and reacted to new and surprising situations, as well as how we worked within a team.

IILM BBA Global Study Program-Porsche1

We also had the opportunity of three Company Visits. The industrial visits were organised for the Porsche Museum, Bosch and Daimler. It is noteworthy to mention that the automobile industry is one of the leading industries at the global level and we got the chance to visit these Companies.

Talking about our experience during the visits, at Bosch, we got to know the technical side of how their business operates and at Daimler, we got to understand the production side of the business as well. In Porsche Museum, we were shown the evolution of the cars too. We liked the fact that we were introduced to their methods of acquiring customers.

We want to mention that it’s important that we have a realistic approach when we go for the study abroad program as it involves doing things that we do not normally do while at home. For example, laundry, groceries, making our beds. And so, here were times when we also felt a little homesick because this was our first college trip too. But at the same time, we also got to learn a lot from our experiences. Our teachers, peers and the ISM mentor were helpful in making things easy for us.

IILM BBA Global Study Program-Bosch

Lastly, we thoroughly enjoyed attending our classes, company visits and most specially one another’s company. It was great to know that we all had the ability to independently handle various situations and to figure out things on our own instead of having them done for us by someone else.

Book Review- “The Anatomy of Success” by Dr Rakesh Sinha

The world record winning, Dr. Rakesh Sinha is a gynecological endoscopic surgeon based in Mumbai. He has written his first book entitled; “The Anatomy of success – Management lessons from a surgeon”. Drawing two Guinness World Record from his surgical experiences, Doctor motivates people to achieve excellence in their own professional goals by deconstructing success into easy components. He has focused on higher potential of human being and further suggested that irrespective of the biological components, the success is something which we all are deserving.

His first book is based on management lessons from his own surgical experiences. This book is divided into fifteen chapters and all were sub-divided on the basis of three components; i.e. Biological component; Learning Component and cognitive component. Dr. Rakesh has utilized his education of neurophysiological and neurolinguistics programming for elaborating his experiences of real life. The visualization of dreams can be easily seen through GPS (i.e. Goal, process and success) and further expounded that heredity has to do nothing with the success. The more redefined signature skill will allow us to get the job done in the lesser time and efficiently. Will power is generally based on the thoughts, emotions, performance and impulse. The author has put forward the concept of how to unlearn the things and pursuit the mastery in our fields.

The reading is first of its kind which recommend a person about what to do or what not to do in order to attain the success. As the examples cited in the book is linked with human neurological system, medical terms and surgery. Hence, it become very stimulating for any reader to learn, to become very optimistic.

Self-control, decision making biases and learning through observation or deliberate practice are the most interesting aspects which are covered in the book. Its human nature that if any endorsements or recommendations are given by any layman then we may not accept or acknowledge it but if the lessons or suggestions are given by doctor or professional then we usually not only accept it but also foreword it to others.

This manuscript will enlighten you with the tips of attaining the success in very short span of time and the most beautiful thing proposed in the book is that to err is human and to learn is divine.

The book highlights the few commonalities between management and medicine. Betting the odds and being better than what we could be are the best learning we can gain from this book. Dr. Rakesh has elaborated each inspiring point through the medicinal and motivational theories. His lessons would be meaningful for the patients, doctors, mangers and trainers. He has segregated the entire learning lessons of the book into three sub-parts :

Suggestions for Doctors : The anatomy of success is an entire treatise on the essential path towards success, the anatomy of the mind, the psyche, the carving and passion for success. The book teaches that how success is generated, nurtured and reaches fruition.

Suggestions for Patients : Stress is the worst thing for any patient and it will find a way to infiltrate our immunity. Dr. Rakesh has suggested that Success at just any cost will leave you poorer in end. The art of maintaining a fine balance in work and world is also the hardest lesson that even the author have ever had to learn and it is one that he keep learning every day of his life.

Suggestions for Mangers & Trainers : Dr. Rakesh has asked a question from the mangers and professional that can work alone provide the satisfaction? The response is negative. The success evolve only with the perfect balance of Personal, professional, spiritual and family life.

Dr. Rakesh inspires, motivates and educate us to take a firm control of our future and live up to our potential. The reader will find as if the book is talking about their life journey which is communicated back to you with powerful stories and practical tools. Whether you are a student, a young manager or an accomplished professional in search for further success, this self-believed and thought provoking book will be worth reading ever.

Digitization – A new reality for Finance and Business

By the year 2020, the entire generation will grow up in a primarily digital world. Increasing reliance on technology and demands for the things that are fast, easy and mobile is driving a movement toward digitalization. Digital trends are changing consumer’s demands and expectations, the way the business must operate and the talent dynamics in the market. Digitalization will reach a high point in the next few years due to three significant forces; i.e. Consumer Pull, Technology Push and Economic Benefits.

Changing consumer behaviour and preferences has forced the financial institutions to develop such practices that will allow smooth functioning of digital channels, providing seamless experience.

Since decades, the financial industry has experienced a continuous evolution in service delivery due to digitalization. But there has been a shift in the focus of digitalization from improving the delivery of traditional tasks to introducing fundamentally new business opportunities & models for financial service companies.

In today’s digital world, finance has become more agile, forward looking and decision centric. Digitalization of finance is dramatically altering the existing finance industry and changing the nature and conduct of business thereby shifting the value prepositions. Finance leaders today have a huge opportunity to play a lead role in shaping the digital agenda of the organization. Digital transformation of finance holds the key to make this shift work towards a digital organization.

Financial services organizations must look outside the customer experience box and ensure that the business comes together to define how the organization can successfully create the “digital umbrella” across the whole organization.

In India and around the world, banking industry is going through changes with major shifts in technology, digitizing the entire banking process and redefining new ways of doing business. Payment banks and small finance banks are also entering the system thereby increasing the battle for customer loyalty and growth. Financial services needs to go beyond commonly-held notions of being digital.

Although the digital technology has changes the face of banking. But innovation just for the sake of innovation is a waste; it must have a genuine customer benefit. Jumping into whatever is trending will not ensure relevance and engagement; it’s better to get things right and offer a flawless experience within existing channels rather than provide an average-quality service across a myriad of channels.

The banks should ensure a superior experience in existing delivery channels before launching additional ones to bring perfection in execution of existing channels and focusing on the service quality.

Today’s advanced technologies are poised to transform the entire financial services industry. Indeed, as they reassess their customer strategies in light of this fast-evolving technological landscape, leaders see boundless opportunities to implement a wide array of differentiating customer capabilities and experiences.

With the digital shifts in core business, finance needs to enable and drive the change rather than being stuck in the past.

Book Review – But What If We’re Wrong? by Chuck Klosterman. Amberley Publishing (2016)

Klosterman’s novel But What If We’re Wrong (2016) stems from his scepticism about the beliefs system which human beings have been carrying forward like a legacy. At the very outset, he debunks this beliefs system and speculates upon the possibility of it being false. He broaches a range of subjects from pop culture, music, sports, philosophy and science to display his uncertainty around them and the reader comprehends that the author is against all the principles of conformity.

The apparent contrarian that Klosterman is, he urges his readers to expand the horizon of their thought process and create their own truth by critically examining the given state of affairs. He underlines that believing what is being portrayed is so intrinsic to human beings that they do not even harbour the minutest idea of questioning the depicted reality. The underlying intent of the author injected by regular dose of humour is to make the readers question the cultural and scientific theories which are, by default, believed to be universally true. He implores his readers to become disassociated from the pictured truth and analyse themselves the various things around them.

He explains that the starting point is to set the premises that we are wrong, as such a process would facilitate thinking in an objective manner. The second step which he explains by touching a stream of objective and subjective issues characterising the current world is, to wonder how these things would really appear in a distant future as he supposes that, “it’s impossible to understand the world of today until today has become tomorrow.” Such an approach, he believes, would make his readers find the truth.

The author remarks that a child is not under any pressure to demonstrate his conformity with others and therefore conceives things according to his or her own reality. On similar tangents, he hopes the readers embark on such a process. However, what is striking about the Klosterman is that he doesn’t impose such a move on his readers. He is rather the one who leads by example. The work is baked with a series of interviews with various thinkers, namely, Amanda Petrusich, Brian Greene, David Byrne, Dan Carlin, George Saunders, Jonathan Lethem, Junot Díaz, Kathryn Schulz, Neil de Grasse Tyson, Nick Bostrom, Richard Linklater, and Ryan Adams among others. The author first dissects their thoughts, and then demystifies them, in order to arrive at his very own understanding around them.

The interwoven layers of thoughts of various theorists and intellectuals coupled with Klosterman’s own opinion around them define the peculiarity of the book. Through the simplicity of the language employed and wit, the author keeps the readers’ interest activated till the end.

To conclude, the book is definitely worth a read. Happy reading!

Miss. Geeta Gogia
(Assistant Professor – French)

Teacher’s Day Celebrations at IILM

“You Dream We Guide”

Becoming a teacher requires strong conviction and utmost commitment. Teachers’ Day is celebrated to acknowledge the indispensable role of a teacher in guiding and preparing the students to not only chase their passion in the choicest field but also achieve their dreams by keeping their moral values and sense of social responsibility intact.
Dr. Radhakrishnan was born on 5th Sep 1888 and became the President of India in 1962. He was approached by a group of his students and friends with a request to allow them to celebrate his birthday. Dr. Radhakrishnan’s reply was “instead of celebrating my birthday separately, it would be my proud privilege if September 5 is observed as Teachers’ day”. This request showed Dr. Radhakrishnan’s love for the teaching profession. Whatever be the position he held whether as President or Vice President of India, he remained a teacher all his life. T The teaching profession always remained his first love. The highest award of the nation, The Bharat Ratna, was conferred on him in 1954 in recognition of his meritorious service to mankind.

Teachers Day Celebrations at IILM - Group
The Cultural Club of IILM, Top Management college in Delhi-NCR celebrated this special day on Wednesday 5 September 2017 with utmost zeal. The students, who had been preparing for the grand event for more than a week, organised an appreciable show dedicated to their teachers. The students undertook a great effort in decorating the auditorium with intricate detailing and ensured that teachers are engaged and enjoy the event thoroughly. The event started with a melodious prayer followed by phenomenal dance performances, innovative music, and skit. The skit was the highlight of the event, there were giggles echoing all around the auditorium during the skit.


Amidst the extraordinary performances by students of Best B school of Delhi-NCR, there were innovative games like musical chair, tie-a-tie in 15 seconds challenge, drape-a-saree in 30 seconds challenge and Just a Moment (JAM) were conducted for the teachers by the students. The winners were gifted with yummy chocolates.
The efforts of the students were appreciated by all the teachers and we are thankful to our students for giving us beautiful memories to carry alonguntil the next year.

Teachers Day Celebrations at IILM - Game