How to Get your Dream Job?

‘’Go confidently in the direction of your dreams. Live the Life you have imagined.’’ David Thoreau

Why do young students aspire to be part of a Top B-School? Do you remember the first time you were inspired to make it big in the corporate world? As a professor on the Industry track at IILM I am always amazed by the aspirations, enthusiasm that the bright young students bring to B-School when they step in at IILM – starry-eyed, big dreams! At IILM we try and give shape to these dreams, getting them ready for their next leap towards a successful career.

The first Job from campus is always the most cherished one and I still remember the day when I received multiple job offers during the two day placement season at the B-School campus placements during my MBA back in 2003. The year was still a recovery phase in several sectors as the economy was recovering from the Dot-com bubble burst in the year 2001. Circa 2020 and we are in the middle of looking up to the new normal that beckons at fresh graduates wanting to join the Economy in June – August Season. At IILM we believe in working with loads of passion for the students’ careers. A testimony to the statement can be found in the way the students and faculty mentors have engaged beyond the classrooms to get a whopping 430+ Job Offers including 225 Job Offers at IILM GSM Campus as part of the final placement cycle that turned out to be a success (sans the impact of COVID in Mid-March 2020). We would like to keep this article as a testimony to the hours spent in making the twines meet and for the future  batches at IILM in the new normal (Post-COVID)

  • Bringing attention from 150+ Companies: IILM believes and works in student based principles. Based on the emerging trends picked up during interactions with the students, the placement team has interacted with over 180+ companies during the run-up to the placement season beginning Early September 2019.
  • Great Candidates find a way to their dreams: The graduating batch saw several examples where students lived up to the challenge to find a way to landing their dream jobs in companies starting with Consulting Companies such as Deloitte, EY, CIAN Analytics, Benchmarking Six Sigma to the FMCG Majors and Retail such as Marico, ITC Ltd, Reckitt Benckiser Plc, Café Coffee Day, Colgate, Khimji Ramdas. The season continued to see a steady upswing in high CTC job offers from EdTech Majors with Byju’s (Think & Learn Pvt Ltd), LIDO Learning picking up students. New Sectors Companies included Square Yards, Future Generali, PhonePe, Wedding Wires, Regalo Kitchen. The BFSI Sector covering HDFC Bank, HDFC Ltd, ICICI Bank, IDFC First Bank, Axis Bank, Bandhan Bank made a significant impact on campus with more than 60 offers at Greater Noida and 120+ across NCR. The complete list can be accessed at http://www.iilmgsm.ac.in/about-placements/. This is also testimony to the HR professionals who have extended their working hours to conclude placement processes at IILM as part of their recruitment calendars. We wish to extend gratitude for their support
  • Salaries are an Outcome of the Roles: Salaries have gone up by 20% in several companies while the average salaries in the Top 50 percentile of Job Offers for the graduating batch also went up by 25%. This year also saw a new maximum of 8 international job offers for Team Leadership Roles. Based on the needs of the industry, CDC Team has continued to meet with stakeholders in the industry from August last year until the COVID lockdown stopped us in our tracks in ides of March. IILM spent over 2000+ man-hours in engaging with the companies to review the student resumes and select the best possible jobs for the students.

All this would not be possible without the tireless efforts of placement team, students and faculty mentors who to spend additional several hours guiding the students with the necessary skill sets that will make them industry-ready.

  • Student’s Goals: Placement cell engages the students directly in placement oriented activities that allow them to have a very direct understanding of the requirements in the companies as well as mapping the dream companies from the student’s journey from the first year into the second year post their internship. IILM strong focus on benchmarking its pedagogy with the best B-Schools provides the students with an ambient ecosystem for scaling up their skill sets to the next level.
  • Prepare, Prepare and Prepare: Every dream company on a student journey starts with a plan. At IILM, the placement team engages with the companies around the year through industry sessions from stalwarts in the industry beginning with the orientation course, the industry http://www.iilmgsm.ac.in/event/national-seminar-skills-employment-for-industry-4-0/ ; Principle of Responsible Management (PRME) and several more sessions through placement workshops which provide the building blocks for all students to listen and network with professionals, enhance their grasp of the industry. Students are also part of several club activities including a vibrant Student Committee on Placements (SCOP 2020) which worked with placement manager and placement heads to bring hundreds of job profiles that bring joy to the eyes of the students who believe they can be part of the India growth story.

IILM is a microcosm of One India covering the 18 states and over the last two years that the students have spent on campus preparing themselves for the job roles, we are more than happy to have been able to connect students with a company that becomes their new launchpad for their long career road map ahead.

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How IILM Turns Uncut Stones into Shining Diamonds – An Alumni Story by Firdaus Shadab Alam of Deloitte India

One year after graduating with honors and a boring B.com degree had me thinking life has me beat. Been there? Good, now let’s talk about how it all changes.

My desperate attempt to find a job, any job had me going down a rabbit hole of researching for MBA colleges. At first glance, they all looked the same to me. I could not differentiate one from another. I sat for many interviews but once I visited IILM I knew this is where I’m going to study. To call it a college with a big heart is an understatement. This is a family, one where every second faculty member cares just as much about your future as your immediate family. So, me and my sister packed our bags, bid the city of Joy adieu and proceeded to live in the campus hostel for what I can without doubt call the best 2 years of my life.

While I did not have any specific expectations as a newbie but having previously done my graduation in Accounting, my main motivation was to pursue finance and get placed in a reputed accounting firm. My teachers did me one better and suggested I get a dual major in Finance and marketing. I only wanted to be an accountant but from learning economics to finance to big data science I now work in the Innovation team in Deloitte. A few years ago, if someone told me I would be working in such an offbeat and dynamic role I never would have believed it.

From early morning classes, to running around campus for assignments, and late-night study sessions to the interesting competitions, corporate exposure & continuous interaction with the corporates- there is never a dull moment on campus.The course is rigorously planned, giving each student the ambient condition and many opportunities to explore their full potential and polish their leadership skills. The days sometimes seem endless, coffee tends to become a constant ally to navigate through the myriad of projects, role plays, case discussions & group assignments. I often played table tennis with my peers to lighten the mood after a hectic day.

Unlike other colleges I saw most of my batchmates getting their dream job. From summer internships to final placement the CDC team has you covered. I did my internship at WNS Global Services Private Limited as I wanted to learn more about research and how one can transform it into a career.

On one hand I had the finance professor (Mr. Raju Majumdar) teaching us how to formulate a strategy or correctly analyze a balance sheet and on the other you have (Mr. Rajkishan Nair) teaching you the importance of self-awareness and moral judgement, in our post-modern world it is very important to understand what moves the world and how asking the fundamental questions will keep you on top of your game every single day.I thank each teacher who taught me so well that I graduated and was awarded the Gold Medal, from learning how to negotiate with absolute certainty, to remembering each word written by Philip Kotler to understanding why Big data is the next big gold mine. The faculty here will teach you everything and more. And most importantly they will do it with grace and patience. 

IILM for me was not only about the monetary return on investment. It has other non-monetary benefits added to the package which seems to lack in the average rung Indian B-schools. It has its own brand and its own value. They teach you hard skills such as marketing operations, economics and so on and soft skills such as teamwork, communication and leadership. Most importantly, it helps you establish the valuable ‘network’ and ‘contacts’ and you are left with more than just a degree. Everyone you network with during the period— fellow students, alumni, faculty staff, and visiting speakers — will prove invaluable when it comes to seeking out a high-profile internship and, eventually, a job.

Firduas Shadab Alam

Innovation Team at  Deloitte India

Alumnus- Batch (16-18)

Apply now for global education at IILM. Visit www.iilm.edu

 

The Beautiful Road Ahead – IILM, School of Management

Just out of school, a student enters a life, less cocooned, more puzzling, and challenging full of promises and heartbreaks. Parents also anxiously want their children to be on the right track of a steady career growth that promises a secure future. Wise decisions taken at this stage by the student and parents about the choice of course and institution will ensure good learning and focused career growth that is both rewarding and fulfilling. A beautiful road ahead is possible if one plans and decides well. Who wants a rickety ride in the graduation years?

In the market that is full of enticing offers and promises for a beautiful road ahead in education right after school, IILM, a top-ranking institute, is a name of trust running the helm of top-class education for decades. It has a unique reputation of welcome and warm ambiance with student-centric education that is in line with the demands of the market. One can see the wonderful reviews of students and parents on the internet about the quality education being offered in echelons of IILM. IILM has three imposing campuses in Delhi NCR, namely in Lodhi Road, Gurugram, and Greater Noida. IILM University, in Gurugram, offers several graduate and undergraduate courses in Management, Law, Psychology, Design, etc. apart from its rigorous Ph.D. program in different streams. All the departments boast of high-profile faculty and management, having an illustrious experience in their fields.

The School of Management

IILM University is nestled right in the heart of Gurgaon on the glistening Golf Course Road. The School of Management is one of its oldest and prestigious departments. The well-guarded campus housing the School has beautiful green manicured and well-tended gardens and lawns full of trees of mogra and pansy buds striking a contrast amidst the concrete and glass jungle of the Golf Course Road. One can see students sitting in the gardens with their laptops studying in the natural peace of nature or busy playing basketball/volleyball on the courts. Everywhere you see students, busy, happy, and secure.

The school of Management offers different undergraduate and post-graduate degrees and diplomas in varied streams of Management, Marketing, Human Resource, Entrepreneurship, Insurance, and Risk, etc. A well-equipped library that is regularly updated does not leave much for asking in terms of knowledge resources. The School of Management also aims and delivers 100% placements to the students in companies like Toyota, L’Oreal, HDFC Bank, Gartner, etc.

Faculty

‘No one should teach who is not in love with teaching.’ Margaret E. Sangster

Indeed, at the School of Management, the teachers are in love with their profession. The faculty is well-read and industrious in their efforts to impart impactful classroom teaching to the students. Many teachers have rich industry experience behind them and have research papers published in top research publications. The teaching sessions involve students and teachers in active, engrossing discussion of insights and wisdom. Case studies and role-plays, debates, quizzes, projects keep the students alert in the learning drill for a competitive future. Faculty is also deeply involved in continuous mentoring of students even after classroom sessions and students are active participants in organizing conferences, events, annual fairs, and social outreach programs.

Student life

‘The secret in education lies in respecting the student.’ Ralph Waldo Emerson

 

Student-centric education is the mantra at the School of Management. Students are involved everywhere, be it classroom, conferences, placements, etc. from day one at the school, the student feels part of the IILM family that builds his sense of responsibility and deliverance. The activities and clubs, like Marketing Club, Finance Club, Entrepreneurship Club, etc., keep the students busy in the learning mode. Yearly life skills training rendezvous to Jim Corbett Park help to relax the freshers and help them connect with their new friends and faculty and developing in the team spirit. Industrial visits and industry connect meetings and seminars help students gain exposure to the market they are readying up for. Students also participate in various competitions and social work programs with equal interest. long hours are also spent in the peaceful library. The hostel available for students is safe, secure, and hygienic. The management of the School is very cordial with the welfare and development of the student of topmost priority for them.

Good Decision

Choosing IILM University, School of Management is a wise decision to invest in a wonderful future in the business world. The teaching pedagogy is world-class and placements assured. Great global exposure is a value add with a number of student exchange programs and international visits. Guest lectures from the best in the industry help students get attuned to industry practices. They also become socially aware and responsible citizens. And of course, the beautiful green shaded campus is a big bonus.

The graduate years must be the best as they do involve the precious youth of a person’s life. A good institution will make focus on the future clear and be the mantle of guidance and support for the students. School of Management, IILM University, offers just that with passion and commitment. Students can get in touch with the IILM University admissions team on the university website and will be guided in the admission process and assisted with any queries. As the seats are limited in various programs offered by the School of Management, it will wise to submit applications as soon as possible.

So, for the prospects out there, make the right choice. Visit iilm.edu.in now to apply.

Surely, a beautiful road lies ahead!

Myths about Green Economy: Busted

Greenery calms down our eyes and mind. It symbolizes life, freshness, nature, harmony, energy, and fertility. The world is facing serious challenges in environmental front. To motivate people to stop contaminating the environment, Environmentalist, and environmental enthusiasts are using “Green” concepts everywhere. At IILM with a blend of management and engineering, we create Eco friendly surroundings. Same concept is used for green economy.

“An economy is the production and consumption of goods and services and flow of money. Then what is Green Economy? Is Green economy all about planting trees in the world? Let us make it short and simple by explaining Green Economy. Green Economy stands for accelerating economic activities and infrastructure that are helpful in low carbon emission, increase energy conservation, and efficient use of resources.

There are certain myths about green economy, which you will also relay on-

  • Every business around is polluting environment. Agricultural waste makes Delhi’s atmosphere  suffocating every year, chemical fertilizers contaminating underground water. Agriculture a major sector in green economy is polluting our country. Therefore, green economy is just a concept for books.
  • Everything around is driven by fossil fuel. Electricity for metro trains generated from the thermal power plants using coal. In actual we are not conserving the environment. Environmental protection, social benefits and profit making cannot go together. Again, green economy is a myth.
  • Green economy cannot grow like fossil fuel based economy. This economic model will not get acceptability of citizens. So it is a myth.
  • Shifting economy from fossil fuel to other energy sources may result in job loss. Governments won’t be able to afford this, so it’s a myth.

Let us burst the Myths about Green Economy

#Myth-1 Industry transformation in Green Economy

Businesses will get transformed into green economy. Present MSME like renewable energy, sustainable transportation, waste management, green residential areas, water management, land management, fisheries, agriculture, forestry, etc. will work on large scale. There are certain areas in the business that yet to be explored. Organic farming can make agriculture non polluting, healthy and profitable.

#Myth-2 Environmental protection, Social benefits, and profit making cannot go together

  1. J. Kurian of Amul, Shri Mahila Grh Udyog and several other Indian examples has proven that social benefit and profit making can go together. Both of them uplifted the people financially. Government of Gujarat has introduced a project of installing solar panels on 19000 Km long network of canals of Narmada River. Hence, above myth has been proven wrong

#Myth-3 Growth of Green Economy is perceive slow

Renewable energy and recycling can be the key drivers to foster green economy. Availability of energy and raw material economically is the need of industry. Renewable energy is an economic and sustainable source of energy and recycling can provide cheaper raw material. India’s 55% of energy requirement will be covered by renewable energy sources by 2030, if this sector will grow at the same pace.

#Myth-4 Career and Job Opportunities are limited

Whenever technology shifts, it affects the job market, and existing jobs transform. India’s top business schools are carving our future managers and technocrats to work in present environment and cope up with future challenges. Research will play a key role for every student.

At IILM College of Engineering, Department of Biotechnology trains students in hydroponic technology, vermin compost, bio compost etc. Our Alumnus and existing students are working with reputed brands at renewable energy sector. Civil engineers at IILM are developing methods of using non-degradable plastic in construction. This will change the future construction techniques and minimize pollution.

Coming to the end of discussion, I would like to support  Green Economy as- industries can easily shift to renewable energy sources, Green economy will grow at the same pace like fossil fuel based on our  economy there will be no dearth of career opportunities. Green economy will contribute in better health of citizens. Citizens can start practicing basic  fundamentals of green economy by using solar power, compost in kitchen gardens which are  very beneficial in  conserving energy.

For more information on green economy related readings follow my blogs on IILM Blog site https://blog.iilm.edu or write to me at ashutosh.singh@iilmgsm.ac.in

Psychology and Your Future in India

Introduction

Today’s disruptive changes have made Psychology one of the most sought-after careers. The demand and supply chain in Psychology will help overcome obstacles in personal and professional lives in the future. Our fast-paced lives, demanding jobs and complicated family dynamics are making mental health a prime issue of survival in the 21st century.

Countries across the globe are looking at making mental health equally imperative and vital as physical health. Therefore, the role of psychologists in future will become as crucial as our medical workers. Simply put, we may take medicine for any physiological ailment, but what about societal, global pressures coupled with tragedies? There is no known medicine to handle all that, hence Psychology becomes crucial as a subject to be pursued.

Psychology as a subject and its specializations

Psychology has been an undercurrent in any field offering a myriad of opportunities. IILM University, which is considered one of the best colleges in Delhi/NCR for Psychology provides components of the following in the course as fusion in undergraduate as well as specialization in masters.

Clinical Psychology: Anyone who has been a student of Psychology has been amazed by abnormal psychology and at least once aspired to become a clinical Psychologist. Facets such as diagnosis, understanding and management of disorders while working in hospitals, rehabilitation centres come under this. Given the emotional pressures people go through, the demand for good clinical psychologists is expected to rise. We hear and see many celebrities openly discussing their mental health and concerns. This trend has increased awareness and acceptance towards disorders and with time the need for experts in clinical psychology is only expected to grow.

Counselling Psychology: Counselling is like a second skin to any Psychologist as it deals with facing day-to-day scenarios and its management. Counselling being a broader term branch into career guidance, marital and academic. Counselling Psychologists are seen working in private set-ups, career centres, schools, NGOs and organizations. Today, it is required across all walks of life, and the need for it will only continue to grow. At IILM, we invite guest lectures as well as electives in CBT/REBT for Psychology students.

Organizational/Industrial Psychology: Psychologists in this field focus on workplace issues at the individual, group and organizational levels to enhance the productivity of the employees and ultimately the organization. As more and more MNC’s are paying attention to the mental health of their employees, Psychologists with I/OB specialization are working in HR as consultants/managers and are assessing emotional, social intelligence and performance in the employees.

Developmental/Child Psychology: This field works with lifetime development of human beings focusing on psychomotor, cognitive, as well as emotional development from early years. Popularly known as Child Psychologists they work mainly with children in therapy centres, schools, paediatric setups, NGO’s with close association with special educators and psychiatrists.

Sports Psychology: This is a fairly new branch that works with athletes’ physical and cognitive performance along with coaches, nutritionists as well as physiotherapists. Sports Psychologists endeavours to help sports teams to increase performance and motivation of sportsmen. India being a sports passionate country, this field has a lot of scope as a career.

Forensic Psychology: This branch deals with legal and judicial systems and is closely related to criminology. At IILM we help B.A students, enhance their understanding of laws in India while offering Law as an elective course.

Military Psychology: This is yet another contemporary branch of specialization dealing with military personnel and their families. Concerns such as depression, anxiety, grief as well as stress-related issues are taken care of by evaluations and treatment of mental and emotional disorders along with counselling. Psychologists are routinely hired in forces and are doing extensive research and policy-related work.

How to pursue Psychology as a budding career?

In India, we can pursue Psychology from graduation level (Psychology as a subject in Class XI & XII is preferred) and then pursue a B.A. / B.Sc. programme in Psychology. Master’s programme in Psychology is mandatory for seeking a career as a Counsellor as well as to apply for a job. M.Phil. is important to practice as a clinical psychologist and may accompany it with diploma courses in any therapeutic work (cognitive behaviour, rational emotive, career guidance, etc.) IILM University offers BA (Hons) as well as MA Psychology with specialization in counselling and organization behaviour.

Conclusion

Psychology as science finds applications in all walks of life. Psychology presents immense career options in the present times and will hold promising opportunities in the future as well.

The best way to predict your future is to create it

Abraham Lincoln

9 Tips to Write a Great Literature Review

Students from business schools and MBA aspirants around the world are keen to join the internship. Having an Internship is not enough, documentation of work is also necessary. Internship Research Report is a document that tells what you did during your internship and your productive approach towards the process. An intern needs to create the report carefully. The purpose of a literature review is to make the foundation of any report strong enough. You can define research as a criminal investigation, where you need to prove and justify your approach with tools of research.
A literature review is a process of appraising the studies conducted till date on a specific topic. Let us take an example of an intern working for the recruitment of an organization where their job is to analyze the recruitment process of an organization before hiring. Now during their analysis, it’s important for the intern to check how past researchers studied the recruitment process. What were the benefits of the processes they followed? Which strategy helped them understand the job requirements and better assessment of the candidates? This detailed review of the literature would help the intern to work on the current organizational recruitment process and forecast changes if necessary.

While reviewing various sources it is very important that students and researchers look into the following areas of the literature that they wish to review-

  1. Methodology – Awareness of methodology, and analysis instruments are necessary for the researcher to get familiar with the way research conducted by researchers. It further guides that research is going in the right direction or not.
  2. Research Problem – It gives clarity to the problem being address in the research. The Researcher can compare and contrast the findings of prior researches conducted.
  3. Research Gap – Research gap is the missing piece of the puzzle. It’s an area not yet explored by researchers. An example, the number of physically disabled candidates applying for IT jobs and the number of selection of such candidates. Systematic literature reviews help to identify the research gap. If you would be able to cover such a research gap your report will be worthy of the industry.
  4. Writer’s skills – A well-written literature review gives an insight into critical thinking and writing abilities to the audience.
  5. Limiting researcher’s biases – Human decisions are always affected by psychological biases. Prior research review direct researcher towards an unbiased view.

Writing a literature review is an art. There are certain guidelines that make Review of Literature stronger for any Research-

  1. Define The Problem Statement – It’s a herculean task to create the objectives or problem of research. Being a student of a business school, you can consult your mentor or project guide. It must not be too narrow or too wide as prior researches are available. A wide problem statement makes the research tuff to be justified and analyze.
  2. Locating the Literature Survey – Online resources like google scholar, Microsoft Academic, Base, Core, Semantic Scholar, ERIC database, and many more can help you to locate and review the related literature. A proper citation must be there in the report.
  3. Analysis of Literature – While analyzing literature you need to consider (a) the objective of the study, (b) statistical or analytical techniques used to analyse the literature, (c) result or conclusion of the research made.
  4. Structure a literature review – The chapter must start with an introduction that will define why the topic picked, trends of research. Contribution of researchers in the area, and in the end conclusion explains the gap which you wish to fill and further opportunities of the future studies in the area.

With all this extensive information on how to Review the Literature in Research Projects many educationists, students and professionals have benefitted. Giving it away forward we at IILM University help students at every step in their internships where they work on Research Projects and Proposals. This process might sound rigorous initially but once our students master the basics about Research it opens wide horizons of Creativity, growth & Innovation for them. It gives them a professional edge while being a student they get exposure to learning things the right way.
There is a lot that goes into Research. A true Researcher Lives his Research every moment. Note that during your placement interviews maximum questions are Project-based where your research skills and your dissertation report speak a lot about your analytical skills. Cracking your interviews with critical research gives you an edge over other students. Only a few Universities stress on a Strong Research Foundation and IILM being one benchmarks its Research Teachings on many platforms
Does it end here? No. We keep learning our entire life but to learn it is necessary to read and practice. Keep reading and exploring to uncover the deeper insights about the great findings and researches being done every moment.

For research related guidance, follow my blogs here or write to me at ashutosh.singh@iilmgsm.ac.in

Dancing Market: Optimism or Insanity?

In the era of COVID-19 when WHO has declared it as a pandemic. India is under the lockdown for more than sixty days like all other nations in the world. All the economic activities were shuttered down till lockdown 3.0. The future outlook for the Indian economy is not pleasant. Analysts are expecting negative growth for Financial Year 2021. Almost all medium and small-scale businesses are in crisis. Most of them have shut their shops and laid off their employees. Big business houses have announced a salary cut for their employees. For April, the Auto industry first time have observed zero production output. The unemployment rate is at an all-time high. Scores of migrant laborers have moved back to their native places.

In this gloomy scenario across the nation stock market is dancing like anything. Though, it is not at the record height as it was during February but it is not that bad either. Eventually, soon after the announcement of the lockdown market slumped to almost half but this state did not last long. At present, the market is hovering around the level of 2017 which under the present circumstances is quite amazing.

Barometer of Economy?

It is time to evaluate the phrase ‘SENSEX is the barometer of Indian Economy‘. Is it a barometer to gauge the economic activities anymore? The stock market is considered a leading indicator of the economy. It was believed that there is a high correlation exist between the stock market and economy but this correlation does persist?

Fool’s Paradise!

Though the stock market is not a true representative of the economy nowadays it seems like the market has divorced the economy especially to all whatever is happening around us; whatever is the reality of economic activities. The stock market is not showing any concern to the more than fifty-nine lacs corona positive cases around the world and more than forty-seven hundred deaths in India. Stock market and particularly investors are living in paradise.

Future Outlook

There are various explanations for this insane behavior of stock investors. First and foremost, the explanation is that stock prices are always based on the future outlook, not the present. Present stock prices are the discounted cash flows expected from stock in the future. So, the present stock prices reflect that investors believe that economy will have a speedy recovery shortly.

Expectations from Government

Investor’s expectation of a substantially large stimulus package from the government went in vain. Investors have a strong feeling that the government will be able to overcome all difficulties in the economic front. The historic decision of reducing the corporate tax rates and conceptualizing the idea of ‘Atmanirbhar Bharat’ is giving hope to the investors.

The central government, as well as Reserve Bank, has already taken measures in terms of various fiscal and monetary policies to infuse the liquidity in the system. The financial year which generally ends on March 31 has been extended till June 30 exhibits commitment of government toward economic measures. Investors are betting on such strong interventions of government to boost the profitability of corporate houses in the future. The first year of NDA 2.0 is rated positively by various analysts which is enough to boost the confidence of investors.

Investment Options

Even more, now investors have not left with more options to invest as the prevailing interest rate on government bonds and all small saving schemes have been reduced. If we adjust the returns from these schemes with inflation, we will get negative returns for almost all investment products. So, the stock market is the only option left for investors to park their excess money with.

Optimism for Vaccine

Stock investors are at present feeling more optimistic about the future than the doctors and scientists who are working on the development of a cure for the Corona virus. Investors are expecting that soon enough a vaccine for the same will be discovered on which the whole world is working.

Black-box Theory

Another theory argues that all investors are operating as a black-box process. No one knows about the future of investments or till when this pandemic end and the road to normality be back. It is just the mere expectations which are leading the market at present. Investors are also active because they fear being left behind. New investors are considering this time as an opportunity to enter into the market at this level which may not come around again.

Parallel with Lehman Crisis

If we draw a parallel between the current crisis with the financial crisis of 2009, we get a hint from there also about this euphoria in the market. In November 2009 when the future of economies was pathetic even then the stock market across the world was mostly up by more than 50 percent from the past year while the economies were only growing by 1 percent for that particular one-year period. People were investing based on their expectations not based on ground reality. So, again history is repeating itself in the market.

Advice for Novice Investors

It can be inferred that expectation of the majority is driving the market than reality. Investors are not acting insane rather they have optimist future outlook. For investors, market timing is really important. For a novice investor, it is time to get into the market with a long horizon. If you have missed the wagon in 2017 then prices are again around that level. ‘Buy with caution’ is the mantra for success.

At IILM, students are being prepared to analyse the economic situation and to identify the trend for investments to be successful. We conduct live trading sessions for better understanding of the same. For more information on stock market one can approach at kumar.saurabh@iilmgsm.ac.in.

The Community Identity, a Sense of Belonging

A community is an identity, an entity. And therefore, it is important.

Community is a group of people in a shared interest or loving space and have similar characteristics. When it comes to human civilisation, a community is a thriving ecosystem having its unique DNA, social and legal structure, beliefs, and practices. Threads of reliance and togetherness among the community members keep it alive. Community is an important facilitating agent of influence and change as it consists of people who share common thought processes and camaraderie. We usually talk about urban, suburban, and rural communities. But communities are varied and formed based on shared lifestyle and beliefs, like religious communities, occupational communities, political ideological communities etc.  All this make the concept of a community very relevant and important for businesses and government and whoever intends to sell an idea, service, product, or positive behaviours.

Building Community

Community building is a field of practice that aims to connect with a target group of people with a message in an effective way. Sometimes also called community development, it is a communication strategy and has time and again proved successful for the enhancement of a community. Community building exercises are important especially in a developing and populous country like India having a huge stratum of poor and rural population with high illiteracy and traditional belief system. Many social development policies and interventions of government and non-government agencies use community centric implementation strategies to bring about positive change. Social marketing of public policies and interventions are most effective when designed in a community specific manner, e.g, ‘Beti Bachao Beti Padhao’ interventions will be different for a tribal community in Rajasthan or Haryana which are areas steeped in patriarchy and religious beliefs than rest of India where female infanticide problems are not so grave. Health insurance concept can be promoted in a better way through community-based health insurance schemes (CBHI) to bring more adoption and utilisation of the concept, eg. VimoSewa of Self-Employed Women’s Association (SEWA) in Gujarat that built a community of poor and self-employed women. Community buildings help the government in achieving the goal of Universal Health Coverage (UHC). In a similar way, the power of community has been leveraged in many other development interventions like immunization, mother and child nutrition, disease or pandemic management, awareness programmes etc. The community members look up to community influencers and their peers to adopt to change rather than a plain reason to change.

Marketer Relevance

The community has always been attractive to the marketer who targets specific markets or niches to sell its products and services. A new whey protein manufacturer targets the gym going and vegan community specifically as it makes more sense to gain ground and a steady revenue stream. Lakers team in basketball is a world-famous brand that has built its own community of Laker fans to whom it sells its Laker merchandise. When Harley Davidson was incurring losses and had reached on the verge of shutting its shop, it tried the community building method (HOG-Harley Owners Group) for its bikes and accessories through its community building strategy.  Podcast uses community building and marketing strategies successfully to run its business in the face of tough competition from video-centric content. Mobile companies like Oneplus and Apple use community building and marketing strategies to promote their products and new launches.

A business can build its community through face to face personal contact, social media presence where the page google analytics can help the business check the leverage. Campaigns, events, theatre plays, festivals, fairs, social work and relevant, quality offerings that connect with the members help to build communities for the products where members feel involved. Marketing efforts for any product or service to the communities is easier and fruitful.

IILM and Community Building

Community building efforts help maintain lifelong connects. Many educational institutions, for example, IILM University, lays a lot of stress in harbouring its alumni community, roping them in for guest lectures, motivational talks and placements and highlighting them on a pedestal pf inspiration for future students. Every student feels part of the IILM family long after he/she has left the organisation. for its social work and CSR initiatives, IILM University also adopts villages in its vicinity and promotes education, healthcare, and other programmes of social upliftment for the poor communities. Students actively participate with full zeal in such programmes and develop a commitment towards community building for the larger good of the nation

Therefore, community building and marketing is important for organisations and businesses to remain relevant and in the competition. It not only empowers the business but also the customer. A thriving community ensures a happy society. Community building will also help in reducing social disintegration, harmful behaviours and will knit fabric of social support, social justice, and economic development along with brand loyalties.

The trend of community building and marketing is getting more prevalent and more niches will be created. It will not be exaggerating to say that community will be the future of marketing. Future marketers and policymakers should concentrate their efforts towards community building to remain relevant in the new age business and marketing scenario. It will be very beneficial for students to opt for Institutions like IILM that have dedicated community building programs which give ample exposure to students in this domain and help with their placements and career development. Students need to take up skills like interpersonal communication, blogging, public speaking, communication design etc. very seriously to gain competitive advantage. such skills are much in demand and will bring an added shine to their personality to make them stand out in the crowd. In this regard, students can further follow the author’s blog on IILM blog site or connect personally for queries and guidance on the email given.

Follow my blogs or write to me at shahana.qutab.phd2019@iilm.edu

A Psychologist’s Guide to Coping in Uncertain Times

“Always Expect the Unexpected Because the Only Certainty Is Uncertainty”

Uncertainty in life has many forms. Changes at workplaces, change in priorities, change in rules and regulations. Even if things are safe right now you never know when they would change and you need to be ready to handle that change.

Change is usually not the problem; it’s the discomfort that often bothers us as we are so strongly attached to a particular outcome in life.

When certainty is questioned we usually have a fight or flight reaction and try to safeguard ourselves. Our brain prefers to find a sure shot outcome to the uncertainty we are experiencing. Research proves that anticipating pain soothes us to be calm than anticipating uncertainty only because we know that pain is certain. For example, uncertainty about getting a job is more stressful than actually losing a job.

Now, the question arises what should we do to tackle uncertainty in a way that it doesn’t impact our overall health and well-being.

This is very important for students aspiring to work with multinationals, professionals struggling with changing roles, people disheartened with their job.

  1. Firstly, don’t panic, remain calm and level headed. Living in uncertain times can be discomforting but you can control how to respond to such situations.
  2. Avoid dwelling on things you can’t control. Try changing the habit of ruminating on negative events of life. Why only visualize worst case scenarios. If there is a fear of not getting a job think of ways to enhance your skills. Think positive and believe in yourself. Remember it’s your life and you have the potential to change it.
  3. Add Value to your skills. It’s important to align your skill set to what is currently the need of the industry. Make sure you have those skills that the current time is demanding. Act upon it. Visualize possibilities.
  4. Market Yourself. Do not think I am asking you to boast about yourself; but how would people know your calibre if you don’t tell them about yourself. Get the recognition you deserve. Go for it.
  5. Ensure your profile is updated. Have an eye-catching LinkedIn profile. Express your interest in companies that you aspire to work with. What you post on your profile should be interesting in content and original in nature to attract organizations towards you.
  6. Focus on Financial Well-Being. One tip for life is always having a financial saving of at least six months worth your livelihood. This will be your support during rainy days and you’ll always have time to choose the best opportunity and will never settle for something less in life. Savings are very essential.
  1. Engage in Self care. Healthy routines are magical. Eat well, exercise regularly, just like body needs stimulation so does our mind and thoughts. So feed your intellect with good literature. Practice mindfulness, it makes life a better place and opens doors that you thought were closed.
  1. Risk is real and Fear is optional. Risk assessed is risk management. Understand the uncertainty take calculated risks and overcome your fears to innovate the new you.
  2. Control what you can. We often run for things that are beyond our control. Try making a slight change by focusing on stuff that is within your control. It can be as basic as setting your clothes a night before a strenuous day. Try comforting your days.

If you see your Today. Job insecurity is the “New Reality,” why respond or perceive it as Negative. It might offer better opportunities for your growth and career enhancement.

Take that Extra Mile and prove your worth. Show the world your True Potential. Don’t Stress and rather Invest in this time to uplift your skills and embrace the new shift that the Industries are offering.

This is the only way you can see the New Positive and Let go the doubt and uncertainty around. Be prepared to change with the times instead of resisting to a change. Life’s most treasured moments come unannounced. Instead of being threatened by unexpected outcomes we should learn that they can be hidden seeds of opportunities.

For best professional practices and how to deal with professional challenges follow my blogs on IILM Blogs and LinkedIn or write to me at megha.kochhar@iilm.edu

We at IILM train students to handle complex situations and be proactive professionals in every situation by focusing on multiple skill development, developing emotional intelligence. There is a Center for Emotional Intelligence at IILM University where training programs help students build self awareness, emotional regulation that helps them deal with uncertainty in personal and professional life.

IILM’s Top 20 Fiction Books for Students in 2020

Don’t you feel you are in a situation you had never expected? Whether you are an undergraduate student doing BBA or some other course or you are a post graduate students enrolled in the best B-School pursuing a PGDM or MBA, you must be feeling overwhelmed by this current scenario, unsure about what the future holds in terms of your education and career. It is completely understandable to dwell upon questions such as:

When will schools and Colleges resume face to face classes?

Will I have to miss a year if I am planning to study abroad?

What impact will the lockdown have on my career?

Will I get good a placement after I complete my PGDM or MBA?

How long will the economy take to recover and the job market to open?

At this moment there are no clear answers for any of these questions. There is not much you can do about what’s happening in the outside world, but you can do something about what’s happening to you. You can use this time for self-improvement, upskilling and getting ready to face a future that is uncertain, and you can have a positive and happy attitude to stay mentally and emotionally healthy.

It is a well-known fact that reading is an important skill to be cultivated. It not only improves your spoken and written communication skills, but it also expands your horizons as you read about new cultures and people.

Earlier, I had shared a list of non-fiction books that you all could read for self -improvement and now I am sharing a list of some evergreen fiction books that I would like to recommend for you.

Why Read Fiction

We have all grown up listening to stories from our grandparents and parents, reading fairy tales, tales of adventure, stories from history and from the epics. Storytelling is an important art. A story must be told in a compelling and interesting manner to hold the listener’s attention. The art of storytelling is also important in our professional lives. If we tell a compelling story, we are better able to convince and influence people.

So how does one learn the art of storytelling? If you read some of the best stories written in the world, you will learn how a good story is told. You will learn how to build a plot, structure a story and conclude it satisfactorily. You will learn how to add humour or mystery to get attention. While you learn about storytelling and holding other people’s attention, you will also improve your written and spoken vocabulary and will find that you are able to better express yourself as you read more and more books. And the best thing about reading fiction is that they are entertaining and will keep you occupied and happy.

IILM encourages students to read and has a plethora of books in its library for students to read besides textbooks and subject specific books. I would like to suggest 10 books in the Classic Fiction category and 10 in the Modern Fiction category. A classic is a book that is accepted as being exemplary or noteworthy by being listed in a list of great books, or through a reader’s opinion. So, this list of books is a combination of being in noteworthy lists as well as in my opinion as a reader and a writer. I have stated the genre of the books so that you can also learn how books are categorized by genres and find your favourite genre.

You can pick up any book that grabs your interest but pick up a book you must.

Happy reading!

 Classic Fiction

Moby Dick by Herman Melville: Moby-Dick or The Whale is an 1851 novel which is the sailor Ishmael’s narrative of the obsessive quest of Ahab, captain of the whaling ship Pequod, for revenge on Moby Dick, the giant white sperm whale that on the ship’s previous voyage bit off Ahab’s leg at the knee. This is a very popular book over the years and has been part of many notable lists. Certainly a classic! Genre – Adventure Fiction

 

 

 

 

Wuthering Heights by Emily Bronte: This is a story of love triangles, scandalous passion, and the supernatural. The story follows Catherine and Heathcliff’s fraught love. They both marry other people, and their own children suffer their own melancholy fates. An all-time classic. Genre – gothic novel with romance, coming-of-age narrative and revenge tragedy

 

 

To Kill a Mocking Bird by Harper Lee: The unforgettable novel of a childhood in a sleepy Southern town in the USA and the crisis of conscience that rocked it, To Kill A Mockingbird became both an instant bestseller and a critical success when it was first published in 1960. It went on to win the Pulitzer Prize in 1961 and was later made into an Academy Award-winning film, also a classic. Genre – Social drama

 

 

Malgudi Days by RK Narayan: This collection of short stories offers the reader a wonderful chance to experience the ordinariness and pleasant magic of life in India. Meant to be tongue-in-cheek commentaries or light-hearted reflections on the social and political realities of India, Narayan captures and relays a truly authentic feel. The stories hold a universal appeal. Genre – Short story collection

 

 

Frankenstein by Mary Shelly: Frankenstein tells the story of gifted scientist Victor Frankenstein who succeeds in giving life to a being of his own creation. However, this is not the perfect specimen of a living being that he had  imagined it to be, but rather a hideous creature who is rejected by Victor and mankind in general. A gripping read for those interested in science fiction.  Genre – Science Fiction

 

 

 

Gone with the Wind by Margaret Mitchell: This novel is an epic American Civil War drama that focuses on the life of petulant southern belle Scarlett O’Hara. Starting with her idyllic on a sprawling plantation, the book traces her survival through the tragic history of the South during the Civil War and Reconstruction, and her tangled love affairs with Ashley Wilkes and Rhett Butler. One of the bestselling novels of all times, this has been made into a famous movie. Genre – Historical Fiction

 

 

The Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson: First published in 1886, this nouvella (short novel), is about a London legal practitioner named Gabriel John Utterson who investigates strange occurrences between his old friend, Dr Henry Jekyll and the evil Edward Hyde. Dealing with personality disorder or dual personality, this book has had such impact that it has become a part of the language, with the phrase “Jekyll and Hyde” entering the vernacular to refer to people with an unpredictably dual nature – usually very good, but sometimes shockingly evil. Genre – Psychological Thriller

 

My Family and Other Animals by Gerald Durrell: This is an autobiographical work by British naturalist Gerald Durrell which tells in an exaggerated and sometimes fictionalized way of the years that he lived as a child with his siblings and widowed mother on the Greek island of Corfu between 1935 and 1939. It describes the life of the Durrell family in a humorous manner and explores the fauna of the island. It is the first and most well-known of Durrell’s ‘Corfu trilogy’. Genre – Autobiographical Fiction

 

 

Catcher in the Rye by JD Salinger: The book originally intended for adults is often read by adolescents for its themes of angst and alienation, and as a critique on superficiality in society. It has become a modern classic or cult classic because of its popular and rebellious tone. This well-written and memorable book was considered so controversial that many American schools banned it because of its “crude language”. For the generation this book came out in, it became a classic. Genre – Young Adult Fiction, Coming of Age 

 

 

 Little Women by Louisa May Alcott: A delightful story about four young women this is a book that is popular and enduring for generations of readers young and old, male and female. The readers have fallen in love with the March sisters – the  talented tomboy and author-to-be Jo, tragically frail Beth, beautiful Meg, and romantic, spoiled Amy, united in their devotion to each other and their struggles to survive in New England during the Civil War. Genre – Historical Fiction

 

 

Modern Fiction

 Palace of Illusions by Chitra Banerjee Devakurni: Relevant in today’s war-torn world, The Palace of Illusions takes us back to a time that is half history, half myth, and wholly magical. Narrated by Draupadi or Panchaali, the wife of the legendary Pandava brothers in the Mahabharat, the novel gives us a new interpretation of this ancient tale where the fiery Panchaali redefines for us a world of warriors, gods, and the ever-manipulating hands of fate. Genre -Mythology, Fantasy

 

 

Fountainhead by Ayn Rand: This is a cult book by Russian-American writer Ayn Rand whose theme is individualism versus collectivism, not in politics but in men’s souls. She tells this through the story of Howard Roark, an individualistic young architect who designs modernist buildings and refuses to compromise with an architectural establishment unwilling to accept innovation. The book is about the conflict between those who think for themselves and those who allow others to dominate their lives. More than 6.5 million copies of The Fountainhead have been sold worldwide and it has been translated into more than 20 languages. Genre – Philosophical Fiction, Romance

 

God of Small Things by Arundhati Roy: This debut novel of Arundhati Roy is a story about the childhood experiences of fraternal twins whose lives are destroyed by the Love Laws that lay down who should be loved, and how. And how much. The book explores how the small things affect people’s behavior and their lives. It won the Booker Prize in 1997.

Genre – Autobiographical Fiction, Social Drama

 

 

Chanakya’s Chant by Ashwin Sanghi:  In this novel Sanghi takes Chanakya, the greatest strategist of Indian History and makes us question – “What if Chanakya were alive today?”; “What if he were a player in today’s politics?”; “Would his brilliance and principles be relevant in today’s murky politics?” And then, he provides a brilliant answer in the form of Pandit Gangasagar Mishra, a current day politician and kingmaker. Genre – Historical Fiction 

 

 

 

 

The Shiva Trilogy by Amish: The Shiva Trilogy is the tale of the extraordinary man whose adventures 4000 years ago are remembered today as the myths of the Mahadev, the God of Gods. It is chronicled through three books, The Immortals of Meluha, The Secret of the Nagas & The Oath of the Vayuputras. 1900 BC. Fascinating book for those who are interested in history and mythology. Genre – Historical Fantasy

 

 

Harry Potter Series by J K Rowling: Harry Potter is a series of 7 fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry. These books are an important read for this generations of youngsters as they have permeated the culture across the world.

Genre – Fantasy

 

 Dollar Bahu by Sudha Murthy: Written in simple and easy language by Sudha Murthy, this is the story of how money corrupts the way people look at one another and how it can almost tear a family apart. An honest tale of how family members going abroad and earning in dollars are more appreciated than those who stay back and look after parents, Dollar Bahu talks about an understanding that mere dollars cannot buy the love and respect. Genre – Social Drama

 

 

A 100 years of Solitude by Gabriel Garcia Marquis: This brilliant, bestselling, landmark novel that tells the story of the Buendia family, and chronicles the irreconcilable conflict between the desire for solitude and the need for love—in rich, imaginative prose that has come to define an entire genre known as “magical realism” is a very relevant book in these times of social distancing. The book sold millions of copies; and he inspired a host of writers including Salman Rushdie and Toni Morrison. Genre – Magical Realism

 

 

The Kiterunner by Khaled Hussaini: The Kite Runner is the first novel by Afghan-American author Khaled Hosseini published in 2003. It tells the story of Amir, a young boy from the Wazir Akbar Khan district of Kabul, whose closest friend is Hassan. The story is set against a backdrop of tumultuous events, from the fall of Afghanistan’s monarchy through the Soviet military intervention, the exodus of refugees to Pakistan and the United States, and the rise of the Taliban regime. The Kite Runner became a bestseller and was a number one New York Times bestseller with over seven million copies sold in the United States. Genre – Historical Fiction, Drama

 

Interpreter of Maladies by Jhumpa Lahiri: Interpreter of Maladies is a collection of nine short stories by American author of Indian origin Jhumpa Lahiri published in 1999. It won the Pulitzer Prize for Fiction and the Hemingway Foundation/PEN Award in the year 2000 and has sold over 15 million copies worldwide. Social and emotional maladjustment is an overarching theme in Interpreter of Maladies. Genre – Anthology/Collection of Stories

 

 

This is a long list of books to choose from. I do hope you pick up a book or two to read from this list of some of my favourite fiction. I’m sure you will all enjoy reading them and will also expand your horizons
If you have read any of these, please share your view on them or you can email me at

Atima.mankotia@iilm.edu

About the Author:  Professor Atima Mankotia

Books by Atima Mankotia

The author Atima Mankotia has written two books about social issues in India many of which she feels strongly about and hopes to raise awareness about through her writings.

The first book ‘Staring at the Square Moon’ was released in 2017 and featured in the Jaipur Literature Festival 2018.

Watch this video of her session at Jaipur Literature Festival 2018.         https://www.youtube.com/watch?v=GSMzIg3N5CY.

The second book ‘Better than Sex’ was released in early 2020 at the Bhopal Literature Festival.

Atima Mankotia also curates the annual CSOI Literature Festival and is invited regularly as a panelist and moderator to prominent events and literary festivals across the country.

 

 

 

 

 

 

 

 

 

 

Staring at the Square Moon

This book tells the story of four women whose lives come together in early childhood. They develop special bonds that always connect them even when their lives get disassociated as each follows her own destiny. Each one of them grapples with her past, sometimes thriving, sometimes floundering, always confronting and struggling with the aftermath and consequences of abuse that lurk just beneath the surface threatening to overwhelm and destroy their lives. A peek into the world of abuse that comes in many guises from blatantly brazen sexual and physical abuse to furtively sneaky psychological and emotional abuse that leave agonising scars that are indelible, forever haunting and influencing a woman’s mind. Genre: Social drama

Review

https://timesofindia.indiatimes.com/life-style/books/reviews/micro-review-staring-at-the-square-moon-is-layered-with-evocative-language-and-a-charming-plot/articleshow/63182835.cms

 

Better than Sex: This recently published novel by Atima Mankotia,  Professor of OB-HR and Communications at IILM, is a delightful social satire. It is a  fun read that takes a peek into the minds ordinary Indians through the story of a middle class Punjabi family from Delhi. It’s  a story that deals with complex relationships, love, passion, romance, family ties and bonds of sisterhood. A social satire and a social commentary, while it is a racy read, it raises many pertinent questions about Indian social norms.  Genre – Social Satire, Drama   

Review   

https://timesofindia.indiatimes.com/life-style/books/reviews/micro-review-better-than-sex-by-atima-mankotia/articleshow/74170826.cms

 https://timesofindia.indiatimes.com/life-style/books/book-launches/atima-mankotias-book-better-than-sex-is-a-delightful-satire-on-indian-society/articleshow/74138444.cms

The author is a columnist and writes regularly on social issues.

Articles by the Author

Daily O

https://www.dailyo.in/user/11088/atimamankotia

https://www.dailyo.in/variety/sridevi-death-plastic-surgery-actress-dies-at-54-india-boney-kapoor-bollywood/story/1/22622.html

https://www.dailyo.in/voices/padman-akshay-kumar-patriarchy-periods-women-menstruation/story/1/22253.html

https://www.dailyo.in/politics/holi-molestation-womens-safety-delhi-chemical-colours-pichkari-gulal-bhang-grease-drunk-driving/story/1/9687.html

https://www.dailyo.in/lifestyle/indian-marriages-weddings-dance-food-bollywood/story/1/7964.html

https://www.dailyo.in/lifestyle/diwali-gifts-corporate-hampers-festival-offers-freebies-bonus/story/1/7124.html

Huffington Post

https://www.huffingtonpost.in/atima-mankotia-/3-laws-of-the-motherinlaw_b_9746696.html

Th Quint

https://fit.thequint.com/mind-it/coronavirus-quarantine-isolation-cabin-fever-mental-health-anxiety-depression-coping-tools