4th Annual Entrepreneurship & Family Business Conference

4th Annual Entrepreneurship & Family Business Conference on “Changing Paradigms: Innovation, Entrepreneurship and Family Business”

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IILM institute for Higher Education organized the Fourth Annual Entrepreneurship and Family Business Conference on 6th April 2018 at its Lodhi Road Campus.  The conference was centered on the theme “Changing Paradigms: Innovation, Entrepreneurship and Family Business”. This conference aimed to explore the importance of innovation and sustainability for an entrepreneur and associated opportunities and risks. The conference also uncovered the key challenges faced by Family Businesses in high potential economies such as India in the era of digitization and the need for digital transformation for sustenance. The Conference was structured around three key sessions.

The conference began with the welcome remarks by Dr. Daisy Mathur Jain, Dean IILM-UBS. In her welcome address Dr. Daisy gave an overview of the Entrepreneurship focus at IILM with special focus on opportunities that students get to gain experience and hone their skills. She also spoke about the various international affiliations IILM has with Universities across the globe. IILM is also affiliated with the Family Firm Institute (FFI), Boston. This year, IILM is also introducing an M.Sc. in Family Business as a post graduate specialization in partnership with SBS Swiss Business School, Switzerland.

The Inaugural session comprised a keynote session by Ms. Sonu Bhasin, Founder, Families and Business, highlighted that family businesses are the unsung heroes of the Indian economy by citing interesting figures to support her claim. She fervently held that Entrepreneurship is a state of mind and an ability to get things done, using the analogy of a line black ants and the flow of water. She also underlines that failure does not stop entrepreneurs, rather it eggs them on, because they believe in their purpose. She added that it is important to remember and keep the focus on the family values for a family business to succeed and remain successful. She ended on a positive note that today the time is right to start and entrepreneurship because digitization has reduced capital requirements, technology is an enabler that has opened a plethora of opportunities to this generation that earlier ones did not have access to. She urged the youngsters to go ahead and start something new.

The first plenary sessionwas entitled “Entrepreneurship, Innovation and Sustainability”wherein Ms. Guneesha Kohli, Business Head Malika International, Mr. Sameer Talwar, Founder Entrepreneur of Excellence, Mr. Raman Talwar, Founder Simulanis and Mr. Rijul Bajaj, Co-founder Samshek Foundation shared their insights. The speakers emphasized that innovation is nothing but challenging every assumption and reinventing what you do to make it faster, more efficient and better. Each of them, through personal examples,  underscored the need to be open to failures, to learn from them, to stand up once again and to not give up on the dreams.

The second plenary session on the topic “Digital Transformation of Family Business Firms” was also the closing plenary. Mr. Virendra Teotia, Owner Umrao Hotels, Mr. Ridhay Khanna, Owner, HH Global and Mr. Aviral Aggarwal, Director Bikanerwala, shared their experience and paved the possible way forward.Each of them spoke about the role that technology and digitization plays in reducing costs in massive ways for marketing and for reach, for building customer relationship and branding. They also underlined the need to be flexible and adapt to technological change by transforming business and the way it is run.

Active participation from students and faculty made the conference a great success.Itprovided an opportunity for students and faculty to engage with and listen to new ideas and experiences from distinguished speakers and also to network with established entrepreneurs and investors.

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A Day at IILM Business School

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A positive study environment is no less important than a strong curriculum. Finding mentors in your teachers and inspiration in your peers is a sure shot way to succeed and stay ahead in the business world. Keeping up with this ideology, the IILM business school has three beautiful campuses in New Delhi, Gurugram, and Greater Noida respectively. Each campus is designed and maintained with the end-goal to nurture, develop and skill responsible entrepreneurs of the future.

Spending a day in the IILM business school, you’re bound to interact with students hailing from the length and breadth of the country, bringing with them various backgrounds, communities, and ethnicities. This has aided the development of a strong learning environment, brimming with positivity, vibrancy, and diversity. Every interaction is an opportunity to learn about new aspects of varied lifestyles – further pushing the development of well-groomed, all-around individuals, ready to succeed in the corporate world.

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The diverse culture of the campus finds manifestation in Manchtantra – IILM’s Cultural club – formed with the aim to add a holistic feel to PGDM and executive PGDM courses offered by the college. With abundant opportunities to engage in extracurricular activities, students learn the value of cooperation, confidence, and how to work together in teams. This goes a long way in developing important coping mechanisms required for facing challenging situations and tough circumstances. Life at IILM is marked with innumerable chances to embrace your creativity and celebrate your cultural values. By being involved in the organization and execution of various events, you get to learn management lessons while enjoying a fair share of fun.

The zeal for innovation and creativity is furthered through the incubation center. IILM students have access to iLabs, a platform to develop unique ideas and give them wings. The college premise offers the infrastructure to start up with an office space, followed by interactions with potential investors and venture capitalists for guidance and finance possibilities. This is in line with the larger goal to promote holistic development and real-world training for students of pg diploma in management and executive PGDM.

The location of all three campuses has been strategically planned to ensure that students are safe, secure and have easy access to important sites. The Lodhi Road campus is situated in the heart of South Delhi, with so many exciting things to do nearby. The Gurugram campus is in the hub of NCR’s industrial center, lined with all-important corporate offices and startups. The Greater Noida Campus, located in Knowledge Park allows great opportunities for interacting and networking with like-minded, industry individuals. IILM Business schools in Gurugram and Noida also provide hostel facilities, creating a friendly environment where students can work and learn together every day.

All in all, a day at IILM Business School is enriched with a host of exciting experiences. From interactive classes and cultural activities to the incubation center and hostel facilities, every corner of the campus has something inspiring to offer.

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Smart Cities, The Future of Sustainable Infrastructure: PRME 2018, IILM

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After a highly educational first session on the 2nd Day of the PRME Conference at the IILM campus in Lodhi Road, it was time to dig deeper into the issues plaguing sustainable development, resolution of which could accelerate the achievement of the SDGs. One of the major issues that needed to be addressed before implementing educational reforms was sustainable infrastructure, an aspect often overlooked in the scheme of things. Coordinated by Prof. Anirudh Luthra, the speaker panel of the session on Infrastructure Through The Lens Of Sustainability consisted of stellar personalities bringing in immense knowledge and experience for the eager young audience from top MBA colleges in Delhi.

Grow Smart, Be Smart:

Colonel Prakash Tewari, Executive Director at CSR wing of DLF Foundation, took the stage to shed some light on practices and knowledge needed to grow ethically and responsibly with sustainable infrastructure. He took the enraptured audience through the journey of building a smart city by elaborating on the evolution of Gurugram with DLF, rising from a barren land to a hub of housing offices of major Fortune 500 countries and contributing 3% to India’s total GDP. He also acknowledged that every resolution needs to be well-informed, after considering social, ecological, economic, and political factors that can be impacted by the resolution.

Needed Focus on Resource Longevity:

The second speaker for the session was Mr. Pranshu Gupta from Accenture Strategy India, who led an interactive session with the audience on their perception of Sustainable Infrastructure. He emphasized on the resource longevity as one of the core aspects of sustainable infrastructure that needs more focus. He illustrated his concern with the concept of Day Zero, a condition affecting Cape Town on a large scale. With 60% of India’s population posed to reside in cities by 2030, huge pressure on natural resources is anticipated. Such incidents, he said, would slowly snowball into the much-feared 2 centigrade worldwide temperature rise. Grim realities of global warming were also brought to the forefront, indicating that starting and implementing changes for sustainable development at the earliest was extremely critical. Mr. Gupta then proceeded to identify the challenges and opportunities associated with building smart cities – from ecological to financial as well as legal, along with the execution that plays a big role in determining the success of sustainable infrastructure development.

Benchmark & Performance Metrics much needed:

The final speaker of the session was Mr. Ajay Tyagi, Managing Partner, Lex Terrae who held a conversation with the audience and other speakers about maintaining a uniform standard and accountability for building every smart city unit across the country. He highlighted the importance of indulging in critical analysis of the solution before the actual execution of the tasks. Mr. Tewari elucidated with a real-life example of canal-building in the desert area of Rajasthan that eventually led to much-bigger ecological problems, thereby emphasizing the need for a thorough evaluation considering everything that could be affected by the move.

During the Q&A session that followed, the impact on and contribution to rural areas was brought to the surface where the speakers highlighted the effective and very often ingenious solutions the rural folks had for sustainable infrastructure around them. This affirmed their views that drawing knowledge from the local population can be extremely beneficial in creating solutions that can be applicable everywhere. The extremely enlightening session ended with a thunderous round of applause, all students from top MBA colleges in India invigorated and knowledgeable about the huge potential that came with building sustainable infrastructure to save the future.

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Education and Its Impact on Sustainable Development: PRME 2018

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Education has for long been acknowledged as a pillar to support and enhance sustainable development. On Day 2 of the PRME Conference at IILM, one of the top MBA colleges in India, education and its role in pursuing SDGs (Sustainable Development Goals) took center-stage in the first session of the day. During the session on Laying The Foundation: Alignment Of Management Education With Sustainability, the support of education was discussed and evaluated by the esteemed panel of speakers who shared their insights with respect to the institutions and organisations they represented. The session was moderated by Dr. Shuchi Agarwal.

Moderation of consumption with education:

Mr. Manoj Sinha, principal of Aryabhatta College, University of Delhi, brought to light principles by Mahatma Gandhi that was extremely relevant in today’s world struggling with sustainable practices. Quoting the Mahatma’s famous saying ‘there is enough on Earth for everybody’s need, but not enough for everybody’s greed’, Mr. Sinha emphasized on moderation of consumption to ensure sustainability. He also brought forward the importance of education and its accessibility that could raise awareness on efficient applications to reduce consumption and support sustainable development.

Of making judicious choices:

The next speaker on the dais was Mr. John Verghese, Principal of St. Stephen’s College, the University of Delhi, who supported Mr. Sinha’s views on education and its accessibility. He further elaborated on the empowerment that comes with education, saying his point by citing the example of a hungry soul who would be in better control of the future when taught how to fish to feed self, rather than being provided with fish to feed self. A sound, well-informed education not only enables one to think of the best ways to respond to a situation but also how to execute the same, keeping in mind all socio-economic-political conditions.

How blockchain can change the game:

Mr. Siddharth Sibal, VP, Accenture, brought in his rich corporate experience to introduce how innovation is the key to sustainable development. He shared valuable insights from his travels and knowledge and encapsulated with how countries such as Russia, Costa Rica, China, are tackling development with improved digital technology. Mr. Sibal also addressed the exploding popularity of blockchain technology, and how it was becoming the base for decentralization. “The applications of blockchain in each and every field they can be implemented to can yield fantastic results for sustainable practices,” he said. He exemplified his point with SolarCoin, a direct application of the technology as the form of cryptocurrency developed to support global solar electricity generation. The peer-to-peer controlled system has been effective in distributing energy from ones who are producing excess energy with solar panels, to those who need more energy.

The speaker session concluded with a Q&A session where the enthusiastic attendees interacted with the speakers on their own possible roles in sustainable development. On being asked what kind of managers from MBA colleges can lead the movement for sustainability, Mr. Sibal replied, “The ones who think out of the box and have the passion to create. Only those with a hunger to create can innovate ethically and responsibly. And nothing less is the need of the hour for sustainable development.”

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PRME 2018: Session on ‘Sustainability Practices & Quality Education’ at a Glance

IILM Graduate School of Management, IILM Institute for Higher Education, IILM University,

On Day 2, while the first session of the 5th International Conference at IILM, one of the top MBA colleges in Delhi, was focused on policies and reforms to make education truly sustainable, the last one on ‘Sustainability Practices & Quality Education’ emphasized more on the implementation of the same.

In line with UN’s Principles of Responsible Management Education (PRME) initiative that ties up leading business schools to the idea of imparting education that shapes responsible business leaders of tomorrow, the session explored the creation of such leadership within business colleges in detail. Many excited students took a cursory break from their MBA courses to attend this session.

Coordinated by Prof Rajkishan Nair, and supported by Prof Sanchita Ghosh, the session began with a talk by Dr. Onyebuchi Felix Offodile, Department Chair – Professor Department of Management and Information Systems, Kent State University, USA. In his insightful dialogue with the audience, Dr. Offodile emphasized on the necessity of educating school children on sustainability practices because they are the ones who will inherit the world from our generation. Since the future generations are already sensitized to technology and innovation, inculcating ideals of sustainable development becomes very easy. His presentation informed the audience in detail about the concept of sustainability, the UN Sustainable Development Goals, why shunning technology is not the answer to rising environmental degradation, and how collaborative strategies by governments, societies, and corporates help us restore our planet to a healthy state.

Session on ‘Sustainability Practices

“The whole essence of sustainability is encapsulated in the question of how do we leave the earth better than when we inherited it. The answer to it lies in the education of young children,” remarked Dr. Offodile.

The next speaker was Ms. Dilreen Kaur, Director, Ritinjali, who revitalised the audience with a quick activity of creating noises by rubbing palms and snapping fingers. Later on, she displayed the success stories from her non-profit organisation which provides a helping hand to marginalised individuals and societies in the form of schooling, education and skill development. The crux of her talk revolved around the fact that equal and quality education for everyone is an important step towards achieving sustainability.

“Ritinjali ensures that responsible citizens are created from the most impoverished and disadvantaged societies so that they give back to their community and to the environment in general. This aligns us with UN’s Sustainability Development Goal 4 of quality education for all,” stated Ms. Dilreen.

The third speaker in the line-up was Dr. Nidhi Sirpan, Associate VP, Public Sector Business, Smart Class Educational Services. In a nutshell, she talked about two vital parameters in quality education: conceptualization and objectification, and also shared her experiences in the field with the audience. She also spoke of the intricate connection between employability of graduates, creating more jobs, providing necessary training programs to corporates, and sustainability.

“How we, as corporates, can look back to and derive benefits from academia to give back to the society is important for sustainability,” Dr. Nidhi concluded.

The session was concluded by Dr. Rania Mohy El-Din Nafie, Professor, School of International Business Management, Seneca College, Canada who highlighted important practices for innovation in education and also spoke about the role of organizational behavior in sustainable development. Her address postulated that in order to have innovation in sustainable education, there is a need for knowledge-sharing amongst various stakeholders like employees, teachers, students, parents, and industry experts.

“We have to start thinking of the educational institutions as an organization that is an ecosystem that thinks, learns, and has to innovate in order to remain competitive and sustainable,” professed Dr. Rania.

Thereafter, there was a round of questions for the panel followed by a round of applause for all the brilliant ideas on what the education sector needs to do in order to achieve sustainable development goals successfully.

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4 Things I Learned at PRME 2018 Session on Impactful Innovations for Sustainable Development

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For three eventful days, IILM, one of the best MBA colleges in India, was buzzing with the 5th International Conference on Resolution to Resolve: Sustainability Practices in Industry and Education. And what a spectacular learning experience it turned out to be.

Amongst its many plenary sessions, the most awaited one was on Innovation and Sustainable Competitive Advantage that was pegged for post-lunch on Day 2. The agenda revolved around expanding the scope of innovation to include not only creating something entirely new but coming up with novel ideas to solve existing problems in the society. Over 90 minutes, four experts shared their experience and their respective organization’s impactful innovations bringing about a positive sustainable change.

Here are the four lessons I learned after attending the same:

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Management and education are two different languages:

In her talk, Dr. Shalini Lal focused upon the challenge of understanding innovation at management institutions, and integrating it at every level with purpose. Dr. Lal also differentiated the two languages of management and education on various points, such as failure, which is often viewed negatively in management, while being conversely true in innovation labs.

“There need to be enough people at the highest levels of an organization who understand and are able to speak the language of innovation for them to be able to see potential in ideas that get generated,” she remarked.

Block-chain technology is the next big thing in sustainable development:

Mr. Ravi Chamria, CEO, Block Chain Enthusiast and Fintech Expert, was the next speaker in the session who enlightened the audience on the history of block-chain technology and Bitcoin, its components, and how his organization has used it as a game-changer for sustainable innovation in fields such as food supply chains and mining.

Commenting on the complete transparency and sustainability of a blockchain process in businesses, Mr. Chamria said, “Through a smart contract on the blockchain, it is ensured that whatever has been authorized through a sustainability certificate, it is being adhered to.”

The purpose of every business should be innovation

 Next, Mr. Ravi Bhatnagar, Head External Affairs & Partnerships, Reckitt Benckiser, spoke about the various collaborations of his firm with the UN and its Sustainable Development Goals, as well as the various innovations that the company has introduced, like the Rexbot AI for queries on sexual health or Augmented Reality for delivering education. Another interesting topic which he touched upon was the need to encourage B-school and PGDM students to come up with innovations of their own, something which Reckitt Benckiser’s Mavericks Challenge does by creating an innovation pipeline and platform for the brightest management minds of the country.

“If we are not purpose-led, and if we are not thinking about innovation and sustainable competitive advantage, there are good chances of failure. The purpose should come before business. If you are not investing in the future, which is the next 10 years, in terms of your consumers, it will be too late,” he concluded.

Sustainable development from the perspective of work-life balance:

The final speaker at the session was Prof Holger Briel, Dean, Xi’an Jiaotong Liverpool University, China, who discussed the concepts of co-living and co-working spaces and read his paper on the findings of both practices in Europe and India. Interestingly, Prof Briel was not an endorser of the practices as he called for inclusion of employee happiness as an important factor in the sustainability of businesses and organizations. Towards the end, he gave three recommendations at a personal, organizational and government level that can enable organizations and individuals to create perfect work-life balance.

To sum up, the future of management and organizations is intricately tied to innovation which takes into account sustainable development goals set by the UN. For aspiring students of business, this was a great lesson in the importance of sustainability and the need to think out of the box.

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What Is Entrepreneurship Development Center & How Does It Help You

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As it goes with diamonds, they aren’t discovered already polished and shining. A piece of diamond requires a skilled hand that polishes it and cuts it into an object of beauty. Something similar can be affirmed about entrepreneurs who must be instructed and nurtured to mold them into becoming responsible leaders for tomorrow.

Such an initiative at IILM in its BBA subject is known as the Entrepreneurship Development Centre (EDC) that is established to assist aspiring minds towards business endeavors. The center is structured to provide a comprehensive platform to budding businessmen from the conception of the idea to approval, instigation and finally the commercialization.

How does EDC help students?

  1. Networking- the EDC networks serve as an important pool of advice and career opportunities for college students, and they have access to a larger pool of people for networking
  2. Exposure to Startups – the startup ecosystem is wide and holds opportunities for the young and ambitious. Early exposure to practical skills, expertise and perspective clarify doubts and help them to commence and run a business of their own
  3. Realising the Ideas – the final step of execution is given enough emphasis so as to let the student grow on his/her own with support from the veterans.

Advantages of EDC

  • The basic functions of the center begin with inculcating a strong zeal for the entrepreneurial sector
  • Next, the process inculcates a culture that is formed on a favorable entrepreneurial ecosystem
  • Finally, the students are individually taught to work on their entrepreneurial skills to compete in the real world under real pressure.

The Process:

Personalized mentoring – dedicated faculty with expertise in particular fields take the students through a structured process to imbibe a set of skills in individuals

Interaction with domain experts – it is the hub of communication with experts from various fields in the industry that interact in the matters specific to individuals

Live company projects – regular visits at reputed companies for practical knowledge and a first-hand assessment of processes.

Events & Conferences:

The ‘Annual Entrepreneurship Conference’ is an example of an aim to maintain entrepreneurial thinking in an uncertain environment. The conference brings together a group of successful businessmen and young and energetic start-up owners who guide the students towards their goals.

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Workshops:

‘Opportunity in India and World’ – workshops that match the standards of top BBA colleges in India are periodically organized to give the students an idea of contemporary conditions in the corporate sector. Additionally, they are familiarised with the technologies that govern the sector

Opportunity Recognition and Idea Generation – helps impart cognitive knowledge to the students in order to equip them with the ability to identify the potential areas of opportunity in the industry.

To iterate, EDC provides a stage to potential ideas that drive the young and eager minds. The students can look up to the EDC for preparation, mentorship and intellectual support by the faculty and alumni.

INTERNATIONAL CONFERENCE ON OPERATIONS AND INFORMATION TECHNOLOGY 2018 BIG DATA ANALYTICS FOR THE DIGITAL ERA

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INTERNATIONAL CONFERENCE ON OPERATIONS AND INFORMATION TECHNOLOGY 2018

BIG DATA ANALYTICS FOR THE DIGITAL ERA

 

On 24th February, 2018, IILM Graduate school of Management was privileged to host the International Conference on Operations and Information Technology. This write up captures the essence of the presentations, panel discussions, real world examples, interactive dialogue, and research papers at the conference on big data analytics for digital era.

 

INAUGURAL SESSION:

The Conference began with a Welcome Address by Dr. Taruna Gautam, Director, IGSM followed by an introduction to the Conference theme by Dr. Sandhya Rai. The keynote speakers to the conference were the very prominent Mr. Gaurav Diwan and Mr. Pankaj Krishna. The pace of the conference was set by our keynote speakers, with an apt introduction into Big Data Analytics. Mr. Diwan’s insight into Big Data was particularly invigorating. He stated that Big Data will change rapidly in recent times. There is a whole lot of information goes through networks with great intensity for which it is essential to manage data in value chain. Decision making as we know has been changing towards more of a business decision making.

Our next keynote speaker, Pankaj Krishna maintained the pace set to go on to say that data is a driving force in different sectors. Business exists for three factors and three factors only: Volume, Profitability and Image. Every single company is revolving around data whether it is agriculture, manufacturing, healthcare, telecom, food and beverages. And it is here that mathematics plays a key role in data analytics. All the work done uses mathematic algorithms. In India analytics is estimated to generate about 2.03 billion dollars in revenues.

SESSION 1: TECHNICAL SESSION

After the inaugural session, the conference proceeded to its first technical session with professors, industry personnel and even students presented their papers. It was Dr. Hemlata Bhatt with her “Big data trends-A Study of Self Service Analytics”, who started off the technical session. Her extensive research and presentation on Self service analytics yielded information such advanced visualization, freed data mash up, data architecture and predictive analysis. She concluded by stating that company people are dependent upon certain people and this software can help to reduce cost and long process. BI tools can help those who are not from operations or IT background.

The next presenter of the day was Dr. Kamal Gupta who presented on “Asset Pricing Model”. He mentioned that the mutual fund process starts with the selection of the literature review. Investors put money in funds and managers put money in securities. The audience was bombarded with information regarding how selection ability is based on the Jensen model and null hypothesis is accepted at 99% significant level if Jensen model. He concluded with the fact that study helps in getting a better prediction on daily return. Greater prediction of daily returns helps investors to buy more with higher returns. Dr. Gupta’s presentation revolved around how Big Data analytics can benefit the study and application of Asset Pricing Models.

Dr. Smriti Asthana was handed over the baton next and she presented her paper on “Integration of Supply Chain Management”. Supply chain management has been an integral part of most organizations. She began her presentation by stating a very obvious fact: any business focuses around the fact that everything starts from planning and ends with the delivery of products and services. To provide efficient services, the company pulls all structured and unstructured data to provide services. And with the advent of 4th generation digital platform era, Just-in-Time is now the trend. Dr. Asthana completed her presentation with the summary of how big data plays an important role in supply chain and how by using its analytics any company can identify how their products are moving in and out.

Dr. Saurabh Agrawal’s “Sustainability through block chain technology” carried on the flame with his in-depth knowledge on bitcoins which he considered as a scarce asset. Block-chain is a historical database. It is distributed ledgers that can contain financial and non-financial transactions. Each transaction a person creates; it creates a block in the block chain. Dr. Agrawal also closely touched on the topic of sustainability reverse supply chain, managing product returns- all of which are key portions of block chain technology.

Dr. Vidyanto with his “Customer Behavior Analysis of Indonesia Sharia Bank in using Internet and   Mobile banking” was particularly a focused presentation onto the subject of Big Data Analytics. He provided information on how data is collected from Sharia Bank and SSE method is used to determine the optimal number of clusters. His study brushed on the behaviors of customers using internet and mobile banking on payment and purchasing. He concluded on the fact of how big data can be used to quantify the accuracy of data to make the performance better than before.

The next presenter of the day was Mr. Praveen Kumar who presented on “Application of Big Data in Supply Chain Management”. He adds on more details on supply chain.

The final presenter of the first session was Shubham Roy with his paper on “Big Data in Marketing”. He threw light on need for marketing information system, Big Data Decision in Marketing and imitations of Big Data.

The judges for the first technical session were Prof. Rajkishan Nair and Dr. Vikas Kumar.

SESSION 2: TECHNICAL

The evening session began with presentation by Dr. Lilia Safxi on “Thinking Big” which she presented over Skype. She focused on topics related to data issues, principles of Big Data, type and scale, big data security and other trends.

Prof. O. Gabriel followed the theme of the conference with his presentation on “Analysis your website to acquire customers: An e-commerce perspective” his study elaborated on e-commerce, content marketing, search optimization that uses tools such as Google analytics, Webster analytics, Kiss Metrics, Web Trend analytics.

Md. Belal Akbar and Rahul Sharma were called upon next and they put forth their presentation on “Internet Marketing- A study on the acquisition processes”. The object of their study was to identify the various acquisition processes and how it can help any organization in acquiring customer on online platform through internet marketing.Next we saw a joint presentation by Gandham Kumar and Kamal Irukulla who came forward with their presentation on “Data Analytics and Information Technology are driving the present world”. Their discussion focused on the usage of cloud computing and enterprise resource planning.

The final presentation of the evening was by J Manoj Kumar who spoke on “ Customer analytics and big data analytics” His presentation entailed how predictive analysis deals with different types of statistics, techniques and lean management helping organization in today’s world. He concluded aptly by saying how by interpreting the data we can have a whole view of customer purchasing trends. The judges for this session were Prof. Raju Majumdar and Dr. Anuradha Konidena.

AWARD CEREMONY

The conference came to an end with felicitation of all presenters. After much deliberation the judges awarded the best paper to Prof. O Gabriel for his paper titled “Analysis your website to acquire customers: An e-commerce perspective”. Dr. Shruti Choudhary delivered the vote of thanks to the director, all the esteemed judges, the faculty members and everyone present.

 

Embrace – Warp to Entrepreneurship: Marketing Conference

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In the recent years, an invincible startup movement has unfolded within our country. India has caught the eyes of the world as it is now home to second most tech startups after China and the ranking in number of total startups puts our country in top 5, globally.
IILM Graduate School of Management and Bizzino strategist presented “EMBRACE” the Marketing Conference on 27/2/2018. The conference aimed at providing students, access world class technology veterans, startup ecosystem, startup founders and their stories and more.


INAUGRAL SESSION
After a brief introduction to the conference, the inaugural session began with inspiring words from Dr. Sanchita Ghosh, Area chair Marketing, and Prof. Arun Gupta, Area chair Entrepreneurship.
The session started with the address from our key note speakers, Mr. Anupam Saronwala and Mr. Sameep Singhania. Mr. Saronwala is an expert of Internet of Things (IOT). He emphasized on the importance of exposure to new technologies for a start up to thrive and survive. He said that convincing investors to finance the venture is very critical and is becoming difficult with each passing day. However, he considered three areas, which if given substantial thought and actions taken accordingly, funding would not be a problem. 
The first area was the team. While building the team, an entrepreneur should have people from multiple disciplines and everyone should have domain expertise. The next was that the target market size should be large enough to boil down to a good amount of target customers. 
He then introduced the audience with the third and the most important point that an entrepreneur should be aware of the fact that his product/service can be easily replicated, if not patented. So there must be a differentiator in the product/service which minimizes the chances of duplication.
The enthusiastic pace set by Mr. Anupam was followed by that of Mr. Sameep Singhania, who through his insightful explanations proved his expertise in the area of block chain development and consultant. He helped the audience understand how block chain functions. He clarified that bitcoin is just one of many applications of block chain. He further added that this is going to be the future of technology, one that will become a necessity for every business. 
As this is an area where youngsters are really interested in so the address was interactive and Mr. Singhania facilitated the understanding of all concepts that came up in the form of questions from the young minds or the future entrepreneurs who were attending the conference.


SESSION 2: PANEL DISCUSSION
The Inaugural session set the theme for the conference. The first speaker of the second session was Mr. Pranav Jha, who runs a startup community on facebook named “Startup Noida”. He emphasized on the power of digital groups, Facebook pages and communities. He added how influence marketing starts off as an activity and then it becomes a trend and that it is possibly the best way of creating awareness about the startup and captures the attention of angel investors.
This was followed by the interaction with Mr. Shashank Singhania, a digital marketing consultant. He threw light on the concept of native marketing and how its use is spreading across digital platforms. He further added that even though some digital products are free, it is difficult to get people to try them. He explained how becoming digital is important for a business as a digital technology can facilitate tracking any information. He then introduced a concept of smart marketing in which fake reviews of a product is added by the company itself to facilitate sales.
Then we had our last panelist for the conference, Mr. Harpreet Singh, who started his address by introducing the concept of startup ecosystem. Then he mentioned some of the common challenges almost every startup faces at the time of its initiation and first few months of survival. He said that it is difficult to find the right mentors and right manpower and dealing with customer non acceptance and family pressure is no easy task. He informed the audience of the A-Z list for the success of a startup where A stands for Attitude and Z stands for Zeal of the entrepreneur. He ended his address by quoting a very famous dialogue of movie 3 Idiots ‘Chase excellence, success will follow’.
This marked the end to the conference after a brisk question answer round between the panelists and the students.

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Why is Delhi-NCR a Preferred Choice for Business Schools

IILM Graduate School of Management, IILM Institute for Higher Education, IILM University, , ,

For a first time visitor the national capital can be a nexus of mayhem and confusion, but once you to become a part of the daily hustle and bustle, you’ll soon be swept up into the excitement that makes the city of Delhi. The multicultural city with its ancient monuments, veritable museums, and delectable local cuisine is also a student hub, with many business school aspirants flocking to the city in large numbers to chase their dreams.

Many such aspirants choose to study at our institutes that offer competitive PGDM programs in the city that is the center of activity. IILM has three strategically located campuses. One of the campuses located at Lodhi Road, the political center of the country, allows students to be privy to the developments in politics as well as business. The second campus in Gurgaon’s Golf Course Road, the industrial hub and nerve center of start-ups, gives students the opportunity to gain entrepreneurship knowledge from their surroundings. The third location in the Knowledge Park of Greater Noida provides a networking and knowledge-sharing platform for the students with educational institutes and large firms located in close proximity. Below, we’ve listed out a few more reasons one should consider studying in the national capital.

MBA in Noida, PGDM colleges in Delhi-NCR

Industry-based learning:

A student pursuing an MBA in Noida has the advantage of studying in the National Capital Region, which over the years has transformed into a talent pool where several multinational companies have set up a branch. IILM truly takes advantage of this by making an experiential curriculum available to the students. This type of curriculum is put together after close interaction and inputs from the industry leaders, thereby going beyond the traditional teachings limited to Finance, Marketing and Operations.

International Curriculum:

Today, PGDM colleges in Delhi-NCR provide the world-class education to its students. The curriculum of these colleges is comparable to that of top business schools the world over. For instance, at IILM, the course modules are inspired by the Stanford Graduate School of Business, Wharton Business School, and IIM-A.

Future prospects:

As the region is home to an increasing number of multinational companies, the demand for management experts is ubiquitous and firms are always on the hunt for such management graduates. IILM’s Career Development Center sets the path for students’ future by connecting them to the right firm. Furthermore, the placement cell is also well connected to different sectors of the industry, widening the scope of opportunities. Today, IILM has an alumni network of over 9000 students who have been placed in some of the biggest firms in the industry.

Clearly, the central location of the region proffers numerous benefits to students, giving them an edge. More importantly, it is the attributes such as industry-based learning, international curriculum and future prospects that make IILM a preferred choice for discerning business school aspirants.